Airbnb Market Analytics, Statistics and Data in San Miguel de Allende, Guanajuato, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Miguel de Allende? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Miguel de Allende:
How much do Airbnb hosts make on average per month in San Miguel de Allende?
The short-term rental market in San Miguel de Allende shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,251 per month
- Strong performing properties (top 25%) make $2,679 or more
- Best-in-class properties (top 10%) achieve $5,394+ monthly
- Entry-level properties (bottom 25%) typically earn around $528
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Miguel de Allende
The market in San Miguel de Allende shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Miguel de Allende
Daily rates in San Miguel de Allende vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $197 or more
- Best-in-class properties (top 10%) pull in $373+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in San Miguel de Allende
Peak Season (March, February, April)
- Revenue peaks at $2908.22 per month
- Occupancy rates reach 45.84%
- Daily rates average $193.06
Shoulder Season
- Revenue averages $2303.23 per month
- Occupancy maintains 36.24%
- Daily rates hold at $187.17
Low Season (January, August, September)
- Revenue drops to $1669.46 per month
- Occupancy decreases to 30.77%
- Daily rates adjust to $177.66
Is it still profitable to do Airbnb in San Miguel de Allende in 2025?
Yes! San Miguel de Allende demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2303 and As a mature market with 2170 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Miguel de Allende
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of San Miguel de Allende, known for its stunning colonial architecture and vibrant arts scene. This area is popular with tourists for its historical significance, shops, and restaurants. | El Jardín, Parroquia de San Miguel Arcángel, Fábrica La Aurora, Instituto Allende, Mercado de Artesanías |
| San Antonio | A charming neighborhood known for its quiet streets, lively expat community, and picturesque gardens. Ideal for travelers seeking a more residential feel yet close to the city center. | Bóvedas de San Antonio, San Antonio Church, Artisan workshops, Local cafes, Parks and gardens |
| The Hill | A scenic area offering beautiful views of the city and its surroundings. This area is perfect for those looking for a retreat that is still within reach of the main attractions. | El Mirador, Artisan homes, Outdoor activities, Walking trails, Scenic viewpoints |
| Guadiana | An upscale neighborhood known for its tree-lined streets and tranquil atmosphere. It appeals to visitors seeking peace while being close to cultural attractions. | Guadiana Park, Local galleries, Health spas, Boutique shops, Cafés |
| Atascadero | A high-end neighborhood characterized by spacious homes and beautiful gardens. It's popular among those seeking a luxurious stay in San Miguel de Allende. | Atascadero Park, Upscale dining, Art galleries, Vineyards nearby, Lovely promenade |
| Los Balcones | Another elegant neighborhood known for its luxury accommodations and proximity to the city. Beautiful views and a tranquil environment make it appealing for visits. | Balcones Park, Local restaurants, Cultural centers, Art installations, Beautiful vistas |
| El Insurgente | A lesser-known gem that offers a mix of local culture and friendly community. Great for those looking to immerse themselves in the everyday life of the city. | Local mercado, Cultural shows, Community parks, Traditional eateries, Art and craft fairs |
| La Lejona | Known for its peaceful atmosphere, this neighborhood offers a blend of residential charm and tourist attractions, ideal for family travelers. | Outdoor markets, Family-friendly parks, Local schools, Craft shops, Community events |
Do you need a license for Airbnb in San Miguel de Allende?
We recommend checking directly with San Miguel de Allende's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Miguel de Allende
Casa Tres Cervezas
Entire Place • 8 bedrooms
Elegant Colonial Villa with Staff by Parque Juarez
Entire Place • 6 bedrooms
Heavenly Celestina-Dreamy Views
Entire Place • 6 bedrooms
Casa Huertas Rooftop/Panoramic City Views Heart SM
Entire Place • 5 bedrooms
Casa Recreo Colonial Villa Historic Centre SMA
Entire Place • 6 bedrooms
The Estate of Casa de los Leones
Entire Place • 8 bedrooms
Top Performing Professional Hosts in San Miguel de Allende
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| L.R.M | 46 | $2,426,111 | 2654 | 4.86/5.0 |
| Carla | 34 | $988,753 | 2084 | 4.76/5.0 |
| Jim Castro | 21 | $979,357 | 197 | 4.24/5.0 |
| Holt | 18 | $946,591 | 923 | 4.82/5.0 |
| Miri | 21 | $695,978 | 2641 | 4.78/5.0 |
| Magnolia | 26 | $452,959 | 1601 | 4.56/5.0 |
| Erika | 2 | $440,500 | 543 | 4.96/5.0 |
| Hector | 15 | $418,388 | 1742 | 4.70/5.0 |
| Vani | 4 | $407,245 | 91 | 5.00/5.0 |
| Casa Tres Cervezas | 1 | $363,772 | 32 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Miguel de Allende
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78%), with house and apartment & condo properties comprising 83.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 2,170 properties in San Miguel de Allende shows that 1 bedroom properties are most prevalent, making up 31.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.2% of all listings.
Key Insights
- Most common: 1 bedroom (31.3%)
- Least common: 5+ bedrooms (6.8%)
- Market concentration: 56.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,170 properties in San Miguel de Allende reveals that 8+ guests properties dominate the market, representing 22% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 43.6% of the market.
Key Insights
- Most common capacity: 8+ guests (22% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 43.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,170 properties in San Miguel de Allende, the most common availability pattern is 271-366 days (51.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.3% of properties).
Key Insights
- Most common availability window: 271-366 days (51.8%)
- Most common booking duration: 31-90 days (29.3%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 21.8%
Minimum Stay Distributions
1 Night
806 listings
42.5% of total
2 Nights
649 listings
34.2% of total
3 Nights
145 listings
7.6% of total
4-6 Nights
67 listings
3.5% of total
7-29 Nights
57 listings
3% of total
30+ Nights
174 listings
9.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.7%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (9.2%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
27 listings
1.5% of total
Super Strict 30 Days
28 listings
1.5% of total
Flexible
454 listings
25.1% of total
Moderate
555 listings
30.6% of total
Firm
373 listings
20.6% of total
Strict
374 listings
20.7% of total
Key Insights
- Moderate is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (55.7%) and strict (41.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Jan, averaging 62 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 44 days
- Winter shows the longest average booking window at 58 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 58 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in San Miguel de Allende
Below is the distribution of amenities across listings in San Miguel de Allende:
Traveler Demographics
Key Insights
- Domestic travelers make up 55.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (36.3%) and Canada (2.8%)
- Spanish is the top language at 47.6%, followed by English (44.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Mexico City and Santiago de Querétaro markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Miguel de Allende. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,780 | $432.95 | 30% |
| Cerro Gordo | 37 | $3,659 | $440.37 | 28% |
| Tepeji del Rio de Ocampo | 12 | $3,468 | $315.90 | 31% |
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Tzibantzá | 12 | $2,481 | $244.92 | 27% |
| La Tortuga | 66 | $2,311 | $230.05 | 33% |
| Avandaro | 228 | $2,259 | $422.10 | 26% |
| Ejido San Gaspar | 50 | $2,030 | $386.05 | 23% |
| San Pablo Tolimán | 11 | $1,905 | $218.08 | 21% |
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
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