Torreón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Coahuila, Mexico
Is Airbnb profitable in Torreón in 2025? Explore comprehensive Airbnb analytics for Torreón, Coahuila, Mexico to uncover income potential. This 2025 STR market report for Torreón, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 525 active listings.
Whether you're considering an Airbnb investment in Torreón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torreón Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torreón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torreón (2025)
Understanding the monthly revenue variations for Airbnb listings in Torreón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torreón is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torreón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $776 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $457 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torreón
Torreón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torreón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torreón:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torreón
Average Daily Rate (ADR) Airbnb Trends in Torreón (2025)
Effective short term rental pricing strategy in Torreón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torreón typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Torreón
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Airbnb Seasonality Analysis & Trends in Torreón (2025)
Peak Season (April, May, June)
- Revenue averages $905 per month
- Occupancy rates average 41.7%
- Daily rates average $50
Shoulder Season
- Revenue averages $571 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $49
Low Season (January, February, March)
- Revenue drops to average $415 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $46
Seasonality Insights for Torreón
- The Airbnb seasonality in Torreón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torreón's highest earning potential, with monthly revenues capable of climbing to $946, occupancy reaching a high of 47.0%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $390, occupancy could drop to 34.3%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torreón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torreón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torreón (2025)
Exploring the top neighborhoods for short-term rentals in Torreón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Torreón is rich in culture and history, making it a prime location for tourists interested in local heritage. | Teatro Nazas, Museo Regional de La Laguna, Plaza Mayor, Catedral de Torreón, Casa del Cerro |
| Gómez Palacio | Just a short drive from Torreón, this area offers a mix of urban amenities and cultural attractions, appealing to tourists and business travelers alike. | Catedral de Gómez Palacio, Plaza de Armas, Regional Museum of La Laguna, Bolívar Park, Cultural Center |
| Laguna Area | The broader Laguna area encompasses several municipalities with beautiful landscapes and recreational activities, attracting outdoor enthusiasts year-round. | Laguna de Mayrán, El Chorrito de los Olmos, Caballo Blanco, La Presa de Francisco Zarco, Huauchinango Lago |
| Colonia San Isidro | A modern neighborhood with amenities and accessibility to central Torreón, popular with families and business travelers. | San Isidro Shopping Mall, local restaurants, parks and recreation areas, Cafes and bars, easy transport options |
| Colonia Las Etnias | A rapidly developing area showcasing Torreón's cultural diversity, appealing to younger vacationers and culturally curious tourists. | Street art murals, local markets, diverse eateries, festivals and cultural events, community workshops |
| El Coyote | Known for its vibrant nightlife and dining options, this area attracts a younger crowd seeking entertainment and social activities. | bars and clubs, live music venues, food markets, community events, cultural festivals |
| Colonia Torreón Jardín | A residential neighborhood known for its parks and quiet environment, ideal for families looking to escape the city hubbub. | Parks and green spaces, local playgrounds, family-friendly restaurants, proximity to schools, quiet residential atmosphere |
| Colonia Oriente | An up-and-coming area with modern developments and a variety of local businesses, suitable for investment with growing demand for accommodations. | new shopping centers, community parks, urban art installations, local dining options, development projects |
Understanding Airbnb License Requirements & STR Laws in Torreón (2025)
While Torreón, Coahuila, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torreón to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Torreón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torreónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
yyyy2
Entire Place • 1 bedroom
Large house in exclusive colony residential.
Entire Place • 4 bedrooms
¡Lulu House, Incredible Full Residence!
Entire Place • 4 bedrooms
Gran Casa Biznaga-Torreón/GomezPalacio,10px or more
Entire Place • 6 bedrooms
CasaMXCentroTrc- 13 Hab 20Camas 10By 40Personas
Private Room • 10 bedrooms
new house, near downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torreón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torreón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 4 | $126,454 | 39 | 4.82/5.0 |
| Jorge | 10 | $68,169 | 233 | 4.81/5.0 |
| Oscar | 7 | $61,761 | 143 | 4.42/5.0 |
| Alberto | 11 | $57,130 | 1775 | 4.76/5.0 |
| Casa Mexico | 9 | $52,578 | 103 | 3.46/5.0 |
| Jose Gerardo | 10 | $52,106 | 1088 | 4.80/5.0 |
| Host #555344289 | 13 | $48,200 | 31 | 1.46/5.0 |
| Ethel | 2 | $46,389 | 250 | 4.95/5.0 |
| Miguel | 4 | $45,879 | 394 | 4.92/5.0 |
| Edith | 12 | $42,536 | 64 | 2.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torreón.
Dive Deeper: Advanced Torreón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torreón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorreón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torreón
- The Torreón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 525 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torreón, Apartment/Condo properties are the most common (50.7%), reflecting the local real estate landscape.
- Houses represent a significant 42.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.
Torreón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torreón
- The dominant room capacity in Torreón is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.6% of the active Airbnb listings in Torreón, indicating a high concentration in these sizes.
- A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torreón.
Torreón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torreón
- The most common guest capacity trend in Torreón vacation rentals is listings accommodating 2 guests (30.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Torreón STR market, accounting for 50.1% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torreón.
- On average, properties in Torreón are equipped to host 3.5 guests.
Torreón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torreón
- The most common availability pattern in Torreón falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Torreón (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Torreón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
241 listings
50.8% of total
2 Nights
135 listings
28.5% of total
3 Nights
47 listings
9.9% of total
4-6 Nights
13 listings
2.7% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
37 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Torreón is 1 Night, adopted by 50.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Torreón Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.8% of Torreón hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torreón.
Torreón Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
253 listings
59.7% of total
Moderate
104 listings
24.5% of total
Firm
33 listings
7.8% of total
Strict
34 listings
8% of total
Cancellation Policy Insights for Torreón
- The prevailing Airbnb cancellation policy trend in Torreón is Flexible, used by 59.7% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Torreón may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.7% market standard in Torreón.
- Given the high prevalence of Flexible policies (59.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Torreón.
Torreón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torreón
- The overall average booking lead time for vacation rentals in Torreón is 24 days.
- Guests book furthest in advance for stays during April (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (26 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Torreón.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Torreón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torreón (2025)
Amenity Prevalence
Amenity Insights for Torreón
- Essential amenities in Torreón that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torreón: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torreón to stay competitive.
Torreón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torreón
- The typical guest profile for Airbnb in Torreón consists of primarily domestic travelers (91%), often arriving from nearby Torreón, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 90.6% of guests.
- Key international markets include Mexico (90.6%) and United States (6.8%).
- Top languages spoken are Spanish (59.2%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Torreón and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torreón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Parras de la Fuente | 322 | $1,275 | $176.83 | 23% |
| Cuatro Ciénegas de Carranza | 113 | $887 | $165.69 | 19% |
| La Concha | 49 | $744 | $70.73 | 40% |
| Ciudad Lerdo | 14 | $465 | $63.61 | 41% |
| Gómez Palacio | 34 | $433 | $53.75 | 41% |
| Durango | 467 | $414 | $44.26 | 39% |