Juárez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chihuahua, Mexico
Is Airbnb profitable in Juárez in 2025? Explore comprehensive Airbnb analytics for Juárez, Chihuahua, Mexico to uncover income potential. This 2025 STR market report for Juárez, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Juárez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Juárez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Juárez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Juárez (2025)
Understanding the monthly revenue variations for Airbnb listings in Juárez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Juárez is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Juárez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,799+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $688 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Juárez
Juárez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Juárez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Juárez:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Juárez
Average Daily Rate (ADR) Airbnb Trends in Juárez (2025)
Effective short term rental pricing strategy in Juárez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Juárez typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Juárez
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Airbnb Seasonality Analysis & Trends in Juárez (2025)
Peak Season (April, May, June)
- Revenue averages $1,161 per month
- Occupancy rates average 41.8%
- Daily rates average $91
Shoulder Season
- Revenue averages $811 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $74
Low Season (February, September, October)
- Revenue drops to average $625 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $79
Seasonality Insights for Juárez
- The Airbnb seasonality in Juárez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Juárez's highest earning potential, with monthly revenues capable of climbing to $1,239, occupancy reaching a high of 50.4%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $546, occupancy could drop to 32.8%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Juárez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Juárez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Juárez (2025)
Exploring the top neighborhoods for short-term rentals in Juárez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Juárez, offering rich history and cultural significance. It's perfect for tourists wanting to explore local museums, shops, and restaurants, with plenty of attractions nearby. | Museum of the Revolution, El Paso-Juárez Border, Plaza de la Mexicanidad, Catedral de Ciudad Juárez, Mercado Cuauhtémoc |
| Zona Pronaf | A growing area with modern developments and proximity to popular amenities. Ideal for hosting business travelers and families seeking a comfortable stay. | Las Misiones Shopping Mall, Parque Central, Restaurants and Cafes, Cinemas |
| Santa Rita | A residential area known for its tranquility and local charm. Attractive to those looking for longer stays and a homely environment away from tourist hotspots. | Santa Rita neighborhood, Local markets, Churro shops, Nearby parks |
| Juárez Airport District | With proximity to the airport, this area caters to travelers and business professionals on the go. Suitable for short-term stays and convenience. | Abraham González International Airport, Nearby hotels, Car rental services |
| El Chamizal | Home to beautiful parks and green spaces, this neighborhood is great for families and those who love outdoor activities. Offers a respite from the bustling city. | El Chamizal Park, Outdoor sports facilities, Family friendly parks |
| Parque Industrial | A hub for industry and business in Juárez. Attracts corporate travelers and those seeking accommodations near the business district. | Industrial parks, Corporate offices, Business events |
| Ojinaga | A border city with rich cultural interactions. Perfect for guests interested in exploring both Mexican and American cultures. | Ojinaga cultural museum, Nearby border crossing, Festivals and events |
| Lomas de Juárez | A quiet residential area that appeals to families and longer-term renters. It provides a local experience away from the central tourist districts. | Local plazas, Neighborhood cafes, Community events |
Understanding Airbnb License Requirements & STR Laws in Juárez (2025)
While Juárez, Chihuahua, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Juárez to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Juárez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Juárezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Nueva Comfortable and Elegant
Entire Place • 3 bedrooms
Casa Queta Nuova very comfortable Spectacular
Entire Place • 3 bedrooms
Close to consulate and bridges int
Entire Place • 3 bedrooms
Beautiful house, comfortable and safe. Consulate search!
Entire Place • 3 bedrooms
Casa Cyca, casa d campo, 33 camas hasta p 50 clima
Entire Place • 5 bedrooms
Casa Arboleda (10min consulado)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Juárez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Juárez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rene | 1 | $19,948 | 25 | 4.96/5.0 |
| Arturo | 1 | $19,664 | 20 | 4.85/5.0 |
| Nidia | 1 | $19,477 | 24 | 5.00/5.0 |
| Claudia Alejandra | 1 | $18,293 | 36 | 5.00/5.0 |
| Host #68809893 | 1 | $15,551 | 2 | 0.00/5.0 |
| Olivia | 1 | $14,605 | 33 | 4.91/5.0 |
| Zhaira | 1 | $13,579 | 29 | 4.83/5.0 |
| Alkid | 3 | $12,915 | 118 | 4.76/5.0 |
| Fernando Alonso | 1 | $12,168 | 6 | 4.17/5.0 |
| Daniel Y Sandra | 1 | $11,923 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Juárez.
Dive Deeper: Advanced Juárez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Juárez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJuárez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Juárez
- The Juárez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Juárez, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.3%) offer potential for unique stay experiences.
Juárez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Juárez
- The dominant room capacity in Juárez is 3 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Juárez, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Juárez.
Juárez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Juárez
- The most common guest capacity trend in Juárez vacation rentals is listings accommodating 6 guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Juárez STR market, accounting for 50.0% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Juárez.
- On average, properties in Juárez are equipped to host 4.4 guests.
Juárez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Juárez
- The most common availability pattern in Juárez falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Juárez (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Juárez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
33.3% of total
2 Nights
17 listings
40.5% of total
3 Nights
7 listings
16.7% of total
4-6 Nights
1 listings
2.4% of total
30+ Nights
3 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Juárez is 2 Nights, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Juárez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.5% of Juárez hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Juárez.
Juárez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
50% of total
Moderate
9 listings
23.7% of total
Firm
3 listings
7.9% of total
Strict
7 listings
18.4% of total
Cancellation Policy Insights for Juárez
- The prevailing Airbnb cancellation policy trend in Juárez is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Juárez may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Juárez.
- Regularly review your cancellation policy against competitors and market demand shifts in Juárez.
Juárez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Juárez
- The overall average booking lead time for vacation rentals in Juárez is 17 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Fall (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Juárez.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Juárez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Juárez (2025)
Amenity Prevalence
Amenity Insights for Juárez
- Essential amenities in Juárez that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Juárez: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Juárez to stay competitive.
Juárez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Juárez
- The typical guest profile for Airbnb in Juárez consists of primarily domestic travelers (66%), often arriving from nearby Chihuahua, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 66.4% of guests.
- Key international markets include Mexico (66.4%) and United States (29.4%).
- Top languages spoken are Spanish (58.3%) followed by English (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chihuahua and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Juárez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Terlingua | 283 | $2,860 | $201.59 | 44% |
| Marathon | 32 | $2,529 | $219.94 | 44% |
| Marfa | 191 | $2,427 | $217.38 | 38% |
| Study Butte | 51 | $2,246 | $189.27 | 38% |
| Brewster County | 14 | $2,054 | $136.70 | 44% |
| Fort Davis | 57 | $2,038 | $188.23 | 38% |
| Alpine | 167 | $1,993 | $166.97 | 43% |
| Presidio | 16 | $1,055 | $143.50 | 24% |
| Delicias | 80 | $462 | $51.80 | 32% |