San Martín de las Pirámides Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Estado de México, Mexico

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in San Martín de las Pirámides in 2025? Explore comprehensive Airbnb analytics for San Martín de las Pirámides, Estado de México, Mexico to uncover income potential. This 2025 STR market report for San Martín de las Pirámides, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in San Martín de las Pirámides, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Martín de las Pirámides Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Martín de las Pirámides Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$70
The average rental revenue earned for an occupied room per day in San Martín de las Pirámides.
Occupancy Rate(?)
21.4%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,109
Typical annual income for an Airbnb listing in San Martín de las Pirámides. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.2%
Slight decrease (-2.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in San Martín de las Pirámides.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in San Martín de las Pirámides.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Martín de las Pirámides (2025)

Understanding the monthly revenue variations for Airbnb listings in San Martín de las Pirámides is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Martín de las Pirámides is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Martín de las Pirámides across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $603 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $287 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $130, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Martín de las Pirámides

San Martín de las Pirámides Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Martín de las Pirámides STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Martín de las Pirámides:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Martín de las Pirámides

Average Daily Rate (ADR) Airbnb Trends in San Martín de las Pirámides (2025)

Effective short term rental pricing strategy in San Martín de las Pirámides involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Martín de las Pirámides typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
  • Typical properties (Median) charge around $47 per night.
  • Entry-level properties (Bottom 25%) earn around $29 per night.

Average Daily Rate (ADR) Trend by Month in San Martín de las Pirámides

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Airbnb Seasonality Analysis & Trends in San Martín de las Pirámides (2025)

Peak Season (August, July, December)
  • Revenue averages $714 per month
  • Occupancy rates average 28.1%
  • Daily rates average $71
Shoulder Season
  • Revenue averages $591 per month
  • Occupancy maintains around 25.8%
  • Daily rates hold near $71
Low Season (February, March, September)
  • Revenue drops to average $488 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $66

Seasonality Insights for San Martín de las Pirámides

  • The Airbnb seasonality in San Martín de las Pirámides shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Martín de las Pirámides's highest earning potential, with monthly revenues capable of climbing to $788, occupancy reaching a high of 34.4%, and ADRs peaking at $83.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $480, occupancy could drop to 18.0%, and ADRs may adjust down to $62.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Martín de las Pirámides.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Martín de las Pirámides seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Martín de las Pirámides (2025)

Exploring the top neighborhoods for short-term rentals in San Martín de las Pirámides? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Teotihuacán
World-famous archaeological site and tourist destination, known for the impressive Pyramids of the Sun and the Moon. High demand for overnight stays from visitors exploring the ancient ruins.
Pyramid of the Sun, Pyramid of the Moon, Temple of the Feathered Serpent, Teotihuacan Museum, Avenue of the Dead, Quetzalcoatl Temple
San Martín de las Pirámides Town Center
The central area of San Martín de las Pirámides, providing easy access to local shops and eateries. Ideal for travelers looking for authenticity and convenience near Teotihuacán.
Local markets, Traditional restaurants, Parks, Church of San Martín
Ejido de San Martín
Residential area that offers a quieter stay while being close to the archaeological site. Appeals to families and groups looking for spacious accommodations.
Local parks, Cultural activities, Neighborhood events
San Juan Teotihuacán
Nearby town known for its proximity to the pyramids, offers a more suburban and peaceful environment with easy access to attractions.
Local artisan shops, Teotihuacan Festival of Light, Nearby countryside
Pirámides de Teotihuacán
Directly adjacent to the archaeological site, offering a variety of lodging options for tourists who want to experience the pyramids at sunrise or sunset.
Sunrise views over the pyramids, Direct entry to the site
Pueblo de San Martín
Charming village atmosphere, providing cultural immersion for guests interested in local traditions and cuisine.
Traditional festivals, Local cuisine, Artisan crafts
Avenida México
Main thoroughfare with easy access to both the archaeological zone and local amenities, ideal for travelers prioritizing convenience.
Restaurants, Transportation options, Shopping
Zona Arqueológica de Tepotzotlán
An extension of archaeological experiences near San Martín, attracting visitors interested in the broader history of the region.
National Museum of the Viceroyalty, Tepotzotlán Church, Local cultural sites

Understanding Airbnb License Requirements & STR Laws in San Martín de las Pirámides (2025)

While San Martín de las Pirámides, Estado de México, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Martín de las Pirámides to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in San Martín de las Pirámides (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Martín de las Pirámidesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

COMFORTABLE REST HOUSE WITH POOL IN TEOTI!

COMFORTABLE REST HOUSE WITH POOL IN TEOTI!

Entire Place • 4 bedrooms

$44,177
Revenue
63.3%
Occupancy
$183.42
Daily Rate
Studio Bamboo+Lujoso loft+Jacuzzi+ Piramides

Studio Bamboo+Lujoso loft+Jacuzzi+ Piramides

Entire Place • 1 bedroom

$25,975
Revenue
57.0%
Occupancy
$111.36
Daily Rate
Teotihuacan Pyramid House

Teotihuacan Pyramid House

Entire Place • 4 bedrooms

$13,137
Revenue
28.2%
Occupancy
$126.84
Daily Rate
Mystical Villa Teotihuacán

Mystical Villa Teotihuacán

Entire Place • 3 bedrooms

$7,772
Revenue
17.6%
Occupancy
$121.20
Daily Rate
Gaby's Little House

Gaby's Little House

Entire Place • 3 bedrooms

$6,571
Revenue
38.7%
Occupancy
$45.72
Daily Rate
LA CASITA YALI

LA CASITA YALI

Entire Place • 1 bedroom

$5,823
Revenue
31.2%
Occupancy
$52.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Martín de las Pirámides (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Martín de las Pirámides based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Carlos1$44,1771564.97/5.0
Lofts1$25,975624.71/5.0
Mario Alberto1$13,137904.93/5.0
Host #5508661053$9,46755.00/5.0
Antonio1$7,772384.87/5.0
Daniel1$6,5713584.95/5.0
Adan De Jeronimo2$6,279604.88/5.0
Citlalli1$5,823694.97/5.0
Julio1$5,1983904.97/5.0
Maria1$4,588144.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Martín de las Pirámides.

Dive Deeper: Advanced San Martín de las Pirámides STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Martín de las Pirámides. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Martín de las Pirámides Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Martín de las Pirámides

  • The San Martín de las Pirámides Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in San Martín de las Pirámides, House properties are the most common (56.4%), reflecting the local real estate landscape.
  • Houses represent a significant 56.4% portion, catering likely to families or larger groups.
  • The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.

San Martín de las Pirámides Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Martín de las Pirámides

  • The dominant room capacity in San Martín de las Pirámides is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in San Martín de las Pirámides, indicating a high concentration in these sizes.
  • A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Martín de las Pirámides.

San Martín de las Pirámides Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Martín de las Pirámides

  • The most common guest capacity trend in San Martín de las Pirámides vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the San Martín de las Pirámides STR market, accounting for 51.2% of listings.
  • 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Martín de las Pirámides.
  • On average, properties in San Martín de las Pirámides are equipped to host 4.5 guests.

San Martín de las Pirámides Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Martín de las Pirámides

  • The most common availability pattern in San Martín de las Pirámides falls within the 271-366 days range, representing 71.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in San Martín de las Pirámides (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Martín de las Pirámides Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (94.9%)

1 Night

37 listings

94.9% of total

2 Nights (5.1%)

2 Nights

2 listings

5.1% of total

Key Insights

  • The most prevalent minimum stay requirement in San Martín de las Pirámides is 1 Night, adopted by 94.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the San Martín de las Pirámides Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 94.9% of San Martín de las Pirámides hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Martín de las Pirámides.

San Martín de las Pirámides Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (72.2%)

Flexible

26 listings

72.2% of total

Moderate (16.7%)

Moderate

6 listings

16.7% of total

Firm

1 listings

2.8% of total

Strict (8.3%)

Strict

3 listings

8.3% of total

Cancellation Policy Insights for San Martín de las Pirámides

  • The prevailing Airbnb cancellation policy trend in San Martín de las Pirámides is Flexible, used by 72.2% of listings.
  • The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in San Martín de las Pirámides may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 72.2% market standard in San Martín de las Pirámides.
  • Given the high prevalence of Flexible policies (72.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Martín de las Pirámides.

San Martín de las Pirámides STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Martín de las Pirámides

  • The overall average booking lead time for vacation rentals in San Martín de las Pirámides is 22 days.
  • Guests book furthest in advance for stays during October (average 31 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (24 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in San Martín de las Pirámides.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
  • Monitor your own booking lead times against these San Martín de las Pirámides averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Martín de las Pirámides (2025)

Amenity Prevalence

Amenity Insights for San Martín de las Pirámides

  • Popular amenities like TV, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Martín de las Pirámides to stay competitive.

San Martín de las Pirámides Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Martín de las Pirámides

  • The typical guest profile for Airbnb in San Martín de las Pirámides consists of primarily domestic travelers (74%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 73.7% of guests.
  • Key international markets include Mexico (73.7%) and United States (16.4%).
  • Top languages spoken are Spanish (52.4%) followed by English (38.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Estado de México.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Martín de las Pirámides Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Yautepec de Zaragoza12$2,426$281.6029%
Tepeji del Rio de Ocampo12$2,361$319.2227%
Rancho San Diego19$2,018$257.6830%
La Ladrillera30$1,811$251.3029%
La Tortuga73$1,750$229.8930%
Xalmolonco25$1,654$270.4130%
Lomas de Cocoyoc140$1,653$242.0128%
Granjas Mérida24$1,633$255.5031%
Atlatlahucan77$1,611$270.6326%
Tzibantzá11$1,588$241.0225%

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