Airbnb Market Analytics, Statistics and Data in Morelia, Michoacán, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Morelia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Morelia:
How much do Airbnb hosts make on average per month in Morelia?
The short-term rental market in Morelia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $523 per month
- Strong performing properties (top 25%) make $971 or more
- Best-in-class properties (top 10%) achieve $1,494+ monthly
- Entry-level properties (bottom 25%) typically earn around $224
Revenue Variations by Month
Occupancy Rates Throughout the Year in Morelia
The market in Morelia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Morelia
Daily rates in Morelia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $38 per night
- Strong performing properties (top 25%) secure $59 or more
- Best-in-class properties (top 10%) pull in $95+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Morelia
Peak Season (June, March, April)
- Revenue peaks at $944.13 per month
- Occupancy rates reach 41.86%
- Daily rates average $56.19
Shoulder Season
- Revenue averages $722.51 per month
- Occupancy maintains 37.29%
- Daily rates hold at $53.32
Low Season (August, September, January)
- Revenue drops to $481.79 per month
- Occupancy decreases to 32.08%
- Daily rates adjust to $51.30
Is it still profitable to do Airbnb in Morelia in 2025?
Yes! Morelia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $723 and As a mature market with 1228 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Morelia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Morelia is a UNESCO World Heritage site, filled with colonial architecture, vibrant street life, and cultural events. It's ideal for tourists who want to experience the rich history and culture of the city. | Morelia Cathedral, Museo del Estado, Plaza de Armas, Callejón del Romance, Casa de Morelos |
| Jardín de las Rosas | A picturesque area with a charming garden, cafes, and restaurants. Close to the historic center, it’s perfect for visitors who enjoy relaxing in nature and dining in a vibrant setting. | Jardín de las Rosas, Templo de la Inmaculada, Café de la Parroquia, Artisan market |
| Zona Federal | Located near popular attractions and parks, this area is favored by families and those looking for a peaceful yet accessible place. Ideal for travelers seeking comfort and convenience. | Parque Zoológico de Morelia, Auditorio de Morelia, Museo de Arte Contemporáneo |
| Michoacán University Neighborhood | This area is lively due to the nearby university, attracting students and young professionals. A great spot for budget travelers and those interested in the local youth culture. | Universidad Michoacana de San Nicolás de Hidalgo, Museo de Historia Natural, El Jardín del Teorema |
| Morelos Avenue | A main avenue with easy access to various shops, restaurants, and entertainment venues. It's convenient for guests who want to explore urban life and enjoy local cuisine. | Morelos Theatre, Various local eateries and shops, Cultural centers |
| Santa María | A residential area that is becoming increasingly popular with visitors for its quieter atmosphere and local vibe. Ideal for families and long-term stays. | Local markets, Parks and recreation areas, Artisan workshops |
| Las Lomas | One of the more upscale neighborhoods in Morelia, known for its well-kept homes and parks. It attracts travelers looking for a more suburban feel close to the city. | National Art Museum, Open-air markets, Parks featuring trails |
| Patzcuaro Lake Region | Not right in Morelia but close enough, this area is famous for its stunning lake and traditional villages. It attracts tourists seeking adventure and natural beauty, making it a great option for unique stays. | Pátzcuaro Lake, Isla de Janitzio, Traditional craft markets, Local cuisine experiences |
Do you need a license for Airbnb in Morelia?
We recommend checking directly with Morelia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Morelia
Paradise Lake House, You Paradise
Entire Place • 6 bedrooms
Amazing flat at Morelia's Historic Downtown
Entire Place • 6 bedrooms
House on Callejón del Romance in Morelia
Entire Place • 6 bedrooms
Beautiful Space in Historic House 7 to 14 people
Entire Place • 7 bedrooms
Wolf's bnb
Entire Place • 5 bedrooms
Modern House in downtown Morelia
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Morelia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose Carlos | 10 | $141,624 | 1169 | 4.76/5.0 |
| Jaime Alfredo | 2 | $109,302 | 164 | 4.83/5.0 |
| Cristian | 8 | $90,947 | 56 | 2.45/5.0 |
| Karen | 8 | $85,309 | 228 | 4.92/5.0 |
| Monica | 7 | $83,045 | 963 | 4.85/5.0 |
| Luis Fernando | 7 | $81,588 | 134 | 4.97/5.0 |
| David | 11 | $76,411 | 727 | 4.78/5.0 |
| Heli | 2 | $74,975 | 17 | 5.00/5.0 |
| Mauricio | 5 | $74,566 | 983 | 4.93/5.0 |
| Karina | 20 | $72,327 | 1142 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Morelia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.8%), with apartment & condo and house properties comprising 82.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (6.3% combined)
Room Capacity Distribution
Analysis of 1,228 properties in Morelia shows that 1 bedroom properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.5% of all listings.
Key Insights
- Most common: 1 bedroom (33.3%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 58.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,228 properties in Morelia reveals that 2 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 42.9% of the market.
Key Insights
- Most common capacity: 2 guests (23.8% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 42.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,228 properties in Morelia, the most common availability pattern is 271-366 days (42.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (42.8%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 28.8%
Minimum Stay Distributions
1 Night
742 listings
65.8% of total
2 Nights
309 listings
27.4% of total
3 Nights
29 listings
2.6% of total
4-6 Nights
6 listings
0.5% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
40 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.2%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 95.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
450 listings
41.9% of total
Moderate
315 listings
29.3% of total
Firm
120 listings
11.2% of total
Strict
190 listings
17.7% of total
Key Insights
- Flexible is the preferred policy at 41.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Aug, averaging 36 days
- Shortest booking windows are in May, Sep, Jun, averaging 22 days
- Fall shows the longest average booking window at 34 days, while Spring has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 34 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Morelia
Below is the distribution of amenities across listings in Morelia:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: United States (11.1%) and Canada (0.6%)
- Spanish is the top language at 60%, followed by English (34.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Mexico City and Morelia markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Morelia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Ejido San Gaspar | 50 | $2,030 | $386.05 | 23% |
| Casas Viejas | 49 | $1,784 | $255.02 | 35% |
| Valle de Bravo | 78 | $1,764 | $251.88 | 25% |
| Cuadrilla de Dolores | 48 | $1,638 | $264.46 | 29% |
| San Simón el Alto | 14 | $1,592 | $271.34 | 26% |
| San Miguel de Allende | 2,170 | $1,587 | $186.61 | 34% |
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