Airbnb Market Analytics, Statistics and Data in Ixtapa Zihuatanejo, Guerrero, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ixtapa Zihuatanejo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ixtapa Zihuatanejo:
How much do Airbnb hosts make on average per month in Ixtapa Zihuatanejo?
The short-term rental market in Ixtapa Zihuatanejo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $970 per month
- Strong performing properties (top 25%) make $2,001 or more
- Best-in-class properties (top 10%) achieve $3,679+ monthly
- Entry-level properties (bottom 25%) typically earn around $393
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ixtapa Zihuatanejo
The market in Ixtapa Zihuatanejo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ixtapa Zihuatanejo
Daily rates in Ixtapa Zihuatanejo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Ixtapa Zihuatanejo
Peak Season (February, March, April)
- Revenue peaks at $2491.11 per month
- Occupancy rates reach 41.65%
- Daily rates average $178.16
Shoulder Season
- Revenue averages $1652.51 per month
- Occupancy maintains 31.28%
- Daily rates hold at $168.30
Low Season (November, October, September)
- Revenue drops to $1051.74 per month
- Occupancy decreases to 23.13%
- Daily rates adjust to $150.53
Is it still profitable to do Airbnb in Ixtapa Zihuatanejo in 2025?
Yes! Ixtapa Zihuatanejo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1653 and As a mature market with 627 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ixtapa Zihuatanejo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa La Ropa | Famous for its stunning beach and warm waters, Playa La Ropa is a favorite among tourists for its water sports and relaxing atmosphere. Ideal for vacation rentals due to its direct beach access and amenities. | Playa La Ropa Beach, Restaurants and Bars, Surfing and Paddleboarding, Zihuatanejo Bay, Local Markets |
| Ixtapa Island | A beautiful and secluded island that offers pristine beaches and a peaceful environment, Ixtapa Island is perfect for those looking for a getaway. Popular for snorkeling and relaxing in a tranquil setting. | Playa las Gatas, Snorkeling Tours, Boat Rentals, Local Seafood Restaurants, Sunbathing Spots |
| Centro Zihuatanejo | The charming town center of Zihuatanejo offers a vibrant cultural experience with local shops, restaurants, and markets. It attracts tourists looking for an authentic Mexican atmosphere. | Zihuatanejo Market, Main Square (Plaza Principal), Art Galleries, Local Restaurants, Cultural Festivals |
| Ixtapa Marina | Known for its upscale developments and marina, this area is ideal for luxury vacation rentals. It attracts boaters, fishermen, and those enjoying water activities. | Ixtapa Marina, Fishing Tours, Yacht Rentals, Water Sports Activities, Nearby Golf Courses |
| Palma Real | A residential area in Ixtapa known for its gated communities and proximity to the beach. It attracts families and longer-term visitors seeking comfort and security. | Palma Real Beach, Local Restaurants, Gated Communities, Tennis Courts, Nature Trails |
| Playa Vista Hermosa | A quieter beach area that is less frequented by tourists, making it attractive for those seeking a peaceful retreat away from the crowds. It's suited for longer stays. | Playa Vista Hermosa Beach, Relaxation Spots, Beachfront Restaurants, Nearby Nature Reserves, Sunset Views |
| El Palmar Beach | This expansive beach area is known for its surf waves and lively beach scene, making it popular for young travelers and surfers. Offers various leisure activities. | El Palmar Beach Surfing, Beach Volleyball Courts, Restaurants and Bars, Local Surf Schools, Event Gatherings |
| Las Gatas Beach | A scenic beach that can only be accessed by boat, it attracts those looking for a unique beach day with snorkeling and relaxation in a more secluded environment. | Las Gatas Beach, Snorkeling Spots, Boat Tours, Beach Clubs, Mouthwatering Seafood |
Do you need a license for Airbnb in Ixtapa Zihuatanejo?
We recommend checking directly with Ixtapa Zihuatanejo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ixtapa Zihuatanejo
Casa Marivent - Ixtapa, Zihuatanejo
Entire Place • 5 bedrooms
Casa Sirena in Ixtapa 400 m. from the beach
Entire Place • 4 bedrooms
Casa Jaguar
Entire Place • 5 bedrooms
Departamento Punta, Ixtapa
Entire Place • 4 bedrooms
Coastal House
Entire Place • 5 bedrooms
La Casa del Sol
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ixtapa Zihuatanejo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pablo | 2 | $195,979 | 115 | 4.80/5.0 |
| 458815235 | 2 | $120,725 | 0 | 0.00/5.0 |
| Natalia | 2 | $119,702 | 239 | 4.81/5.0 |
| Alex | 31 | $111,359 | 15 | 0.23/5.0 |
| Aldo | 4 | $104,400 | 322 | 3.63/5.0 |
| Georgina | 1 | $102,005 | 36 | 4.78/5.0 |
| Agapito | 1 | $99,363 | 6 | 5.00/5.0 |
| Rosamaría | 1 | $97,285 | 27 | 4.89/5.0 |
| Francisco | 1 | $91,954 | 27 | 4.81/5.0 |
| 480327425 | 1 | $91,696 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ixtapa Zihuatanejo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with house and apartment & condo properties comprising 95.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (4.7% combined)
Room Capacity Distribution
Analysis of 627 properties in Ixtapa Zihuatanejo shows that 2 bedrooms properties are most prevalent, making up 36.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 72.4% of all listings.
Key Insights
- Most common: 2 bedrooms (36.2%)
- Least common: 5+ bedrooms (7.2%)
- Market concentration: 72.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 627 properties in Ixtapa Zihuatanejo reveals that 8+ guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.0% of the market.
Key Insights
- Most common capacity: 8+ guests (35.1% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 67.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 627 properties in Ixtapa Zihuatanejo, the most common availability pattern is 271-366 days (69.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.2% of properties).
Key Insights
- Most common availability window: 271-366 days (69.5%)
- Most common booking duration: 1-30 days (36.2%)
- Properties with high availability (180+ days): 90.9%
- Properties with long-term bookings (180+ days): 9.6%
Minimum Stay Distributions
1 Night
171 listings
29.5% of total
2 Nights
238 listings
41.1% of total
3 Nights
86 listings
14.9% of total
4-6 Nights
45 listings
7.8% of total
7-29 Nights
9 listings
1.6% of total
30+ Nights
30 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.6%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
171 listings
36% of total
Moderate
114 listings
24% of total
Firm
75 listings
15.8% of total
Strict
115 listings
24.2% of total
Key Insights
- Flexible is the preferred policy at 36.0% of listings
- The market shows a balanced distribution between guest-friendly (60.0%) and strict (40.0%) policies
- Firm policies are least common at 15.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 68 days
- Shortest booking windows are in May, Aug, Jun, averaging 28 days
- Winter shows the longest average booking window at 68 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 68 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Ixtapa Zihuatanejo
Below is the distribution of amenities across listings in Ixtapa Zihuatanejo:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.8%) and Canada (3.4%)
- Spanish is the top language at 63.5%, followed by English (31.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ixtapa Zihuatanejo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Playa La Saladita | 28 | $2,588 | $218.02 | 43% |
| Colonia Aeropuerto | 91 | $2,337 | $293.92 | 31% |
| Guerrero | 28 | $2,095 | $193.59 | 30% |
| Troncones | 174 | $1,755 | $243.63 | 33% |
| Ixtapa | 311 | $1,718 | $260.38 | 33% |
| Playa Blanca | 21 | $1,681 | $248.97 | 33% |
| Pie de la Cuesta | 78 | $1,274 | $179.12 | 26% |
| Los Mogotes | 13 | $1,253 | $212.91 | 29% |
| Barra de Potosí | 18 | $1,193 | $198.41 | 30% |
| Zihuatanejo | 626 | $1,128 | $147.69 | 34% |
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