Airbnb Market Analytics, Statistics and Data in Uruapan, Michoacán, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Uruapan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Uruapan:
How much do Airbnb hosts make on average per month in Uruapan?
The short-term rental market in Uruapan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $510 per month
- Strong performing properties (top 25%) make $902 or more
- Best-in-class properties (top 10%) achieve $1,378+ monthly
- Entry-level properties (bottom 25%) typically earn around $230
Revenue Variations by Month
Occupancy Rates Throughout the Year in Uruapan
The market in Uruapan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Uruapan
Daily rates in Uruapan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $59 or more
- Best-in-class properties (top 10%) pull in $91+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in Uruapan
Peak Season (March, April, June)
- Revenue peaks at $940.56 per month
- Occupancy rates reach 42.16%
- Daily rates average $55.46
Shoulder Season
- Revenue averages $662.83 per month
- Occupancy maintains 35.17%
- Daily rates hold at $51.57
Low Season (August, January, September)
- Revenue drops to $384.15 per month
- Occupancy decreases to 26.89%
- Daily rates adjust to $47.72
Is it still profitable to do Airbnb in Uruapan in 2025?
Yes! Uruapan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $663 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Uruapan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Uruapan is a vibrant area rich in culture and history, making it attractive for visitors interested in Mexican heritage. Its colonial architecture and historical landmarks provide a unique backdrop for tourism. | Parque Nacional Barranca del Cupatitzio, Temple of San Francisco, Uruapan's historic market, Cultural Museum, Plaza Morelos |
| Parque Nacional Barranca del Cupatitzio | This national park features stunning natural beauty, including waterfalls and lush greenery, appealing to nature lovers and adventure seekers. It is ideal for those looking to explore outdoor activities. | Cupatitzio River, El Salto Waterfall, Picnic areas, Hiking trails, Scenic viewpoints |
| La Plaza de Los Tres Ángeles | A popular gathering place with beautiful gardens, this plaza is surrounded by restaurants and shops, making it a convenient location for tourists to relax and enjoy local cuisine. | Local markets, Street food vendors, Cafes and eateries, Cultural events |
| Las Ranas | This neighborhood is known for its quieter atmosphere while still being close to various attractions. It appeals to travelers looking for a more residential experience. | Local parks, Community events, Nearby shopping areas |
| Apatzingán | Apatzingán is not too far from Uruapan and offers its own unique charm. This area is known for its cultural offerings and local festivals, attracting visitors for short stays. | Local festivals, Cultural events, Central plaza |
| Zitácuaro | Zitácuaro is a small town nearby known for its natural beauty and cultural significance. This alternative location provides a peaceful setting for guests. | Monarch Butterfly Sanctuary, Local artisan markets, Hiking routes |
| San Juan Nuevo Parangaricutiro | Home to the iconic Paricutin volcano, this area attracts nature enthusiasts who wish to explore volcanic landscapes and experience unique geological features. | Paricutin Volcano, Volcano Tours, Local cultural experiences |
| Tinguindin | A quaint town with charming streets, Tinguindin offers a serene atmosphere and an authentic Mexican experience, ideal for guests seeking peace and tranquility. | Church of San Pedro, Local artisan shops, Cultural festivals |
Do you need a license for Airbnb in Uruapan?
We recommend checking directly with Uruapan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Uruapan
Vera y Espín
Entire Place • 6 bedrooms
Comfortable complete home
Entire Place • 4 bedrooms
The perfect place
Entire Place • 1 bedroom
Modern house, nice view, steamer and breakfast inclusive
Entire Place • 1 bedroom
Casa Luciana. Comfortable and spacious.
Entire Place • 3 bedrooms
Full Accommodation with Cochera p/8 (Centro)
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Uruapan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martín | 16 | $68,639 | 302 | 4.38/5.0 |
| Lofts | 6 | $40,990 | 341 | 4.63/5.0 |
| Pedro Leonardo | 2 | $39,912 | 70 | 4.96/5.0 |
| Ma Luisa | 6 | $37,404 | 655 | 4.08/5.0 |
| Roberto | 6 | $36,561 | 180 | 4.86/5.0 |
| Martha | 4 | $35,839 | 38 | 4.85/5.0 |
| Jerry | 3 | $31,741 | 127 | 4.90/5.0 |
| Avelardo | 9 | $27,748 | 114 | 3.72/5.0 |
| Ingrid | 5 | $25,982 | 69 | 4.87/5.0 |
| Lizbeth | 1 | $23,731 | 71 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Uruapan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.3%), with apartment & condo and house properties comprising 88.6% of inventory
- Untapped potential in outdoor & mobile, others segments (2.2% combined)
Room Capacity Distribution
Analysis of 175 properties in Uruapan shows that 1 bedroom properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.3% of all listings.
Key Insights
- Most common: 1 bedroom (41.7%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 70.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 175 properties in Uruapan reveals that 4 guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.6% of the market.
Key Insights
- Most common capacity: 4 guests (24.6% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 48.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in Uruapan, the most common availability pattern is 271-366 days (51.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (51.4%)
- Most common booking duration: 91-180 days (33.1%)
- Properties with high availability (180+ days): 85.1%
- Properties with long-term bookings (180+ days): 16.0%
Minimum Stay Distributions
1 Night
114 listings
73.5% of total
2 Nights
34 listings
21.9% of total
3 Nights
6 listings
3.9% of total
4-6 Nights
1 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.4%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
78 listings
54.9% of total
Moderate
38 listings
26.8% of total
Firm
7 listings
4.9% of total
Strict
19 listings
13.4% of total
Key Insights
- Flexible is the preferred policy at 54.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, May, Nov, averaging 26 days
- Shortest booking windows are in Aug, Sep, Jan, averaging 17 days
- Spring shows the longest average booking window at 26 days, while Winter has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 26 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Uruapan
Below is the distribution of amenities across listings in Uruapan:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (10.8%) and Canada (0.4%)
- Spanish is the top language at 64.2%, followed by English (31.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Morelia and Mexico City markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Uruapan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 85 | $2,611 | $238.66 | 32% |
| Cajititlán | 23 | $2,408 | $230.21 | 30% |
| San Pedro Tesistán | 12 | $2,356 | $288.71 | 24% |
| Puerto de las Cuevas | 21 | $1,911 | $132.63 | 39% |
| San Luis Soyatlán | 23 | $1,771 | $175.75 | 26% |
| Copándaro | 14 | $1,566 | $178.89 | 24% |
| La Calera | 23 | $1,553 | $220.94 | 27% |
| Los Espinos | 12 | $1,496 | $157.14 | 32% |
| San Nicolás de Ibarra | 12 | $1,422 | $135.95 | 40% |
| San Miguel | 35 | $1,407 | $241.33 | 27% |
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