Airbnb Market Analytics, Statistics and Data in Torreón, Coahuila, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Torreón? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Torreón:
How much do Airbnb hosts make on average per month in Torreón?
The short-term rental market in Torreón shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $544 per month
- Strong performing properties (top 25%) make $894 or more
- Best-in-class properties (top 10%) achieve $1,356+ monthly
- Entry-level properties (bottom 25%) typically earn around $248
Revenue Variations by Month
Occupancy Rates Throughout the Year in Torreón
The market in Torreón shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Torreón
Daily rates in Torreón vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $51 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Torreón
Peak Season (April, June, March)
- Revenue peaks at $957.07 per month
- Occupancy rates reach 46.93%
- Daily rates average $52.34
Shoulder Season
- Revenue averages $707.68 per month
- Occupancy maintains 41.89%
- Daily rates hold at $49.60
Low Season (December, September, January)
- Revenue drops to $412.57 per month
- Occupancy decreases to 31.93%
- Daily rates adjust to $47.07
Is it still profitable to do Airbnb in Torreón in 2025?
Yes! Torreón demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $708 and As a mature market with 529 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Torreón
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Torreón is rich in culture and history, attracting both tourists and locals. Hosts can capitalize on its proximity to museums, restaurants, and shops, making it a prime location for visitors wanting to explore the city's heritage. | Museo Arocena, Plaza Mayor, Teatro Nazas, Catedral de Torreón, Cerro de las Noas |
| Esmeralda | A popular residential area known for its parks and family-friendly environment. This area appeals to families and business travelers looking for a quieter place to stay while being close to the city center. | Parque Esmeralda, Plaza de la Libertad, Cinemex, Acueducto de Torreón |
| Galleria Torreón | This area features shopping centers, hotels, and restaurants, making it appealing for travelers seeking convenience. It's a bustling area that attracts both shoppers and food enthusiasts. | Gallerías Laguna, Plaza Cuatro Caminos, Chili's, Starbucks, OXXO |
| Torreón Jardín | A residential area that offers a suburban feel with beautiful parks and green spaces. Ideal for longer stays, especially for those working in Torreón. | Parque La Laguna, Parque Acevedo, Café Punta del Cielo |
| La Torre | This area is part of the newer developments in Torreón and offers modern amenities and living spaces. An attractive option for business travelers looking for contemporary accommodations. | Cinemex Torreón, Superama, Restaurants and Cafes |
| Coahuila Norte | A growing area with a mix of residential and commercial properties. There are opportunities for hosting both short-term and long-term stays, appealing to different types of guests. | Parque Sur, Supermarkets, Local eateries |
| Fresnos | A calm and residential neighborhood that attracts families and visitors looking for a more local experience. It's a good spot for those wanting to explore Torreón away from the hustle and bustle. | Centro Cultural Torreón, Parque Venustiano Carranza |
| Villas del Bosque | An emerging neighborhood known for its modern housing and amenities. This area is becoming increasingly popular as it develops, making it a strategic choice for Airbnb hosting. | Parque Bosque de la Ciudad, Plaza comercial La Fuente |
Do you need a license for Airbnb in Torreón?
We recommend checking directly with Torreón's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Torreón
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Entire Place • 1 bedroom
CasaMXCentroTrc- 13 Hab 20Camas 10By 40Personas
Private Room • 10 bedrooms
Large house in exclusive colony residential.
Entire Place • 4 bedrooms
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Entire Place • 2 bedrooms
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Entire Place • 3 bedrooms
Gran Casa Biznaga-Torreón/GomezPalacio,10px or more
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Torreón
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 4 | $183,848 | 39 | 4.82/5.0 |
| Jorge | 9 | $77,135 | 217 | 4.78/5.0 |
| Casa Mexico | 9 | $74,907 | 103 | 3.46/5.0 |
| 555344289 | 13 | $60,634 | 31 | 1.46/5.0 |
| Oscar | 7 | $60,490 | 143 | 4.42/5.0 |
| Edith | 13 | $58,195 | 69 | 2.45/5.0 |
| Alberto | 13 | $56,230 | 2107 | 4.75/5.0 |
| Rosita | 9 | $54,593 | 103 | 4.67/5.0 |
| Jose Gerardo | 10 | $54,236 | 1088 | 4.80/5.0 |
| Miguel | 4 | $51,386 | 394 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Torreón
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.6%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (7.0% combined)
Room Capacity Distribution
Analysis of 529 properties in Torreón shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (45.9%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 529 properties in Torreón reveals that 2 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 2 guests (30.1% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 529 properties in Torreón, the most common availability pattern is 271-366 days (40.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (40.3%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 71.6%
- Properties with long-term bookings (180+ days): 29.5%
Minimum Stay Distributions
1 Night
245 listings
52.2% of total
2 Nights
143 listings
30.5% of total
3 Nights
50 listings
10.7% of total
4-6 Nights
15 listings
3.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
15 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.7%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 93.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
255 listings
59.9% of total
Moderate
104 listings
24.4% of total
Firm
33 listings
7.7% of total
Strict
34 listings
8% of total
Key Insights
- Flexible is the preferred policy at 59.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 84.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 7.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Sep, averaging 31 days
- Shortest booking windows are in Jun, Jan, May, averaging 15 days
- Spring shows the longest average booking window at 27 days, while Winter has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 27 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in Torreón
Below is the distribution of amenities across listings in Torreón:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.8%) and Colombia (0.3%)
- Spanish is the top language at 60.9%, followed by English (34%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Torreón and Mexico City markets
- Develop localized content for United States and Colombia
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Torreón. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Parras de la Fuente | 325 | $1,380 | $178.42 | 24% |
| Cuatro Ciénegas de Carranza | 115 | $934 | $164.28 | 20% |
| La Concha | 50 | $757 | $70.87 | 42% |
| Ciudad Lerdo | 15 | $507 | $57.59 | 43% |
| Gómez Palacio | 34 | $503 | $54.89 | 42% |
| Durango | 467 | $468 | $46.55 | 39% |
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