Palenque Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiapas, Mexico
Is Airbnb profitable in Palenque in 2025? Explore comprehensive Airbnb analytics for Palenque, Chiapas, Mexico to uncover income potential. This 2025 STR market report for Palenque, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Palenque, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palenque Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palenque Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palenque (2025)
Understanding the monthly revenue variations for Airbnb listings in Palenque is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palenque is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palenque across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,424+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $767 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palenque
Palenque Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palenque STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palenque:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palenque
Average Daily Rate (ADR) Airbnb Trends in Palenque (2025)
Effective short term rental pricing strategy in Palenque involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palenque typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Palenque
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Airbnb Seasonality Analysis & Trends in Palenque (2025)
Peak Season (June, April, May)
- Revenue averages $853 per month
- Occupancy rates average 30.9%
- Daily rates average $52
Shoulder Season
- Revenue averages $574 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $51
Low Season (March, September, October)
- Revenue drops to average $409 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $50
Seasonality Insights for Palenque
- The Airbnb seasonality in Palenque shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palenque's highest earning potential, with monthly revenues capable of climbing to $893, occupancy reaching a high of 41.2%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $386, occupancy could drop to 25.8%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palenque.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palenque seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palenque (2025)
Exploring the top neighborhoods for short-term rentals in Palenque? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palenque Ruins | A UNESCO World Heritage site, the Palenque Ruins attract tourists interested in ancient Mayan history and architecture. Being so close to the ruins makes it a prime location for attracting visitors year-round. | Palenque Ruins, Temple of the Inscriptions, Palenque National Park, Mayan Museum, Kakaw Machic, Chiapas Waterfall |
| Palenque Town Center | The heart of Palenque where visitors can experience local culture, restaurants, and shops. An ideal location for hosting guests who want to explore both the town and surrounding attractions. | Parque Nacional Palenque, El Panchan, Local markets, Restaurants and cafes, Cultural events, Artisan shops |
| Agua Azul Waterfalls | Known for its stunning blue waters and natural beauty, this area is popular among tourists for day trips and outdoor activities. It's attractive for Airbnb hosting due to its unique landscape. | Agua Azul Waterfalls, Nature trails, Swimming spots, Ecotourism activities, Local food stalls |
| Misol-Ha Waterfall | A beautiful waterfall located just a short drive from Palenque. It's a popular destination for nature lovers and adventurers, enhancing appeal for Airbnb renters looking for picturesque getaways. | Misol-Ha Waterfall, Hiking trails, Wildlife spotting, Photography opportunities, Picnic areas |
| Lagos de Colón | This natural lake area offers opportunities for relaxation and water-based activities, making it appealing for visitors wanting to escape into nature. It's a unique offering for potential Airbnb guests. | Lagos de Colón, Fishing, Kayaking, Camping areas, Picnic sites |
| San Juan de Chamula | A nearby indigenous town that offers cultural experiences and insight into local traditions. It’s a fascinating place for guests interested in authentic Chiapanec culture. | San Juan de Chamula church, Traditional ceremonies, Cultural tours, Local markets |
| Palenque Jungle | The surrounding jungle is a great attraction for eco-tourists and adventure seekers. Hosting in the jungle provides unique experiences that can attract a niche audience looking for adventure. | Jungle hikes, Wildlife tours, Birdwatching, Eco-lodges, Adventure activities |
| Chiapas Biosphere Reserve | This area is known for its rich biodiversity and is a fantastic location for those interested in ecotourism. It presents an opportunity for Airbnb hosting aimed at nature enthusiasts. | Biosphere trails, Wildlife watching, Photography, Camping, In-depth nature experiences |
Understanding Airbnb License Requirements & STR Laws in Palenque (2025)
While Palenque, Chiapas, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palenque to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Palenque (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palenquebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casa del Abuelo: Charm and comfort in Palenque
Entire Place • 6 bedrooms
Casa Cantalagua
Entire Place • 2 bedrooms
Central House Palenque
Entire Place • 4 bedrooms
Eco-Cabaña Maya Rue
Entire Place • 5 bedrooms
Family Room 6 people
Private Room • 1 bedroom
Ik Cabana
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palenque (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palenque based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Esstefanye | 11 | $81,120 | 319 | 3.78/5.0 |
| Carlos A. | 4 | $45,893 | 100 | 4.82/5.0 |
| Adriana | 4 | $43,550 | 219 | 4.88/5.0 |
| Mariela | 5 | $39,988 | 156 | 4.74/5.0 |
| José María | 2 | $32,264 | 104 | 4.94/5.0 |
| Arturo | 1 | $31,287 | 112 | 4.95/5.0 |
| Jackeline | 1 | $27,211 | 27 | 4.93/5.0 |
| Lorena | 3 | $24,242 | 321 | 4.85/5.0 |
| Geraldine | 2 | $24,170 | 409 | 4.80/5.0 |
| Jose Rafael | 1 | $22,984 | 34 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palenque.
Dive Deeper: Advanced Palenque STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palenque. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalenque Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palenque
- The Palenque Airbnb market composition is heavily skewed towards Private Room listings, which make up 49.5% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palenque, Apartment/Condo properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 20.9% portion, catering likely to families or larger groups.
- The presence of 20.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.6%) offer potential for unique stay experiences.
Palenque Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palenque
- The dominant room capacity in Palenque is 1 bedroom listings, making up 55.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.0% of the active Airbnb listings in Palenque, indicating a high concentration in these sizes.
- With over half the market (55.5%) consisting of studios or 1-bedroom units, Palenque is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Palenque.
Palenque Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palenque
- The most common guest capacity trend in Palenque vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Palenque STR market, accounting for 55.0% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palenque.
- On average, properties in Palenque are equipped to host 3.1 guests.
Palenque Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palenque
- The most common availability pattern in Palenque falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Palenque (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palenque Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
137 listings
79.7% of total
2 Nights
31 listings
18% of total
30+ Nights
4 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Palenque is 1 Night, adopted by 79.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.7%) of the Palenque Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.3%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.7% of Palenque hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palenque.
Palenque Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
88 listings
59.5% of total
Moderate
41 listings
27.7% of total
Firm
12 listings
8.1% of total
Strict
7 listings
4.7% of total
Cancellation Policy Insights for Palenque
- The prevailing Airbnb cancellation policy trend in Palenque is Flexible, used by 59.5% of listings.
- The market strongly favors guest-friendly terms, with 87.2% of listings offering Flexible or Moderate policies. This suggests guests in Palenque may expect booking flexibility.
- Strict cancellation policies are quite rare (4.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.5% market standard in Palenque.
- Given the high prevalence of Flexible policies (59.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Palenque.
Palenque STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palenque
- The overall average booking lead time for vacation rentals in Palenque is 34 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Palenque.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Palenque averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palenque (2025)
Amenity Prevalence
Amenity Insights for Palenque
- Essential amenities in Palenque that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palenque: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palenque to stay competitive.
Palenque Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palenque
- The typical guest profile for Airbnb in Palenque consists of a mix of domestic (56%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 56.3% of guests.
- Key international markets include Mexico (56.3%) and United States (8.6%).
- Top languages spoken are Spanish (39.3%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palenque Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fraccionamiento Miramar | 14 | $1,207 | $173.27 | 26% |
| Isla Aguada | 16 | $556 | $109.12 | 20% |
| Ciudad del Carmen | 116 | $496 | $63.64 | 31% |
| Villahermosa | 252 | $430 | $43.23 | 34% |
| Las Palmas Huitepec Tercera Sección | 12 | $384 | $65.80 | 29% |
| San Cristóbal | 988 | $339 | $51.51 | 31% |
| Tenosique de Pino Suárez | 12 | $239 | $40.43 | 23% |
| Comitán | 86 | $221 | $32.50 | 28% |
| Ocosingo | 11 | $129 | $52.93 | 17% |
| La Trinitaria | 14 | $122 | $49.62 | 14% |