Campeche City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campeche, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Campeche City in 2025? Explore comprehensive Airbnb analytics for Campeche City, Campeche, Mexico to uncover income potential. This 2025 STR market report for Campeche City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 475 active listings.

Whether you're considering an Airbnb investment in Campeche City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Campeche City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Campeche City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$68
The average rental revenue earned for an occupied room per day in Campeche City.
Occupancy Rate(?)
35.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,135
Typical annual income for an Airbnb listing in Campeche City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.9%
Strong growth (23.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Campeche City.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Campeche City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
475
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Campeche City (2025)

Understanding the monthly revenue variations for Airbnb listings in Campeche City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Campeche City is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Campeche City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,899+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,026 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $526 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Campeche City

Campeche City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Campeche City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Campeche City:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Campeche City

Average Daily Rate (ADR) Airbnb Trends in Campeche City (2025)

Effective short term rental pricing strategy in Campeche City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Campeche City typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
  • Typical properties (Median) charge around $42 per night.
  • Entry-level properties (Bottom 25%) earn around $27 per night.

Average Daily Rate (ADR) Trend by Month in Campeche City

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Airbnb Seasonality Analysis & Trends in Campeche City (2025)

Peak Season (April, June, May)
  • Revenue averages $1,088 per month
  • Occupancy rates average 34.3%
  • Daily rates average $63
Shoulder Season
  • Revenue averages $806 per month
  • Occupancy maintains around 38.5%
  • Daily rates hold near $65
Low Season (September, October, November)
  • Revenue drops to average $605 per month
  • Occupancy decreases to average 32.1%
  • Daily rates adjust to average $62

Seasonality Insights for Campeche City

  • The Airbnb seasonality in Campeche City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Campeche City's highest earning potential, with monthly revenues capable of climbing to $1,099, occupancy reaching a high of 43.7%, and ADRs peaking at $67.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $555, occupancy could drop to 29.8%, and ADRs may adjust down to $60.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Campeche City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Campeche City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Campeche City (2025)

Exploring the top neighborhoods for short-term rentals in Campeche City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Historico
The historic center of Campeche, known for its well-preserved colonial architecture and vibrant atmosphere. Ideal for tourists interested in culture, history, and local dining.
Fort San Miguel, Campeche Cathedral, Puerta de Tierra, Mayan Ruins Museum, Campeche Market, Arco de San Francisco
Malecón
A picturesque waterfront area perfect for those seeking relaxation and scenic views. Popular for evening strolls, dining, and enjoying the ocean breeze.
Malecón de Campeche, Teatro de la Ciudad, El Paseo de las Ruinas, Fishermen's dock, Local seafood restaurants
Barrio de San Francisco
A charming neighborhood known for its vibrant colors and local atmosphere, attracting visitors who want a more intimate experience away from the tourist hotspots.
San Francisco de Asis Church, Local handicraft shops, Street art, Neighborhood cafes
Baluarte de San Carlos
A historic bastion that offers panoramic views and is close to various cultural sites, making it a prime spot for sightseers and history enthusiasts.
Baluarte de San Carlos, Museum of the City, Nearby parks and plazas
Campeche Marina
An area popular with boat lovers and those enjoying water activities, perfect for families and groups looking for leisure activities.
Marina Campeche, Water sports facilities, Local eateries, Boating excursions
Colonia Morelos
A residential area that offers a more local feel, attracting those who want to experience life in Campeche away from typical tourist paths.
Local parks, Family-run restaurants, Markets, Cultural events
San Roman
Known for its archaeological sites and tranquility, appealing to tourists interested in ancient history and nature.
San Roman Archaeological Site, Nearby hiking trails, Local wildlife
Campeche Citadel
A fortified area rich in history and culture, great for tourists fascinated by history and military architecture.
Fortress walls, Visitor center, Cultural exhibitions

Understanding Airbnb License Requirements & STR Laws in Campeche City (2025)

While Campeche City, Campeche, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Campeche City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Campeche City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Campeche Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Japa, Casona Campechana

Casa Japa, Casona Campechana

Entire Place • 4 bedrooms

$59,385
Revenue
42.6%
Occupancy
$460.67
Daily Rate
The green house

The green house

Entire Place • 3 bedrooms

$43,450
Revenue
25.9%
Occupancy
$361.13
Daily Rate
Casa Boutique Ex Templo

Casa Boutique Ex Templo

Entire Place • 2 bedrooms

$42,680
Revenue
68.1%
Occupancy
$152.92
Daily Rate
Beautiful house next to the wall

Beautiful house next to the wall

Entire Place • 1 bedroom

$41,962
Revenue
74.5%
Occupancy
$141.87
Daily Rate
ExclusivaCasaColonialparafamiliasypiscina3hab10pax

ExclusivaCasaColonialparafamiliasypiscina3hab10pax

Entire Place • 3 bedrooms

$39,760
Revenue
40.4%
Occupancy
$195.24
Daily Rate
Excellent location with OCEAN VIEW

Excellent location with OCEAN VIEW

Entire Place • 4 bedrooms

$38,399
Revenue
70.7%
Occupancy
$158.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Campeche City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Campeche City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alberto17$270,3336394.29/5.0
Sebastien6$229,1252094.17/5.0
Carlos12$140,5474833.19/5.0
Mayra4$85,570534.75/5.0
Casa Piedad4$71,1561204.77/5.0
Angelina5$69,509824.95/5.0
Abraham2$64,0971514.99/5.0
Casa Mineli6$61,2567084.83/5.0
Luis Mauricio2$60,4191784.88/5.0
Julian R11$55,772993.27/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Campeche City.

Dive Deeper: Advanced Campeche City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Campeche City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Campeche City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Campeche City

  • The Campeche City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.4% of the 475 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 35.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Campeche City, House properties are the most common (41.3%), reflecting the local real estate landscape.
  • Houses represent a significant 41.3% portion, catering likely to families or larger groups.
  • The presence of 14.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.

Campeche City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Campeche City

  • The dominant room capacity in Campeche City is 1 bedroom listings, making up 52.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Campeche City, indicating a high concentration in these sizes.
  • With over half the market (52.8%) consisting of studios or 1-bedroom units, Campeche City is particularly well-suited for individuals or couples.

Campeche City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Campeche City

  • The most common guest capacity trend in Campeche City vacation rentals is listings accommodating 2 guests (29.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Campeche City STR market, accounting for 50.4% of listings.
  • 22.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Campeche City.
  • On average, properties in Campeche City are equipped to host 3.5 guests.

Campeche City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Campeche City

  • The most common availability pattern in Campeche City falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Campeche City (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Campeche City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (57.5%)

1 Night

254 listings

57.5% of total

2 Nights (27.8%)

2 Nights

123 listings

27.8% of total

3 Nights (3.2%)

3 Nights

14 listings

3.2% of total

7-29 Nights (0.5%)

7-29 Nights

2 listings

0.5% of total

30+ Nights (11.1%)

30+ Nights

49 listings

11.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Campeche City is 1 Night, adopted by 57.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.3%) of the Campeche City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.1%) caters to monthly stays (30+ nights) in Campeche City, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 57.5% of Campeche City hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Campeche City.

Campeche City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45%)

Flexible

174 listings

45% of total

Moderate (37%)

Moderate

143 listings

37% of total

Firm (7.2%)

Firm

28 listings

7.2% of total

Strict (10.9%)

Strict

42 listings

10.9% of total

Cancellation Policy Insights for Campeche City

  • The prevailing Airbnb cancellation policy trend in Campeche City is Flexible, used by 45% of listings.
  • The market strongly favors guest-friendly terms, with 82.0% of listings offering Flexible or Moderate policies. This suggests guests in Campeche City may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45% market standard in Campeche City.
  • Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Campeche City.

Campeche City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Campeche City

  • The overall average booking lead time for vacation rentals in Campeche City is 25 days.
  • Guests book furthest in advance for stays during July (average 34 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (31 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Campeche City.
  • Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
  • Monitor your own booking lead times against these Campeche City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Campeche City (2025)

Amenity Prevalence

Amenity Insights for Campeche City

  • Essential amenities in Campeche City that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Campeche City: Wifi, Air conditioning.
  • Prioritize adding missing essentials: Wifi, Air conditioning.
  • Consider adding popular differentiators like TV or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Campeche City to stay competitive.

Campeche City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Campeche City

  • The typical guest profile for Airbnb in Campeche City consists of primarily domestic travelers (74%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 74.4% of guests.
  • Key international markets include Mexico (74.4%) and United States (7.7%).
  • Top languages spoken are Spanish (48.8%) followed by English (33%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Merida.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Campeche City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mérida4,164$851$76.1245%
Celestún53$817$113.2726%
San Lorenzo22$657$125.1628%
Lerma23$575$122.0228%
Isla Aguada16$556$109.1220%
Susulá11$513$39.1549%
Ciudad del Carmen116$496$63.6431%
Izamal81$445$88.8222%
Kanasín27$360$52.1832%
Homún13$259$80.8113%

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