Airbnb Market Analytics, Statistics and Data in Zihuatanejo, Guerrero, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zihuatanejo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zihuatanejo:
How much do Airbnb hosts make on average per month in Zihuatanejo?
The short-term rental market in Zihuatanejo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $973 per month
- Strong performing properties (top 25%) make $2,214 or more
- Best-in-class properties (top 10%) achieve $4,678+ monthly
- Entry-level properties (bottom 25%) typically earn around $391
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zihuatanejo
The market in Zihuatanejo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zihuatanejo
Daily rates in Zihuatanejo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $320+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Zihuatanejo
Peak Season (February, March, April)
- Revenue peaks at $2876.18 per month
- Occupancy rates reach 53.02%
- Daily rates average $174.93
Shoulder Season
- Revenue averages $1935.15 per month
- Occupancy maintains 34.60%
- Daily rates hold at $156.95
Low Season (July, August, September)
- Revenue drops to $1196.73 per month
- Occupancy decreases to 25.06%
- Daily rates adjust to $132.22
Is it still profitable to do Airbnb in Zihuatanejo in 2025?
Yes! Zihuatanejo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1935 and As a mature market with 626 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zihuatanejo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Ropa Beach | Famous for its stunning sunsets and calm waters, La Ropa Beach is a top tourist destination in Zihuatanejo. It's great for hosting Airbnb as it attracts both relaxation seekers and adventure enthusiasts. | La Ropa Beach, Zihuatanejo Bay, La Casa que Canta, Water sports activities, Local restaurants and bars |
| Playa Las Gatas | Known for its beautiful snorkeling spots and laid-back atmosphere, Playa Las Gatas is a great location for Airbnb hosts focusing on beach lovers and nature enthusiasts. | Playa Las Gatas, Snorkeling, Local seafood restaurants, Calm, clear waters, Boat rentals |
| Downtown Zihuatanejo | The heart of the city, this area is full of local culture, shops, and eateries. It's perfect for guests who want to experience authentic Mexican life. | Zihuatanejo Market, Local art galleries, Cultural events, Zocalo (Main square), Restaurants offering local cuisine |
| Ixtapa | A short distance from Zihuatanejo, Ixtapa offers a more developed tourist area with resorts, golf courses, and nightlife. It's ideal for vacationers seeking a lively atmosphere. | Ixtapa Island, Golf courses, Marina Ixtapa, Nightlife spots, Shopping centers |
| Paseo del Palmar | This scenic area along the coast connects Zihuatanejo and Ixtapa, offering beautiful views and access to several beaches. It's perfect for tourists looking for relaxation along the coast. | Paseo del Palmar Beach, Beaches, Scenic walks, Local restaurants, Sunset views |
| Cerro del Vigía | This elevated area provides stunning panoramic views of Zihuatanejo bay and is becoming increasingly popular among travelers seeking serene accommodations with breathtaking views. | Cerro del Vigía viewpoint, Hiking trails, Quiet atmosphere, Private villas, Nature experiences |
| Playa La Madera | A beautiful beach popular among families and locals, Playa La Madera is known for its relaxed vibe and is a great spot for vacation rentals. | Playa La Madera, Family-friendly atmosphere, Restaurants, Water activities, Shops |
| Las Salinas | An emerging area near the beach, known for its tranquil environment, perfect for guests looking for peace and quiet while still being close to attractions. | Las Salinas Beach, Natural beauty, Quietness, Local eateries, Fishing spots |
Do you need a license for Airbnb in Zihuatanejo?
We recommend checking directly with Zihuatanejo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zihuatanejo
Casa del Cielo La Ropa Mx
Entire Place • 7 bedrooms
Beachfront, private pool, Up to 28 people
Entire Place • 8 bedrooms
Exclusive Villa Punta Garrobo Access to Las Gatas
Entire Place • 3 bedrooms
Exclusive Penthouse With access to Playa las Gatas
Entire Place • 3 bedrooms
Casa Bailey
Entire Place • 3 bedrooms
Dream home by the sea!!!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Zihuatanejo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Property Rental Club | 22 | $502,472 | 481 | 3.42/5.0 |
| CasaZih | 5 | $382,396 | 254 | 4.82/5.0 |
| Maru & Joaquín Caraza | 7 | $326,905 | 316 | 4.95/5.0 |
| J A B Properties | 2 | $289,554 | 178 | 4.92/5.0 |
| Derek | 6 | $198,742 | 279 | 4.91/5.0 |
| Mak | 1 | $158,227 | 50 | 4.76/5.0 |
| Michel | 2 | $138,452 | 61 | 4.92/5.0 |
| Erika | 1 | $128,365 | 17 | 5.00/5.0 |
| Rita | 5 | $123,017 | 735 | 4.88/5.0 |
| Nopo | 5 | $122,734 | 61 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zihuatanejo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.2%), with apartment & condo and house properties comprising 80.1% of inventory
- Strong specialty sector (17.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 626 properties in Zihuatanejo shows that 1 bedroom properties are most prevalent, making up 45.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.0% of all listings.
Key Insights
- Most common: 1 bedroom (45.2%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 70.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 626 properties in Zihuatanejo reveals that 2 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.4% of the market.
Key Insights
- Most common capacity: 2 guests (27.8% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 53.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 626 properties in Zihuatanejo, the most common availability pattern is 271-366 days (63.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (63.4%)
- Most common booking duration: 31-90 days (33.2%)
- Properties with high availability (180+ days): 88.8%
- Properties with long-term bookings (180+ days): 11.8%
Minimum Stay Distributions
1 Night
161 listings
27.3% of total
2 Nights
202 listings
34.2% of total
3 Nights
103 listings
17.5% of total
4-6 Nights
59 listings
10% of total
7-29 Nights
23 listings
3.9% of total
30+ Nights
42 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.5%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
2.6% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
113 listings
21% of total
Moderate
122 listings
22.6% of total
Firm
102 listings
18.9% of total
Strict
186 listings
34.5% of total
Key Insights
- Strict is the preferred policy at 34.5% of listings
- The market shows a balanced distribution between guest-friendly (43.6%) and strict (53.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Nov, averaging 91 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 40 days
- Winter shows the longest average booking window at 88 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 88 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Zihuatanejo
Below is the distribution of amenities across listings in Zihuatanejo:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (32.2%) and Canada (12%)
- Spanish is the top language at 49.4%, followed by English (41.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zihuatanejo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Playa La Saladita | 28 | $2,588 | $218.02 | 43% |
| Colonia Aeropuerto | 91 | $2,337 | $293.92 | 31% |
| Guerrero | 28 | $2,095 | $193.59 | 30% |
| Troncones | 174 | $1,755 | $243.63 | 33% |
| Ixtapa | 311 | $1,718 | $260.38 | 33% |
| Playa Blanca | 21 | $1,681 | $248.97 | 33% |
| Pie de la Cuesta | 78 | $1,274 | $179.12 | 26% |
| Los Mogotes | 13 | $1,253 | $212.91 | 29% |
| Barra de Potosí | 18 | $1,193 | $198.41 | 30% |
| Playa Azul | 15 | $1,031 | $172.58 | 25% |
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