La Cienega de Gonzalez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Cienega de Gonzalez in 2025? Explore comprehensive Airbnb analytics for La Cienega de Gonzalez, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for La Cienega de Gonzalez, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in La Cienega de Gonzalez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Cienega de Gonzalez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Cienega de Gonzalez Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$184
The average rental revenue earned for an occupied room per day in La Cienega de Gonzalez.
Occupancy Rate(?)
24.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,884
Typical annual income for an Airbnb listing in La Cienega de Gonzalez. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.0%
Significant decrease (-18.0%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in La Cienega de Gonzalez.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in La Cienega de Gonzalez.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Cienega de Gonzalez (2025)

Understanding the monthly revenue variations for Airbnb listings in La Cienega de Gonzalez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Cienega de Gonzalez is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Cienega de Gonzalez across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,244+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,162 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,268 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $678, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Cienega de Gonzalez

La Cienega de Gonzalez Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Cienega de Gonzalez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Cienega de Gonzalez:

  • Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Cienega de Gonzalez

Average Daily Rate (ADR) Airbnb Trends in La Cienega de Gonzalez (2025)

Effective short term rental pricing strategy in La Cienega de Gonzalez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Cienega de Gonzalez typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
  • Typical properties (Median) charge around $177 per night.
  • Entry-level properties (Bottom 25%) earn around $129 per night.

Average Daily Rate (ADR) Trend by Month in La Cienega de Gonzalez

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Airbnb Seasonality Analysis & Trends in La Cienega de Gonzalez (2025)

Peak Season (April, December, June)
  • Revenue averages $2,366 per month
  • Occupancy rates average 29.8%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $1,451 per month
  • Occupancy maintains around 23.7%
  • Daily rates hold near $182
Low Season (February, September, October)
  • Revenue drops to average $1,101 per month
  • Occupancy decreases to average 20.1%
  • Daily rates adjust to average $178

Seasonality Insights for La Cienega de Gonzalez

  • The Airbnb seasonality in La Cienega de Gonzalez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Cienega de Gonzalez's highest earning potential, with monthly revenues capable of climbing to $2,730, occupancy reaching a high of 31.0%, and ADRs peaking at $196.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,084, occupancy could drop to 17.4%, and ADRs may adjust down to $165.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Cienega de Gonzalez.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Cienega de Gonzalez seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Cienega de Gonzalez (2025)

Exploring the top neighborhoods for short-term rentals in La Cienega de Gonzalez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Cienega de Gonzalez Central
Main area with easy access to local shops and restaurants, making it convenient for visitors. It's a vibrant spot for those looking to experience local culture with amenities nearby.
Parque de la Cultura, Local dining spots, Artisan markets, Cultural festivals, Scenic walking paths
Rural Retreats
Surrounding countryside offering a tranquil escape from the city with beautiful landscapes. Ideal for guests seeking nature, hiking, and a peaceful environment.
Hiking trails, Scenic viewpoints, Local wildlife, Nature reserves, Agricultural experiences
Cultural Zone
Home to several cultural institutions and historic sites, attracting tourists interested in the rich heritage of the region.
Museo de Historia, Historical architecture, Local performing arts, Cultural events, Galleries showcasing local artists
Family-Friendly Areas
Neighborhoods that cater to families with attractions like parks, playgrounds, and family-oriented activities.
Community parks, Playgrounds, Family dining options, Family-oriented events, Local schools and educational venues
Craft Brewery District
Emerging area focused on breweries and local craft drinks, appealing to tourists looking for unique food and drink experiences.
Local craft breweries, Tasting rooms, Brewery tours, Food trucks, Artisan markets
Outdoor Adventure Hub
Great access to outdoor activities such as hiking, biking, and other adventure sports. Attracts thrill-seekers and outdoor enthusiasts.
Mountain biking trails, Rock climbing sites, Kayaking spots, Fishing areas, Nature trails
Market District
A bustling area known for local markets and shops, providing an authentic shopping experience for visitors.
Local markets, Street food stalls, Artisan shops, Cultural fairs, Traditional crafts
Historical District
Rich in history with preserved architecture and monuments, this area attracts history buffs and tourists interested in the past.
Historical landmarks, Guided tours, Cultural exhibits, Old town charm, Heritage walks

Understanding Airbnb License Requirements & STR Laws in La Cienega de Gonzalez (2025)

While La Cienega de Gonzalez, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Cienega de Gonzalez to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in La Cienega de Gonzalez (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Cienega de Gonzalezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hermosa Cabaña en Santiago

Hermosa Cabaña en Santiago

Entire Place • 4 bedrooms

$36,826
Revenue
26.6%
Occupancy
$220.66
Daily Rate
Constelation Cabin / for big groups, 18 people

Constelation Cabin / for big groups, 18 people

Entire Place • 2 bedrooms

$29,308
Revenue
23.0%
Occupancy
$427.07
Daily Rate
Scenic Cabaña en San José de las Boquillas, N.L.

Scenic Cabaña en San José de las Boquillas, N.L.

Entire Place • 4 bedrooms

$29,231
Revenue
33.4%
Occupancy
$288.94
Daily Rate
Comet Cabin / ideal for friends and family

Comet Cabin / ideal for friends and family

Entire Place • 3 bedrooms

$26,848
Revenue
27.3%
Occupancy
$329.00
Daily Rate
Incredible Dome, Perfect for a Romantic Getaway

Incredible Dome, Perfect for a Romantic Getaway

Entire Place • 1 bedroom

$26,803
Revenue
43.1%
Occupancy
$201.17
Daily Rate
RockCamp ll Art Cabin

RockCamp ll Art Cabin

Entire Place • 2 bedrooms

$24,038
Revenue
33.9%
Occupancy
$130.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Cienega de Gonzalez (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Cienega de Gonzalez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Gerardo12$197,792873.97/5.0
Carlos6$80,0822894.91/5.0
Maricruz3$42,1172954.97/5.0
Mauricio4$38,035101.16/5.0
Gerardo1$36,826204.90/5.0
Nadia2$33,217135.00/5.0
Bienes Express1$29,231314.87/5.0
Ramon2$28,642694.79/5.0
Raúl2$20,123414.99/5.0
Guillermo1$19,91074.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Cienega de Gonzalez.

Dive Deeper: Advanced La Cienega de Gonzalez STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Cienega de Gonzalez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Cienega de Gonzalez Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Cienega de Gonzalez

  • The La Cienega de Gonzalez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Cienega de Gonzalez, Outdoor/Unique properties are the most common (79.6%), reflecting the local real estate landscape.

La Cienega de Gonzalez Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Cienega de Gonzalez

  • The dominant room capacity in La Cienega de Gonzalez is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 67.4% of the active Airbnb listings in La Cienega de Gonzalez, indicating a high concentration in these sizes.
  • A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Cienega de Gonzalez.

La Cienega de Gonzalez Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Cienega de Gonzalez

  • The most common guest capacity trend in La Cienega de Gonzalez vacation rentals is listings accommodating 8+ guests (44.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the La Cienega de Gonzalez STR market, accounting for 67.3% of listings.
  • 61.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Cienega de Gonzalez.
  • On average, properties in La Cienega de Gonzalez are equipped to host 5.7 guests.

La Cienega de Gonzalez Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Cienega de Gonzalez

  • The most common availability pattern in La Cienega de Gonzalez falls within the 271-366 days range, representing 79.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in La Cienega de Gonzalez (59.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Cienega de Gonzalez Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (69.4%)

1 Night

34 listings

69.4% of total

2 Nights (2%)

2 Nights

1 listings

2% of total

3 Nights (4.1%)

3 Nights

2 listings

4.1% of total

4-6 Nights (4.1%)

4-6 Nights

2 listings

4.1% of total

30+ Nights (20.4%)

30+ Nights

10 listings

20.4% of total

Key Insights

  • The most prevalent minimum stay requirement in La Cienega de Gonzalez is 1 Night, adopted by 69.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.4%) of the La Cienega de Gonzalez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.4%) caters to monthly stays (30+ nights) in La Cienega de Gonzalez, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 69.4% of La Cienega de Gonzalez hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Cienega de Gonzalez.

La Cienega de Gonzalez Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (25.6%)

Super Strict 60 Days

10 listings

25.6% of total

Flexible (15.4%)

Flexible

6 listings

15.4% of total

Moderate (35.9%)

Moderate

14 listings

35.9% of total

Strict (23.1%)

Strict

9 listings

23.1% of total

Cancellation Policy Insights for La Cienega de Gonzalez

  • The prevailing Airbnb cancellation policy trend in La Cienega de Gonzalez is Moderate, used by 35.9% of listings.
  • There's a relatively balanced mix between guest-friendly (51.3%) and stricter (23.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.9% market standard in La Cienega de Gonzalez.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Cienega de Gonzalez.

La Cienega de Gonzalez STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Cienega de Gonzalez

  • The overall average booking lead time for vacation rentals in La Cienega de Gonzalez is 27 days.
  • Guests book furthest in advance for stays during April (average 35 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (28 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in La Cienega de Gonzalez.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these La Cienega de Gonzalez averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Cienega de Gonzalez (2025)

Amenity Prevalence

Amenity Insights for La Cienega de Gonzalez

  • Essential amenities in La Cienega de Gonzalez that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, BBQ grill, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Cienega de Gonzalez: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or BBQ grill to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Cienega de Gonzalez to stay competitive.

La Cienega de Gonzalez Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Cienega de Gonzalez

  • The typical guest profile for Airbnb in La Cienega de Gonzalez consists of primarily domestic travelers (92%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include Mexico (92.3%) and United States (5.8%).
  • Top languages spoken are Spanish (53.2%) followed by English (38.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Monterrey and Saltillo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Cienega de Gonzalez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bella Unión10$4,288$301.8136%
El Barrial11$3,326$348.3340%
El Cercado13$2,257$204.3735%
General Zuazua21$2,119$274.9526%
Montemorelos19$1,899$257.7828%
Jame10$1,752$163.8834%
Los Rodriguez12$1,675$164.5829%
Mesa de tablas38$1,672$294.6320%
Arteaga84$1,658$195.5628%
El Diamante17$1,425$175.6523%

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