Airbnb Market Analytics, Statistics and Data in Tuxtla Gutiérrez, Chiapas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tuxtla Gutiérrez? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tuxtla Gutiérrez:
How much do Airbnb hosts make on average per month in Tuxtla Gutiérrez?
The short-term rental market in Tuxtla Gutiérrez shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $478 per month
- Strong performing properties (top 25%) make $840 or more
- Best-in-class properties (top 10%) achieve $1,209+ monthly
- Entry-level properties (bottom 25%) typically earn around $195
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tuxtla Gutiérrez
The market in Tuxtla Gutiérrez shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tuxtla Gutiérrez
Daily rates in Tuxtla Gutiérrez vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $64+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Tuxtla Gutiérrez
Peak Season (April, June, May)
- Revenue peaks at $737.81 per month
- Occupancy rates reach 48.59%
- Daily rates average $42.42
Shoulder Season
- Revenue averages $584.54 per month
- Occupancy maintains 39.84%
- Daily rates hold at $40.21
Low Season (October, September, January)
- Revenue drops to $422.64 per month
- Occupancy decreases to 34.35%
- Daily rates adjust to $37.99
Is it still profitable to do Airbnb in Tuxtla Gutiérrez in 2025?
Yes! Tuxtla Gutiérrez demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and monthly revenue averaging $585 and With 386 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tuxtla Gutiérrez
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Tuxtla Gutiérrez is a vibrant area with colonial architecture, local cultural attractions, and proximity to major amenities. It's ideal for tourists who want to explore the city's history and culture. | Marimba Park, Tuxtla Gutiérrez Cathedral, Museum of the City, Cultural Center, Paseo del Cacao |
| Parque de la Marimba | This area is famous for its park where live marimba music is played regularly. It's a lively place full of locals and visitors, making it a great spot for an Airbnb that caters to cultural experiences. | Marimba Music Shows, Cafés and Restaurants, Local Artisans, Cultural Events, Green Spaces |
| Cerro de Ahua | Known for its stunning views and natural beauty, Cerro de Ahua is perfect for nature lovers. It's an attracting point for tourists seeking outdoor activities and relaxation amidst nature. | Cerro de Ahua Peak, Hiking Trails, Natural Landscapes, Photography Spots, Bird Watching |
| Plaza San Marcos | A bustling commercial and social hub, Plaza San Marcos offers shopping, dining, and entertainment options. Ideal for travelers wanting to stay in a lively neighborhood with conveniences. | Shopping Centers, Restaurants, Local Markets, Coffee Shops, Cultural Events |
| Belisario Dominguez | This neighborhood is known for its residential feel and accessibility to various local attractions. It's a quieter area that appeals to families and longer-term visitors. | Local Parks, Family-friendly Activities, Convenient Access to Public Transport, Nearby Restaurants, Community Events |
| El Sabinal | A tranquil area that offers a mix of urban and natural settings, El Sabinal is excellent for travelers looking for peace while still being close to city amenities. | Nature Reserves, Walking Trails, Local Eateries, Artisan Markets, Community Parks |
| Zapata | Zapata is an up-and-coming area that is gaining popularity for its affordability and access to transport links. It's suitable for budget travelers and young professionals. | Modern Amenities, Public Transport Access, Local Bars and Cafes, Art Space, Community Activities |
| San Cristóbal de las Casas (near Tuxtla) | A charming cobblestone town known for its indigenous culture and traditions, located a short drive from Tuxtla Gutiérrez. Perfect for Airbnb investors looking to attract tourists interested in cultural experiences. | Templo de Santo Domingo, Mercado de Santo Domingo, Cultural Festivals, Handicraft Markets, Beautiful Architecture |
Do you need a license for Airbnb in Tuxtla Gutiérrez?
We recommend checking directly with Tuxtla Gutiérrez's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tuxtla Gutiérrez
Residence/ swimming pool !Paz&Estilo!
Entire Place • 4 bedrooms
Casa Sangeado
Entire Place • 3 bedrooms
Teranova residential house
Entire Place • 3 bedrooms
Casa-Alberca-Suagous Room-Gym-Buena Ubicaci
Entire Place • 5 bedrooms
Heated house, WiFi, TV, kitchen, kitchen
Entire Place • 4 bedrooms
Loft with panoramic view and pool /pool & view
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tuxtla Gutiérrez
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary Christi | 5 | $52,354 | 1268 | 4.93/5.0 |
| Meemo | 6 | $45,580 | 46 | 2.48/5.0 |
| Lilia Veronica | 10 | $45,062 | 3174 | 4.75/5.0 |
| Margarita | 4 | $38,739 | 86 | 4.63/5.0 |
| Arely | 4 | $37,303 | 132 | 4.88/5.0 |
| Andrea | 6 | $36,774 | 226 | 4.68/5.0 |
| Angel | 9 | $35,120 | 1040 | 4.72/5.0 |
| Iris | 3 | $34,580 | 376 | 4.82/5.0 |
| Raúl Antonio | 5 | $33,108 | 589 | 4.92/5.0 |
| Francisco Emanuel | 3 | $32,912 | 248 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tuxtla Gutiérrez
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.7%), with apartment & condo and house properties comprising 79.5% of inventory
- Strong specialty sector (16.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 386 properties in Tuxtla Gutiérrez shows that 1 bedroom properties are most prevalent, making up 47.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.6% of all listings.
Key Insights
- Most common: 1 bedroom (47.7%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 73.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 386 properties in Tuxtla Gutiérrez reveals that 2 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 2 guests (28.2% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 386 properties in Tuxtla Gutiérrez, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.5% of properties).
Key Insights
- Most common availability window: 271-366 days (43.8%)
- Most common booking duration: 91-180 days (27.5%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
217 listings
64.6% of total
2 Nights
88 listings
26.2% of total
3 Nights
19 listings
5.7% of total
4-6 Nights
4 listings
1.2% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
7 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.8%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 96.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
216 listings
66.5% of total
Moderate
64 listings
19.7% of total
Firm
18 listings
5.5% of total
Strict
27 listings
8.3% of total
Key Insights
- Flexible is the preferred policy at 66.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 86.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Jul, averaging 28 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 17 days
- Summer shows the longest average booking window at 24 days, while Fall has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 24 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Tuxtla Gutiérrez
Below is the distribution of amenities across listings in Tuxtla Gutiérrez:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.4%) and France (0.8%)
- Spanish is the top language at 66.4%, followed by English (28.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Mexico City and Tuxtla Gutiérrez markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tuxtla Gutiérrez. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Puerto Arista | 24 | $1,191 | $295.01 | 22% |
| Minatitlán | 23 | $526 | $37.42 | 43% |
| Villahermosa | 260 | $488 | $45.65 | 36% |
| Las Palmas Huitepec Tercera Sección | 12 | $410 | $68.94 | 28% |
| Boca del Cielo | 31 | $379 | $84.31 | 21% |
| San Cristóbal | 1,049 | $376 | $53.24 | 32% |
| Chiapa de Corzo | 42 | $365 | $51.50 | 23% |
| Comitán | 88 | $294 | $35.14 | 29% |
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