Airbnb Market Analytics, Statistics and Data in Tapachula, Chiapas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tapachula? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tapachula:
How much do Airbnb hosts make on average per month in Tapachula?
The short-term rental market in Tapachula shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $455 per month
- Strong performing properties (top 25%) make $975 or more
- Best-in-class properties (top 10%) achieve $1,453+ monthly
- Entry-level properties (bottom 25%) typically earn around $179
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tapachula
The market in Tapachula shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tapachula
Daily rates in Tapachula vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $34 per night
- Strong performing properties (top 25%) secure $48 or more
- Best-in-class properties (top 10%) pull in $71+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
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Seasonality patterns in Tapachula
Peak Season (November, June, October)
- Revenue peaks at $802.10 per month
- Occupancy rates reach 55.45%
- Daily rates average $44.80
Shoulder Season
- Revenue averages $644.28 per month
- Occupancy maintains 39.01%
- Daily rates hold at $42.81
Low Season (September, August, January)
- Revenue drops to $466.94 per month
- Occupancy decreases to 31.20%
- Daily rates adjust to $40.98
Is it still profitable to do Airbnb in Tapachula in 2025?
Yes! Tapachula demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $644 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tapachula
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Parque de la Marimba | A cultural park known for its live music and vibrant social scene, attracting families and music lovers. | Marimba music performances, Children's playgrounds, Food stalls, Cultural events, Artisan markets |
| Centro Histórico | The historic center of Tapachula featuring colonial architecture and rich history, appealing to history buffs and tourists. | Plaza Miguel Hidalgo, Cathedral of Tapachula, Museo Histórico, Casa de la Cultura, Government Palace |
| Playa Cacahoatán | A nearby beach area popular for relaxation and water activities, attracting vacationers looking for sun and sand. | Rest beaches, Water sports, Local seafood restaurants, Natural scenery, Relaxing atmosphere |
| Frontera Hidalgo | Border town with unique cultural exchanges and attractions, good for travelers crossing into Guatemala. | Border market, Expecting cultural diversity, Natural views, Local cuisine |
| Cacao Park | A park dedicated to the cacao and chocolate industry, great for tourists interested in local agriculture and chocolate production. | Cacao plantations, Chocolate workshops, Guided tours, Nature trails, Family friendly activities |
| Ajusco Park | Natural park known for its hiking trails and outdoor activities, attracting nature lovers and adventure seekers. | Hiking trails, Scenic views, Wildlife observation, Picnic areas, Campsites |
| San Vicente | A peaceful neighborhood known for its local atmosphere and proximity to amenities, appealing to longer-term visitors. | Local shops, Restaurants, Community events, Ease of access |
| Municipal Market | A bustling market showcasing local products and cuisine, ideal for experiencing authentic Tapachulan culture. | Local produce, Food stalls, Handicrafts, Cultural immersion, Social interaction |
Do you need a license for Airbnb in Tapachula?
We recommend checking directly with Tapachula's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tapachula
the house of a thousand leaves
Entire Place • 3 bedrooms
" the house of the gardens"
Entire Place • 3 bedrooms
" la casa de Mali"
Entire Place • 3 bedrooms
Fresh with an excellent location
Entire Place • 3 bedrooms
Twin Apartment #13 + Garage
Entire Place • 2 bedrooms
Twin Apartment #3 + Garage
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Tapachula
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hypatia | 11 | $70,793 | 449 | 4.81/5.0 |
| Enrique | 17 | $60,600 | 1656 | 4.62/5.0 |
| Lk Corporation | 10 | $42,179 | 60 | 3.13/5.0 |
| Violeta Del Carmen | 2 | $41,807 | 203 | 4.96/5.0 |
| Mildred | 2 | $35,609 | 136 | 4.85/5.0 |
| Daniela | 2 | $22,784 | 134 | 4.88/5.0 |
| Violeta Del Carmen | 1 | $18,669 | 140 | 4.93/5.0 |
| Daniel | 1 | $18,589 | 16 | 4.94/5.0 |
| Hans | 1 | $17,647 | 14 | 4.93/5.0 |
| Carlos | 4 | $16,817 | 366 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tapachula
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.3%), with apartment & condo and house properties comprising 78.8% of inventory
- Strong specialty sector (19.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (5.1% combined)
Room Capacity Distribution
Analysis of 137 properties in Tapachula shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.3% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 69.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Tapachula reveals that 4 guests properties dominate the market, representing 19% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 36.5% of the market.
Key Insights
- Most common capacity: 4 guests (19% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 36.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Tapachula, the most common availability pattern is 271-366 days (51.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (51.8%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 21.9%
Minimum Stay Distributions
1 Night
94 listings
79% of total
2 Nights
20 listings
16.8% of total
3 Nights
4 listings
3.4% of total
7-29 Nights
1 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 99.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
65 listings
55.6% of total
Moderate
22 listings
18.8% of total
Firm
2 listings
1.7% of total
Strict
28 listings
23.9% of total
Key Insights
- Flexible is the preferred policy at 55.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.4% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 1.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Dec, averaging 19 days
- Shortest booking windows are in Oct, Jul, Sep, averaging 9 days
- Spring shows the longest average booking window at 16 days, while Summer has the shortest at 11 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 16 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Tapachula
Below is the distribution of amenities across listings in Tapachula:
Traveler Demographics
Key Insights
- Domestic travelers make up 66.6% of total guests, indicating a significant local market share.
- Primary international markets: Guatemala (13.7%) and United States (10.9%)
- Spanish is the top language at 63%, followed by English (31.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Tuxtla Gutiérrez and Mexico City markets
- Develop localized content for Guatemala and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tapachula. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
| Santiago Atitlán | 95 | $1,759 | $182.96 | 32% |
| San Felipe | 23 | $1,628 | $141.94 | 30% |
| San Antonio Palopo | 16 | $1,593 | $146.68 | 31% |
| Tzununá | 43 | $1,489 | $106.85 | 37% |
| Santa Cruz La Laguna | 92 | $1,453 | $100.51 | 40% |
| San Martín Zapotitlán | 49 | $1,394 | $133.63 | 29% |
| San Marcos La Laguna | 267 | $1,325 | $106.48 | 43% |
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