Celaya Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico
Is Airbnb profitable in Celaya in 2025? Explore comprehensive Airbnb analytics for Celaya, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Celaya, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in Celaya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Celaya Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Celaya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Celaya (2025)
Understanding the monthly revenue variations for Airbnb listings in Celaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Celaya is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Celaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $650 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $136, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Celaya
Celaya Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Celaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Celaya:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Celaya
Average Daily Rate (ADR) Airbnb Trends in Celaya (2025)
Effective short term rental pricing strategy in Celaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Celaya typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $64+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Celaya
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Airbnb Seasonality Analysis & Trends in Celaya (2025)
Peak Season (April, June, May)
- Revenue averages $607 per month
- Occupancy rates average 30.8%
- Daily rates average $44
Shoulder Season
- Revenue averages $438 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $45
Low Season (January, February, March)
- Revenue drops to average $300 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $45
Seasonality Insights for Celaya
- The Airbnb seasonality in Celaya shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Celaya's highest earning potential, with monthly revenues capable of climbing to $649, occupancy reaching a high of 44.3%, and ADRs peaking at $48.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $257, occupancy could drop to 25.0%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Celaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Celaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Celaya (2025)
Exploring the top neighborhoods for short-term rentals in Celaya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Celaya is rich in culture and history, with colonial architecture and local markets. This area attracts both tourists and locals, making it ideal for Airbnb hosting. | Parroquia del Señor de la Misericordia, Plaza Principal, Monumento a Don Miguel Hidalgo, Museo de la Ciudad, Teatro Juan de la Torre, Local markets and street food |
| Las Trincheras | This area is known for its natural beauty and parks, appealing to those looking for a peaceful stay close to nature. It's perfect for families and nature lovers. | Parque lineal, Ecosystem of Las Trincheras, Cultural events in the park, Walking and biking trails |
| Colonia San Isidro | This residential area is known for its safety and family-friendly atmosphere. It's appealing to travelers looking for longer stays and a homely environment. | Local shops, Restaurants, Nearby parks, Family-oriented activities |
| Colonia 20 de Enero | A vibrant neighborhood that offers a mix of local culture and modern convenience. It's close to shopping and dining options, ideal for young travelers and families. | Local eateries and cafes, Shops and plazas, Cultural activities and festivals |
| Jardines de Celaya | A newer residential area with modern amenities and parks. Great for business travelers who need quick access to major roads and facilities. | Parks for leisure, Shopping centers, Restaurants |
| San Miguel Octopan | A more tranquil area away from the city center, great for those looking for a quiet stay while still being able to access the city's attractions easily. | Local festivities, Traditional food experiences, Cultural sites |
| Cerro de la Estrella | An area known for offering beautiful views and a serene atmosphere, attracting nature lovers and those who want to escape the city hustle while being close to urban amenities. | Hiking trails, Scenic viewpoints, Nature parks |
| Colonia Valle Verde | A pleasant suburban area that features plenty of green spaces and local amenities, attractive for families and groups visiting Celaya. | Parks, Family-friendly restaurants, Recreational activities |
Understanding Airbnb License Requirements & STR Laws in Celaya (2025)
While Celaya, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Celaya to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Celaya (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Celayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Deluxe Celaya
Entire Place • 3 bedrooms
Comfortable and central private apartment
Entire Place • 3 bedrooms
Private equipped house with controlled access
Entire Place • 3 bedrooms
House with 2 bedrooms, in private with security
Entire Place • 2 bedrooms
House full of life in Fraccionamiento Privado
Entire Place • 3 bedrooms
Casa de la Villa Nueva.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Celaya (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Celaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 2ndhome | 9 | $39,308 | 686 | 4.60/5.0 |
| Judith | 15 | $28,041 | 171 | 2.23/5.0 |
| Jerry | 2 | $27,687 | 99 | 5.00/5.0 |
| Minerva | 15 | $25,744 | 454 | 4.78/5.0 |
| Felix | 2 | $24,654 | 83 | 4.88/5.0 |
| Maria Fernanda | 3 | $24,233 | 295 | 4.76/5.0 |
| Rosa Hilda | 8 | $20,076 | 228 | 4.71/5.0 |
| Reyna Maria | 2 | $17,262 | 36 | 4.79/5.0 |
| Gis | 5 | $17,092 | 144 | 3.63/5.0 |
| Alejandro | 6 | $13,917 | 135 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Celaya.
Dive Deeper: Advanced Celaya STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Celaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCelaya Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Celaya
- The Celaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.8% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Celaya, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Celaya Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Celaya
- The dominant room capacity in Celaya is 2 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.7% of the active Airbnb listings in Celaya, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Celaya.
Celaya Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Celaya
- The most common guest capacity trend in Celaya vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Celaya STR market, accounting for 41.2% of listings.
- 20.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Celaya.
- On average, properties in Celaya are equipped to host 3.2 guests.
Celaya Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Celaya
- The most common availability pattern in Celaya falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Celaya (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Celaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
80 listings
58.8% of total
2 Nights
42 listings
30.9% of total
3 Nights
9 listings
6.6% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
2 listings
1.5% of total
Key Insights
- The most prevalent minimum stay requirement in Celaya is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Celaya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Celaya hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Celaya.
Celaya Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
81 listings
62.3% of total
Moderate
36 listings
27.7% of total
Firm
9 listings
6.9% of total
Strict
4 listings
3.1% of total
Cancellation Policy Insights for Celaya
- The prevailing Airbnb cancellation policy trend in Celaya is Flexible, used by 62.3% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Celaya may expect booking flexibility.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.3% market standard in Celaya.
- Given the high prevalence of Flexible policies (62.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Celaya.
Celaya STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Celaya
- The overall average booking lead time for vacation rentals in Celaya is 13 days.
- Guests book furthest in advance for stays during January (average 18 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (13 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Celaya.
- Target marketing efforts for the Winter season well in advance (at least 13 days) to capture early planners.
- Monitor your own booking lead times against these Celaya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Celaya (2025)
Amenity Prevalence
Amenity Insights for Celaya
- Essential amenities in Celaya that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Celaya: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Celaya to stay competitive.
Celaya Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Celaya
- The typical guest profile for Airbnb in Celaya consists of primarily domestic travelers (94%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Mexico (94%) and United States (4.3%).
- Top languages spoken are Spanish (61.2%) followed by English (29.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Celaya.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Celaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 34 | $3,508 | $426.93 | 30% |
| Cerro Gordo | 36 | $3,262 | $429.75 | 26% |
| Tepeji del Rio de Ocampo | 12 | $2,855 | $317.65 | 27% |
| Alcocer | 11 | $2,792 | $226.11 | 38% |
| Tzibantzá | 12 | $2,240 | $251.83 | 26% |
| La Tortuga | 66 | $2,167 | $231.84 | 32% |
| Avandaro | 220 | $2,130 | $419.00 | 25% |
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Ejido San Gaspar | 51 | $1,728 | $368.35 | 21% |
| San Pablo Tolimán | 10 | $1,719 | $237.89 | 21% |