Villa de Juárez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Villa de Juárez in 2025? Explore comprehensive Airbnb analytics for Villa de Juárez, Baja California, Mexico to uncover income potential. This 2025 STR market report for Villa de Juárez, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Villa de Juárez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa de Juárez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villa de Juárez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villa de Juárez (2025)
Understanding the monthly revenue variations for Airbnb listings in Villa de Juárez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa de Juárez is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa de Juárez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,561+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,033 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $416, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villa de Juárez
Villa de Juárez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villa de Juárez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa de Juárez:
- Best-in-class properties (Top 10%) achieve 38%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villa de Juárez
Average Daily Rate (ADR) Airbnb Trends in Villa de Juárez (2025)
Effective short term rental pricing strategy in Villa de Juárez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa de Juárez typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Villa de Juárez
Get Live Villa de Juárez Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Villa de Juárez (2025)
Peak Season (June, July, May)
- Revenue averages $2,209 per month
- Occupancy rates average 18.8%
- Daily rates average $225
Shoulder Season
- Revenue averages $1,784 per month
- Occupancy maintains around 19.4%
- Daily rates hold near $229
Low Season (January, February, October)
- Revenue drops to average $1,421 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $222
Seasonality Insights for Villa de Juárez
- The Airbnb seasonality in Villa de Juárez shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villa de Juárez's highest earning potential, with monthly revenues capable of climbing to $2,335, occupancy reaching a high of 22.0%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,304, occupancy could drop to 14.9%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa de Juárez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villa de Juárez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villa de Juárez (2025)
Exploring the top neighborhoods for short-term rentals in Villa de Juárez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Villa de Juárez | The central area offers traditional culture and local cuisine, making it ideal for travelers seeking an authentic Mexican experience. | Plaza Principal, Templo de San Juan Bautista, Mercado Municipal, Cafés and Restaurants, Cultural Events |
| Zona de Viñedos | This area is known for its vineyards and wine production, attracting wine enthusiasts and tourists looking for unique experiences. | Bodegas de vino, Wine Tasting Tours, Vineyard Tours, Gourmet Restaurants, Annual Wine Festivals |
| Cerro El Potosí | Offers beautiful views and outdoor activities such as hiking, attracting nature lovers and adventure seekers. | Hiking Trails, Scenic Overlooks, Wildlife Viewing, Picnic Areas, Campgrounds |
| Playas de Tijuana | Close proximity to the beach and nightlife of Tijuana, appealing to those who want access to urban and beach experiences. | Beaches, Nightclubs, Restaurants, Shopping, Surfing Opportunities |
| Valle de Guadalupe | Famous wine region of Baja California, suitable for tourists interested in gastronomy and wine. | Winery Tours, Gourmet Dining, Art Galleries, Food Festivals, Scenic Drives |
| San Felipe | A coastal town known for its beautiful beaches and water activities, ideal for vacationers looking for relaxation and fun. | Beaches, Water Sports, Seafood Restaurants, Fishing Tours, Sunset Viewing |
| Ejido Francisco Villa | A rural area that offers a glimpse into local agricultural life, attracting visitors seeking an off-the-beaten-path experience. | Local Farms, Agricultural Tours, Traditional Cuisine, Craft Markets, Cultural Experiences |
| Ensenada | A popular tourist city with a vibrant waterfront and many attractions, making it an appealing destination. | Malecon, Ensenada Wine Country, Museums, Shopping, Seafood Market |
Understanding Airbnb License Requirements & STR Laws in Villa de Juárez (2025)
While Villa de Juárez, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa de Juárez to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Villa de Juárez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa de Juárezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Amore Valentina, Valle de Guadalupe
Entire Place • 3 bedrooms
Cabaña las Lomas in Valle de Guadalupe
Entire Place • 3 bedrooms
Unique boutique 6 BR property w/rooftops, pool
Entire Place • 6 bedrooms
Casa Scope
Entire Place • 4 bedrooms
Villa de La Rosa with Pool & BBQ Area Wine Country
Entire Place • 4 bedrooms
Private Room • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villa de Juárez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villa de Juárez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Héctor | 7 | $184,918 | 600 | 4.84/5.0 |
| Baja Stays | 1 | $153,494 | 8 | 5.00/5.0 |
| Grisell | 3 | $92,508 | 652 | 4.85/5.0 |
| Blas Christian | 3 | $86,246 | 9 | 2.42/5.0 |
| Manuel | 1 | $82,499 | 177 | 4.86/5.0 |
| Carlos | 1 | $74,168 | 12 | 4.50/5.0 |
| Caleb | 4 | $61,917 | 34 | 3.73/5.0 |
| Chateaux Del Valle | 2 | $48,641 | 190 | 4.71/5.0 |
| Enkanto Vineyard | 3 | $38,653 | 111 | 4.91/5.0 |
| Host #456210828 | 1 | $35,104 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa de Juárez.
Dive Deeper: Advanced Villa de Juárez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa de Juárez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilla de Juárez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villa de Juárez
- The Villa de Juárez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.3% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villa de Juárez, Outdoor/Unique properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 8.0%) offer potential for unique stay experiences.
Villa de Juárez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villa de Juárez
- The dominant room capacity in Villa de Juárez is 1 bedroom listings, making up 54% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Villa de Juárez, indicating a high concentration in these sizes.
- With over half the market (54%) consisting of studios or 1-bedroom units, Villa de Juárez is particularly well-suited for individuals or couples.
Villa de Juárez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villa de Juárez
- The most common guest capacity trend in Villa de Juárez vacation rentals is listings accommodating 2 guests (48.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Villa de Juárez STR market, accounting for 64.4% of listings.
- A significant 48.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Villa de Juárez.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa de Juárez.
- On average, properties in Villa de Juárez are equipped to host 3.6 guests.
Villa de Juárez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villa de Juárez
- The most common availability pattern in Villa de Juárez falls within the 271-366 days range, representing 80.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villa de Juárez (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villa de Juárez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
85.9% of total
2 Nights
9 listings
10.6% of total
30+ Nights
3 listings
3.5% of total
Key Insights
- The most prevalent minimum stay requirement in Villa de Juárez is 1 Night, adopted by 85.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.5%) of the Villa de Juárez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.9% of Villa de Juárez hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa de Juárez.
Villa de Juárez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
33.3% of total
Moderate
15 listings
19.2% of total
Firm
13 listings
16.7% of total
Strict
24 listings
30.8% of total
Cancellation Policy Insights for Villa de Juárez
- The prevailing Airbnb cancellation policy trend in Villa de Juárez is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.5%) and stricter (47.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Villa de Juárez.
- With 30.8% using Strict terms, this is a viable option in Villa de Juárez, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Villa de Juárez.
Villa de Juárez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villa de Juárez
- The overall average booking lead time for vacation rentals in Villa de Juárez is 40 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Villa de Juárez.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Villa de Juárez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villa de Juárez (2025)
Amenity Prevalence
Amenity Insights for Villa de Juárez
- Essential amenities in Villa de Juárez that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villa de Juárez: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villa de Juárez to stay competitive.
Villa de Juárez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villa de Juárez
- The typical guest profile for Airbnb in Villa de Juárez consists of a mix of domestic (39%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 39.4% of guests.
- Key international markets include United States (59.1%) and Mexico (39.4%).
- Top languages spoken are Spanish (49.7%) followed by English (44.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villa de Juárez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Mount Helix | 38 | $5,514 | $482.38 | 50% |
| Casa de Oro | 47 | $4,549 | $294.43 | 59% |
| San Diego | 9,111 | $4,399 | $335.19 | 52% |
| Poway | 86 | $4,270 | $372.71 | 49% |
| Solana Beach | 298 | $4,111 | $394.97 | 43% |
| Coronado | 155 | $3,849 | $467.08 | 44% |
| El Cajon | 137 | $3,824 | $344.06 | 47% |