Uruapan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michoacán, Mexico
Is Airbnb profitable in Uruapan in 2025? Explore comprehensive Airbnb analytics for Uruapan, Michoacán, Mexico to uncover income potential. This 2025 STR market report for Uruapan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 164 active listings.
Whether you're considering an Airbnb investment in Uruapan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Uruapan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Uruapan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Uruapan (2025)
Understanding the monthly revenue variations for Airbnb listings in Uruapan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uruapan is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uruapan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,089+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $721 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $175, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Uruapan
Uruapan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Uruapan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uruapan:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Uruapan
Average Daily Rate (ADR) Airbnb Trends in Uruapan (2025)
Effective short term rental pricing strategy in Uruapan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uruapan typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $89+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Uruapan
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Airbnb Seasonality Analysis & Trends in Uruapan (2025)
Peak Season (April, May, June)
- Revenue averages $806 per month
- Occupancy rates average 38.4%
- Daily rates average $53
Shoulder Season
- Revenue averages $477 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $49
Low Season (January, February, September)
- Revenue drops to average $365 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $48
Seasonality Insights for Uruapan
- The Airbnb seasonality in Uruapan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Uruapan's highest earning potential, with monthly revenues capable of climbing to $843, occupancy reaching a high of 42.2%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $350, occupancy could drop to 26.5%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uruapan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Uruapan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Uruapan (2025)
Exploring the top neighborhoods for short-term rentals in Uruapan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Uruapan, known for its colonial architecture and vibrant culture. Ideal for tourists wanting to explore local history, markets, and traditional cuisine. | Uruapan National Park, La Huatápera, Crafts Market, Temple of San Francisco, Catedral de Uruapan |
| Parque Nacional Eduardo Ruiz | A beautiful national park offering nature trails and stunning landscapes. Attracts eco-tourists and nature lovers seeking outdoor experiences just outside the city. | Cascadas de La Tzararacua, Botanical garden, Lake with boat rentals, Hiking trails, Wildlife viewing |
| El Filo | A tranquil neighborhood known for its residential appeal and proximity to natural attractions. Great for families and long-term stays seeking peace and nature. | Local markets, Hiking spots, Cafés, Community parks, Cultural events |
| San Juan Viejo | An area filled with traditional markets and street food. This attracts visitors looking for authentic local experiences and flavors. | Street food stalls, Traditional craft shops, Local festivals, Community gatherings |
| Pueblo Nuevo | A growing area with modern amenities and shops. Great for travelers looking for convenience and local life away from the tourist hotspots. | Shopping centers, Restaurants, Cultural events, Local art exhibitions |
| Los Aguacates | A suburban area offering a peaceful atmosphere with green spaces. Ideal for families and those seeking a relaxed stay close to the city. | Local parks, Family-friendly activities, Nature walks, Artisan markets |
| El Caracol | A developing area popular with younger travelers and professionals. Known for its modern facilities and proximity to urban attractions. | Cafés and restaurants, Co-working spaces, Art galleries, Nightlife options |
| Zona Industrial | An industrial area that is becoming a hub for business travelers and tech companies. Suitable for short stays catering to business needs. | Business centers, Conferences, Dining options, Corporate workshops |
Understanding Airbnb License Requirements & STR Laws in Uruapan (2025)
While Uruapan, Michoacán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Uruapan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Uruapan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Uruapanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vera y Espín
Entire Place • 6 bedrooms
Comfortable complete home
Entire Place • 4 bedrooms
The perfect place
Entire Place • 1 bedroom
Quinta Magnolia: junto al río
Entire Place • 7 bedrooms
Casa Luciana. Comfortable and spacious.
Entire Place • 3 bedrooms
House full of life.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Uruapan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Uruapan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martín | 14 | $45,621 | 285 | 4.32/5.0 |
| Ma Luisa | 6 | $38,404 | 655 | 4.08/5.0 |
| Lofts | 6 | $35,120 | 341 | 4.63/5.0 |
| Pedro Leonardo | 2 | $30,869 | 70 | 4.96/5.0 |
| Roberto | 6 | $29,162 | 180 | 4.86/5.0 |
| Martha | 3 | $24,587 | 29 | 4.87/5.0 |
| Avelardo | 9 | $24,281 | 114 | 3.72/5.0 |
| Jerry | 3 | $23,384 | 127 | 4.90/5.0 |
| Sandra | 5 | $19,524 | 597 | 4.93/5.0 |
| Lizbeth | 1 | $19,373 | 71 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uruapan.
Dive Deeper: Advanced Uruapan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uruapan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUruapan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Uruapan
- The Uruapan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 164 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Uruapan, Apartment/Condo properties are the most common (43.9%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Uruapan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Uruapan
- The dominant room capacity in Uruapan is 1 bedroom listings, making up 40.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Uruapan, indicating a high concentration in these sizes.
Uruapan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Uruapan
- The most common guest capacity trend in Uruapan vacation rentals is listings accommodating 4 guests (24.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Uruapan STR market, accounting for 47.0% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uruapan.
- On average, properties in Uruapan are equipped to host 3.5 guests.
Uruapan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Uruapan
- The most common availability pattern in Uruapan falls within the 271-366 days range, representing 51.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Uruapan (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Uruapan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
71.4% of total
2 Nights
32 listings
20.8% of total
3 Nights
5 listings
3.2% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
6 listings
3.9% of total
Key Insights
- The most prevalent minimum stay requirement in Uruapan is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.2%) of the Uruapan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Uruapan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uruapan.
Uruapan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
77 listings
55% of total
Moderate
38 listings
27.1% of total
Firm
8 listings
5.7% of total
Strict
17 listings
12.1% of total
Cancellation Policy Insights for Uruapan
- The prevailing Airbnb cancellation policy trend in Uruapan is Flexible, used by 55% of listings.
- The market strongly favors guest-friendly terms, with 82.1% of listings offering Flexible or Moderate policies. This suggests guests in Uruapan may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55% market standard in Uruapan.
- Given the high prevalence of Flexible policies (55%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Uruapan.
Uruapan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Uruapan
- The overall average booking lead time for vacation rentals in Uruapan is 21 days.
- Guests book furthest in advance for stays during May (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (22 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Uruapan.
- Target marketing efforts for the Spring season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Uruapan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Uruapan (2025)
Amenity Prevalence
Amenity Insights for Uruapan
- Essential amenities in Uruapan that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Uruapan: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Uruapan to stay competitive.
Uruapan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Uruapan
- The typical guest profile for Airbnb in Uruapan consists of primarily domestic travelers (86%), often arriving from nearby Morelia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.1% of guests.
- Key international markets include Mexico (86.1%) and United States (11.2%).
- Top languages spoken are Spanish (63.5%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Morelia and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Uruapan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,496 | $248.48 | 30% |
| San Pedro Tesistán | 12 | $2,180 | $296.56 | 22% |
| Cajititlán | 23 | $2,128 | $229.48 | 29% |
| Puerto de las Cuevas | 21 | $1,674 | $131.86 | 37% |
| San Luis Soyatlán | 23 | $1,630 | $174.84 | 25% |
| La Calera | 22 | $1,526 | $204.35 | 27% |
| San Miguel | 34 | $1,468 | $243.20 | 27% |
| San Nicolás de Ibarra | 11 | $1,358 | $167.85 | 37% |
| Ferrería de Tula | 12 | $1,324 | $147.68 | 27% |
| Copándaro | 14 | $1,303 | $176.37 | 23% |