Saltillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Coahuila, Mexico
Is Airbnb profitable in Saltillo in 2025? Explore comprehensive Airbnb analytics for Saltillo, Coahuila, Mexico to uncover income potential. This 2025 STR market report for Saltillo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 468 active listings.
Whether you're considering an Airbnb investment in Saltillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saltillo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saltillo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saltillo (2025)
Understanding the monthly revenue variations for Airbnb listings in Saltillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saltillo is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saltillo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,461+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $974 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $573 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $275, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saltillo
Saltillo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saltillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saltillo:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saltillo
Average Daily Rate (ADR) Airbnb Trends in Saltillo (2025)
Effective short term rental pricing strategy in Saltillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saltillo typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Saltillo
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Airbnb Seasonality Analysis & Trends in Saltillo (2025)
Peak Season (May, June, April)
- Revenue averages $921 per month
- Occupancy rates average 42.4%
- Daily rates average $53
Shoulder Season
- Revenue averages $699 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $50
Low Season (January, February, March)
- Revenue drops to average $549 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $45
Seasonality Insights for Saltillo
- The Airbnb seasonality in Saltillo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saltillo's highest earning potential, with monthly revenues capable of climbing to $936, occupancy reaching a high of 53.4%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $501, occupancy could drop to 40.7%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saltillo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saltillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saltillo (2025)
Exploring the top neighborhoods for short-term rentals in Saltillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic downtown area of Saltillo is rich in culture and history, making it a prime location for tourists looking to explore the city's heritage and enjoy local cuisine. | Catedral de Saltillo, Museo del Desierto, Plaza de Armas, Teatro de la Ciudad, Casa de la Cultura, Palacio de Gobierno |
| Paseo de la Reforma | A lively area known for its restaurants, cafes, and shopping options, attracting both tourists and locals. Ideal for visitors looking to enjoy leisure activities and nightlife. | Galerías Saltillo, Cinemex Saltillo, Parque Ecológico La Pimienta, Cafés y restaurantes locales |
| Zona Dorada | Known for its vibrant nightlife and proximity to various recreational spots. This area attracts younger crowds and tourists looking for entertainment and dining. | De La Salle University, Bar La Casona, Zona Rosa, Malls and entertainment centers |
| Parque de los Presidentes | A beautiful recreational park that serves as a gathering spot for families and tourists. Ideal for Airbnb listings that cater to those seeking relaxation and outdoor activities. | Lakes and walking trails, Restaurants around the park, Children's playgrounds |
| San Patricio | A residential neighborhood that is becoming popular for short-term rentals, offering a quieter atmosphere while still being close to key areas of Saltillo. | Local shops and markets, Parks for community events, Quiet residential streets |
| Fresnos | This neighborhood offers a mix of suburban tranquility and urban convenience, making it an attractive option for families and longer stays. | Shopping centers, Parques, Schools and educational institutions |
| Pueblo Nuevo | An up-and-coming area with a mix of traditional charm and modern development, appealing to those looking for a more authentic Saltillo experience. | Local artisanal markets, Community events, Traditional restaurants |
| Las Quintas | A spacious, upscale neighborhood perfect for larger groups or families seeking comfort and amenities, along with recreational activities nearby. | Golf courses, Natural parks, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Saltillo (2025)
While Saltillo, Coahuila, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saltillo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saltillo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saltillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Boutique Mago
Entire Place • 5 bedrooms
Contemporary Luxury Mexican House at San Patricio
Entire Place • 4 bedrooms
Casa Gutiérrez, in the heart of Saltillo.
Entire Place • 4 bedrooms
REPÚBLICA WORKERS
Entire Place • 5 bedrooms
Casa Urbano 3 Rooms
Entire Place • 3 bedrooms
Casa Mago 23
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saltillo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saltillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pavel | 21 | $136,111 | 1786 | 4.73/5.0 |
| Mario | 5 | $119,871 | 66 | 4.93/5.0 |
| Andrés | 15 | $116,910 | 239 | 4.83/5.0 |
| Plataforma | 8 | $81,507 | 857 | 4.68/5.0 |
| Carlos | 8 | $71,251 | 380 | 4.92/5.0 |
| Enrique Daniel | 6 | $67,700 | 129 | 4.68/5.0 |
| Claudia | 9 | $63,759 | 1510 | 4.96/5.0 |
| Leticia | 7 | $58,626 | 442 | 4.83/5.0 |
| Marián | 16 | $52,559 | 759 | 4.59/5.0 |
| Mario | 3 | $52,457 | 42 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saltillo.
Dive Deeper: Advanced Saltillo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saltillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaltillo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saltillo
- The Saltillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.9% of the 468 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saltillo, House properties are the most common (49.8%), reflecting the local real estate landscape.
- Houses represent a significant 49.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.4%) offer potential for unique stay experiences.
Saltillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saltillo
- The dominant room capacity in Saltillo is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Saltillo, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saltillo.
Saltillo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saltillo
- The most common guest capacity trend in Saltillo vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saltillo STR market, accounting for 45.1% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saltillo.
- On average, properties in Saltillo are equipped to host 3.3 guests.
Saltillo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saltillo
- The most common availability pattern in Saltillo falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saltillo (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saltillo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
182 listings
41.1% of total
2 Nights
143 listings
32.3% of total
3 Nights
48 listings
10.8% of total
4-6 Nights
36 listings
8.1% of total
7-29 Nights
9 listings
2% of total
30+ Nights
25 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Saltillo is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Saltillo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Saltillo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saltillo.
Saltillo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
222 listings
53.1% of total
Moderate
106 listings
25.4% of total
Firm
27 listings
6.5% of total
Strict
63 listings
15.1% of total
Cancellation Policy Insights for Saltillo
- The prevailing Airbnb cancellation policy trend in Saltillo is Flexible, used by 53.1% of listings.
- The market strongly favors guest-friendly terms, with 78.5% of listings offering Flexible or Moderate policies. This suggests guests in Saltillo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.1% market standard in Saltillo.
- Given the high prevalence of Flexible policies (53.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Saltillo.
Saltillo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saltillo
- The overall average booking lead time for vacation rentals in Saltillo is 19 days.
- Guests book furthest in advance for stays during September (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (23 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Saltillo.
- Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Saltillo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saltillo (2025)
Amenity Prevalence
Amenity Insights for Saltillo
- Essential amenities in Saltillo that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saltillo: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saltillo to stay competitive.
Saltillo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saltillo
- The typical guest profile for Airbnb in Saltillo consists of primarily domestic travelers (91%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 90.9% of guests.
- Key international markets include Mexico (90.9%) and United States (6.2%).
- Top languages spoken are Spanish (59.3%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monterrey and Saltillo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saltillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,288 | $301.81 | 36% |
| El Barrial | 11 | $3,326 | $348.33 | 40% |
| El Cercado | 13 | $2,257 | $204.37 | 35% |
| General Zuazua | 21 | $2,119 | $274.95 | 26% |
| Montemorelos | 19 | $1,899 | $257.78 | 28% |
| Jame | 10 | $1,752 | $163.88 | 34% |
| Los Rodriguez | 12 | $1,675 | $164.58 | 29% |
| Mesa de tablas | 38 | $1,672 | $294.63 | 20% |
| Arteaga | 84 | $1,658 | $195.56 | 28% |
| El Diamante | 17 | $1,425 | $175.65 | 23% |