Salamanca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico
Is Airbnb profitable in Salamanca in 2025? Explore comprehensive Airbnb analytics for Salamanca, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Salamanca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Salamanca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salamanca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salamanca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salamanca (2025)
Understanding the monthly revenue variations for Airbnb listings in Salamanca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salamanca is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salamanca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,695+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,149 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $607 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $259, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salamanca
Salamanca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salamanca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salamanca:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salamanca
Average Daily Rate (ADR) Airbnb Trends in Salamanca (2025)
Effective short term rental pricing strategy in Salamanca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salamanca typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Salamanca
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Airbnb Seasonality Analysis & Trends in Salamanca (2025)
Peak Season (April, May, June)
- Revenue averages $1,064 per month
- Occupancy rates average 38.8%
- Daily rates average $56
Shoulder Season
- Revenue averages $791 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $56
Low Season (January, February, December)
- Revenue drops to average $603 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $58
Seasonality Insights for Salamanca
- The Airbnb seasonality in Salamanca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salamanca's highest earning potential, with monthly revenues capable of climbing to $1,116, occupancy reaching a high of 50.7%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $542, occupancy could drop to 31.3%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salamanca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salamanca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salamanca (2025)
Exploring the top neighborhoods for short-term rentals in Salamanca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Salamanca, known for its colonial architecture and vibrant local culture. Perfect for tourists looking to explore history and local attractions. | Presidencia Municipal, Parroquia del Santo Domingo, Museo de la Ciudad, Torre de la Catedral, Plaza Principal |
| Las Américas | A suburban neighborhood that offers modern amenities, shopping centers, and family-friendly parks. Ideal for families visiting Salamanca who want convenience and comfort. | Plaza Las Américas, Parque Bicentenario, Cinemex Salamanca |
| Valle de Santiago | A nearby area that offers beautiful natural landscapes and outdoor activities. Great for guests looking to explore nature and local adventures. | Laguna de Yuriria, Cañada del Lobo, Cerro del Cubilete |
| San José del Carmen | A growing neighborhood with a mix of local and modern influences. Attracting younger travelers and locals looking for a vibrant lived-in atmosphere. | Plaza de San José, Cafés and local eateries, Nearby markets |
| Puente de Santiago | A riverside area that features picturesque views and is known for community events. Attractive for tourists looking for a relaxed atmosphere. | Río Lerma, Puente de Santiago, Local fairs and events |
| San Juan de los Morros | A historic neighborhood that gives guests an authentic Salamanca experience. Popular with tourists wanting to immerse themselves in local life. | Historical churches, Local artisan shops, Community events |
| El 2 de Abril | A residential area that is increasingly being developed for tourism. Offers budget-friendly options for travelers looking for an authentic feel. | Community parks, Local restaurants, Cultural events |
| Chávez | Known for its quiet streets and family-friendly environment. Perfect for those looking for a calm stay while still being close to city attractions. | Parks and playgrounds, Local markets, Community centers |
Understanding Airbnb License Requirements & STR Laws in Salamanca (2025)
While Salamanca, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salamanca to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salamanca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salamancabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Marble Country House
Entire Place • 3 bedrooms
Quinta Tabachín | Heated Pool and Jacuzzi
Entire Place • 6 bedrooms
Comfortable house with A/C, near Plaza Vía Alta!
Entire Place • 2 bedrooms
Casa Bellavista
Entire Place • 3 bedrooms
Bella Casa Elia,
Entire Place • 3 bedrooms
Spacious family house and for work travelers
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salamanca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salamanca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 2 | $33,217 | 69 | 5.00/5.0 |
| Julian | 1 | $28,451 | 108 | 4.96/5.0 |
| Silvia | 1 | $23,718 | 7 | 4.71/5.0 |
| Carlos Alberto | 2 | $17,298 | 120 | 4.77/5.0 |
| Guillermo | 1 | $14,117 | 26 | 4.85/5.0 |
| Rosa Elia | 1 | $13,211 | 138 | 4.93/5.0 |
| Angelica | 1 | $13,200 | 150 | 4.95/5.0 |
| Karina Elizabeth | 1 | $11,495 | 28 | 4.68/5.0 |
| Angelica | 1 | $10,830 | 11 | 4.91/5.0 |
| Elvira | 1 | $8,318 | 53 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salamanca.
Dive Deeper: Advanced Salamanca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salamanca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalamanca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salamanca
- The Salamanca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salamanca, House properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 60.6% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Salamanca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salamanca
- The dominant room capacity in Salamanca is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.6% of the active Airbnb listings in Salamanca, indicating a high concentration in these sizes.
- A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salamanca.
Salamanca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salamanca
- The most common guest capacity trend in Salamanca vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Salamanca STR market, accounting for 45.5% of listings.
- 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salamanca.
- On average, properties in Salamanca are equipped to host 4.5 guests.
Salamanca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salamanca
- The most common availability pattern in Salamanca falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salamanca (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salamanca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
60% of total
2 Nights
7 listings
23.3% of total
4-6 Nights
3 listings
10% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Salamanca is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Salamanca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Salamanca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salamanca.
Salamanca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
58.6% of total
Moderate
4 listings
13.8% of total
Firm
4 listings
13.8% of total
Strict
4 listings
13.8% of total
Cancellation Policy Insights for Salamanca
- The prevailing Airbnb cancellation policy trend in Salamanca is Flexible, used by 58.6% of listings.
- The market strongly favors guest-friendly terms, with 72.4% of listings offering Flexible or Moderate policies. This suggests guests in Salamanca may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.6% market standard in Salamanca.
- Given the high prevalence of Flexible policies (58.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salamanca.
Salamanca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salamanca
- The overall average booking lead time for vacation rentals in Salamanca is 15 days.
- Guests book furthest in advance for stays during November (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Spring (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Salamanca.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Salamanca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salamanca (2025)
Amenity Prevalence
Amenity Insights for Salamanca
- Essential amenities in Salamanca that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salamanca: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salamanca to stay competitive.
Salamanca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salamanca
- The typical guest profile for Airbnb in Salamanca consists of primarily domestic travelers (93%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 93.0% of guests.
- Key international markets include Mexico (93%) and United States (6.4%).
- Top languages spoken are Spanish (61.4%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Salamanca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salamanca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| Casas Viejas | 47 | $1,650 | $255.74 | 33% |
| Valle de Bravo | 76 | $1,555 | $254.19 | 23% |
| San Miguel de Allende | 2,095 | $1,552 | $189.30 | 33% |
| Cuadrilla de Dolores | 47 | $1,474 | $251.86 | 27% |