Hidalgo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico
Is Airbnb profitable in Hidalgo in 2025? Explore comprehensive Airbnb analytics for Hidalgo, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for Hidalgo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Hidalgo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hidalgo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hidalgo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hidalgo (2025)
Understanding the monthly revenue variations for Airbnb listings in Hidalgo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hidalgo is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hidalgo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,558+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,009 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $485 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hidalgo
Hidalgo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hidalgo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hidalgo:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hidalgo
Average Daily Rate (ADR) Airbnb Trends in Hidalgo (2025)
Effective short term rental pricing strategy in Hidalgo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hidalgo typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Hidalgo
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Airbnb Seasonality Analysis & Trends in Hidalgo (2025)
Peak Season (January, February, December)
- Revenue averages $991 per month
- Occupancy rates average 46.7%
- Daily rates average $74
Shoulder Season
- Revenue averages $783 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $89
Low Season (April, June, September)
- Revenue drops to average $471 per month
- Occupancy decreases to average 14.4%
- Daily rates adjust to average $95
Seasonality Insights for Hidalgo
- The Airbnb seasonality in Hidalgo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hidalgo's highest earning potential, with monthly revenues capable of climbing to $1,015, occupancy reaching a high of 52.2%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $348, occupancy could drop to 7.1%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hidalgo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hidalgo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hidalgo (2025)
Exploring the top neighborhoods for short-term rentals in Hidalgo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterrey Centro | The heart of Monterrey, offering a mix of business, culture, and nightlife. Ideal for tourists and business travelers alike, with easy access to attractions and dining. | Macroplaza, Palacio de Gobierno, Museo de Arte Contemporáneo, Cerro de la Silla, Plaza de los Fierros |
| San Pedro Garza García | An upscale area known for its luxurious residential neighborhoods and business environment. Attracts affluent visitors and those looking for high-end accommodations. | Parque Arboleda, Paseo San Pedro, Plaza Fiesta San Agustín, Museo del Acero, Catedral de San Pedro |
| Barrio Antiguo | A historic neighborhood with vibrant nightlife and a variety of cultural events. Perfect for travelers looking for an authentic local experience. | Catedral Metropolitana, Museo de Historia Mexicana, Plaza Morelos, Casa de la Cultura, Galerías de Arte |
| Valle Oriente | A commercial and business district known for shopping and dining. Great location for tourists seeking modern amenities and a bustling atmosphere. | Valle de Infiesta, Paseo Interlomas, Plaza Valle Oriente, Cinemex, Parque Ecológico Chipinque |
| Santa Catarina | Family-friendly area with parks and outdoor activities. Attracts visitors looking for a mix of nature and convenience. | Parque Ecologico Chipinque, Cerro de la Silla, Lago de la Pastora, Cerro del Topo Chico, Parque de la Ciudad |
| Juárez | A growing area in Monterrey known for its industrial activity and emerging residential spaces. A good option for investment as it develops further. | Parque de los sueños, Plaza Juárez, Teatro Asta, Museo del Ferrocarril |
| Escobedo | An expanding suburb of Monterrey that offers more affordable housing options and is attracting families and young professionals. | Parque La Concordia, Ecoparque de Escobedo, Plaza Sendero, Casa de la Cultura |
| Guadalupe | A suburban area with access to Monterrey city amenities. Popular for housing and local dining options, making it practical for mid-term rentals. | Parque Cerro de la Silla, Plaza La Silla, Catedral de Guadalupe, Sanctuario de la Virgen de Guadalupe |
Understanding Airbnb License Requirements & STR Laws in Hidalgo (2025)
While Hidalgo, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hidalgo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hidalgo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hidalgobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quinta El Rancho
Entire Place • 5 bedrooms
Rustic and comfortable quinta near Potrero Chico
Entire Place • 2 bedrooms
El Potrero Chico Accommodations
Entire Place • 2 bedrooms
El Potrero Chico Accommodations II
Entire Place • 2 bedrooms
Estancia Las Villas
Entire Place • 3 bedrooms
Rest at the foot of the mountain.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hidalgo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hidalgo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Potrero Chico Accommodations | 4 | $53,668 | 93 | 3.74/5.0 |
| Julio | 4 | $26,630 | 240 | 4.95/5.0 |
| Alberto | 4 | $25,688 | 102 | 3.67/5.0 |
| Ariel | 5 | $18,239 | 157 | 4.86/5.0 |
| Alanis | 1 | $16,097 | 238 | 4.84/5.0 |
| La Posada En El Potrero Chico | 4 | $13,126 | 64 | 4.64/5.0 |
| Kevin Eduardo | 3 | $12,419 | 23 | 4.82/5.0 |
| Host #413879821 | 1 | $11,079 | 0 | 0.00/5.0 |
| Adan Guillermo | 4 | $10,975 | 123 | 4.83/5.0 |
| Alberto | 2 | $10,965 | 231 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hidalgo.
Dive Deeper: Advanced Hidalgo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hidalgo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHidalgo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hidalgo
- The Hidalgo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hidalgo, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Hidalgo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hidalgo
- The dominant room capacity in Hidalgo is 1 bedroom listings, making up 51% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Hidalgo, indicating a high concentration in these sizes.
- With over half the market (51%) consisting of studios or 1-bedroom units, Hidalgo is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hidalgo.
Hidalgo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hidalgo
- The most common guest capacity trend in Hidalgo vacation rentals is listings accommodating 2 guests (30.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hidalgo STR market, accounting for 46.9% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hidalgo.
- On average, properties in Hidalgo are equipped to host 3.3 guests.
Hidalgo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hidalgo
- The most common availability pattern in Hidalgo falls within the 271-366 days range, representing 75.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hidalgo (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hidalgo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
34.7% of total
2 Nights
12 listings
24.5% of total
3 Nights
9 listings
18.4% of total
4-6 Nights
7 listings
14.3% of total
30+ Nights
4 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hidalgo is 1 Night, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.7% of Hidalgo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hidalgo.
Hidalgo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
13.3% of total
Moderate
2 listings
4.4% of total
Firm
4 listings
8.9% of total
Strict
33 listings
73.3% of total
Cancellation Policy Insights for Hidalgo
- The prevailing Airbnb cancellation policy trend in Hidalgo is Strict, used by 73.3% of listings.
- A majority (82.2%) of hosts in Hidalgo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 73.3% market standard in Hidalgo.
- With 73.3% using Strict terms, this is a viable option in Hidalgo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hidalgo.
Hidalgo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hidalgo
- The overall average booking lead time for vacation rentals in Hidalgo is 49 days.
- Guests book furthest in advance for stays during February (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Hidalgo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Hidalgo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hidalgo (2025)
Amenity Prevalence
Amenity Insights for Hidalgo
- Essential amenities in Hidalgo that guests expect include: Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hidalgo: Wifi, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hidalgo to stay competitive.
Hidalgo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hidalgo
- The typical guest profile for Airbnb in Hidalgo consists of predominantly international visitors (78%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.0% of guests.
- Key international markets include United States (65.2%) and Mexico (22%).
- Top languages spoken are English (50%) followed by Spanish (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hidalgo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |