Playa La Saladita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guerrero, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Playa La Saladita in 2025? Explore comprehensive Airbnb analytics for Playa La Saladita, Guerrero, Mexico to uncover income potential. This 2025 STR market report for Playa La Saladita, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Playa La Saladita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa La Saladita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Playa La Saladita Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$223
The average rental revenue earned for an occupied room per day in Playa La Saladita.
Occupancy Rate(?)
43.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,919
Typical annual income for an Airbnb listing in Playa La Saladita. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.9%
Positive growth (8.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Playa La Saladita.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Playa La Saladita.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Playa La Saladita (2025)

Understanding the monthly revenue variations for Airbnb listings in Playa La Saladita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa La Saladita is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa La Saladita across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,188+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,000 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,663 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,166, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Playa La Saladita

Playa La Saladita Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Playa La Saladita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa La Saladita:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Playa La Saladita

Average Daily Rate (ADR) Airbnb Trends in Playa La Saladita (2025)

Effective short term rental pricing strategy in Playa La Saladita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa La Saladita typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Playa La Saladita

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Airbnb Seasonality Analysis & Trends in Playa La Saladita (2025)

Peak Season (April, December, May)
  • Revenue averages $4,423 per month
  • Occupancy rates average 51.4%
  • Daily rates average $212
Shoulder Season
  • Revenue averages $3,511 per month
  • Occupancy maintains around 45.5%
  • Daily rates hold near $227
Low Season (August, September, October)
  • Revenue drops to average $2,395 per month
  • Occupancy decreases to average 37.4%
  • Daily rates adjust to average $180

Seasonality Insights for Playa La Saladita

  • The Airbnb seasonality in Playa La Saladita shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Playa La Saladita's highest earning potential, with monthly revenues capable of climbing to $4,773, occupancy reaching a high of 60.0%, and ADRs peaking at $259.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,802, occupancy could drop to 30.8%, and ADRs may adjust down to $177.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa La Saladita.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Playa La Saladita seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Playa La Saladita (2025)

Exploring the top neighborhoods for short-term rentals in Playa La Saladita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Saladita Beach
A stunning beach known for its beautiful waves and a relaxed vibe, attracting surfers and beachgoers. It's a prime location for those looking to escape the hustle and bustle of city life.
Surfing spots, Boogie boarding, Local seafood restaurants, Cultural festivals, Beachfront relaxation
Pueblo La Saladita
A quaint village close to the beach that offers a more authentic Mexican experience with local market access and friendly locals. Ideal for visitors looking for a cultural immersion.
Local markets, Traditional cuisine, Community events, Artisan shops, Friendly locals
La Barrita
This nearby beach area offers a quieter alternative with pristine sand and fewer crowds, perfect for travelers seeking tranquility and natural beauty.
Beautiful coastline, Natural scenery, Secluded spots, Beachfront dining, Wildlife watching
Bahia de Papanoa
A picturesque bay area known for its stunning views and water activities. It attracts visitors looking for adventure and exploration in nature.
Kayaking, Fishing spots, Water sports, Scenic hikes, Breathtaking sunsets
El Arrocito
A hidden gem known for its calm waters and scenic beauty. Popular among families and individuals seeking a peaceful beach getaway.
Calm waters, Family-friendly beach, Picnic areas, Spiritual retreats, Scenic beauty
Cuajinicuilapa
A cultural hub that offers a glimpse into the lives of the local Afro-Mexican community, perfect for those interested in cultural tourism.
Local culture, Traditional music, Community gatherings, Cultural workshops, Authentic experiences
Pochutla
A vibrant town that serves as a gateway to various nearby beaches and attractions. It boasts a rich culinary scene and great local markets.
Local markets, Traditional restaurants, Historic town center, Street food, Cultural festivals
Zihuatanejo
A well-known nearby tourist destination that offers a mix of luxury and authentic Mexican charm, attracting a wide range of travelers.
Beautiful beaches, Resort accommodations, Dining options, Artisan markets, Cultural experiences

Understanding Airbnb License Requirements & STR Laws in Playa La Saladita (2025)

While Playa La Saladita, Guerrero, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa La Saladita to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Playa La Saladita (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa La Saladitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ona - Casa Macu Saladita surf break

Ona - Casa Macu Saladita surf break

Entire Place • 2 bedrooms

$76,582
Revenue
62.6%
Occupancy
$288.07
Daily Rate
Nami - Casa Macu Saladita surf break

Nami - Casa Macu Saladita surf break

Entire Place • 2 bedrooms

$70,165
Revenue
61.0%
Occupancy
$270.76
Daily Rate
Casa la Suculenta la Saladita

Casa la Suculenta la Saladita

Entire Place • 3 bedrooms

$66,407
Revenue
47.2%
Occupancy
$387.16
Daily Rate
Ona & Nami - Casa Macu Saladita surf break

Ona & Nami - Casa Macu Saladita surf break

Entire Place • 4 bedrooms

$63,608
Revenue
46.2%
Occupancy
$540.14
Daily Rate
Casa Carrizo; stylish house in Playa La Saladita

Casa Carrizo; stylish house in Playa La Saladita

Entire Place • 3 bedrooms

$59,021
Revenue
44.8%
Occupancy
$389.81
Daily Rate
Sich - Casa Macu Saladita surf break

Sich - Casa Macu Saladita surf break

Entire Place • 1 bedroom

$56,400
Revenue
59.4%
Occupancy
$223.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Playa La Saladita (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Playa La Saladita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Johanni8$412,708983.75/5.0
Adan10$191,092504.20/5.0
Victor Manuel1$66,407954.84/5.0
Emma1$59,021115.00/5.0
Johanni1$48,1551214.98/5.0
Maura3$40,9551573.32/5.0
Cory1$13,710224.95/5.0
Carlos Verboonen3$4,898151.57/5.0
Amy1$1,695124.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa La Saladita.

Dive Deeper: Advanced Playa La Saladita STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa La Saladita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Playa La Saladita Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Playa La Saladita

  • The Playa La Saladita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Playa La Saladita, House properties are the most common (44.8%), reflecting the local real estate landscape.
  • Houses represent a significant 44.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.

Playa La Saladita Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Playa La Saladita

  • The dominant room capacity in Playa La Saladita is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Playa La Saladita, indicating a high concentration in these sizes.
  • A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Playa La Saladita.

Playa La Saladita Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Playa La Saladita

  • The most common guest capacity trend in Playa La Saladita vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Playa La Saladita STR market, accounting for 48.3% of listings.
  • 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa La Saladita.
  • On average, properties in Playa La Saladita are equipped to host 4.5 guests.

Playa La Saladita Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Playa La Saladita

  • The most common availability pattern in Playa La Saladita falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Playa La Saladita (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Playa La Saladita Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (3.6%)

2 Nights

1 listings

3.6% of total

3 Nights (35.7%)

3 Nights

10 listings

35.7% of total

4-6 Nights (7.1%)

4-6 Nights

2 listings

7.1% of total

30+ Nights (53.6%)

30+ Nights

15 listings

53.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Playa La Saladita is 30+ Nights, adopted by 53.6% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (3.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (53.6%) caters to monthly stays (30+ nights) in Playa La Saladita, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 53.6% of Playa La Saladita hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 53.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa La Saladita.

Playa La Saladita Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.2%)

Flexible

4 listings

18.2% of total

Moderate (22.7%)

Moderate

5 listings

22.7% of total

Firm (40.9%)

Firm

9 listings

40.9% of total

Strict (18.2%)

Strict

4 listings

18.2% of total

Cancellation Policy Insights for Playa La Saladita

  • The prevailing Airbnb cancellation policy trend in Playa La Saladita is Firm, used by 40.9% of listings.
  • A majority (59.1%) of hosts in Playa La Saladita utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.9% market standard in Playa La Saladita.
  • Regularly review your cancellation policy against competitors and market demand shifts in Playa La Saladita.

Playa La Saladita STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Playa La Saladita

  • The overall average booking lead time for vacation rentals in Playa La Saladita is 30 days.
  • Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Playa La Saladita.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Playa La Saladita averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Playa La Saladita (2025)

Amenity Prevalence

Amenity Insights for Playa La Saladita

  • Essential amenities in Playa La Saladita that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Playa La Saladita: Wifi, Air conditioning.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Playa La Saladita to stay competitive.

Playa La Saladita Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Playa La Saladita

  • The typical guest profile for Airbnb in Playa La Saladita consists of predominantly international visitors (87%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 12.8% of guests.
  • Key international markets include United States (67.7%) and Mexico (12.8%).
  • Top languages spoken are English (52.1%) followed by Spanish (29.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Mexico.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Playa La Saladita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Colonia Aeropuerto90$2,248$296.6431%
Guerrero29$1,711$191.3926%
Troncones173$1,594$245.9929%
Ixtapa304$1,592$262.6232%
Playa Blanca21$1,453$248.1632%
Pie de la Cuesta72$1,316$181.7227%
Los Mogotes13$1,125$204.3229%
Zihuatanejo598$1,103$152.0332%
Los Llanos de Temalhuacán28$1,080$113.4839%
Barra de Potosí21$1,071$192.9628%

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