San Luis de la Paz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Luis de la Paz in 2025? Explore comprehensive Airbnb analytics for San Luis de la Paz, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for San Luis de la Paz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in San Luis de la Paz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Luis de la Paz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Luis de la Paz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$56
The average rental revenue earned for an occupied room per day in San Luis de la Paz.
Occupancy Rate(?)
27.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,634
Typical annual income for an Airbnb listing in San Luis de la Paz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.1%
Significant decrease (-11.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in San Luis de la Paz.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in San Luis de la Paz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Luis de la Paz (2025)

Understanding the monthly revenue variations for Airbnb listings in San Luis de la Paz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Luis de la Paz is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Luis de la Paz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $846 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $320 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Luis de la Paz

San Luis de la Paz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Luis de la Paz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Luis de la Paz:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Luis de la Paz

Average Daily Rate (ADR) Airbnb Trends in San Luis de la Paz (2025)

Effective short term rental pricing strategy in San Luis de la Paz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Luis de la Paz typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
  • Typical properties (Median) charge around $45 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in San Luis de la Paz

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Airbnb Seasonality Analysis & Trends in San Luis de la Paz (2025)

Peak Season (May, April, June)
  • Revenue averages $1,056 per month
  • Occupancy rates average 25.4%
  • Daily rates average $85
Shoulder Season
  • Revenue averages $577 per month
  • Occupancy maintains around 34.3%
  • Daily rates hold near $74
Low Season (January, February, November)
  • Revenue drops to average $285 per month
  • Occupancy decreases to average 20.4%
  • Daily rates adjust to average $55

Seasonality Insights for San Luis de la Paz

  • The Airbnb seasonality in San Luis de la Paz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Luis de la Paz's highest earning potential, with monthly revenues capable of climbing to $1,176, occupancy reaching a high of 45.8%, and ADRs peaking at $85.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $169, occupancy could drop to 15.1%, and ADRs may adjust down to $53.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Luis de la Paz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Luis de la Paz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Luis de la Paz (2025)

Exploring the top neighborhoods for short-term rentals in San Luis de la Paz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historical center of San Luis de la Paz, featuring colonial architecture and cultural sites. It's attractive to tourists interested in history and local culture, with easy access to local markets and dining options.
Parroquia de San Luis Rey, Plaza de Armas, Casa de la Cultura, Museo de la Ciudad, Mercado Municipal
La Sierra
A beautiful natural area surrounding San Luis de la Paz, ideal for eco-tourism and trekking. Attracts nature lovers and adventure seekers looking for a peaceful retreat away from the city.
Cerro de la Cruz, Sierra de Guanajuato, Laguna de la Sierra, Hiking trails, Wildlife watching
El Salto
A popular natural getaway near San Luis de la Paz, known for its scenic beauty and outdoor activities. Ideal for hosting tourists looking for relaxation and nature.
El Salto Waterfall, Camping sites, Picnic areas, Nature walks, Mountain biking
San Juan de los Morros
A picturesque nearby town known for its beautiful landscapes and traditional architecture. It draws tourists who want to explore local traditions and enjoy a rural setting.
The Church of San Juan, Local artisan markets, Traditional festivals, Beautiful landscapes, Hiking opportunities
Estación de tren
A historic train station area that is becoming trendy for its unique charm and potential for development. Attracts visitors interested in history, railroad heritage, and local dining.
Old Train Station, Local cafes and restaurants, Historical tours, Photography spots, Cultural events
La Plaza
A lively area in San Luis de la Paz known for street food, local arts, and community events. It's great for tourists looking to experience the local lifestyle and cuisine.
Street food stalls, Local art crafts, Performances and events, Cultural workshops, Vibrant atmosphere
Rancherías
Surrounding rural areas ideal for those who are interested in agritourism and experiencing local farming life. Appeals to guests looking for adventure and learning opportunities about local agriculture.
Agricultural tours, Farm stays, Local produce markets, Community engagement, Nature experience
Balnearios
Hot spring resorts and spas that attract visitors seeking relaxation and wellness. Ideal for those looking to unwind in a tranquil environment with natural hot springs.
Natural hot springs, Spa services, Swimming pools, Relaxation areas, Natural beauty

Understanding Airbnb License Requirements & STR Laws in San Luis de la Paz (2025)

While San Luis de la Paz, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Luis de la Paz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in San Luis de la Paz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Luis de la Pazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Elephant’s House

Elephant’s House

Entire Place • 4 bedrooms

$23,498
Revenue
25.0%
Occupancy
$145.51
Daily Rate
Modern house!

Modern house!

Entire Place • 3 bedrooms

$22,939
Revenue
21.0%
Occupancy
$147.39
Daily Rate
Fant Centrally located apartment

Fant Centrally located apartment

Entire Place • 1 bedroom

$8,453
Revenue
28.2%
Occupancy
$43.82
Daily Rate
Central and comfortable, like being at home.

Central and comfortable, like being at home.

Entire Place • 3 bedrooms

$8,237
Revenue
43.1%
Occupancy
$48.50
Daily Rate
Posada de los Olmecas

Posada de los Olmecas

Entire Place • 2 bedrooms

$6,133
Revenue
34.4%
Occupancy
$36.74
Daily Rate
Casa Toscana, cozy and current atmosphere

Casa Toscana, cozy and current atmosphere

Entire Place • 2 bedrooms

$5,922
Revenue
42.8%
Occupancy
$36.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Luis de la Paz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Luis de la Paz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yajhayra10$68,190963.86/5.0
Vanessa2$16,690784.99/5.0
Victor4$9,3942444.85/5.0
D1$6,133444.59/5.0
Alejandro1$5,922114.82/5.0
José Gerardo2$5,021524.94/5.0
Brenda1$4,71745.00/5.0
Angel1$2,374144.93/5.0
Mar1$1,054204.85/5.0
Auri1$71754.40/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Luis de la Paz.

Dive Deeper: Advanced San Luis de la Paz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Luis de la Paz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Luis de la Paz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Luis de la Paz

  • The San Luis de la Paz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 23.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in San Luis de la Paz, House properties are the most common (69.2%), reflecting the local real estate landscape.
  • Houses represent a significant 69.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.

San Luis de la Paz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Luis de la Paz

  • The dominant room capacity in San Luis de la Paz is 2 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 53.8% of the active Airbnb listings in San Luis de la Paz, indicating a high concentration in these sizes.
  • A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Luis de la Paz.

San Luis de la Paz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Luis de la Paz

  • The most common guest capacity trend in San Luis de la Paz vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the San Luis de la Paz STR market, accounting for 42.3% of listings.
  • 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Luis de la Paz.
  • On average, properties in San Luis de la Paz are equipped to host 3.9 guests.

San Luis de la Paz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Luis de la Paz

  • The most common availability pattern in San Luis de la Paz falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in San Luis de la Paz (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Luis de la Paz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (83.3%)

1 Night

20 listings

83.3% of total

2 Nights (12.5%)

2 Nights

3 listings

12.5% of total

30+ Nights (4.2%)

30+ Nights

1 listings

4.2% of total

Key Insights

  • The most prevalent minimum stay requirement in San Luis de la Paz is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.8%) of the San Luis de la Paz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 83.3% of San Luis de la Paz hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Luis de la Paz.

San Luis de la Paz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (87%)

Flexible

20 listings

87% of total

Moderate

1 listings

4.3% of total

Firm (8.7%)

Firm

2 listings

8.7% of total

Cancellation Policy Insights for San Luis de la Paz

  • The prevailing Airbnb cancellation policy trend in San Luis de la Paz is Flexible, used by 87% of listings.
  • The market strongly favors guest-friendly terms, with 91.3% of listings offering Flexible or Moderate policies. This suggests guests in San Luis de la Paz may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 87% market standard in San Luis de la Paz.
  • Given the high prevalence of Flexible policies (87%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Luis de la Paz.

San Luis de la Paz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Luis de la Paz

  • The overall average booking lead time for vacation rentals in San Luis de la Paz is 27 days.
  • Guests book furthest in advance for stays during November (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in San Luis de la Paz.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these San Luis de la Paz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Luis de la Paz (2025)

Amenity Prevalence

Amenity Insights for San Luis de la Paz

  • Essential amenities in San Luis de la Paz that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Luis de la Paz: Kitchen, TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Luis de la Paz to stay competitive.

San Luis de la Paz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Luis de la Paz

  • The typical guest profile for Airbnb in San Luis de la Paz consists of primarily domestic travelers (92%), often arriving from nearby Santiago de Querétaro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 91.5% of guests.
  • Key international markets include Mexico (91.5%) and United States (6.6%).
  • Top languages spoken are Spanish (58.3%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Santiago de Querétaro and Mexico City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Luis de la Paz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alcocer11$2,792$226.1138%
Tzibantzá12$2,240$251.8326%
La Tortuga66$2,167$231.8432%
Lomas de Comanjilla15$1,848$227.3525%
San Pablo Tolimán10$1,719$237.8921%
San Miguel de Allende2,095$1,552$189.3033%
San Miguel13$1,334$106.6434%
San José del Jagüey10$1,192$186.0418%
Tequisquiapan377$1,168$154.0027%
Ezequiel Montes38$1,155$138.5725%

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