Airbnb Market Analytics, Statistics and Data in Lo de Marcos, Nayarit, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lo de Marcos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lo de Marcos:
How much do Airbnb hosts make on average per month in Lo de Marcos?
The short-term rental market in Lo de Marcos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,335 per month
- Strong performing properties (top 25%) make $2,486 or more
- Best-in-class properties (top 10%) achieve $4,028+ monthly
- Entry-level properties (bottom 25%) typically earn around $605
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lo de Marcos
The market in Lo de Marcos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lo de Marcos
Daily rates in Lo de Marcos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Lo de Marcos
Peak Season (March, February, December)
- Revenue peaks at $2742.05 per month
- Occupancy rates reach 59.08%
- Daily rates average $136.05
Shoulder Season
- Revenue averages $1867.60 per month
- Occupancy maintains 39.90%
- Daily rates hold at $132.21
Low Season (August, October, September)
- Revenue drops to $949.82 per month
- Occupancy decreases to 25.14%
- Daily rates adjust to $128.24
Is it still profitable to do Airbnb in Lo de Marcos in 2025?
Yes! Lo de Marcos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1868 and The market's 167 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lo de Marcos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vallarta's Bay | Close to stunning beaches and the vibrant atmosphere of nearby Puerto Vallarta. Ideal for travelers seeking a blend of relaxation and entertainment. | Los Muertos Beach, Malecón, Vallarta Botanical Gardens, El centro de Vallarta, Isla Cuale |
| Lo de Marcos Beach | A quiet and picturesque beach town with pristine sands and a laid-back vibe. Suitable for those looking for family-friendly environments and natural beauty. | Lo de Marcos Beach, Turtle Sanctuary, Punta Raza, local food markets, El Coral |
| San Pancho | A charming neighboring village known for its artistic community and tranquil beaches. Great for eco-tourism and travelers seeking an authentic Mexican experience. | San Pancho Beach, Entreamigos, Casa de la Cultura, local artisan shops, hiking trails |
| Sayulita | A world-famous surf town that attracts tourists for its vibrant surfing culture, nightlife, and bohemian atmosphere. Perfect for young travelers and surf enthusiasts. | Sayulita Beach, Playa de los Muertos, Nayarit Surf School, local craft markets, Sayulita's main plaza |
| La Peñita | A local beach town with a mix of tourist and local life, featuring affordable accommodations and a traditional Mexican experience. | La Peñita Beach, Riviera Nayarit markets, local dining options, Mariscos el Chino, cultured local community |
| Rincon de Guayabitos | A popular destination known for its calm waters and family-friendly atmosphere, perfect for beach vacations and water activities. | Guayabitos Beach, snorkeling experiences, local seafood restaurants, Aquatic activities, Palapas on the beach |
| Bucerías | A charming beach town with a lively arts scene and popular dining options. A great location for both relaxation and cultural experiences. | Bucerías Beach, estuary tours, local artisanal markets, Bucerías town square, fish taco stands |
| Nuevo Vallarta | Developed area with luxury resorts and golf courses. Offers a different, more upscale tourism route with modern comforts and amenities. | Nuevo Vallarta Beach, Marina Nuevo Vallarta, El Tigre Golf Course, Aquaventuras Park, local shopping areas |
Do you need a license for Airbnb in Lo de Marcos?
We recommend checking directly with Lo de Marcos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lo de Marcos
Glass Nature House in Paradise
Entire Place • 4 bedrooms
villa received
Entire Place • 4 bedrooms
Oceanfront Escape
Entire Place • 3 bedrooms
casa las olas
Entire Place • 4 bedrooms
Gorgeous home, stunning views, 5min walk to beach!
Entire Place • 4 bedrooms
Casa Frida
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Lo de Marcos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Armando | 10 | $102,847 | 68 | 3.39/5.0 |
| Kristen | 3 | $75,633 | 98 | 4.89/5.0 |
| Gabriela Ana Maria | 2 | $75,088 | 99 | 4.82/5.0 |
| Silann | 3 | $73,731 | 26 | 4.91/5.0 |
| Thora & Shawn | 9 | $69,274 | 326 | 4.83/5.0 |
| Navid | 1 | $66,138 | 18 | 4.67/5.0 |
| Andre Mauricio | 1 | $61,197 | 98 | 4.69/5.0 |
| François | 4 | $60,377 | 24 | 3.73/5.0 |
| Saul | 2 | $60,296 | 100 | 4.83/5.0 |
| 102144254 | 1 | $58,296 | 26 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lo de Marcos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76%), with house and apartment & condo properties comprising 83.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 167 properties in Lo de Marcos shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.7% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 67.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 167 properties in Lo de Marcos reveals that 4 guests properties dominate the market, representing 25.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 47.9% of the market.
Key Insights
- Most common capacity: 4 guests (25.1% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 167 properties in Lo de Marcos, the most common availability pattern is 271-366 days (46.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.3% of properties).
Key Insights
- Most common availability window: 271-366 days (46.7%)
- Most common booking duration: 91-180 days (35.3%)
- Properties with high availability (180+ days): 83.8%
- Properties with long-term bookings (180+ days): 19.2%
Minimum Stay Distributions
1 Night
30 listings
20.1% of total
2 Nights
59 listings
39.6% of total
3 Nights
35 listings
23.5% of total
4-6 Nights
13 listings
8.7% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
10 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.7%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 83.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
42 listings
30.7% of total
Moderate
26 listings
19% of total
Firm
34 listings
24.8% of total
Strict
35 listings
25.5% of total
Key Insights
- Flexible is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (49.7%) and strict (50.3%) policies
- Moderate policies are least common at 19.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 96 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 31 days
- Winter shows the longest average booking window at 93 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 93 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Lo de Marcos
Below is the distribution of amenities across listings in Lo de Marcos:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (36.2%) and Canada (18.6%)
- English is the top language at 46.7%, followed by Spanish (39.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Guadalajara and Zapopan markets
- Develop localized content for United States and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lo de Marcos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta de Mita | 91 | $6,590 | $873.65 | 34% |
| Punta Mita | 52 | $5,375 | $788.50 | 35% |
| Nayarit | 28 | $5,248 | $940.15 | 30% |
| Corral del Risco | 405 | $4,349 | $760.28 | 33% |
| Higuera Blanca | 37 | $4,237 | $468.25 | 34% |
| Litibu | 12 | $3,317 | $266.76 | 37% |
| Boca de Tomatlán | 255 | $3,073 | $427.42 | 37% |
| La Cruz de Huanacaxtle | 494 | $2,062 | $285.94 | 36% |
| Sayulita | 1,405 | $2,040 | $209.70 | 39% |
| San Francisco | 506 | $1,885 | $212.83 | 40% |
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