Santa Matilde Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hidalgo, Mexico
Is Airbnb profitable in Santa Matilde in 2025? Explore comprehensive Airbnb analytics for Santa Matilde, Hidalgo, Mexico to uncover income potential. This 2025 STR market report for Santa Matilde, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Santa Matilde, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Matilde Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Matilde Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Matilde (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Matilde is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Matilde is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Matilde across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $350 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $174, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Matilde
Santa Matilde Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Matilde STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Matilde:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Matilde
Average Daily Rate (ADR) Airbnb Trends in Santa Matilde (2025)
Effective short term rental pricing strategy in Santa Matilde involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Matilde typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Santa Matilde
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Airbnb Seasonality Analysis & Trends in Santa Matilde (2025)
Peak Season (April, May, June)
- Revenue averages $723 per month
- Occupancy rates average 33.3%
- Daily rates average $56
Shoulder Season
- Revenue averages $443 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $58
Low Season (March, September, November)
- Revenue drops to average $311 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $57
Seasonality Insights for Santa Matilde
- The Airbnb seasonality in Santa Matilde shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Matilde's highest earning potential, with monthly revenues capable of climbing to $803, occupancy reaching a high of 48.4%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $293, occupancy could drop to 26.1%, and ADRs may adjust down to $55.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Matilde.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Matilde seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Matilde (2025)
Exploring the top neighborhoods for short-term rentals in Santa Matilde? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pachuca | The capital of Hidalgo, Pachuca is a vibrant city with rich history and culture. It's a key urban center attracting travelers interested in local cuisine and heritage sites. | Pachuca's Clock Tower, Cecilio Garcìa Céspedes Museum, El Reloj Monumental, Plaza Independencia, Pachuca's Mining Museum |
| Mineral del Monte | Known for its historical mining heritage, this picturesque town offers a unique experience with its charming architecture and outdoor activities. | Hidalgo's Royal Mine, La iluminación de Mineral del Monte, San Juan Bautista Church, Pueblo Mágico, Scenic hiking trails |
| Tulancingo | A city with historical significance and beautiful landscapes, making it an attractive destination for tourists interested in both urban and natural attractions. | Tulancingo Cathedral, El Tejocote, Historic Plaza, Cultural Center, Museum of Tulancingo |
| Huasca de Ocampo | Recognized as the first magic town of Mexico, Huasca de Ocampo is famous for its stunning natural beauty and adventure tourism. | Basaltic Prisms, Huasca's Magic Town, Hiking paths, Eco-parks, Local artisan markets |
| Real del Monte | Another magical town with a rich mining history, known for its English influence and charming streets, which attract both history buffs and cultural enthusiasts. | English Cemeteries, Mexican cuisine, Visitas a las minas, Historic houses, Nature walks |
| Metztitlán | A picturesque town with lush landscapes that offer a tranquil escape into nature and an authentic Mexican experience. | Metztitlán Valley, Convent of San Juan Bautista, Natural parks, Local festivals, Outdoor activities |
| Tula de Allende | A significant archaeological site and ancient Toltec capital, Tula attracts visitors interested in pre-Hispanic history and archaeological explorations. | Pyramids of Tula, Atlantean statues, Museum of Tula, Historic routes, Local crafts |
| Zimapán | Known for its dam and natural beauty, Zimapán offers adventurous activities and a pleasant environment for those looking to enjoy nature and relaxation. | Zimapán Dam, Natural spas, Scenic viewpoints, Ecotourism activities, Outdoor sports |
Understanding Airbnb License Requirements & STR Laws in Santa Matilde (2025)
While Santa Matilde, Hidalgo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Matilde to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Matilde (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Matildebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious house for pet friend
Entire Place • 3 bedrooms
Casa La Terraza
Entire Place • 3 bedrooms
Your home away from home!
Entire Place • 2 bedrooms
Pachuca Residencia Privada Familiar Tranquila 430
Entire Place • 2 bedrooms
Cozy house in the south of Pachuca!
Entire Place • 1 bedroom
Depto. independiente en privada atrás de explanada
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Matilde (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Matilde based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo Pertier | 1 | $8,528 | 7 | 4.43/5.0 |
| Host #474522395 | 1 | $8,506 | 26 | 4.65/5.0 |
| Laura | 1 | $6,825 | 44 | 4.73/5.0 |
| Fernando | 1 | $6,318 | 28 | 4.89/5.0 |
| Eduardo | 1 | $6,012 | 13 | 4.85/5.0 |
| José Rodrigo | 5 | $5,641 | 68 | 4.44/5.0 |
| Host #102002077 | 2 | $5,354 | 65 | 2.38/5.0 |
| Host #457486458 | 1 | $4,668 | 37 | 4.89/5.0 |
| Manuel | 2 | $3,139 | 31 | 2.37/5.0 |
| Host #263079381 | 1 | $1,442 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Matilde.
Dive Deeper: Advanced Santa Matilde STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Matilde. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Matilde Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Matilde
- The Santa Matilde Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Matilde, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
Santa Matilde Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Matilde
- The dominant room capacity in Santa Matilde is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Santa Matilde, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Matilde.
Santa Matilde Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Matilde
- The most common guest capacity trend in Santa Matilde vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Santa Matilde STR market, accounting for 60.0% of listings.
- A significant 45.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa Matilde.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Matilde.
- On average, properties in Santa Matilde are equipped to host 3.4 guests.
Santa Matilde Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Matilde
- The most common availability pattern in Santa Matilde falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Matilde (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Matilde Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
9 listings
47.4% of total
3 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Matilde is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Santa Matilde Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Santa Matilde hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Matilde.
Santa Matilde Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
69.2% of total
Moderate
2 listings
15.4% of total
Firm
1 listings
7.7% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Santa Matilde
- The prevailing Airbnb cancellation policy trend in Santa Matilde is Flexible, used by 69.2% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Santa Matilde may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 69.2% market standard in Santa Matilde.
- Given the high prevalence of Flexible policies (69.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Matilde.
Santa Matilde STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Matilde
- The overall average booking lead time for vacation rentals in Santa Matilde is 17 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Santa Matilde.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Santa Matilde averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Matilde (2025)
Amenity Prevalence
Amenity Insights for Santa Matilde
- Essential amenities in Santa Matilde that guests expect include: Wifi, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Matilde: Wifi, Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Matilde to stay competitive.
Santa Matilde Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Matilde
- The typical guest profile for Airbnb in Santa Matilde consists of primarily domestic travelers (93%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 93.4% of guests.
- Key international markets include Mexico (93.4%) and United States (4.4%).
- Top languages spoken are Spanish (60.1%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Pachuca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Matilde Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |
| Santa Ana Portales | 162 | $1,529 | $193.78 | 28% |
| Terrenos del Lote "La Isla" | 33 | $1,471 | $133.82 | 29% |
| San José del Jagüey | 10 | $1,192 | $186.04 | 18% |
| Tequisquiapan | 377 | $1,168 | $154.00 | 27% |
| Mexico City | 18,295 | $1,164 | $88.04 | 50% |
| Ezequiel Montes | 38 | $1,155 | $138.57 | 25% |