Lerma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campeche, Mexico
Is Airbnb profitable in Lerma in 2025? Explore comprehensive Airbnb analytics for Lerma, Campeche, Mexico to uncover income potential. This 2025 STR market report for Lerma, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Lerma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lerma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lerma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lerma (2025)
Understanding the monthly revenue variations for Airbnb listings in Lerma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lerma is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lerma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,862+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $883 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $399 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $199, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lerma
Lerma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lerma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lerma:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lerma
Average Daily Rate (ADR) Airbnb Trends in Lerma (2025)
Effective short term rental pricing strategy in Lerma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lerma typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Lerma
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Airbnb Seasonality Analysis & Trends in Lerma (2025)
Peak Season (March, April, January)
- Revenue averages $1,275 per month
- Occupancy rates average 33.3%
- Daily rates average $132
Shoulder Season
- Revenue averages $728 per month
- Occupancy maintains around 22.0%
- Daily rates hold near $139
Low Season (May, August, October)
- Revenue drops to average $429 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $141
Seasonality Insights for Lerma
- The Airbnb seasonality in Lerma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lerma's highest earning potential, with monthly revenues capable of climbing to $1,662, occupancy reaching a high of 36.6%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $286, occupancy could drop to 12.4%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lerma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lerma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lerma (2025)
Exploring the top neighborhoods for short-term rentals in Lerma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Lerma with colonial architecture and rich culture. A popular destination for tourists interested in history and local traditions. | Main Square, Church of San Juan Bautista, Mayan Ruins, Local Markets, Cultural Festivals |
| Laguna de Términos | A beautiful natural reserve offering a range of outdoor activities such as kayaking and bird watching. Attracts nature lovers and adventure seekers. | Laguna de Términos, Ecotourism Tours, Bird Watching, Kayaking, Fishing Trips |
| Playa Bonita | A scenic beach area known for its calm waters and family-friendly environment. A go-to spot for visitors wanting a relaxing beach getaway. | Beach Activities, Water Sports, Beachfront Restaurants, Sunset Views, Beach Volleyball |
| Parque Ecológico | An ecological park featuring lush surroundings and hiking trails, perfect for families and outdoor enthusiasts looking to explore nature. | Walking Trails, Picnic Areas, Wildlife Watching, Botanical Gardens, Educational Tours |
| Cascadas de Agua Azul | Famous waterfalls known for their stunning blue color and natural beauty. A breathtaking destination for nature lovers and photographers. | Waterfall Views, Hiking, Local Crafts, Photography Spots, Swimming Areas |
| Zona Arqueológica | An archaeological zone featuring ancient Mayan ruins, providing a glimpse into the region's history and attracting history buffs and tourists. | Mayan Ruins, Guided Tours, Cultural Exhibits, Local Artifacts, Historic Significance |
| Gastronomic District | A vibrant area known for its variety of local cuisines and street food, attracting foodies and culinary enthusiasts looking to explore local flavors. | Food Markets, Street Vendors, Cooking Classes, Local Restaurants, Culinary Festivals |
| Lerma Golf Club | A serene golfing destination that appeals to golf enthusiasts and those looking for a luxury experience in a beautiful setting. | Golf Courses, Clubhouse, Social Events, Dining Options, Pro Shop |
Understanding Airbnb License Requirements & STR Laws in Lerma (2025)
While Lerma, Campeche, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lerma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Lerma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lermabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury apartment on the beach
Entire Place • 3 bedrooms
Suite Apartment In front of the sea
Entire Place • 2 bedrooms
Beach apartment in Campeche Country Club 305
Entire Place • 2 bedrooms
2 Rooms facing the sea
Entire Place • 2 bedrooms
Apartment in Torremar - Private Beach
Entire Place • 2 bedrooms
Golf Course Apartment 11
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lerma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lerma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 7 | $34,302 | 217 | 4.69/5.0 |
| Jorge | 2 | $33,900 | 5 | 4.33/5.0 |
| Grupo Allianz | 2 | $25,797 | 45 | 4.94/5.0 |
| Campeche | 1 | $15,047 | 2 | Not Rated |
| La Canica | 2 | $10,371 | 12 | 4.45/5.0 |
| Marcos | 1 | $9,067 | 49 | 4.86/5.0 |
| Alberto | 2 | $7,680 | 2 | Not Rated |
| Rodrigo | 1 | $6,890 | 57 | 4.77/5.0 |
| Chuck | 1 | $5,130 | 2 | Not Rated |
| Nelly Guadalupe | 1 | $3,651 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lerma.
Dive Deeper: Advanced Lerma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lerma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLerma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lerma
- The Lerma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Lerma, Apartment/Condo properties are the most common (43.5%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Lerma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lerma
- The dominant room capacity in Lerma is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.5% of the active Airbnb listings in Lerma, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lerma.
Lerma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lerma
- The most common guest capacity trend in Lerma vacation rentals is listings accommodating 4 guests (60.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lerma STR market, accounting for 65.2% of listings.
- On average, properties in Lerma are equipped to host 3.2 guests.
Lerma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lerma
- The most common availability pattern in Lerma falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lerma (69.6%), reflecting common guest stay durations or potential owner blocking patterns.
Lerma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
56.5% of total
2 Nights
8 listings
34.8% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lerma is 1 Night, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.3%) of the Lerma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.5% of Lerma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lerma.
Lerma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
34.8% of total
Moderate
8 listings
34.8% of total
Firm
4 listings
17.4% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Lerma
- The prevailing Airbnb cancellation policy trend in Lerma is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Lerma.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lerma.
Lerma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lerma
- The overall average booking lead time for vacation rentals in Lerma is 27 days.
- Guests book furthest in advance for stays during April (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Fall (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Lerma.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Lerma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lerma (2025)
Amenity Prevalence
Amenity Insights for Lerma
- Essential amenities in Lerma that guests expect include: Coffee maker, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lerma: Coffee maker, Air conditioning, Wifi.
- Prioritize adding missing essentials: Coffee maker, Air conditioning, Wifi.
- Consider adding popular differentiators like Hangers or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lerma to stay competitive.
Lerma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lerma
- The typical guest profile for Airbnb in Lerma consists of primarily domestic travelers (71%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 71.2% of guests.
- Key international markets include Mexico (71.2%) and France (7.6%).
- Top languages spoken are Spanish (38.6%) followed by English (35.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Mérida.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lerma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mérida | 4,491 | $780 | $76.08 | 43% |
| Celestún | 57 | $743 | $106.43 | 26% |
| San Lorenzo | 18 | $728 | $129.31 | 29% |
| Xpujil | 12 | $632 | $70.87 | 34% |
| Campeche City | 519 | $491 | $65.92 | 33% |
| Ciudad del Carmen | 120 | $398 | $58.37 | 29% |
| Isla Aguada | 20 | $386 | $110.46 | 19% |
| Izamal | 80 | $381 | $90.48 | 21% |
| Kanasín | 30 | $269 | $53.98 | 28% |
| Champotón | 15 | $176 | $98.93 | 17% |