Airbnb Market Analytics, Statistics and Data in Mezcales, Nayarit, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mezcales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mezcales:
How much do Airbnb hosts make on average per month in Mezcales?
The short-term rental market in Mezcales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,359 per month
- Strong performing properties (top 25%) make $3,027 or more
- Best-in-class properties (top 10%) achieve $5,844+ monthly
- Entry-level properties (bottom 25%) typically earn around $571
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mezcales
The market in Mezcales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mezcales
Daily rates in Mezcales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $336+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Mezcales
Peak Season (March, February, December)
- Revenue peaks at $2960.82 per month
- Occupancy rates reach 47.12%
- Daily rates average $187.28
Shoulder Season
- Revenue averages $2498.84 per month
- Occupancy maintains 39.87%
- Daily rates hold at $174.29
Low Season (July, October, September)
- Revenue drops to $1727.31 per month
- Occupancy decreases to 30.73%
- Daily rates adjust to $152.63
Is it still profitable to do Airbnb in Mezcales in 2025?
Yes! Mezcales demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $2499 and With 255 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mezcales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mezcales Central | The heart of Mezcales, this area offers close proximity to shops, restaurants, and local culture, making it a convenient base for tourists. | Local markets, Plaza de Mezcales, Restaurants and cafes, Cultural festivals |
| Playa Mezcales | This area features beautiful beaches and water activities, perfect for tourists looking to enjoy the coastal lifestyle. | Mezcales Beach, Water sports, Sunbathing spots, Beachfront restaurants |
| Nuevo Vallarta | Adjacent to Mezcales, this upscale resort area is popular among tourists looking for luxury accommodations and amenities. | Marina Nuevo Vallarta, Shopping centers, golf courses, Beachfront resorts |
| San Vicente | A traditional Mexican neighborhood that offers a more local experience with authentic culture and community atmosphere. | Local churches, Cultural events, Traditional markets |
| Bucerías | Known for its charming seaside town vibe, Bucerías attracts visitors looking for art galleries, local cuisine, and beach access. | Bucerías Beach, Art galleries, Local eateries, Boutique shops |
| La Cruz de Huanacaxtle | A picturesque fishing village with a vibrant marina, ideal for tourists looking for a laid-back atmosphere and water activities. | Marina La Cruz, Fishing excursions, Local seafood restaurants |
| Sayulita | A well-known surf town just a short drive away, popular among younger crowds and surf enthusiasts. | Sayulita Beach, Surfing lessons, Bohemian shops, Yoga retreats |
| Punta Mita | An exclusive resort community offering luxury vacation rentals and a serene beach experience for affluent tourists. | Exclusive beaches, Punta Mita Golf Club, Luxury spas, High-end restaurants |
Do you need a license for Airbnb in Mezcales?
We recommend checking directly with Mezcales's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mezcales
Luxury Beachfront Villa “Casamar”
Entire Place • 6 bedrooms
Private Beach Villa at Nuevo Vallarta
Entire Place • 5 bedrooms
BeachFront Villa, 3 BR, 3.5 BA, Sleeps 9, N. VTA
Entire Place • 3 bedrooms
Casa Majahuitas
Entire Place • 5 bedrooms
LUXURY BEACH PENTHOUSE INFINITY POOL & ROOFTOP BAR
Entire Place • 3 bedrooms
BEACHFRONT PENTHOUSE with PRIVATE POOL
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Mezcales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 1 | $317,183 | 37 | 4.97/5.0 |
| Ana Sol | 1 | $219,348 | 6 | 4.67/5.0 |
| Rodrigo | 4 | $187,789 | 243 | 4.79/5.0 |
| Del Mar | 5 | $175,671 | 1066 | 4.76/5.0 |
| Xavier | 1 | $134,230 | 87 | 4.80/5.0 |
| Daniel | 3 | $128,404 | 21 | 4.02/5.0 |
| Jonathan | 1 | $127,994 | 60 | 4.60/5.0 |
| Vacasa Mexico | 9 | $121,444 | 261 | 4.71/5.0 |
| Maria Del Rocio | 2 | $114,314 | 183 | 4.74/5.0 |
| Nina | 1 | $89,339 | 20 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mezcales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.5%), with house and apartment & condo properties comprising 97.7% of inventory
- Untapped potential in boutique & hotels, others segments (2.4% combined)
Room Capacity Distribution
Analysis of 255 properties in Mezcales shows that 2 bedrooms properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 2 bedrooms (34.5%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 255 properties in Mezcales reveals that 6 guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 58.8% of the market.
Key Insights
- Most common capacity: 6 guests (29.8% of market)
- Least common capacity: 3 guests (2.7% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 255 properties in Mezcales, the most common availability pattern is 271-366 days (54.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (54.5%)
- Most common booking duration: 31-90 days (29%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 21.2%
Minimum Stay Distributions
1 Night
37 listings
15.9% of total
2 Nights
82 listings
35.3% of total
3 Nights
57 listings
24.6% of total
4-6 Nights
33 listings
14.2% of total
7-29 Nights
7 listings
3% of total
30+ Nights
16 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.2%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 75.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
53 listings
26.4% of total
Moderate
55 listings
27.4% of total
Firm
33 listings
16.4% of total
Strict
59 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (53.8%) and strict (45.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 65 days
- Shortest booking windows are in Sep, Jun, Aug, averaging 30 days
- Winter shows the longest average booking window at 63 days, while Summer has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 63 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Mezcales
Below is the distribution of amenities across listings in Mezcales:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (14.1%) and Canada (7.4%)
- Spanish is the top language at 56.4%, followed by English (37.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Guadalajara and Zapopan markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mezcales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta de Mita | 91 | $6,590 | $873.65 | 34% |
| Punta Mita | 52 | $5,375 | $788.50 | 35% |
| Nayarit | 28 | $5,248 | $940.15 | 30% |
| Corral del Risco | 405 | $4,349 | $760.28 | 33% |
| Higuera Blanca | 37 | $4,237 | $468.25 | 34% |
| Litibu | 12 | $3,317 | $266.76 | 37% |
| Boca de Tomatlán | 255 | $3,073 | $427.42 | 37% |
| La Cruz de Huanacaxtle | 494 | $2,062 | $285.94 | 36% |
| Sayulita | 1,405 | $2,040 | $209.70 | 39% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
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