San Lorenzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campeche, Mexico
Is Airbnb profitable in San Lorenzo in 2025? Explore comprehensive Airbnb analytics for San Lorenzo, Campeche, Mexico to uncover income potential. This 2025 STR market report for San Lorenzo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in San Lorenzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Lorenzo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Lorenzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Lorenzo (2025)
Understanding the monthly revenue variations for Airbnb listings in San Lorenzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Lorenzo is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Lorenzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,508+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,658 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $842 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $504, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Lorenzo
San Lorenzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Lorenzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Lorenzo:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Lorenzo
Average Daily Rate (ADR) Airbnb Trends in San Lorenzo (2025)
Effective short term rental pricing strategy in San Lorenzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Lorenzo typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in San Lorenzo
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Airbnb Seasonality Analysis & Trends in San Lorenzo (2025)
Peak Season (May, August, July)
- Revenue averages $1,539 per month
- Occupancy rates average 35.7%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,139 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $140
Low Season (January, February, November)
- Revenue drops to average $889 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $118
Seasonality Insights for San Lorenzo
- The Airbnb seasonality in San Lorenzo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Lorenzo's highest earning potential, with monthly revenues capable of climbing to $1,598, occupancy reaching a high of 38.4%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 23.0%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Lorenzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Lorenzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Lorenzo (2025)
Exploring the top neighborhoods for short-term rentals in San Lorenzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Historico | The heart of San Lorenzo, where visitors can immerse themselves in local culture and history. It features colonial architecture and is close to major attractions. | Plaza de la Independencia, Museo de Campeche, Catedral de San Francisco de Asís, Fortaleza de San Miguel, Casa de Cultura |
| Campeche Waterfront | Scenic views and a relaxing atmosphere along the waterfront. Ideal for travelers looking for leisure and beautiful sunsets. | Malecon de Campeche, Beachfront restaurants, Bicentennial Park, El Camino Real |
| San Lorenzo Beach | A popular spot for tourists to enjoy the sun and surf. A great location for beachgoers and water sport enthusiasts. | San Lorenzo Beach, Water sports rentals, Beach bars, Sunbathing areas |
| Zona Arqueológica de Edzná | An important archaeological site that attracts history buffs and travelers interested in ancient Mayan civilization. | Edzná Ruins, El Gran Acueducto, Archaeological Museum, Guided tours |
| local markets | Vibrant local markets where visitors can experience the local cuisine and crafts. Great for culinary tourism. | Mercado Principal, Food stalls, Local artisan shops, Campeche-style dishes |
| Cultural district | A hub of cultural activities, art galleries, and local performances. Perfect for those who appreciate arts and entertainment. | Teatro Francisco de Paula Toro, Cultural festivals, Art galleries, Live music venues |
| Historical fortifications | Rich in history, these fortifications provide insight into the city's past and great views of the coast. | Fuerte de San José el Alto, Fort of San Miguel, Tours available, Historical reenactments |
| City parks | Green spaces that offer relaxation and recreational activities for families and nature lovers. | Parque Principal, Jardín Botánico, Picnic areas, Walking trails |
Understanding Airbnb License Requirements & STR Laws in San Lorenzo (2025)
While San Lorenzo, Campeche, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Lorenzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Lorenzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Lorenzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Coral, beautiful waterfront house.
Entire Place • 2 bedrooms
Casa de Playa Campeche, Pool Blue Sea & Beach Beaches
Entire Place • 3 bedrooms
Casa Xa'an / Playa / Muelle / Rooftop / Pool
Entire Place • 4 bedrooms
Beautiful House Mango facing the sea, beach and pool
Entire Place • 2 bedrooms
Casa Gama-Playa Orilla del Mar, Beach and Town
Entire Place • 1 bedroom
Cozy beach house to relax and rest
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Lorenzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Lorenzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dora | 1 | $29,604 | 15 | 4.73/5.0 |
| David | 1 | $27,174 | 18 | 5.00/5.0 |
| Jose | 3 | $20,986 | 4 | 1.67/5.0 |
| Jose | 2 | $15,664 | 34 | 4.72/5.0 |
| Javier | 1 | $14,876 | 60 | 4.70/5.0 |
| Manuel | 1 | $12,804 | 77 | 4.60/5.0 |
| Marina | 4 | $12,689 | 51 | 4.63/5.0 |
| Ana Alejandra | 1 | $9,561 | 30 | 4.83/5.0 |
| Ariadna M | 1 | $7,850 | 15 | 4.93/5.0 |
| Ariadna | 1 | $7,090 | 14 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Lorenzo.
Dive Deeper: Advanced San Lorenzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Lorenzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Lorenzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Lorenzo
- The San Lorenzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Lorenzo, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
San Lorenzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Lorenzo
- The dominant room capacity in San Lorenzo is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in San Lorenzo, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Lorenzo.
San Lorenzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Lorenzo
- The most common guest capacity trend in San Lorenzo vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the San Lorenzo STR market, accounting for 59.1% of listings.
- 63.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Lorenzo.
- On average, properties in San Lorenzo are equipped to host 5.9 guests.
San Lorenzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Lorenzo
- The most common availability pattern in San Lorenzo falls within the 271-366 days range, representing 81.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Lorenzo (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Lorenzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
10 listings
52.6% of total
3 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in San Lorenzo is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the San Lorenzo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of San Lorenzo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Lorenzo.
San Lorenzo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
8 listings
47.1% of total
Firm
1 listings
5.9% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for San Lorenzo
- The prevailing Airbnb cancellation policy trend in San Lorenzo is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 82.4% of listings offering Flexible or Moderate policies. This suggests guests in San Lorenzo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in San Lorenzo.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Lorenzo.
San Lorenzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Lorenzo
- The overall average booking lead time for vacation rentals in San Lorenzo is 43 days.
- Guests book furthest in advance for stays during January (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (67 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in San Lorenzo.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these San Lorenzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Lorenzo (2025)
Amenity Prevalence
Amenity Insights for San Lorenzo
- Essential amenities in San Lorenzo that guests expect include: Free parking on premises, Wifi, Kitchen, Air conditioning, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Lorenzo: Free parking on premises, Wifi, Kitchen, Air conditioning, Dishes and silverware.
- Prioritize adding missing essentials: Kitchen, Air conditioning, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Lorenzo to stay competitive.
San Lorenzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Lorenzo
- The typical guest profile for Airbnb in San Lorenzo consists of a mix of domestic (55%) and international guests, often arriving from nearby Campeche, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 55.4% of guests.
- Key international markets include Mexico (55.4%) and United States (10.7%).
- Top languages spoken are Spanish (41.1%) followed by English (35.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Lorenzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mérida | 4,164 | $851 | $76.12 | 45% |
| Celestún | 53 | $817 | $113.27 | 26% |
| Campeche City | 475 | $595 | $68.31 | 35% |
| Lerma | 23 | $575 | $122.02 | 28% |
| Isla Aguada | 16 | $556 | $109.12 | 20% |
| Susulá | 11 | $513 | $39.15 | 49% |
| Ciudad del Carmen | 116 | $496 | $63.64 | 31% |
| Izamal | 81 | $445 | $88.82 | 22% |
| Kanasín | 27 | $360 | $52.18 | 32% |
| Homún | 13 | $259 | $80.81 | 13% |