San Miguel de Allende Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico
Is Airbnb profitable in San Miguel de Allende in 2025? Explore comprehensive Airbnb analytics for San Miguel de Allende, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for San Miguel de Allende, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,095 active listings.
Whether you're considering an Airbnb investment in San Miguel de Allende, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Miguel de Allende Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Miguel de Allende Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Miguel de Allende (2025)
Understanding the monthly revenue variations for Airbnb listings in San Miguel de Allende is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Miguel de Allende is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Miguel de Allende across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,327+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,580 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,144 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Miguel de Allende
San Miguel de Allende Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Miguel de Allende STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Miguel de Allende:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Miguel de Allende
Average Daily Rate (ADR) Airbnb Trends in San Miguel de Allende (2025)
Effective short term rental pricing strategy in San Miguel de Allende involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Miguel de Allende typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in San Miguel de Allende
Get Live San Miguel de Allende Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in San Miguel de Allende (2025)
Peak Season (May, April, June)
- Revenue averages $2,592 per month
- Occupancy rates average 32.8%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,170 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $187
Low Season (August, September, October)
- Revenue drops to average $1,841 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $188
Seasonality Insights for San Miguel de Allende
- The Airbnb seasonality in San Miguel de Allende shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Miguel de Allende's highest earning potential, with monthly revenues capable of climbing to $2,662, occupancy reaching a high of 41.8%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,630, occupancy could drop to 30.7%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Miguel de Allende.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Miguel de Allende seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Miguel de Allende (2025)
Exploring the top neighborhoods for short-term rentals in San Miguel de Allende? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of San Miguel de Allende is known for its colonial architecture, vibrant culture, and rich history. It attracts tourists wanting to experience the heart of the city with easy access to shops, restaurants, and art galleries. | Parroquia de San Miguel Arcángel, Jardín Allende, Palacio de Bellas Artes, Instituto Allende, San Miguel Market |
| Zona Centro | Adjacent to the historic center, Zona Centro offers a mix of local culture and modern amenities. It draws visitors looking for a lively atmosphere with quick access to San Miguel's cultural hotspots. | Casa de la Cultura, El Parque Juárez, Calle Aldama, Art galleries, Local artisan shops |
| La Colonia | A charming residential area with cobblestone streets and colorful houses, La Colonia is popular among visitors looking for a quieter stay while still being conveniently close to the town's attractions. | Andene del Mercado, Biking paths, Local parks, Artisans’ workshops, Cafes and restaurants |
| Cerrito del Lobo | A peaceful neighborhood located on a hill, providing stunning views of the city. It's ideal for those looking for a tranquil escape while being a short distance from the city center. | Panoramic views, Nature walks, Local boutiques, Art studios, Serene environment |
| San Antonio | San Antonio is a vibrant neighborhood known for its friendly atmosphere and artistic scene. It is favored by expatriates and travelers looking for a community feel with local restaurants and shops. | San Antonio Church, Market of San Antonio, Local art galleries, Cafes and bars, Cultural events |
| Las Ventanas | A newer residential area featuring modern homes and amenities. Attracts families and longer-term visitors seeking more space and comfort while still being close to the city's offerings. | Parks and playgrounds, Shopping plazas, Family-friendly restaurants, Community events, Local schools |
| Malanquín | Just outside the city, Malanquín offers a rural charm with beautiful landscapes, appealing to those looking for a getaway from the hustle and bustle while still enjoying the cultural richness of San Miguel. | Natural scenery, Outdoor activities, Ranch-style settings, Local farms, Artisanal markets |
| Atascadero | Known for its upscale homes and tranquil environment, Atascadero is perfect for those seeking a peaceful retreat with access to the city. It is favored among those looking to invest in more spacious properties. | Hiking trails, Exclusive neighborhoods, Wine and cheese shops, Art exhibitions, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in San Miguel de Allende (2025)
While San Miguel de Allende, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Miguel de Allende to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Miguel de Allende (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Miguel de Allendebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elegant Colonial Villa with Staff by Parque Juarez
Entire Place • 6 bedrooms
Casa Tres Cervezas
Entire Place • 8 bedrooms
Heavenly Celestina-Dreamy Views
Entire Place • 6 bedrooms
Villa Garita, 6BR Designer Villa w/ Pool in Centro
Entire Place • 6 bedrooms
Casa Huertas Rooftop/Panoramic City Views Heart SM
Entire Place • 5 bedrooms
Casa Recreo Colonial Villa Historic Centre SMA
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Miguel de Allende (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Miguel de Allende based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| L.R.M | 46 | $2,457,243 | 2654 | 4.86/5.0 |
| Carla | 34 | $1,008,677 | 2063 | 4.77/5.0 |
| Holt | 18 | $898,580 | 923 | 4.82/5.0 |
| Jim Castro | 19 | $875,998 | 176 | 4.43/5.0 |
| Miri | 21 | $674,339 | 2641 | 4.78/5.0 |
| Erika | 2 | $436,949 | 543 | 4.96/5.0 |
| Hector | 15 | $403,603 | 1742 | 4.70/5.0 |
| Christina | 4 | $403,392 | 173 | 4.97/5.0 |
| Magnolia | 22 | $395,191 | 1151 | 4.52/5.0 |
| Vani | 4 | $388,981 | 91 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Miguel de Allende.
Dive Deeper: Advanced San Miguel de Allende STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Miguel de Allende. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Miguel de Allende Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Miguel de Allende
- The San Miguel de Allende Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.1% of the 2,095 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Miguel de Allende, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.0%) offer potential for unique stay experiences.
San Miguel de Allende Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Miguel de Allende
- The dominant room capacity in San Miguel de Allende is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.8% of the active Airbnb listings in San Miguel de Allende, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Miguel de Allende.
San Miguel de Allende Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Miguel de Allende
- The most common guest capacity trend in San Miguel de Allende vacation rentals is listings accommodating 8+ guests (22.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the San Miguel de Allende STR market, accounting for 43.8% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Miguel de Allende.
- On average, properties in San Miguel de Allende are equipped to host 4.6 guests.
San Miguel de Allende Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Miguel de Allende
- The most common availability pattern in San Miguel de Allende falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Miguel de Allende (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Miguel de Allende Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
786 listings
41.3% of total
2 Nights
576 listings
30.3% of total
3 Nights
111 listings
5.8% of total
4-6 Nights
67 listings
3.5% of total
7-29 Nights
56 listings
2.9% of total
30+ Nights
308 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in San Miguel de Allende is 1 Night, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.6%) of the San Miguel de Allende Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in San Miguel de Allende, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.3% of San Miguel de Allende hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Miguel de Allende.
San Miguel de Allende Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
28 listings
1.6% of total
Super Strict 30 Days
28 listings
1.6% of total
Flexible
430 listings
24.3% of total
Moderate
546 listings
30.9% of total
Firm
374 listings
21.2% of total
Strict
361 listings
20.4% of total
Cancellation Policy Insights for San Miguel de Allende
- The prevailing Airbnb cancellation policy trend in San Miguel de Allende is Moderate, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.9% market standard in San Miguel de Allende.
- Regularly review your cancellation policy against competitors and market demand shifts in San Miguel de Allende.
San Miguel de Allende STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Miguel de Allende
- The overall average booking lead time for vacation rentals in San Miguel de Allende is 51 days.
- Guests book furthest in advance for stays during February (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in San Miguel de Allende.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these San Miguel de Allende averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Miguel de Allende (2025)
Amenity Prevalence
Amenity Insights for San Miguel de Allende
- Essential amenities in San Miguel de Allende that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Miguel de Allende: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Miguel de Allende to stay competitive.
San Miguel de Allende Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Miguel de Allende
- The typical guest profile for Airbnb in San Miguel de Allende consists of a mix of domestic (55%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 54.8% of guests.
- Key international markets include Mexico (54.8%) and United States (35.3%).
- Top languages spoken are Spanish (45.2%) followed by English (42.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Miguel de Allende Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |