Tijuana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Tijuana in 2025? Explore comprehensive Airbnb analytics for Tijuana, Baja California, Mexico to uncover income potential. This 2025 STR market report for Tijuana, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,115 active listings.
Whether you're considering an Airbnb investment in Tijuana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tijuana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tijuana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tijuana (2025)
Understanding the monthly revenue variations for Airbnb listings in Tijuana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tijuana is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tijuana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,263+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,408 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $753 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tijuana
Tijuana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tijuana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tijuana:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tijuana
Average Daily Rate (ADR) Airbnb Trends in Tijuana (2025)
Effective short term rental pricing strategy in Tijuana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tijuana typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Tijuana
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Airbnb Seasonality Analysis & Trends in Tijuana (2025)
Peak Season (May, April, June)
- Revenue averages $1,427 per month
- Occupancy rates average 38.2%
- Daily rates average $85
Shoulder Season
- Revenue averages $995 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $82
Low Season (February, March, October)
- Revenue drops to average $830 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $79
Seasonality Insights for Tijuana
- The Airbnb seasonality in Tijuana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tijuana's highest earning potential, with monthly revenues capable of climbing to $1,488, occupancy reaching a high of 45.7%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $801, occupancy could drop to 36.5%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tijuana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tijuana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tijuana (2025)
Exploring the top neighborhoods for short-term rentals in Tijuana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zona Río | Tijuana's financial and commercial district, known for its modern amenities, restaurants, and proximity to the San Diego border. Attracts both business travelers and tourists due to its strategic location. | Tijuana Cultural Center, Plaza Rio, Shopping malls, Restaurants, The Tijuana Arch |
| Playas de Tijuana | A coastal neighborhood that offers beautiful beaches and a relaxed atmosphere. Popular with locals and visitors who enjoy beachfront activities, making it a great spot for vacation rentals. | Playa de Tijuana, Murals at the beach, Beachfront restaurants, Tijuana River National Estuarine Research Reserve |
| Downtown Tijuana | The bustling heart of Tijuana filled with vibrant culture, nightlife, and shopping. It appeals to tourists looking for local experiences and entertainment. | Avenida Revolución, Cultural venues, Nightclubs, Street markets, Historic buildings |
| Colonia Hipódromo | A trendy and up-and-coming neighborhood known for its eclectic vibe, art galleries, and proximity to popular eateries and cafes. | Plaza del MAR, Art galleries, Restaurants, Cafes |
| Mesa de Otay | An industrial area that’s growing in popularity for short-term rentals due to its proximity to the border and business opportunities. Potential for investment as demand increases. | Otay Mesa Port of Entry, Commercial centers, Business parks |
| La Chapultepec | A vibrant neighborhood known for its restaurants and nightlife. It's close to many cultural attractions, making it a draw for younger travelers. | Cultural art centers, Bars and clubs, Artisan markets |
| Terraza del Valle | A quieter residential area appealing for families and longer stays, it offers a unique local experience away from the more touristy areas. | Local parks, Community events, Family-friendly amenities |
| El Rubi | A local neighborhood that offers an authentic Tijuana experience with lower investment costs and potential for growth as tourism increases in Tijuana. | Neighborhood parks, Local markets, Cultural activities |
Understanding Airbnb License Requirements & STR Laws in Tijuana (2025)
While Tijuana, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tijuana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Tijuana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tijuanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Master Room at Hotel in Downtown Tijuana
Private Room • 1 bedroom
Habitación cómoda y bien ubicada
Private Room • 1 bedroom
Suite at Hotel Boutique in Downtown Tijuana
Private Room • 1 bedroom
Hot Water Mansion
Entire Place • 8 bedrooms
Chapultepec Luxury Colonial Residence
Entire Place • 7 bedrooms
Spacious Casa Zona del Campestre
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tijuana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tijuana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rentas | 25 | $354,820 | 1909 | 4.78/5.0 |
| Host #486933930 | 3 | $272,212 | 1 | 0.00/5.0 |
| Uliv | 8 | $241,433 | 484 | 4.72/5.0 |
| Fabian | 14 | $230,799 | 533 | 4.81/5.0 |
| Héctor | 15 | $157,204 | 327 | 4.52/5.0 |
| Paco | 5 | $153,340 | 395 | 4.84/5.0 |
| Uliv | 5 | $148,259 | 344 | 4.81/5.0 |
| Ariz | 6 | $147,736 | 337 | 4.39/5.0 |
| AHS Rentals | 6 | $147,716 | 539 | 4.77/5.0 |
| Eazy By ULIV | 9 | $147,330 | 1230 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tijuana.
Dive Deeper: Advanced Tijuana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tijuana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTijuana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tijuana
- The Tijuana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.7% of the 1,115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tijuana, Apartment/Condo properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 18.9% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.8%) offer potential for unique stay experiences.
Tijuana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tijuana
- The dominant room capacity in Tijuana is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.8% of the active Airbnb listings in Tijuana, indicating a high concentration in these sizes.
Tijuana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tijuana
- The most common guest capacity trend in Tijuana vacation rentals is listings accommodating 2 guests (28%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tijuana STR market, accounting for 48.8% of listings.
- 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tijuana.
- On average, properties in Tijuana are equipped to host 3.3 guests.
Tijuana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tijuana
- The most common availability pattern in Tijuana falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tijuana (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tijuana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
588 listings
57.9% of total
2 Nights
283 listings
27.9% of total
3 Nights
66 listings
6.5% of total
4-6 Nights
20 listings
2% of total
7-29 Nights
11 listings
1.1% of total
30+ Nights
48 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Tijuana is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.8%) of the Tijuana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Tijuana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tijuana.
Tijuana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
402 listings
42% of total
Moderate
214 listings
22.4% of total
Firm
84 listings
8.8% of total
Strict
257 listings
26.9% of total
Cancellation Policy Insights for Tijuana
- The prevailing Airbnb cancellation policy trend in Tijuana is Flexible, used by 42% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42% market standard in Tijuana.
- Regularly review your cancellation policy against competitors and market demand shifts in Tijuana.
Tijuana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tijuana
- The overall average booking lead time for vacation rentals in Tijuana is 19 days.
- Guests book furthest in advance for stays during August (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (23 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Tijuana.
- Target marketing efforts for the Summer season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Tijuana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tijuana (2025)
Amenity Prevalence
Amenity Insights for Tijuana
- Essential amenities in Tijuana that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tijuana: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tijuana to stay competitive.
Tijuana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tijuana
- The typical guest profile for Airbnb in Tijuana consists of a mix of domestic (47%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 46.8% of guests.
- Key international markets include United States (50.1%) and Mexico (46.8%).
- Top languages spoken are Spanish (49.9%) followed by English (42.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tijuana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |