Cuernavaca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Morelos, Mexico
Is Airbnb profitable in Cuernavaca in 2025? Explore comprehensive Airbnb analytics for Cuernavaca, Morelos, Mexico to uncover income potential. This 2025 STR market report for Cuernavaca, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,090 active listings.
Whether you're considering an Airbnb investment in Cuernavaca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cuernavaca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cuernavaca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cuernavaca (2025)
Understanding the monthly revenue variations for Airbnb listings in Cuernavaca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cuernavaca is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cuernavaca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,896+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,948 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $856 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cuernavaca
Cuernavaca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cuernavaca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cuernavaca:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cuernavaca
Average Daily Rate (ADR) Airbnb Trends in Cuernavaca (2025)
Effective short term rental pricing strategy in Cuernavaca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cuernavaca typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Cuernavaca
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Airbnb Seasonality Analysis & Trends in Cuernavaca (2025)
Peak Season (May, April, June)
- Revenue averages $2,069 per month
- Occupancy rates average 35.4%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,495 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $147
Low Season (January, February, October)
- Revenue drops to average $1,079 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $144
Seasonality Insights for Cuernavaca
- The Airbnb seasonality in Cuernavaca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cuernavaca's highest earning potential, with monthly revenues capable of climbing to $2,122, occupancy reaching a high of 41.6%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,037, occupancy could drop to 26.7%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cuernavaca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cuernavaca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cuernavaca (2025)
Exploring the top neighborhoods for short-term rentals in Cuernavaca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Cuernavaca is a cultural hub with beautiful colonial architecture and a variety of restaurants and shops. It attracts tourists interested in history and local culture. | Palacio de Cortés, Catedral de Cuernavaca, Jardín Borda, Museo Robert Brady, Museo de Ciencias, Mercado de Cuernavaca |
| Condado de Sayavedra | An upscale residential area known for its large homes and tranquil environment. Ideal for those looking for a quiet retreat away from the city hustle. Popular with families and longer-term guests. | Parque Nacional Lagunas de Zempoala, Zona Arqueológica de Xochicalco, Café de la Plaza, Pueblo de Tepoztlán, Tepoztlán market |
| Jiutepec | A nearby municipality that offers a more suburban feel with outdoor activities and a close-knit community. Attractive for families and budget-conscious travelers. | Cocoyoquillo Ecological Park, Cerro del Tetela, Templo de Santiago Apostol, Centro Cultural La Sábana |
| Acapantzingo | A residential area close to the main tourist sites, known for its parks and gardens. Popular with visitors who enjoy nature and outdoor activities. | Parque de los Armenios, Parque Chapultepec, Jardín Etnobotánico de Cuernavaca |
| El Tepetate | A tranquil area that offers a blend of modern amenities and traditional charm. Perfect for guests looking for relaxation and a local experience. | Cerro del Tepetate, local artisan shops, flee markets, Cafés and restaurants |
| Ahuatepec | This area is known for its lush green surroundings and beautiful views, attracting nature lovers and those seeking a peaceful stay. | Nature reserves, Parque Nacional El Tepozteco, Temazcal Ceremonies |
| Palmira | An area that combines residential comforts with easy access to city attractions, making it ideal for tourist stays. | Plaza Palmira, Cinemas, Local dining experiences |
| Cuernavaca Country Club | An exclusive area with high-end amenities including golf courses and country club facilities, popular with affluent travelers and business executives. | Golf courses, Spa facilities, Fine dining options |
Understanding Airbnb License Requirements & STR Laws in Cuernavaca (2025)
While Cuernavaca, Morelos, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cuernavaca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Cuernavaca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cuernavacabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ideal for families and friends up to 30 people
Entire Place • 9 bedrooms
Magnificent house with a private house in a Golf Club
Entire Place • 5 bedrooms
Casa Antinea · 14 - 30 Guests 10 Rooms
Entire Place • 10 bedrooms
Casa Ávila - Cuernavaca
Entire Place • 8 bedrooms
The Elephant House
Entire Place • 7 bedrooms
Preciosas villas en zona dorada Cuerna
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cuernavaca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cuernavaca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 8 | $257,063 | 463 | 4.69/5.0 |
| HostPal | 5 | $183,822 | 58 | 3.74/5.0 |
| Angelica | 9 | $180,018 | 909 | 4.81/5.0 |
| Active Viajes Alojamientos | 11 | $178,275 | 242 | 3.74/5.0 |
| Oskar | 6 | $157,576 | 199 | 3.85/5.0 |
| Arturo | 5 | $137,223 | 131 | 4.92/5.0 |
| Martha | 4 | $111,650 | 538 | 4.97/5.0 |
| David | 1 | $108,048 | 146 | 4.95/5.0 |
| Iron | 4 | $107,620 | 43 | 3.28/5.0 |
| Josefina | 1 | $106,868 | 56 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cuernavaca.
Dive Deeper: Advanced Cuernavaca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cuernavaca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCuernavaca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cuernavaca
- The Cuernavaca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77% of the 1,090 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cuernavaca, House properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 60.7% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Cuernavaca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cuernavaca
- The dominant room capacity in Cuernavaca is 1 bedroom listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 42.2% of the active Airbnb listings in Cuernavaca, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cuernavaca.
Cuernavaca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cuernavaca
- The most common guest capacity trend in Cuernavaca vacation rentals is listings accommodating 8+ guests (37.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Cuernavaca STR market, accounting for 52.2% of listings.
- 49.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cuernavaca.
- On average, properties in Cuernavaca are equipped to host 5.0 guests.
Cuernavaca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cuernavaca
- The most common availability pattern in Cuernavaca falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cuernavaca (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cuernavaca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
450 listings
44.1% of total
2 Nights
386 listings
37.8% of total
3 Nights
28 listings
2.7% of total
4-6 Nights
11 listings
1.1% of total
7-29 Nights
13 listings
1.3% of total
30+ Nights
132 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Cuernavaca is 1 Night, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.9%) of the Cuernavaca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Cuernavaca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.1% of Cuernavaca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cuernavaca.
Cuernavaca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
358 listings
37.7% of total
Moderate
305 listings
32.1% of total
Firm
123 listings
13% of total
Strict
163 listings
17.2% of total
Cancellation Policy Insights for Cuernavaca
- The prevailing Airbnb cancellation policy trend in Cuernavaca is Flexible, used by 37.7% of listings.
- There's a relatively balanced mix between guest-friendly (69.8%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.7% market standard in Cuernavaca.
- Regularly review your cancellation policy against competitors and market demand shifts in Cuernavaca.
Cuernavaca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cuernavaca
- The overall average booking lead time for vacation rentals in Cuernavaca is 26 days.
- Guests book furthest in advance for stays during December (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Cuernavaca.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Cuernavaca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cuernavaca (2025)
Amenity Prevalence
Amenity Insights for Cuernavaca
- Essential amenities in Cuernavaca that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cuernavaca: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cuernavaca to stay competitive.
Cuernavaca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cuernavaca
- The typical guest profile for Airbnb in Cuernavaca consists of primarily domestic travelers (89%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Mexico (89.3%) and United States (6.6%).
- Top languages spoken are Spanish (53.9%) followed by English (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cuernavaca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cuernavaca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Yautepec de Zaragoza | 12 | $2,753 | $246.48 | 27% |
| Rancho San Diego | 19 | $2,367 | $256.96 | 33% |
| La Ladrillera | 28 | $2,273 | $235.35 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Xalmolonco | 21 | $2,075 | $276.55 | 28% |
| Granjas Mérida | 21 | $1,927 | $238.09 | 31% |
| Atlatlahucan | 69 | $1,863 | $249.73 | 28% |