Morelia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michoacán, Mexico
Is Airbnb profitable in Morelia in 2025? Explore comprehensive Airbnb analytics for Morelia, Michoacán, Mexico to uncover income potential. This 2025 STR market report for Morelia, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,211 active listings.
Whether you're considering an Airbnb investment in Morelia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morelia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morelia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morelia (2025)
Understanding the monthly revenue variations for Airbnb listings in Morelia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morelia is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morelia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $815 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $199, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morelia
Morelia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morelia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morelia:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morelia
Average Daily Rate (ADR) Airbnb Trends in Morelia (2025)
Effective short term rental pricing strategy in Morelia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morelia typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $97+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Morelia
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Airbnb Seasonality Analysis & Trends in Morelia (2025)
Peak Season (June, April, May)
- Revenue averages $839 per month
- Occupancy rates average 34.6%
- Daily rates average $54
Shoulder Season
- Revenue averages $611 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $53
Low Season (January, February, March)
- Revenue drops to average $484 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $51
Seasonality Insights for Morelia
- The Airbnb seasonality in Morelia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morelia's highest earning potential, with monthly revenues capable of climbing to $853, occupancy reaching a high of 42.7%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $463, occupancy could drop to 32.9%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morelia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morelia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morelia (2025)
Exploring the top neighborhoods for short-term rentals in Morelia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Morelia is known for its beautiful colonial architecture and vibrant cultural scene. This area attracts tourists interested in history, culture, and local cuisine. | Morelia Cathedral, Palacio de Gobierno, Conservatorio de las Rosas, Plaza de Armas, Museo del Dulce |
| Zamora | Zamora is a bustling district in Morelia with a mix of residential and commercial areas. It's popular with visitors due to its accessibility and various dining and shopping options. | Puente de la Inalambrica, Parque de los Venados, La Plaza Morelos, Monumento a Lázaro Cárdenas, Templo de la Soledad |
| La Huerta | La Huerta is an upcoming residential area that offers modern amenities and is close to various parks and recreational areas, making it appealing to families and leisure travelers. | Parque Ecológico de la Huerta, Plaza Las Américas, Cinepolis, Restaurantes locales, Tiendas de conveniencia |
| El Retiro | This neighborhood is known for its calm environment and green spaces, perfect for those looking to escape the busy city while still remaining close to downtown Morelia. | Parque El Retiro, Restaurantes familiares, Cafés locales, Caminos de senderismo, Mercado de alimentos |
| Morelos | Morelos offers a charming mix of local culture and cuisine. It's popular among visitors who want an authentic experience of Morelia's traditions. | Teatro Morelos, Mercado de San Juan, Plaza Valladolid, Catedral de Morelia, Calle Morelos Sur |
| Lomas de Santiaguito | An upscale residential area that features modern homes and offers serene living. Ideal for tourists seeking a comfortable stay in a quieter environment. | Parque Lomas, Cafés boutique, Tiendas de lujo, Restaurantes internacionales, Servicios de spa |
| Michoacán | This area includes various cultural sites and local artisan shops. It attracts those interested in experiencing traditional Michoacán culture and crafts. | Craft markets, Museo Michoacano de las Artes, Templo de San Francisco, Fonda de la Calle Real, Cafés culturales |
| Santa Maria | Santa Maria is known for its hospitality and friendliness, and attracts visitors looking for a warm environment with easy access to Morelia's attractions. | Mercado de Santa Maria, Parque Santa Maria, Cafés y bares locales, Centro de salud, Tiendas familiares |
Understanding Airbnb License Requirements & STR Laws in Morelia (2025)
While Morelia, Michoacán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morelia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morelia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moreliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise Lake House, You Paradise
Entire Place • 6 bedrooms
Beautiful Space in Historic House 7 to 14 people
Entire Place • 7 bedrooms
Amazing flat at Morelia's Historic Downtown
Entire Place • 6 bedrooms
House on Callejón del Romance in Morelia
Entire Place • 6 bedrooms
Modern House in downtown Morelia
Entire Place • 5 bedrooms
Your home in Morelia
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morelia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morelia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose Carlos | 10 | $141,011 | 1169 | 4.76/5.0 |
| Cristian | 8 | $101,574 | 56 | 2.45/5.0 |
| Jaime Alfredo | 2 | $100,550 | 164 | 4.83/5.0 |
| Luis Fernando | 7 | $79,044 | 134 | 4.97/5.0 |
| Carlos | 5 | $73,744 | 909 | 3.83/5.0 |
| Monica | 7 | $72,457 | 963 | 4.85/5.0 |
| Mauricio | 5 | $71,243 | 983 | 4.93/5.0 |
| Karen | 8 | $68,721 | 228 | 4.92/5.0 |
| David | 11 | $61,578 | 727 | 4.78/5.0 |
| Osvaldo | 8 | $61,421 | 165 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morelia.
Dive Deeper: Advanced Morelia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morelia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorelia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morelia
- The Morelia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 1,211 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Morelia, Apartment/Condo properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 39.5% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.3%) offer potential for unique stay experiences.
Morelia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morelia
- The dominant room capacity in Morelia is 1 bedroom listings, making up 33.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.8% of the active Airbnb listings in Morelia, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morelia.
Morelia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morelia
- The most common guest capacity trend in Morelia vacation rentals is listings accommodating 2 guests (24%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Morelia STR market, accounting for 42.7% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morelia.
- On average, properties in Morelia are equipped to host 3.5 guests.
Morelia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morelia
- The most common availability pattern in Morelia falls within the 271-366 days range, representing 43.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morelia (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morelia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
739 listings
65.1% of total
2 Nights
284 listings
25% of total
3 Nights
24 listings
2.1% of total
4-6 Nights
8 listings
0.7% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
79 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Morelia is 1 Night, adopted by 65.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.1%) of the Morelia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.1% of Morelia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morelia.
Morelia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
445 listings
41.6% of total
Moderate
314 listings
29.3% of total
Firm
121 listings
11.3% of total
Strict
190 listings
17.8% of total
Cancellation Policy Insights for Morelia
- The prevailing Airbnb cancellation policy trend in Morelia is Flexible, used by 41.6% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Morelia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.6% market standard in Morelia.
- Regularly review your cancellation policy against competitors and market demand shifts in Morelia.
Morelia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morelia
- The overall average booking lead time for vacation rentals in Morelia is 26 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Morelia.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Morelia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morelia (2025)
Amenity Prevalence
Amenity Insights for Morelia
- Essential amenities in Morelia that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morelia: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morelia to stay competitive.
Morelia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morelia
- The typical guest profile for Airbnb in Morelia consists of primarily domestic travelers (85%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 84.7% of guests.
- Key international markets include Mexico (84.7%) and United States (11%).
- Top languages spoken are Spanish (58.3%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Morelia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morelia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| Casas Viejas | 47 | $1,650 | $255.74 | 33% |
| Valle de Bravo | 76 | $1,555 | $254.19 | 23% |
| San Miguel de Allende | 2,095 | $1,552 | $189.30 | 33% |
| Cuadrilla de Dolores | 47 | $1,474 | $251.86 | 27% |
| Valle de Bravo | 536 | $1,390 | $235.67 | 25% |