Airbnb Market Analytics, Statistics and Data in Saltillo, Coahuila, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saltillo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saltillo:
How much do Airbnb hosts make on average per month in Saltillo?
The short-term rental market in Saltillo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $648 per month
- Strong performing properties (top 25%) make $1,103 or more
- Best-in-class properties (top 10%) achieve $1,626+ monthly
- Entry-level properties (bottom 25%) typically earn around $297
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saltillo
The market in Saltillo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saltillo
Daily rates in Saltillo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $56 or more
- Best-in-class properties (top 10%) pull in $82+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Saltillo
Peak Season (June, March, April)
- Revenue peaks at $1017.18 per month
- Occupancy rates reach 53.66%
- Daily rates average $55.60
Shoulder Season
- Revenue averages $808.97 per month
- Occupancy maintains 45.77%
- Daily rates hold at $50.90
Low Season (December, September, January)
- Revenue drops to $537.60 per month
- Occupancy decreases to 39.51%
- Daily rates adjust to $46.05
Is it still profitable to do Airbnb in Saltillo in 2025?
Yes! Saltillo demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $809 and With 473 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saltillo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic downtown area offers a rich cultural experience with colonial architecture, museums, and local markets. It's a prime location for tourists exploring the history of Saltillo. | Museo del Desierto, Plaza de Armas, Catedral de Saltillo, Museo de las Aves, Casa Purcell |
| Zona Centro | Known for its vibrant commercial activity, Zona Centro attracts both tourists and locals alike with shops, restaurants, and entertainment options. It's a bustling area, perfect for short-term rentals. | Plaza de las Plazas, Restaurante La Terraza, Cinepolis Saltillo, Alameda Zaragoza, Teatro de la Ciudad |
| Cumbres | A residential area that is becoming popular with tourists due to its proximity to modern amenities, parks, and several shopping centers. Ideal for families looking for a quieter place to stay. | Cumbres de Monterrey National Park, Galerías Saltillo, Paseo de la Reforma, Parque Las Maravillas |
| San Patricio | A developing neighborhood with new constructions, San Patricio is attractive for visitors seeking modern accommodations near shopping and dining options. | Plaza San Patricio, Cafés and restaurants, Parques de la ciudad |
| Francisco I. Madero | Known for its lively restaurants and nightlife, this area is perfect for travelers who want to experience the local nightlife scene and delicious cuisine. | Taco shops, Bars and nightclubs, Cultural festivals |
| El Sillar | A quieter area that provides suburban comfort while still being accessible to the city's main attractions. Great for guests looking for a homey experience. | Hiking in nearby mountains, Local markets, Family-friendly activities |
| Andador de la Cultura | This cultural walk area is popular among locals and tourists for its artistic installations and cafes. It's an excellent spot for short stays. | Local art galleries, Street performances, Cafés |
| La Herradura | A charming neighborhood that has a mix of modern and traditional architecture, ideal for those looking for a more residential feel with easy access to main roads. | Local boutiques, Cultural centers, Parks and recreational areas |
Do you need a license for Airbnb in Saltillo?
We recommend checking directly with Saltillo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saltillo
Casa Boutique Mago
Entire Place • 5 bedrooms
Contemporary Luxury Mexican House at San Patricio
Entire Place • 4 bedrooms
Casa Gutiérrez, in the heart of Saltillo.
Entire Place • 4 bedrooms
The beautiful Orchid House
Entire Place • 2 bedrooms
Casa Urbano 3 Rooms
Entire Place • 3 bedrooms
Penthouse in Centro Park
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saltillo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pavel | 22 | $152,508 | 1790 | 4.74/5.0 |
| Mario | 5 | $144,450 | 66 | 4.93/5.0 |
| Andrés | 15 | $122,097 | 239 | 4.83/5.0 |
| Plataforma | 8 | $85,116 | 857 | 4.68/5.0 |
| Marián | 16 | $76,519 | 759 | 4.59/5.0 |
| Enrique Daniel | 7 | $76,045 | 143 | 4.72/5.0 |
| Carlos | 8 | $71,485 | 380 | 4.92/5.0 |
| Claudia | 9 | $62,780 | 1510 | 4.96/5.0 |
| Leticia | 7 | $62,561 | 442 | 4.83/5.0 |
| SuitesSaltillo | 4 | $56,852 | 280 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saltillo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.2%), with house and apartment & condo properties comprising 93.7% of inventory
- Untapped potential in boutique & hotels, others segments (6.4% combined)
Room Capacity Distribution
Analysis of 473 properties in Saltillo shows that 1 bedroom properties are most prevalent, making up 35.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.9%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 473 properties in Saltillo reveals that 2 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 2 guests (26.8% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 473 properties in Saltillo, the most common availability pattern is 271-366 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.7% of properties).
Key Insights
- Most common availability window: 271-366 days (35.9%)
- Most common booking duration: 181-270 days (27.7%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 39.1%
Minimum Stay Distributions
1 Night
185 listings
41.8% of total
2 Nights
147 listings
33.2% of total
3 Nights
51 listings
11.5% of total
4-6 Nights
38 listings
8.6% of total
7-29 Nights
9 listings
2% of total
30+ Nights
13 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.0%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
227 listings
54% of total
Moderate
105 listings
25% of total
Firm
25 listings
6% of total
Strict
63 listings
15% of total
Key Insights
- Flexible is the preferred policy at 54.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 6.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, May, Oct, averaging 22 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 14 days
- Fall shows the longest average booking window at 22 days, while Winter has the shortest at 15 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 22 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Saltillo
Below is the distribution of amenities across listings in Saltillo:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6%) and Canada (0.6%)
- Spanish is the top language at 60.6%, followed by English (34.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Monterrey and Saltillo markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saltillo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,441 | $296.52 | 37% |
| El Barrial | 13 | $2,977 | $345.54 | 37% |
| General Zuazua | 21 | $2,375 | $282.54 | 27% |
| El Cercado | 13 | $2,294 | $202.56 | 35% |
| Jame | 10 | $1,917 | $164.80 | 34% |
| Montemorelos | 20 | $1,915 | $257.95 | 28% |
| Los Rodriguez | 12 | $1,861 | $161.33 | 31% |
| Mesa de tablas | 38 | $1,792 | $296.03 | 21% |
| Arteaga | 86 | $1,736 | $193.06 | 30% |
| García | 36 | $1,531 | $130.44 | 36% |
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