Airbnb Market Analytics, Statistics and Data in Cuernavaca, Morelos, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cuernavaca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cuernavaca:
How much do Airbnb hosts make on average per month in Cuernavaca?
The short-term rental market in Cuernavaca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $968 per month
- Strong performing properties (top 25%) make $2,169 or more
- Best-in-class properties (top 10%) achieve $4,333+ monthly
- Entry-level properties (bottom 25%) typically earn around $400
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cuernavaca
The market in Cuernavaca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cuernavaca
Daily rates in Cuernavaca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $193 or more
- Best-in-class properties (top 10%) pull in $341+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Cuernavaca
Peak Season (March, May, June)
- Revenue peaks at $2212.41 per month
- Occupancy rates reach 41.69%
- Daily rates average $156.20
Shoulder Season
- Revenue averages $1713.26 per month
- Occupancy maintains 34.69%
- Daily rates hold at $148.90
Low Season (September, October, January)
- Revenue drops to $1077.14 per month
- Occupancy decreases to 24.87%
- Daily rates adjust to $139.86
Is it still profitable to do Airbnb in Cuernavaca in 2025?
Yes! Cuernavaca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1713 and As a mature market with 1137 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cuernavaca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Cuernavaca, known for its colonial architecture, cultural attractions, and vibrant atmosphere. A top choice for tourists wanting to explore the historical treasures of the city. | Palacio de Cortés, Cuernavaca Cathedral, Borda Garden, Museum of the Conquerors, Teopanzolco archaeological site |
| La Selva | A peaceful residential area with beautiful nature and modern amenities. Popular for those seeking a quieter atmosphere while still being near city attractions. | Jardín Borda, Café de la Selva, Natural spring parks, Local markets, Cultural festivals |
| Club de Golf | A luxurious neighborhood centered around the golf course, appealing to affluent guests looking for relaxation and outdoor activities in a tranquil environment. | Club de Golf de Cuernavaca, Spas and wellness centers, Nature trails, Fine dining restaurants, Scenic views |
| Vista Hermosa | An upscale area known for its hillside views and elegant homes. Attracts visitors who appreciate a stunning environment and proximity to the city center. | Cafés with views, Walking trails, Luxury accommodations, Local art galleries, Shops |
| Acapantzingo | A charming neighborhood with a mix of colonial and modern architecture, great for families and tourists seeking a local experience near amenities. | Local markets, Plaza de Acapantzingo, Traditional eateries, Nearby parks, Cultural centers |
| Lomas de Cuernavaca | A high-end residential area offering stunning views and luxury estates, attracting wealthy tourists looking for exclusive accommodations. | Private villas, Infinity pools, Luxury dining experiences, Private gardens, Charming streets |
| Chipitlán | A developing area mixed with nature and modernity, attracting families and young travelers interested in a community vibe. | Local food markets, Cultural events, Nature parks, Adventurous activities, Friendly neighborhoods |
| Oaxtepec | A nearby town known for its water parks and recreational facilities. Ideal for visitors looking for fun family activities and sunny days. | Six Flags Oaxtepec, Water parks, Adventure parks, Local cuisine, Nature trails |
Do you need a license for Airbnb in Cuernavaca?
We recommend checking directly with Cuernavaca's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cuernavaca
Casa Antinea · 14 - 30 Guests 10 Rooms
Entire Place • 10 bedrooms
Magnificent house with a private house in a Golf Club
Entire Place • 5 bedrooms
Casa della Nonna - pool and jacuzzi with caldera
Entire Place • 5 bedrooms
Ideal for families and friends up to 30 people
Entire Place • 9 bedrooms
"LA CUERNA 'S HOUSE" WITH HOT POOL IN FRACC.
Entire Place • 4 bedrooms
Casa Ávila - Cuernavaca
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Cuernavaca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 8 | $306,093 | 463 | 4.69/5.0 |
| HostPal | 5 | $225,991 | 58 | 3.74/5.0 |
| Angelica | 9 | $198,338 | 909 | 4.81/5.0 |
| Active Viajes Alojamientos | 11 | $187,672 | 242 | 3.74/5.0 |
| Oskar | 6 | $174,894 | 199 | 3.85/5.0 |
| Arturo | 5 | $157,074 | 131 | 4.92/5.0 |
| Iron | 4 | $131,224 | 43 | 3.28/5.0 |
| Robin | 2 | $124,403 | 46 | 4.70/5.0 |
| Martha | 4 | $122,121 | 538 | 4.97/5.0 |
| Josefina | 1 | $118,518 | 56 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cuernavaca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.6%), with house and apartment & condo properties comprising 86.5% of inventory
- Untapped potential in others, outdoor & mobile segments (3.4% combined)
Room Capacity Distribution
Analysis of 1,137 properties in Cuernavaca shows that 1 bedroom properties are most prevalent, making up 25% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 43.3% of all listings.
Key Insights
- Most common: 1 bedroom (25%)
- Least common: 5+ bedrooms (13.8%)
- Market concentration: 43.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,137 properties in Cuernavaca reveals that 8+ guests properties dominate the market, representing 36.5% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 52.1% of the market.
Key Insights
- Most common capacity: 8+ guests (36.5% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 52.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,137 properties in Cuernavaca, the most common availability pattern is 271-366 days (54% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (54%)
- Most common booking duration: 31-90 days (28.1%)
- Properties with high availability (180+ days): 80.6%
- Properties with long-term bookings (180+ days): 20.9%
Minimum Stay Distributions
1 Night
466 listings
45.3% of total
2 Nights
401 listings
39% of total
3 Nights
53 listings
5.2% of total
4-6 Nights
13 listings
1.3% of total
7-29 Nights
12 listings
1.2% of total
30+ Nights
83 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.3%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 89.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
380 listings
38.3% of total
Moderate
317 listings
32% of total
Firm
124 listings
12.5% of total
Strict
171 listings
17.2% of total
Key Insights
- Flexible is the preferred policy at 38.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 34 days
- Shortest booking windows are in Sep, Jun, Aug, averaging 23 days
- Winter shows the longest average booking window at 32 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Cuernavaca
Below is the distribution of amenities across listings in Cuernavaca:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.2%) and Canada (0.8%)
- Spanish is the top language at 55.2%, followed by English (36.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Mexico City and Cuernavaca markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cuernavaca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Yautepec de Zaragoza | 12 | $3,258 | $256.62 | 29% |
| Rancho San Diego | 19 | $2,548 | $263.15 | 34% |
| La Ladrillera | 29 | $2,476 | $236.45 | 31% |
| Xalmolonco | 21 | $2,269 | $277.07 | 31% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Atlatlahucan | 68 | $2,205 | $250.47 | 30% |
| Guerrero | 28 | $2,095 | $193.59 | 30% |
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