Gómez Palacio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Durango, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gómez Palacio in 2025? Explore comprehensive Airbnb analytics for Gómez Palacio, Durango, Mexico to uncover income potential. This 2025 STR market report for Gómez Palacio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Gómez Palacio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gómez Palacio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gómez Palacio Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$54
The average rental revenue earned for an occupied room per day in Gómez Palacio.
Occupancy Rate(?)
40.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,202
Typical annual income for an Airbnb listing in Gómez Palacio. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.6%
Slight decrease (-1.6%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Gómez Palacio.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Gómez Palacio.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gómez Palacio (2025)

Understanding the monthly revenue variations for Airbnb listings in Gómez Palacio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gómez Palacio is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gómez Palacio across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $776 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $516 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $261, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gómez Palacio

Gómez Palacio Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gómez Palacio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gómez Palacio:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gómez Palacio

Average Daily Rate (ADR) Airbnb Trends in Gómez Palacio (2025)

Effective short term rental pricing strategy in Gómez Palacio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gómez Palacio typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
  • Typical properties (Median) charge around $32 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Gómez Palacio

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Airbnb Seasonality Analysis & Trends in Gómez Palacio (2025)

Peak Season (April, June, July)
  • Revenue averages $881 per month
  • Occupancy rates average 45.9%
  • Daily rates average $52
Shoulder Season
  • Revenue averages $621 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $52
Low Season (January, February, March)
  • Revenue drops to average $370 per month
  • Occupancy decreases to average 32.1%
  • Daily rates adjust to average $52

Seasonality Insights for Gómez Palacio

  • The Airbnb seasonality in Gómez Palacio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gómez Palacio's highest earning potential, with monthly revenues capable of climbing to $938, occupancy reaching a high of 51.4%, and ADRs peaking at $55.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $327, occupancy could drop to 29.6%, and ADRs may adjust down to $50.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gómez Palacio.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gómez Palacio seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gómez Palacio (2025)

Exploring the top neighborhoods for short-term rentals in Gómez Palacio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
Cultural heart of Gómez Palacio with rich history and architecture. Ideal for tourists interested in exploring local heritage, museums, and bustling markets.
Museum of the Revolution, Main Plaza, Church of Our Lady of Sorrows, Local artisan markets, Cultural events and festivals
Gómez Palacio Sur
Residential area with family-friendly amenities. Great for longer stays and local experiences, attracting visitors looking for a homely vibe with access to parks and shopping.
Parque la Victoria, Local dining spots, Shopping centers, Community events
Las Julias
Growing neighborhood known for new developments and proximity to commercial areas. Suitable for business travelers and those visiting industrial zones.
Shopping malls, Business parks, Local eateries
Gavilanes
A peaceful suburban area offering a quiet escape just outside the city. Perfect for families and nature lovers seeking tranquility away from the urban bustle.
Parks and green spaces, Natural trails, Family-friendly environment
Paseo de la República
Strategic location for those traveling primarily for business. Close to major highways and commercial areas, it's perfect for corporate stays and events.
Business centers, Restaurants, Nearby industrial areas
El Refugio
A residential area that attracts both locals and visitors due to its amenities and community spaces, making it perfect for tourists looking for authenticity.
Community parks, Local shops, Restaurants
Las Playas
Close to recreational areas and outdoor activities. Ideal for those seeking relaxation and nature, as well as families looking for vacation spots.
Water parks, Local hiking trails, Family recreational areas
San Isidro
A vibrant neighborhood known for its local markets and culinary offerings. Attracts foodies and families looking for an authentic experience.
Local markets, Traditional food joints, Cultural events

Understanding Airbnb License Requirements & STR Laws in Gómez Palacio (2025)

While Gómez Palacio, Durango, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gómez Palacio to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gómez Palacio (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gómez Palaciobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Quinta “La Gaviota”

Quinta “La Gaviota”

Entire Place • 2 bedrooms

$21,018
Revenue
25.5%
Occupancy
$342.60
Daily Rate
Relaxation spot 
🏠💃🏻⛱🏊🏻‍♀️

Relaxation spot 🏠💃🏻⛱🏊🏻‍♀️

Entire Place • 6 bedrooms

$18,761
Revenue
21.8%
Occupancy
$255.29
Daily Rate
Alamos148 comfortable residence 6p magnificent area

Alamos148 comfortable residence 6p magnificent area

Entire Place • 3 bedrooms

$10,745
Revenue
60.8%
Occupancy
$51.72
Daily Rate
Beautiful residence near Paseo Gómez Palacio

Beautiful residence near Paseo Gómez Palacio

Entire Place • 3 bedrooms

$10,258
Revenue
76.2%
Occupancy
$32.52
Daily Rate
House !!  beautiful comfortable and safe in Fracc. Private

House !! beautiful comfortable and safe in Fracc. Private

Entire Place • 3 bedrooms

$10,120
Revenue
23.8%
Occupancy
$125.69
Daily Rate
My Cottage

My Cottage

Entire Place • 2 bedrooms

$9,302
Revenue
67.0%
Occupancy
$33.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gómez Palacio (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gómez Palacio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lorena I3$29,5482144.68/5.0
Cesar1$21,01845.00/5.0
Francisco2$14,852274.95/5.0
Angelica3$13,727443.20/5.0
Maria De Lourdes1$10,745344.79/5.0
Josue1$9,302294.86/5.0
Elida1$8,4181974.92/5.0
Oralia1$7,803494.98/5.0
Jesus1$6,3001674.86/5.0
America Montserrat1$5,907104.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gómez Palacio.

Dive Deeper: Advanced Gómez Palacio STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gómez Palacio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gómez Palacio Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gómez Palacio

  • The Gómez Palacio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gómez Palacio, House properties are the most common (55.9%), reflecting the local real estate landscape.
  • Houses represent a significant 55.9% portion, catering likely to families or larger groups.
  • The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Gómez Palacio Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gómez Palacio

  • The dominant room capacity in Gómez Palacio is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Gómez Palacio, indicating a high concentration in these sizes.
  • A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gómez Palacio.

Gómez Palacio Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gómez Palacio

  • The most common guest capacity trend in Gómez Palacio vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Gómez Palacio STR market, accounting for 50.0% of listings.
  • 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gómez Palacio.
  • On average, properties in Gómez Palacio are equipped to host 3.6 guests.

Gómez Palacio Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gómez Palacio

  • The most common availability pattern in Gómez Palacio falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Gómez Palacio (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gómez Palacio Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.3%)

1 Night

10 listings

31.3% of total

2 Nights (59.4%)

2 Nights

19 listings

59.4% of total

3 Nights (6.3%)

3 Nights

2 listings

6.3% of total

30+ Nights (3.1%)

30+ Nights

1 listings

3.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Gómez Palacio is 2 Nights, adopted by 59.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.7%) of the Gómez Palacio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 59.4% of Gómez Palacio hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gómez Palacio.

Gómez Palacio Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (64.5%)

Flexible

20 listings

64.5% of total

Moderate (16.1%)

Moderate

5 listings

16.1% of total

Firm

1 listings

3.2% of total

Strict (16.1%)

Strict

5 listings

16.1% of total

Cancellation Policy Insights for Gómez Palacio

  • The prevailing Airbnb cancellation policy trend in Gómez Palacio is Flexible, used by 64.5% of listings.
  • The market strongly favors guest-friendly terms, with 80.6% of listings offering Flexible or Moderate policies. This suggests guests in Gómez Palacio may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 64.5% market standard in Gómez Palacio.
  • Given the high prevalence of Flexible policies (64.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gómez Palacio.

Gómez Palacio STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gómez Palacio

  • The overall average booking lead time for vacation rentals in Gómez Palacio is 23 days.
  • Guests book furthest in advance for stays during April (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (29 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Gómez Palacio.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Gómez Palacio averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gómez Palacio (2025)

Amenity Prevalence

Amenity Insights for Gómez Palacio

  • Essential amenities in Gómez Palacio that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gómez Palacio: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gómez Palacio to stay competitive.

Gómez Palacio Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gómez Palacio

  • The typical guest profile for Airbnb in Gómez Palacio consists of primarily domestic travelers (87%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 87.2% of guests.
  • Key international markets include Mexico (87.2%) and United States (9.7%).
  • Top languages spoken are Spanish (61.1%) followed by English (31.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Monterrey.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gómez Palacio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Parras de la Fuente322$1,275$176.8323%
Cuatro Ciénegas de Carranza113$887$165.6919%
La Concha49$744$70.7340%
Ciudad Lerdo14$465$63.6141%
Torreón525$429$48.6140%
Durango467$414$44.2639%

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