Airbnb Market Analytics, Statistics and Data in Sayulita, Nayarit, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sayulita? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sayulita:
How much do Airbnb hosts make on average per month in Sayulita?
The short-term rental market in Sayulita shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,530 per month
- Strong performing properties (top 25%) make $3,518 or more
- Best-in-class properties (top 10%) achieve $6,746+ monthly
- Entry-level properties (bottom 25%) typically earn around $667
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sayulita
The market in Sayulita shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sayulita
Daily rates in Sayulita vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $457+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Sayulita
Peak Season (February, March, December)
- Revenue peaks at $4024.98 per month
- Occupancy rates reach 58.45%
- Daily rates average $228.12
Shoulder Season
- Revenue averages $2856.09 per month
- Occupancy maintains 40.42%
- Daily rates hold at $215.24
Low Season (October, August, September)
- Revenue drops to $1624.31 per month
- Occupancy decreases to 29.55%
- Daily rates adjust to $191.87
Is it still profitable to do Airbnb in Sayulita in 2025?
Yes! Sayulita demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2856 and As a mature market with 1405 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sayulita
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Sayulita | A vibrant area known for its surf culture, beautiful beaches, and proximity to local shops and eateries. Popular among tourists looking for a laid-back beach vibe. | Sayulita Beach, Surfing spots, Local markets, Yoga retreats, Beach clubs |
| Central Sayulita | The heart of Sayulita, bustling with energy, restaurants, and shops. Great for visitors who want to immerse themselves in the local culture and enjoy social activities. | Plaza Sayulita, Art street, Local festivals, Restaurants and cafes, Nightlife |
| South Sayulita | A quieter part of town with stunning ocean views and exclusive villas. Ideal for travelers seeking relaxation and luxury accommodations. | South Sayulita Beach, Private villas, Sunset views, Relaxation spots |
| Sayulita Beachfront | Prime beachfront properties are in high demand for tourists who want direct access to the beach and ocean activities. Ideal for high-yield investments. | Beachfront dining, Water sports, Sunbathing, Tropical environment, Night walks |
| Sayulita Jungle | An eco-friendly area surrounded by lush nature and wildlife. Attracts tourists interested in adventure and ecotourism activities. | Hiking trails, Wildlife watching, Eco-lodges, Jungle tours, Natural beauty |
| Sayulita Golf Community | A serene area with golf courses and upscale amenities. Appeals to travelers looking for an active lifestyle combined with leisure. | Golf courses, Spas, Fitness centers, Clubhouse dining, Outdoor activities |
| Riviera Sayulita | A new upscale development area attracting affluent tourists. Ideal for luxury vacation rentals and exclusive stays. | High-end resorts, Spa services, Gourmet dining, Art galleries, Cultural events |
| Sayulita Artisan District | Known for its local artisans and craft markets. Attracts tourists interested in unique souvenirs and cultural experiences. | Artisan shops, Craft markets, Workshops, Cultural festivals, Local art galleries |
Do you need a license for Airbnb in Sayulita?
We recommend checking directly with Sayulita's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sayulita
El Oasis Estate - stunning space for a group!
Entire Place • 9 bedrooms
Villa Valentín - Tropical Paradise in Mexico
Entire Place • 8 bedrooms
Casa Kocomo : Unparalleled Luxury Villa w/Chef
Entire Place • 4 bedrooms
Casa Canto 10 brm villa up to 24 guest w/rooftop
Entire Place • 10 bedrooms
Casa Sonadora - Sayulita's Finest
Entire Place • 4 bedrooms
Luxury Tropical Oasis~Scenic Ocean Views~Htd. Pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sayulita
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 40 | $1,525,517 | 1256 | 4.26/5.0 |
| Chelsea | 21 | $889,010 | 1720 | 4.57/5.0 |
| Kirsten | 7 | $725,827 | 854 | 4.93/5.0 |
| Aviv | 1 | $479,167 | 8 | 5.00/5.0 |
| Lacey | 6 | $463,983 | 841 | 4.96/5.0 |
| Tamra | 5 | $427,555 | 180 | 4.91/5.0 |
| Aaron | 8 | $404,374 | 568 | 4.94/5.0 |
| Suzanne | 7 | $396,620 | 495 | 4.86/5.0 |
| Teddy | 4 | $367,341 | 178 | 4.98/5.0 |
| Kalle | 6 | $356,046 | 1144 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sayulita
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.5%), with apartment & condo and house properties comprising 82.2% of inventory
- Strong specialty sector (15.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 1,405 properties in Sayulita shows that 1 bedroom properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.9% of all listings.
Key Insights
- Most common: 1 bedroom (47.2%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 67.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,405 properties in Sayulita reveals that 2 guests properties dominate the market, representing 34.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 2 guests (34.4% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,405 properties in Sayulita, the most common availability pattern is 271-366 days (47.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (47.3%)
- Most common booking duration: 91-180 days (31.4%)
- Properties with high availability (180+ days): 77.9%
- Properties with long-term bookings (180+ days): 23.3%
Minimum Stay Distributions
1 Night
331 listings
25.3% of total
2 Nights
340 listings
26% of total
3 Nights
289 listings
22.1% of total
4-6 Nights
230 listings
17.6% of total
7-29 Nights
36 listings
2.8% of total
30+ Nights
82 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.3%
- Mid-length stays (4-6 nights) represent 17.6% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 73.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
18 listings
1.4% of total
Super Strict 30 Days
9 listings
0.7% of total
Flexible
162 listings
12.8% of total
Moderate
189 listings
15% of total
Firm
312 listings
24.7% of total
Strict
572 listings
45.3% of total
Key Insights
- Strict is the preferred policy at 45.3% of listings
- Stricter policies (Firm & Strict) dominate at 70.0% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 70.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Mar, averaging 74 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 40 days
- Winter shows the longest average booking window at 73 days, while Summer has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 73 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Sayulita
Below is the distribution of amenities across listings in Sayulita:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.8% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (23.7%) and Canada (17.6%)
- English is the top language at 54.1%, followed by Spanish (35.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Guadalajara and Vancouver markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sayulita. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta de Mita | 91 | $6,590 | $873.65 | 34% |
| Punta Mita | 52 | $5,375 | $788.50 | 35% |
| Nayarit | 28 | $5,248 | $940.15 | 30% |
| Corral del Risco | 405 | $4,349 | $760.28 | 33% |
| Higuera Blanca | 37 | $4,237 | $468.25 | 34% |
| Litibu | 12 | $3,317 | $266.76 | 37% |
| Boca de Tomatlán | 255 | $3,073 | $427.42 | 37% |
| La Cruz de Huanacaxtle | 494 | $2,062 | $285.94 | 36% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
| Puerto Vallarta | 7,120 | $1,814 | $193.49 | 41% |
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