Airbnb Market Analytics, Statistics and Data in Taxco, Guerrero, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taxco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taxco:
How much do Airbnb hosts make on average per month in Taxco?
The short-term rental market in Taxco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $311 per month
- Strong performing properties (top 25%) make $721 or more
- Best-in-class properties (top 10%) achieve $1,193+ monthly
- Entry-level properties (bottom 25%) typically earn around $126
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taxco
The market in Taxco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 17% occupancy rates
- Strong performing properties (top 25%) achieve 32% or higher
- Best-in-class properties (top 10%) reach 52%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taxco
Daily rates in Taxco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $68 or more
- Best-in-class properties (top 10%) pull in $112+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in Taxco
Peak Season (April, June, May)
- Revenue peaks at $734.10 per month
- Occupancy rates reach 29.76%
- Daily rates average $73.16
Shoulder Season
- Revenue averages $547.79 per month
- Occupancy maintains 22.97%
- Daily rates hold at $65.53
Low Season (August, September, January)
- Revenue drops to $341.07 per month
- Occupancy decreases to 18.79%
- Daily rates adjust to $56.24
Is it still profitable to do Airbnb in Taxco in 2025?
Yes! Taxco demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 23% and monthly revenue averaging $548 and With 371 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taxco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Historico | The historic center of Taxco is famous for its colonial architecture, narrow streets, and vibrant atmosphere. It attracts many tourists interested in history, culture, and artisan silver crafts. | Santa Prisca Church, Taxco Silver Museum, Plaza Borda, Casa Borda, Silver Market |
| Cerro del Huatec | This area offers stunning views of Taxco and is popular for those looking for a more tranquil experience away from the bustle of the city. It attracts nature lovers and those seeking a peaceful retreat. | Cerro del Huatec viewpoint, Nature trails, Relaxation spots, Birdwatching |
| Las Palomas | A residential neighborhood known for its beautiful views and peaceful environment. It's ideal for families and long-term stays, with easy access to local markets and amenities. | Local markets, Parks, Family-friendly cafes |
| El Chalet | A charming area with hotels and guesthouses that offers a unique experience. Ideal for tourists looking for a cozy stay with local charm and hospitality. | Chalet-style accommodations, Local eateries, Scenic views |
| Taxco de Alarcon | Known for its picturesque landscapes and cultural heritage, this area is ideal for those looking to explore local traditions while enjoying nature. | Cultural events, Local cuisine, Nearby hiking trails |
| Las Granjas | A more rural area offering a tranquil escape. Travelers interested in agriculture and local lifestyles find this area appealing. | Organic farms, Local workshops, Nature tours |
| Vista Hermosa | A neighborhood that provides panoramic views of the city and is away from the tourist hotspots, attracting those looking for peace and quiet. | Scenic viewpoints, Quaint cafes, Local shops |
| Parroquia de Santa Prisca | This iconic parish attracts visitors for its stunning architecture and historical significance, making it a hotspot for cultural tourism. | Santa Prisca Church, Cultural performances, Historical tours |
Do you need a license for Airbnb in Taxco?
We recommend checking directly with Taxco's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Taxco
Beautiful house with a pool
Entire Place • 3 bedrooms
Casa El Mirador Taxco | Jacuzzi and Terrace
Entire Place • 3 bedrooms
Californian-style residence Jardín de los Soles
Entire Place • 7 bedrooms
Casa Pelota de Golf, Montetaxco
Entire Place • 3 bedrooms
Casa LindaVista Comfortable with a garage 10 minutes away from a basement
Entire Place • 4 bedrooms
Private Home - Casa De Las Palmas
Private Room • 3 bedrooms
Top Performing Professional Hosts in Taxco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Céntrico | 18 | $83,953 | 561 | 3.96/5.0 |
| Kahed | 7 | $69,630 | 352 | 4.84/5.0 |
| Ilse | 9 | $65,615 | 2470 | 4.89/5.0 |
| Enrique | 2 | $43,775 | 45 | 4.72/5.0 |
| Teté Alfredo Adrián Jessi Paty | 5 | $42,072 | 66 | 4.83/5.0 |
| HostPal | 2 | $38,326 | 77 | 4.59/5.0 |
| Gina | 3 | $37,598 | 115 | 4.52/5.0 |
| Rebecca | 5 | $37,266 | 778 | 4.92/5.0 |
| Jean Carlo | 1 | $33,586 | 22 | 4.77/5.0 |
| Helia | 4 | $30,909 | 494 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taxco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (52.3%), with apartment & condo and house properties comprising 69.3% of inventory
- Strong specialty sector (25.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 371 properties in Taxco shows that 1 bedroom properties are most prevalent, making up 47.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.1% of all listings.
Key Insights
- Most common: 1 bedroom (47.4%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 70.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 371 properties in Taxco reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 371 properties in Taxco, the most common availability pattern is 271-366 days (72.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.5% of properties).
Key Insights
- Most common availability window: 271-366 days (72.8%)
- Most common booking duration: 1-30 days (38.5%)
- Properties with high availability (180+ days): 91.1%
- Properties with long-term bookings (180+ days): 9.7%
Minimum Stay Distributions
1 Night
279 listings
84.5% of total
2 Nights
47 listings
14.2% of total
30+ Nights
4 listings
1.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.2%) suggest a stable extended-stay market
- High market flexibility with 98.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
157 listings
48.6% of total
Moderate
81 listings
25.1% of total
Firm
12 listings
3.7% of total
Strict
73 listings
22.6% of total
Key Insights
- Flexible is the preferred policy at 48.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 3.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Jul, averaging 28 days
- Shortest booking windows are in Nov, Jun, Aug, averaging 21 days
- Winter shows the longest average booking window at 27 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Aug when lead times are shortest
Popular Airbnb Amenities in Taxco
Below is the distribution of amenities across listings in Taxco:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (9.1%) and Costa Rica (2.7%)
- Spanish is the top language at 58.1%, followed by English (34.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Mexico City and Toluca markets
- Develop localized content for United States and Costa Rica
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taxco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Yautepec de Zaragoza | 12 | $3,258 | $256.62 | 29% |
| Rancho San Diego | 19 | $2,548 | $263.15 | 34% |
| La Ladrillera | 29 | $2,476 | $236.45 | 31% |
| Xalmolonco | 21 | $2,269 | $277.07 | 31% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Atlatlahucan | 68 | $2,205 | $250.47 | 30% |
| Guerrero | 28 | $2,095 | $193.59 | 30% |
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