Airbnb Market Analytics, Statistics and Data in Palenque, Chiapas, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palenque? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palenque:
How much do Airbnb hosts make on average per month in Palenque?
The short-term rental market in Palenque shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $452 per month
- Strong performing properties (top 25%) make $945 or more
- Best-in-class properties (top 10%) achieve $1,617+ monthly
- Entry-level properties (bottom 25%) typically earn around $191
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palenque
The market in Palenque shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palenque
Daily rates in Palenque vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $41 per night
- Strong performing properties (top 25%) secure $63 or more
- Best-in-class properties (top 10%) pull in $97+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in Palenque
Peak Season (June, March, April)
- Revenue peaks at $1007.57 per month
- Occupancy rates reach 39.81%
- Daily rates average $55.74
Shoulder Season
- Revenue averages $710.59 per month
- Occupancy maintains 32.62%
- Daily rates hold at $53.62
Low Season (October, January, September)
- Revenue drops to $393.75 per month
- Occupancy decreases to 25.74%
- Daily rates adjust to $51.93
Is it still profitable to do Airbnb in Palenque in 2025?
Yes! Palenque demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $711 and The market's 177 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palenque
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Templo de las Inscripciones | This area is home to the famous Temple of the Inscriptions, offering historical significance and leading to the stunning ruins of Palenque. It's a major attraction for tourists seeking to learn about Mayan culture. | Temple of the Inscriptions, Mayan Ruins, National Park of Palenque, Palenque Museum |
| Agua Azul | Located near the beautiful Agua Azul waterfalls, this area attracts nature lovers and adventure seekers who enjoy swimming and hiking in stunning natural landscapes. | Agua Azul Waterfalls, Cascadas de Misol-Ha, Ecotourism activities, Surrounding jungle paths |
| Chiapas Eco-Tourism | The broader surrounding area is known for eco-tourism, attracting visitors who are interested in sustainable travel experiences and immersing themselves in nature. | Lagunas de Montebello, Sumidero Canyon, Ecotourism tours, Coffee plantations |
| Palenque town | The town of Palenque itself is a charming spot with local restaurants, markets, and cultural experiences, making it ideal for travelers wanting to experience local life. | Local artisan markets, Palenque Church, Restaurants serving local cuisine, Local music and dance events |
| Misol-Ha | The impressive Misol-Ha waterfall is another must-see site. Visitors can enjoy swimming and exploring the area, ideal for a day trip from Palenque. | Misol-Ha Waterfall, Surrounding trails, Swimming and relaxation, Cave behind the waterfall |
| Lagos de Montebello | A series of stunning lakes known for their unique colors and beauty, drawing visitors for picnics, photography, and hiking. | Lagos de Montebello, Hiking trails, Boat tours, Local wildlife |
| Bonampak | Known for its well-preserved Mayan murals, Bonampak is an important archaeological site that attracts history enthusiasts and researchers. | Bonampak Ruins, Mayan murals, Nature trails, Guided tours |
| Yaxchilan | Accessible via a boat ride, this archaeological site offers a remote experience that is popular among travelers looking for adventure and ancient history. | Yaxchilan Ruins, Boat tours on the river, Eco-tourism experiences, Wildlife observation |
Do you need a license for Airbnb in Palenque?
We recommend checking directly with Palenque's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Palenque
La Casa del Abuelo: Charm and comfort in Palenque
Entire Place • 6 bedrooms
Casa Cantalagua
Entire Place • 2 bedrooms
Eco-Cabaña Maya Rue
Entire Place • 5 bedrooms
Casa Frutales
Entire Place • 3 bedrooms
Family Room 6 people
Private Room • 1 bedroom
Central House Palenque
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Palenque
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Esstefanye | 11 | $92,672 | 319 | 3.78/5.0 |
| Carlos A. | 4 | $52,827 | 100 | 4.82/5.0 |
| Adriana | 4 | $47,800 | 219 | 4.88/5.0 |
| Mariela | 5 | $45,400 | 156 | 4.74/5.0 |
| José María | 2 | $42,143 | 104 | 4.94/5.0 |
| Arturo | 1 | $37,492 | 112 | 4.95/5.0 |
| Jackeline | 1 | $37,017 | 27 | 4.93/5.0 |
| Eduardo | 3 | $29,757 | 422 | 4.85/5.0 |
| Geraldine | 2 | $28,297 | 409 | 4.80/5.0 |
| Lorena | 3 | $26,271 | 321 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palenque
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (49.2%), with apartment & condo and outdoor & mobile properties comprising 56.5% of inventory
- Strong specialty sector (42.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.2% combined)
Room Capacity Distribution
Analysis of 177 properties in Palenque shows that 1 bedroom properties are most prevalent, making up 56.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.4% of all listings.
Key Insights
- Most common: 1 bedroom (56.5%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 77.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 177 properties in Palenque reveals that 2 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.2% of the market.
Key Insights
- Most common capacity: 2 guests (29.9% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 54.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 177 properties in Palenque, the most common availability pattern is 271-366 days (56.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.7% of properties).
Key Insights
- Most common availability window: 271-366 days (56.5%)
- Most common booking duration: 31-90 days (27.7%)
- Properties with high availability (180+ days): 79.7%
- Properties with long-term bookings (180+ days): 20.3%
Minimum Stay Distributions
1 Night
128 listings
78.5% of total
2 Nights
31 listings
19% of total
30+ Nights
4 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 97.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
87 listings
59.2% of total
Moderate
41 listings
27.9% of total
Firm
12 listings
8.2% of total
Strict
7 listings
4.8% of total
Key Insights
- Flexible is the preferred policy at 59.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 87.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 4.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 42 days
- Shortest booking windows are in Aug, Jun, Sep, averaging 22 days
- Winter shows the longest average booking window at 37 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 37 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Palenque
Below is the distribution of amenities across listings in Palenque:
Traveler Demographics
Key Insights
- Domestic travelers make up 56.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.7%) and France (9%)
- Spanish is the top language at 42.7%, followed by English (37.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Mexico City and Villahermosa markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palenque. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fraccionamiento Miramar | 16 | $991 | $171.13 | 24% |
| Isla Aguada | 17 | $629 | $120.83 | 21% |
| Ciudad del Carmen | 122 | $538 | $63.51 | 32% |
| Villahermosa | 260 | $488 | $45.65 | 36% |
| Las Palmas Huitepec Tercera Sección | 12 | $410 | $68.94 | 28% |
| San Cristóbal | 1,049 | $376 | $53.24 | 32% |
| Comitán | 88 | $294 | $35.14 | 29% |
| Tenosique de Pino Suárez | 12 | $294 | $43.47 | 26% |
| Ocosingo | 11 | $160 | $54.18 | 18% |
| La Trinitaria | 14 | $141 | $46.92 | 15% |
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