Airbnb Market Analytics, Statistics and Data in San Francisco, Nayarit, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Francisco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Francisco:
How much do Airbnb hosts make on average per month in San Francisco?
The short-term rental market in San Francisco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,551 per month
- Strong performing properties (top 25%) make $3,418 or more
- Best-in-class properties (top 10%) achieve $6,508+ monthly
- Entry-level properties (bottom 25%) typically earn around $687
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Francisco
The market in San Francisco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Francisco
Daily rates in San Francisco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $238 or more
- Best-in-class properties (top 10%) pull in $381+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in San Francisco
Peak Season (February, March, April)
- Revenue peaks at $4109.57 per month
- Occupancy rates reach 62.35%
- Daily rates average $221.50
Shoulder Season
- Revenue averages $2734.41 per month
- Occupancy maintains 40.94%
- Daily rates hold at $212.35
Low Season (August, October, September)
- Revenue drops to $1396.97 per month
- Occupancy decreases to 26.74%
- Daily rates adjust to $197.48
Is it still profitable to do Airbnb in San Francisco in 2025?
Yes! San Francisco demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2734 and As a mature market with 506 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Francisco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Pancho | Charming beach town known for its arts scene and laid-back atmosphere. Popular with eco-tourists and travelers looking for a tranquil coastal experience with vibrant local culture. | Sayulita Beach, Punta de Mita, La Patrona Polo Club, Turtle Release Program, San Pancho Arts Festival |
| Sayulita | Famous surf destination with a bohemian vibe, attracting surfers and holiday-goers. Its lively town square and beautiful beaches make it a hot spot for short-term rentals. | Sayulita Beach, Playa los Muertos, Sayulita Farmer's Market, Epic Surf School, Iguana Sanctuary |
| Lo de Marcos | Quiet fishing village that has become popular for its authentic atmosphere and beautiful, less crowded beaches, ideal for families and those looking to escape the tourist bustle. | Lo de Marcos Beach, Playa Bencic, Local seafood restaurants, El Monteón, Coconut Show |
| Guayabitos | Known for its safe, calm waters and family-friendly environment, this area is beloved by local and international families looking for a relaxing beach getaway. | Rincón de Guayabitos Beach, Naya Beach, Galleria La Playa, Local food stands, Water sports rental |
| Punta de Mita | Exclusive beach destination with luxury villas and resorts. Attracts high-end travelers and those seeking a premium beach experience with golf and gourmet dining. | Pacifico Golf Course, El Anclote Beach, Marietas Islands, Luxury beach clubs, Whale watching tours |
| Nuevo Vallarta | Family-friendly resort area with modern amenities and access to beaches. Popular for those seeking all-inclusive options and activities for all ages. | Nuevo Vallarta Beach, Marina Nuevo Vallarta, Vidanta golf courses, Swimmable lagoons, Local markets |
| Bucerías | Traditional Mexican fishing village known for its scenic beaches and vibrant arts scene. Offers a mix of local culture and tourist amenities, ideal for diversifying rental offerings. | Bucerías Beach, Art Walk Bucerías, Local artisan shops, Pueblo de Bucerías, Water sports |
| San Francisco (Nayarit) | Emerging destination that combines beautiful scenery with local charm. As tourism grows, it attracts attention for potential investment opportunities in the short-term rental market. | San Pancho Beach, Local markets, Cultural festivals, Eco-tourism activities, Natural reserves |
Do you need a license for Airbnb in San Francisco?
We recommend checking directly with San Francisco's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Francisco
Exclusive property in San Francisco
Entire Place • 6 bedrooms
Villa de Roja, beachfront Villa with pool.
Entire Place • 5 bedrooms
Villa Nilpi
Entire Place • 5 bedrooms
Beautiful Villa de Vistas - comfortably sleeps 16
Entire Place • 7 bedrooms
Beach just for you, Staff, Pool, 14 ppl,5 bedrooms
Entire Place • 5 bedrooms
Luxury Beachfront House "Las Amigas"
Entire Place • 4 bedrooms
Top Performing Professional Hosts in San Francisco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lindsey And Kody | 10 | $582,256 | 112 | 4.49/5.0 |
| Alida | 4 | $391,899 | 74 | 4.93/5.0 |
| Willliam | 4 | $336,676 | 146 | 4.96/5.0 |
| Jhoana & Jose Luis | 14 | $310,005 | 247 | 3.43/5.0 |
| Hacienda San Pancho | 4 | $238,181 | 153 | 4.63/5.0 |
| Veronica | 4 | $197,773 | 84 | 4.93/5.0 |
| Karin And Bryan | 2 | $189,655 | 105 | 4.94/5.0 |
| Jennifer | 3 | $176,847 | 153 | 4.99/5.0 |
| Hotel De Asis | 8 | $161,799 | 225 | 4.74/5.0 |
| Bea | 5 | $161,646 | 158 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Francisco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.2%), with apartment & condo and house properties comprising 76.5% of inventory
- Strong specialty sector (21.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 506 properties in San Francisco shows that 1 bedroom properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.3% of all listings.
Key Insights
- Most common: 1 bedroom (40.7%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 506 properties in San Francisco reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 506 properties in San Francisco, the most common availability pattern is 271-366 days (45.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (45.8%)
- Most common booking duration: 91-180 days (35.2%)
- Properties with high availability (180+ days): 79.4%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
115 listings
25.2% of total
2 Nights
116 listings
25.4% of total
3 Nights
103 listings
22.5% of total
4-6 Nights
86 listings
18.8% of total
7-29 Nights
4 listings
0.9% of total
30+ Nights
33 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.6%
- Mid-length stays (4-6 nights) represent 18.8% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 73.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
73 listings
16.8% of total
Moderate
64 listings
14.7% of total
Firm
123 listings
28.3% of total
Strict
173 listings
39.8% of total
Key Insights
- Strict is the preferred policy at 39.8% of listings
- Stricter policies (Firm & Strict) dominate at 68.1% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 68.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 84 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 36 days
- Winter shows the longest average booking window at 82 days, while Summer has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 82 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in San Francisco
Below is the distribution of amenities across listings in San Francisco:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.8% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (33%) and Canada (19%)
- English is the top language at 50.7%, followed by Spanish (36.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Guadalajara and Zapopan markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Francisco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta de Mita | 91 | $6,590 | $873.65 | 34% |
| Punta Mita | 52 | $5,375 | $788.50 | 35% |
| Nayarit | 28 | $5,248 | $940.15 | 30% |
| Corral del Risco | 405 | $4,349 | $760.28 | 33% |
| Higuera Blanca | 37 | $4,237 | $468.25 | 34% |
| Litibu | 12 | $3,317 | $266.76 | 37% |
| Boca de Tomatlán | 255 | $3,073 | $427.42 | 37% |
| San Juan Cosalá | 85 | $2,611 | $238.66 | 32% |
| Cajititlán | 23 | $2,408 | $230.21 | 30% |
| San Pedro Tesistán | 12 | $2,356 | $288.71 | 24% |
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