Yerbabuena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Yerbabuena in 2025? Explore comprehensive Airbnb analytics for Yerbabuena, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Yerbabuena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Yerbabuena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yerbabuena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Yerbabuena Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$79
The average rental revenue earned for an occupied room per day in Yerbabuena.
Occupancy Rate(?)
27.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,839
Typical annual income for an Airbnb listing in Yerbabuena. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.6%
Positive growth (7.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Yerbabuena.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Yerbabuena.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Yerbabuena (2025)

Understanding the monthly revenue variations for Airbnb listings in Yerbabuena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yerbabuena is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yerbabuena across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $824 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $429 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $192, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Yerbabuena

Yerbabuena Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Yerbabuena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yerbabuena:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Yerbabuena

Average Daily Rate (ADR) Airbnb Trends in Yerbabuena (2025)

Effective short term rental pricing strategy in Yerbabuena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yerbabuena typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
  • Typical properties (Median) charge around $46 per night.
  • Entry-level properties (Bottom 25%) earn around $33 per night.

Average Daily Rate (ADR) Trend by Month in Yerbabuena

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Airbnb Seasonality Analysis & Trends in Yerbabuena (2025)

Peak Season (May, April, December)
  • Revenue averages $944 per month
  • Occupancy rates average 28.8%
  • Daily rates average $80
Shoulder Season
  • Revenue averages $612 per month
  • Occupancy maintains around 30.1%
  • Daily rates hold near $80
Low Season (January, February, September)
  • Revenue drops to average $431 per month
  • Occupancy decreases to average 27.4%
  • Daily rates adjust to average $79

Seasonality Insights for Yerbabuena

  • The Airbnb seasonality in Yerbabuena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Yerbabuena's highest earning potential, with monthly revenues capable of climbing to $1,040, occupancy reaching a high of 38.4%, and ADRs peaking at $86.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $355, occupancy could drop to 19.1%, and ADRs may adjust down to $77.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yerbabuena.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Yerbabuena seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Yerbabuena (2025)

Exploring the top neighborhoods for short-term rentals in Yerbabuena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Guanajuato with its colonial architecture, vibrant culture, and proximity to major sights. A perfect retreat for those looking to immerse in the history and charm of Guanajuato.
Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, Alhóndiga de Granaditas, Museo de las Momias de Guanajuato, Callejón del Beso, Jardin de la Union
Yerbabuena
A residential area known for its peaceful ambiance and scenic views. Ideal for families and visitors looking for a more relaxed atmosphere while being close to the city.
Cerro del Cubilete, Parque de las Aguas, Templo de Yerbabuena, Cruz del Manantial, El Mercado de Yerbabuena
Marfil
A charming neighborhood just outside of central Guanajuato known for its natural beauty and less touristy feel. A great location for visitors looking for tranquility amidst nature.
El Puente de la Historia, Museo de Arte de Marfil, Parroquia de San Miguel, Sendero del Huizache, Tiendas Locales
San Javier
An upscale neighborhood featuring spacious casas and beautiful parks, attracting families and groups. Close to shopping and dining options.
Parque San Javier, Plaza San Javier, Centro de Salud, Tiendas de Comida Rápida, Cafés Locales
Los Ahorcados
A picturesque area known for its breathtaking views of the surrounding hills. Perfect for those seeking a retreat close to nature with hiking opportunities.
Mirador Los Ahorcados, Senderos de Hiking, Vistas Panorámicas, Restaurantes Locales
Pueblo Nuevo
An emerging neighborhood that offers a blend of local life and tourist access. An ideal spot for budget travelers looking for affordable stays.
Mercado Pueblo Nuevo, Parque de Pueblo Nuevo, Eventos Culturales, Artisan Markets
La Valenciana
Rich in history and home to the Valenciana Mine, this area offers a unique glimpse into Guanajuato's mining past and its beautiful architecture.
Templo de la Valenciana, Museo de la Mina, Callejones Históricos, Vistas a la Ciudad
Cerro de La Bufa
Known for its stunning panoramic views of Guanajuato, it's a great area for those who want to enjoy nature and outdoor activities while being close to the city.
Cerro de La Bufa, Senderos para Caminatas, Zona de Acampada, Restaurantes con Vista

Understanding Airbnb License Requirements & STR Laws in Yerbabuena (2025)

While Yerbabuena, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yerbabuena to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Yerbabuena (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Yerbabuenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

63. Guanajuato/Parking,  Jacuzzi and more

63. Guanajuato/Parking, Jacuzzi and more

Entire Place • 5 bedrooms

$43,920
Revenue
57.8%
Occupancy
$167.93
Daily Rate
Refugio Sereno

Refugio Sereno

Entire Place • 3 bedrooms

$14,132
Revenue
86.2%
Occupancy
$42.99
Daily Rate
Home for working travelers next to Plaza Alaïa

Home for working travelers next to Plaza Alaïa

Entire Place • 3 bedrooms

$11,606
Revenue
44.2%
Occupancy
$71.54
Daily Rate
Casa Nueva España

Casa Nueva España

Entire Place • 3 bedrooms

$11,494
Revenue
16.2%
Occupancy
$192.39
Daily Rate
El 63/Guanajuato/Free parking/hot tub

El 63/Guanajuato/Free parking/hot tub

Private Room • 1 bedroom

$10,165
Revenue
54.1%
Occupancy
$47.08
Daily Rate
Charming Casa Angela, comfort and elegance

Charming Casa Angela, comfort and elegance

Private Room • 8 bedrooms

$10,122
Revenue
10.5%
Occupancy
$758.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Yerbabuena (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Yerbabuena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marisol Y Jorge4$63,477812.41/5.0
Eduardo5$22,6001794.89/5.0
Lupita4$14,209101.25/5.0
Gabriela Alicia1$14,132554.98/5.0
Angelica1$11,6061884.95/5.0
Alejandro1$9,609484.96/5.0
Pavel1$9,413174.94/5.0
Alma3$8,902704.85/5.0
Itzayana1$6,915554.95/5.0
Ana1$6,253654.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yerbabuena.

Dive Deeper: Advanced Yerbabuena STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yerbabuena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Yerbabuena Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Yerbabuena

  • The Yerbabuena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.4% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 32.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Yerbabuena, House properties are the most common (63%), reflecting the local real estate landscape.
  • Houses represent a significant 63% portion, catering likely to families or larger groups.
  • The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 2.2%) offer potential for unique stay experiences.

Yerbabuena Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Yerbabuena

  • The dominant room capacity in Yerbabuena is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 58.7% of the active Airbnb listings in Yerbabuena, indicating a high concentration in these sizes.
  • A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yerbabuena.

Yerbabuena Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Yerbabuena

  • The most common guest capacity trend in Yerbabuena vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Yerbabuena STR market, accounting for 41.3% of listings.
  • 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yerbabuena.
  • On average, properties in Yerbabuena are equipped to host 4.5 guests.

Yerbabuena Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Yerbabuena

  • The most common availability pattern in Yerbabuena falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Yerbabuena (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Yerbabuena Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.7%)

1 Night

29 listings

70.7% of total

2 Nights (26.8%)

2 Nights

11 listings

26.8% of total

30+ Nights (2.4%)

30+ Nights

1 listings

2.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Yerbabuena is 1 Night, adopted by 70.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.5%) of the Yerbabuena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.7% of Yerbabuena hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yerbabuena.

Yerbabuena Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40.5%)

Flexible

15 listings

40.5% of total

Moderate (35.1%)

Moderate

13 listings

35.1% of total

Firm (5.4%)

Firm

2 listings

5.4% of total

Strict (18.9%)

Strict

7 listings

18.9% of total

Cancellation Policy Insights for Yerbabuena

  • The prevailing Airbnb cancellation policy trend in Yerbabuena is Flexible, used by 40.5% of listings.
  • The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Yerbabuena may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40.5% market standard in Yerbabuena.
  • Regularly review your cancellation policy against competitors and market demand shifts in Yerbabuena.

Yerbabuena STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Yerbabuena

  • The overall average booking lead time for vacation rentals in Yerbabuena is 21 days.
  • Guests book furthest in advance for stays during September (average 48 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Yerbabuena.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Yerbabuena averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Yerbabuena (2025)

Amenity Prevalence

Amenity Insights for Yerbabuena

  • Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Yerbabuena to stay competitive.

Yerbabuena Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Yerbabuena

  • The typical guest profile for Airbnb in Yerbabuena consists of primarily domestic travelers (96%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 96.2% of guests.
  • Key international markets include Mexico (96.2%) and United States (3.1%).
  • Top languages spoken are Spanish (65.9%) followed by English (29.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Leon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Yerbabuena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Santuario34$3,508$426.9330%
Cerro Gordo36$3,262$429.7526%
Alcocer11$2,792$226.1138%
Avandaro220$2,130$419.0025%
Lomas de Comanjilla15$1,848$227.3525%
Ejido San Gaspar51$1,728$368.3521%
Casas Viejas47$1,650$255.7433%
Valle de Bravo76$1,555$254.1923%
San Miguel de Allende2,095$1,552$189.3033%
Cuadrilla de Dolores47$1,474$251.8627%

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