Marfil Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Marfil in 2025? Explore comprehensive Airbnb analytics for Marfil, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Marfil, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Marfil, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marfil Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Marfil Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$102
The average rental revenue earned for an occupied room per day in Marfil.
Occupancy Rate(?)
24.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,869
Typical annual income for an Airbnb listing in Marfil. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.9%
Strong growth (13.9%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Marfil.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Marfil.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Marfil (2025)

Understanding the monthly revenue variations for Airbnb listings in Marfil is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marfil is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marfil across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,015 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $504 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $213, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Marfil

Marfil Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Marfil STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marfil:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Marfil

Average Daily Rate (ADR) Airbnb Trends in Marfil (2025)

Effective short term rental pricing strategy in Marfil involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marfil typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
  • Typical properties (Median) charge around $69 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Marfil

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Airbnb Seasonality Analysis & Trends in Marfil (2025)

Peak Season (December, April, June)
  • Revenue averages $1,025 per month
  • Occupancy rates average 29.1%
  • Daily rates average $103
Shoulder Season
  • Revenue averages $758 per month
  • Occupancy maintains around 23.0%
  • Daily rates hold near $102
Low Season (February, September, October)
  • Revenue drops to average $538 per month
  • Occupancy decreases to average 21.8%
  • Daily rates adjust to average $103

Seasonality Insights for Marfil

  • The Airbnb seasonality in Marfil shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Marfil's highest earning potential, with monthly revenues capable of climbing to $1,086, occupancy reaching a high of 33.9%, and ADRs peaking at $105.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $478, occupancy could drop to 16.6%, and ADRs may adjust down to $99.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marfil.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Marfil seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Marfil (2025)

Exploring the top neighborhoods for short-term rentals in Marfil? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The heart of Guanajuato known for its rich history, colonial architecture, and vibrant culture. It attracts tourists interested in art, history, and local cuisine.
Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, Museo de las Momias, Alhóndiga de Granaditas, Jardin de la Union, Callejoneadas
Pueblo Mágico de Marfil
A charming neighborhood located just outside Guanajuato City, known for its picturesque streets and local artisan shops. Ideal for travelers seeking a quieter, more local experience.
Templo de San Miguel, Cerro de la Bufa, Local artisan markets, Cultura del Agua Exhibition Center, Natural scenery and hills
La Valenciana
Known for its historical silver mine and stunning architecture, this area offers a unique blend of history and beauty, perfect for visitors interested in heritage and outdoor activities.
Templo de San Cayetano, Ex-Hacienda de San Gabriel, Valenciana Mine, Scenic views of Guanajuato City
Santa Teresa
A residential area with beautiful views of the city, Santa Teresa attracts families and travelers looking for a more local vibe while still being close to the attractions.
Parque de la Paz, Local markets, Artisan shops, Close to Centro Histórico
Cerro del Cubilete
A significant pilgrimage site with breathtaking landscapes and views, attracting both spiritual visitors and adventure seekers alike, perfect for outdoor Airbnb hosts.
Cristo Rey Monument, Hiking trails, Viewpoints, Religious tourism
San Javier
A newer neighborhood in Guanajuato that offers modern amenities, appealing to visitors looking for comfort and proximity to important sites.
Shopping centers, Restaurants, Easy access to transport, Family-friendly parks
North Guanajuato
This area encompasses several upcoming neighborhoods, offering potential for investment as it is seeing growth in tourism and local business.
Cultural events, Community markets, Emerging artisan scene
Guanajuato River Valley
A scenic area with picturesque landscapes and outdoor activities, ideal for nature-loving travelers and those seeking a tranquil escape.
River trails, Natural parks, Adventure sports, Wine tasting tours

Understanding Airbnb License Requirements & STR Laws in Marfil (2025)

While Marfil, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marfil to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Marfil (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Marfilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ex. Hda La Trinidad - La Capilla

Ex. Hda La Trinidad - La Capilla

Entire Place • 5 bedrooms

$21,445
Revenue
22.2%
Occupancy
$593.39
Daily Rate
Stone house

Stone house

Entire Place • 3 bedrooms

$18,286
Revenue
38.8%
Occupancy
$119.02
Daily Rate
Casa Gardenia/garage/garden/terrace/rest

Casa Gardenia/garage/garden/terrace/rest

Entire Place • 3 bedrooms

$17,817
Revenue
41.3%
Occupancy
$113.20
Daily Rate
Condominio Vistas de la Ciudad

Condominio Vistas de la Ciudad

Entire Place • 3 bedrooms

$17,339
Revenue
36.7%
Occupancy
$97.51
Daily Rate
Exclusive Condominio Vistas Spectaculares

Exclusive Condominio Vistas Spectaculares

Entire Place • 3 bedrooms

$17,085
Revenue
35.5%
Occupancy
$123.26
Daily Rate
Casa Moly en Camino Antiguo

Casa Moly en Camino Antiguo

Entire Place • 1 bedroom

$17,001
Revenue
48.9%
Occupancy
$65.26
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Marfil (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Marfil based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Julieta4$62,5653854.98/5.0
Ana2$30,816924.86/5.0
Andres2$29,4191464.95/5.0
Liliana1$18,286414.71/5.0
Daniel Baruc1$17,817744.89/5.0
Ma Del Rocio2$17,344234.97/5.0
Lucy4$14,496264.96/5.0
Irma De Lourdes4$10,9771264.99/5.0
Alejandro2$7,64194.50/5.0
Mauricio1$7,0601044.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marfil.

Dive Deeper: Advanced Marfil STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marfil. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Marfil Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Marfil

  • The Marfil Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Marfil, House properties are the most common (46.9%), reflecting the local real estate landscape.
  • Houses represent a significant 46.9% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.

Marfil Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Marfil

  • The dominant room capacity in Marfil is 3 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Marfil, indicating a high concentration in these sizes.
  • A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marfil.

Marfil Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Marfil

  • The most common guest capacity trend in Marfil vacation rentals is listings accommodating 8+ guests (22.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Marfil STR market, accounting for 40.8% of listings.
  • 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marfil.
  • On average, properties in Marfil are equipped to host 4.6 guests.

Marfil Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Marfil

  • The most common availability pattern in Marfil falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Marfil (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Marfil Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.2%)

1 Night

33 listings

70.2% of total

2 Nights (25.5%)

2 Nights

12 listings

25.5% of total

3 Nights (2.1%)

3 Nights

1 listings

2.1% of total

7-29 Nights (2.1%)

7-29 Nights

1 listings

2.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Marfil is 1 Night, adopted by 70.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.7%) of the Marfil Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.2% of Marfil hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marfil.

Marfil Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.2%)

Flexible

19 listings

42.2% of total

Moderate (26.7%)

Moderate

12 listings

26.7% of total

Firm

1 listings

2.2% of total

Strict (28.9%)

Strict

13 listings

28.9% of total

Cancellation Policy Insights for Marfil

  • The prevailing Airbnb cancellation policy trend in Marfil is Flexible, used by 42.2% of listings.
  • There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.2% market standard in Marfil.
  • Regularly review your cancellation policy against competitors and market demand shifts in Marfil.

Marfil STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Marfil

  • The overall average booking lead time for vacation rentals in Marfil is 24 days.
  • Guests book furthest in advance for stays during April (average 38 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (25 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Marfil.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 25 days) to capture early planners.
  • Monitor your own booking lead times against these Marfil averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Marfil (2025)

Amenity Prevalence

Amenity Insights for Marfil

  • Essential amenities in Marfil that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Essentials, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Marfil: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Essentials or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Marfil to stay competitive.

Marfil Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Marfil

  • The typical guest profile for Airbnb in Marfil consists of primarily domestic travelers (86%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 85.7% of guests.
  • Key international markets include Mexico (85.7%) and United States (10%).
  • Top languages spoken are Spanish (58.4%) followed by English (33.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Guadalajara.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Marfil Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Santuario34$3,508$426.9330%
Cerro Gordo36$3,262$429.7526%
Alcocer11$2,792$226.1138%
Avandaro220$2,130$419.0025%
Lomas de Comanjilla15$1,848$227.3525%
Ejido San Gaspar51$1,728$368.3521%
Casas Viejas47$1,650$255.7433%
Valle de Bravo76$1,555$254.1923%
San Miguel de Allende2,095$1,552$189.3033%
Cuadrilla de Dolores47$1,474$251.8627%

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