Tuxtla Gutiérrez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiapas, Mexico
Is Airbnb profitable in Tuxtla Gutiérrez in 2025? Explore comprehensive Airbnb analytics for Tuxtla Gutiérrez, Chiapas, Mexico to uncover income potential. This 2025 STR market report for Tuxtla Gutiérrez, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 369 active listings.
Whether you're considering an Airbnb investment in Tuxtla Gutiérrez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tuxtla Gutiérrez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tuxtla Gutiérrez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tuxtla Gutiérrez (2025)
Understanding the monthly revenue variations for Airbnb listings in Tuxtla Gutiérrez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tuxtla Gutiérrez is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tuxtla Gutiérrez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,060+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $179, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tuxtla Gutiérrez
Tuxtla Gutiérrez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tuxtla Gutiérrez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tuxtla Gutiérrez:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tuxtla Gutiérrez
Average Daily Rate (ADR) Airbnb Trends in Tuxtla Gutiérrez (2025)
Effective short term rental pricing strategy in Tuxtla Gutiérrez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tuxtla Gutiérrez typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $64+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Tuxtla Gutiérrez
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Airbnb Seasonality Analysis & Trends in Tuxtla Gutiérrez (2025)
Peak Season (April, May, June)
- Revenue averages $671 per month
- Occupancy rates average 37.0%
- Daily rates average $40
Shoulder Season
- Revenue averages $496 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $39
Low Season (February, March, October)
- Revenue drops to average $379 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $38
Seasonality Insights for Tuxtla Gutiérrez
- The Airbnb seasonality in Tuxtla Gutiérrez shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tuxtla Gutiérrez's highest earning potential, with monthly revenues capable of climbing to $693, occupancy reaching a high of 45.7%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $365, occupancy could drop to 33.4%, and ADRs may adjust down to $38.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tuxtla Gutiérrez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tuxtla Gutiérrez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tuxtla Gutiérrez (2025)
Exploring the top neighborhoods for short-term rentals in Tuxtla Gutiérrez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The main historical center of Tuxtla Gutiérrez, rich in culture and history. Ideal for tourists wanting to experience the city’s heritage and vibrant local markets. | Catedral de San Marcos, Parque de la Marimba, Museo del Café, Zócalo de Tuxtla, Casa de la Cultura |
| Parque de la Marimba | A cultural and recreational area famous for its live marimba performances and local events. Great for families and tourists looking to enjoy local culture in a relaxed setting. | Parque de la Marimba, Museo de la Historia de Chiapas, Teatro de la Ciudad, food vendors, local artisans |
| Sumidero Canyon | A stunning natural park with striking canyons and diverse wildlife. Perfect for ecotourism and adventure seekers, attracting visitors who enjoy outdoor activities. | Caññon del Sumidero, boat tours, waterfalls, hiking trails, wildlife watching |
| Cerro de la Virgen | A scenic hill offering panoramic views of the city and a great place for hiking and family outings. A popular spot for both locals and tourists. | Mirador Cerro de la Virgen, hiking trails, picnic areas, local flora and fauna |
| Las Palmas | A residential area that is becoming popular among tourists for its peaceful environment and accessibility to city attractions. Ideal for families and couples. | shopping centers, local parks, restaurants, cafes, nearby markets |
| Tuxtla Gutiérrez Zoo | One of the largest zoos in the region, featuring a variety of animal species and educational exhibits. Perfect for families, especially with children. | Zoo interactive experiences, educational programs, animal exhibits, picnic areas |
| Plaza del Sol | A vibrant commercial area with shopping, dining, and entertainment options. Attracts both locals and visitors looking to enjoy urban life. | shopping malls, restaurants, movie theaters, entertainment venues |
| El Cielo | A residential area known for its natural beauty and tranquility. It offers a retreat-like atmosphere while being close to the city. | parks and green spaces, local markets, quiet neighborhoods, cafes |
Understanding Airbnb License Requirements & STR Laws in Tuxtla Gutiérrez (2025)
While Tuxtla Gutiérrez, Chiapas, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tuxtla Gutiérrez to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tuxtla Gutiérrez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tuxtla Gutiérrezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Residence/ swimming pool !Paz&Estilo!
Entire Place • 4 bedrooms
Casa-Alberca-Suagous Room-Gym-Buena Ubicaci
Entire Place • 5 bedrooms
Casa Sangeado
Entire Place • 3 bedrooms
Teranova residential house
Entire Place • 3 bedrooms
Disfruta de la Casa cómoda y vigilada
Entire Place • 5 bedrooms
"ENTIRE HOUSE ACCESSIBLE, CLOSE TO SHOPPING AREA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tuxtla Gutiérrez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tuxtla Gutiérrez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary Christi | 5 | $53,367 | 1268 | 4.93/5.0 |
| Meemo | 6 | $49,335 | 46 | 2.48/5.0 |
| Lilia Veronica | 10 | $44,194 | 3174 | 4.75/5.0 |
| Raúl Antonio | 5 | $35,670 | 589 | 4.92/5.0 |
| Angel | 9 | $33,405 | 1040 | 4.72/5.0 |
| Iris | 3 | $30,652 | 376 | 4.82/5.0 |
| Margarita | 4 | $30,301 | 86 | 4.63/5.0 |
| Álvaro | 4 | $30,225 | 167 | 4.91/5.0 |
| Toñy | 4 | $28,045 | 245 | 4.86/5.0 |
| Francisco Emanuel | 3 | $27,137 | 248 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tuxtla Gutiérrez.
Dive Deeper: Advanced Tuxtla Gutiérrez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tuxtla Gutiérrez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTuxtla Gutiérrez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tuxtla Gutiérrez
- The Tuxtla Gutiérrez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 369 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tuxtla Gutiérrez, Apartment/Condo properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 31.7% portion, catering likely to families or larger groups.
- The presence of 15.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Tuxtla Gutiérrez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tuxtla Gutiérrez
- The dominant room capacity in Tuxtla Gutiérrez is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Tuxtla Gutiérrez, indicating a high concentration in these sizes.
Tuxtla Gutiérrez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tuxtla Gutiérrez
- The most common guest capacity trend in Tuxtla Gutiérrez vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tuxtla Gutiérrez STR market, accounting for 47.7% of listings.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tuxtla Gutiérrez.
- On average, properties in Tuxtla Gutiérrez are equipped to host 3.6 guests.
Tuxtla Gutiérrez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tuxtla Gutiérrez
- The most common availability pattern in Tuxtla Gutiérrez falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tuxtla Gutiérrez (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tuxtla Gutiérrez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
212 listings
62.5% of total
2 Nights
86 listings
25.4% of total
3 Nights
19 listings
5.6% of total
4-6 Nights
3 listings
0.9% of total
7-29 Nights
2 listings
0.6% of total
30+ Nights
17 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Tuxtla Gutiérrez is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Tuxtla Gutiérrez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Tuxtla Gutiérrez hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tuxtla Gutiérrez.
Tuxtla Gutiérrez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
208 listings
66.7% of total
Moderate
60 listings
19.2% of total
Firm
18 listings
5.8% of total
Strict
26 listings
8.3% of total
Cancellation Policy Insights for Tuxtla Gutiérrez
- The prevailing Airbnb cancellation policy trend in Tuxtla Gutiérrez is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 85.9% of listings offering Flexible or Moderate policies. This suggests guests in Tuxtla Gutiérrez may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Tuxtla Gutiérrez.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tuxtla Gutiérrez.
Tuxtla Gutiérrez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tuxtla Gutiérrez
- The overall average booking lead time for vacation rentals in Tuxtla Gutiérrez is 23 days.
- Guests book furthest in advance for stays during June (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Tuxtla Gutiérrez.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Tuxtla Gutiérrez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tuxtla Gutiérrez (2025)
Amenity Prevalence
Amenity Insights for Tuxtla Gutiérrez
- Essential amenities in Tuxtla Gutiérrez that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tuxtla Gutiérrez: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tuxtla Gutiérrez to stay competitive.
Tuxtla Gutiérrez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tuxtla Gutiérrez
- The typical guest profile for Airbnb in Tuxtla Gutiérrez consists of primarily domestic travelers (90%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 89.6% of guests.
- Key international markets include Mexico (89.6%) and United States (4.6%).
- Top languages spoken are Spanish (65%) followed by English (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Tuxtla Gutiérrez.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tuxtla Gutiérrez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Puerto Arista | 24 | $1,247 | $288.79 | 22% |
| Villahermosa | 252 | $430 | $43.23 | 34% |
| Minatitlán | 24 | $427 | $36.26 | 38% |
| Las Palmas Huitepec Tercera Sección | 12 | $384 | $65.80 | 29% |
| San Cristóbal | 988 | $339 | $51.51 | 31% |
| Boca del Cielo | 29 | $318 | $83.17 | 21% |
| Chiapa de Corzo | 41 | $318 | $52.49 | 24% |
| Comitán | 86 | $221 | $32.50 | 28% |