Airbnb Market Analytics, Statistics and Data in Guanajuato City, Guanajuato, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guanajuato City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guanajuato City:
How much do Airbnb hosts make on average per month in Guanajuato City?
The short-term rental market in Guanajuato City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $561 per month
- Strong performing properties (top 25%) make $1,110 or more
- Best-in-class properties (top 10%) achieve $1,938+ monthly
- Entry-level properties (bottom 25%) typically earn around $250
Revenue Variations by Month
Occupancy Rates Throughout the Year in Guanajuato City
The market in Guanajuato City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Guanajuato City
Daily rates in Guanajuato City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $53 per night
- Strong performing properties (top 25%) secure $84 or more
- Best-in-class properties (top 10%) pull in $130+ per night
- Entry-level properties (bottom 25%) earn around $35
Daily Rate Variations by Month
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Seasonality patterns in Guanajuato City
Peak Season (March, June, October)
- Revenue peaks at $1089.41 per month
- Occupancy rates reach 41.36%
- Daily rates average $79.24
Shoulder Season
- Revenue averages $873.39 per month
- Occupancy maintains 35.12%
- Daily rates hold at $75.39
Low Season (August, September, January)
- Revenue drops to $637.42 per month
- Occupancy decreases to 30.43%
- Daily rates adjust to $72.27
Is it still profitable to do Airbnb in Guanajuato City in 2025?
Yes! Guanajuato City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 35% and monthly revenue averaging $873 and As a mature market with 1223 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Guanajuato City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Guanajuato City, known for its colonial architecture and cultural significance. It attracts many tourists who want to experience the rich history and vibrant atmosphere of this UNESCO World Heritage site. | Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, El Pipila, Jardín de la Unión, Museo de las Momias |
| Valenciana | An upscale residential area that is close to the city center, known for its beautiful architecture and quiet streets. It offers a serene environment while being a stone's throw away from major attractions. | Mineral de Valenciana, Mint Museum, Ex-Hacienda de San Gabriel, Mirador de la Paz |
| La Presa | A scenic area surrounding the Presa de la Olla, ideal for nature lovers. This area is becoming increasingly popular among tourists looking for a more tranquil experience while still being able to access the city. | Presa de la Olla, Parque Florencia, Cerro del Cubilete, Paseo de la Feria |
| San Javier | A charming, quieter neighborhood perfect for families and travelers seeking a more residential experience. It offers a local vibe and is well-connected to the city's main attractions. | Parque San Javier, Local restaurants, Traditional markets |
| Cerro de la Bufa | Famous for its stunning views of the city and access to hiking trails. This area attracts visitors who seek adventure and a unique perspective of Guanajuato. | Cerro de la Bufa, Funicular to the top, Historical sites, Great photo opportunities |
| Pueblo de Marfil | A quaint village just outside of Guanajuato City, known for its artisanal crafts and traditional Mexican culture. It's a good spot for visitors wanting to experience local life and craftsmanship. | Museo de la Ciudad, Local artisan shops, Beautiful colonial buildings |
| Rincón del Diablo | A peaceful neighborhood that offers a mix of nature and local city life, known for its warm community and cultural richness. It's suitable for longer stays and families. | Cultural community events, Nature walks, Local cuisine |
| Colonia 10 de Mayo | An emerging area for tourists that offers affordability and local charm. It's a great place for budget travelers who want to stay close to the authentic Mexican experience. | Street markets, Local eateries, Community parks |
Do you need a license for Airbnb in Guanajuato City?
We recommend checking directly with Guanajuato City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Guanajuato City
Casa SiempreViva Boutique
Entire Place • 3 bedrooms
Luxury Villa in Historic Zone w Private Terrace
Entire Place • 7 bedrooms
Wide house in Guanajuato.
Entire Place • 7 bedrooms
Casa Raquel
Entire Place • 7 bedrooms
Casa Murales Guanajuato
Entire Place • 5 bedrooms
La Casa del Mundo Gto/20 people/Centro/Parking
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Guanajuato City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marisol Y Jorge | 60 | $512,484 | 13004 | 4.53/5.0 |
| Edith | 10 | $210,157 | 281 | 3.94/5.0 |
| Eddh | 10 | $197,287 | 1257 | 4.76/5.0 |
| Diego Alejandro | 11 | $196,394 | 923 | 4.75/5.0 |
| Salvador Israel | 33 | $148,296 | 11996 | 4.63/5.0 |
| Emiliano | 6 | $132,246 | 1590 | 4.79/5.0 |
| Maria Fernanda | 10 | $131,851 | 1914 | 4.89/5.0 |
| Grupo Yahua | 6 | $131,399 | 1207 | 4.87/5.0 |
| Luis | 10 | $110,449 | 1208 | 4.72/5.0 |
| Jesus | 12 | $107,528 | 1400 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Guanajuato City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.8%), with apartment & condo and house properties comprising 80.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.3% combined)
Room Capacity Distribution
Analysis of 1,223 properties in Guanajuato City shows that 1 bedroom properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 1 bedroom (42.2%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,223 properties in Guanajuato City reveals that 2 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.1% of the market.
Key Insights
- Most common capacity: 2 guests (25.9% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 45.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,223 properties in Guanajuato City, the most common availability pattern is 271-366 days (51.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (51.4%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 80.2%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
789 listings
69.3% of total
2 Nights
248 listings
21.8% of total
3 Nights
29 listings
2.5% of total
4-6 Nights
19 listings
1.7% of total
7-29 Nights
12 listings
1.1% of total
30+ Nights
42 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.1%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
384 listings
34.5% of total
Moderate
280 listings
25.2% of total
Firm
123 listings
11.1% of total
Strict
325 listings
29.2% of total
Key Insights
- Flexible is the preferred policy at 34.5% of listings
- The market shows a balanced distribution between guest-friendly (59.7%) and strict (40.3%) policies
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Jul, averaging 47 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 32 days
- Fall shows the longest average booking window at 45 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Guanajuato City
Below is the distribution of amenities across listings in Guanajuato City:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (21.2%) and Canada (2.1%)
- Spanish is the top language at 54.7%, followed by English (38.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Mexico City and Leon markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Guanajuato City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alcocer | 11 | $3,059 | $226.44 | 43% |
| Lomas de Comanjilla | 15 | $1,878 | $221.73 | 26% |
| San Miguel de Allende | 2,170 | $1,587 | $186.61 | 34% |
| San Miguel | 14 | $1,367 | $105.82 | 35% |
| San Isidro El Viejo | 19 | $1,173 | $98.36 | 42% |
| Aguascalientes | 20 | $1,041 | $169.10 | 30% |
| Cerro Prieto | 10 | $1,034 | $54.79 | 51% |
| El Refugio | 34 | $982 | $69.48 | 45% |
| San Francisco del Rincón | 10 | $928 | $131.97 | 27% |
| El Calero | 10 | $898 | $81.41 | 55% |
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