Airbnb Market Analytics, Statistics and Data in Tijuana, Baja California, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tijuana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tijuana:
How much do Airbnb hosts make on average per month in Tijuana?
The short-term rental market in Tijuana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $853 per month
- Strong performing properties (top 25%) make $1,579 or more
- Best-in-class properties (top 10%) achieve $2,446+ monthly
- Entry-level properties (bottom 25%) typically earn around $381
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tijuana
The market in Tijuana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tijuana
Daily rates in Tijuana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $130+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
Get Live Tijuana Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Tijuana
Peak Season (June, May, April)
- Revenue peaks at $1455.41 per month
- Occupancy rates reach 46.51%
- Daily rates average $85.05
Shoulder Season
- Revenue averages $1171.69 per month
- Occupancy maintains 40.79%
- Daily rates hold at $80.92
Low Season (December, September, January)
- Revenue drops to $838.03 per month
- Occupancy decreases to 36.40%
- Daily rates adjust to $78.75
Is it still profitable to do Airbnb in Tijuana in 2025?
Yes! Tijuana demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and monthly revenue averaging $1172 and As a mature market with 1126 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tijuana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Río | An upscale urban area known for its vibrant business district, shopping centers, and proximity to the Tijuana River. It's popular among both tourists and business travelers due to its convenient location and modern amenities. | Cultural Center Tijuana, Plaza Rio Tijuana, Tijuana Country Club, Cerro Colorado, Parque Morelos |
| Playas de Tijuana | A picturesque beach neighborhood that offers stunning ocean views, sandy beaches, and a relaxed atmosphere. It's ideal for tourists looking for beach access and seaside activities. | Playas de Tijuana beach, Rosarito Beach nearby, La Misión Beach, Mexican food stalls, Surfing spots |
| Centro Histórico | The historical center of Tijuana that showcases the rich culture and history of the city. It's bustling with local shops, markets, and cultural landmarks, making it attractive to tourists interested in local experiences. | Avenida Revolución, Tijuana Bullring, Museo de las Californias, Catedral de Tijuana, Centro Cultural-Tijuana |
| Zona Norte | Known for its vibrant nightlife and entertainment, Zona Norte attracts visitors looking for a lively experience. It's famous for its bars, clubs, and local festivities, appealing to a younger crowd. | Bar and nightclubs, Fun and nightlife activities, Las Cañitas, Local food joints, Cultural events |
| La Cacho | A trendy area filled with cafes, restaurants, and craft breweries. La Cacho is known for its artistic vibe and is popular among younger travelers looking for a hip place to stay. | Calle 6ta, Cafes and restaurants, Microbrewery tours, Cultural events, Art galleries |
| Colonia Roma | A residential area that has become popular for its bohemian atmosphere and proximity to Tijuana's nightlife. It's favored by travelers who enjoy a more local experience with easy access to entertainment. | Local artisan shops, Popular restaurants, Cultural spots, Community markets, Public parks |
| Cerro Colorado | Offering beautiful views of the city and nearby mountains, Cerro Colorado is appealing to nature lovers and those looking for a more scenic and quieter Airbnb experience. | Hiking trails, Scenic overlooks, Nature parks, Bike paths, Wildlife viewing |
| San Antonio del Mar | An exclusive coastal area that offers stunning beachfront properties and a tranquil setting. It attracts families and tourists looking for a relaxing getaway near the ocean. | Private beaches, Coastal resorts, Oceanfront restaurants, Water activities, Fishing spots |
Do you need a license for Airbnb in Tijuana?
We recommend checking directly with Tijuana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tijuana
Suite at Hotel Boutique in Downtown Tijuana
Private Room • 1 bedroom
Habitación cómoda y bien ubicada
Private Room • 1 bedroom
Hot Water Mansion
Entire Place • 8 bedrooms
Spacious Casa Zona del Campestre
Entire Place • 4 bedrooms
Chapultepec Luxury Colonial Residence
Entire Place • 7 bedrooms
Spacious and luxurious house with entertainment room
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tijuana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rentas | 25 | $345,268 | 1909 | 4.78/5.0 |
| Fabian | 14 | $254,301 | 533 | 4.81/5.0 |
| Uliv | 6 | $205,822 | 386 | 4.69/5.0 |
| Eazy By ULIV | 9 | $189,293 | 1230 | 4.69/5.0 |
| Ariz | 7 | $179,392 | 370 | 4.39/5.0 |
| Uliv | 5 | $172,058 | 344 | 4.81/5.0 |
| 486933930 | 1 | $164,511 | 1 | 0.00/5.0 |
| Héctor | 15 | $153,683 | 327 | 4.52/5.0 |
| AHS Rentals | 6 | $148,539 | 539 | 4.77/5.0 |
| Eazy By ULIV | 10 | $145,886 | 1302 | 4.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tijuana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 1,126 properties in Tijuana shows that 1 bedroom properties are most prevalent, making up 44.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.8% of all listings.
Key Insights
- Most common: 1 bedroom (44.8%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 71.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,126 properties in Tijuana reveals that 2 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.0% of the market.
Key Insights
- Most common capacity: 2 guests (28.1% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 49.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,126 properties in Tijuana, the most common availability pattern is 271-366 days (40.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (40.1%)
- Most common booking duration: 91-180 days (31.4%)
- Properties with high availability (180+ days): 71.1%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
585 listings
58.5% of total
2 Nights
294 listings
29.4% of total
3 Nights
69 listings
6.9% of total
4-6 Nights
24 listings
2.4% of total
7-29 Nights
10 listings
1% of total
30+ Nights
18 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.9%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 94.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
403 listings
42% of total
Moderate
216 listings
22.5% of total
Firm
82 listings
8.6% of total
Strict
258 listings
26.9% of total
Key Insights
- Flexible is the preferred policy at 42.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Nov, averaging 23 days
- Shortest booking windows are in Sep, Feb, Mar, averaging 15 days
- Summer shows the longest average booking window at 22 days, while Spring has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 22 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in Tijuana
Below is the distribution of amenities across listings in Tijuana:
Traveler Demographics
Key Insights
- Domestic travelers make up 47.5% of total guests, indicating a significant local market share.
- Primary international markets: Mexico (48.5%) and Canada (0.5%)
- Spanish is the top language at 51.6%, followed by English (44.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Tijuana and San Diego markets
- Develop localized content for Mexico and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tijuana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
| North Tustin | 12 | $5,984 | $626.44 | 55% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights