Santa Anita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Santa Anita in 2025? Explore comprehensive Airbnb analytics for Santa Anita, Baja California, Mexico to uncover income potential. This 2025 STR market report for Santa Anita, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Santa Anita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Anita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Anita Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Anita (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Anita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Anita is typically March, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Anita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,127+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,230 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Anita
Santa Anita Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Anita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Anita:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Anita
Average Daily Rate (ADR) Airbnb Trends in Santa Anita (2025)
Effective short term rental pricing strategy in Santa Anita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Anita typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Santa Anita
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Airbnb Seasonality Analysis & Trends in Santa Anita (2025)
Peak Season (March, November, September)
- Revenue averages $2,564 per month
- Occupancy rates average 32.6%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,202 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $209
Low Season (January, February, June)
- Revenue drops to average $1,707 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $205
Seasonality Insights for Santa Anita
- The Airbnb seasonality in Santa Anita shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Anita's highest earning potential, with monthly revenues capable of climbing to $2,621, occupancy reaching a high of 36.3%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,228, occupancy could drop to 22.7%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Anita.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Anita seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Anita (2025)
Exploring the top neighborhoods for short-term rentals in Santa Anita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | Vibrant heart of Santa Anita, surrounded by local restaurants, shops, and markets. Ideal for visitors looking to immerse themselves in the culture and lifestyle of Mexico. | Santa Anita Market, Plaza Santa Anita, Restaurants and local eateries, Historic architecture, Cultural events |
| Las Playas | Beautiful beach area known for its stunning views and relaxing atmosphere. Popular with tourists who want to enjoy the sun and sea, making it a prime spot for vacation rentals. | Santa Anita Beach, Water sports activities, Beachfront dining, Sunset views, Seafood markets |
| Guadalupe Valley | Famous wine region close to Santa Anita, attracts wine lovers and tourists looking for vineyard experiences. Great for hosting guests interested in food and wine tours. | Wine tasting rooms, Vineyards, Gourmet restaurants, Culinary events, Scenic views |
| Pueblo Viejo | Charming old town with historical significance, offering a unique glimpse into the local culture and architecture. Ideal for those looking for a culturally rich experience. | Historic buildings, Local artisan shops, Cultural festivals, Art galleries, Traditional restaurants |
| Playa Estero | Secluded beach area perfect for those seeking relaxation and tranquility. Ideal for hosting renters who want a peaceful getaway. | Secluded beaches, Natural beauty, Bird watching, Camping spots |
| Cerro del Coronel | Offers stunning panoramic views and outdoor activities such as hiking and exploring nature. Great for adventure seekers and nature enthusiasts. | Hiking trails, Wildlife watching, Scenic viewpoints, Outdoor activities |
| Sierra de Juárez | Mountainous region perfect for eco-tourism and adventure sports, attracting outdoor enthusiasts and nature lovers looking for unique experiences. | Mountain trails, Camping sites, Ecological parks, Scenic landscapes |
| Valle de la Trinidad | Lush valley known for agricultural tourism and local produce. Attracts visitors interested in farming, local food, and rural experiences. | Local farms, Agricultural tours, Farmers markets, Rural landscapes |
Understanding Airbnb License Requirements & STR Laws in Santa Anita (2025)
While Santa Anita, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Anita to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Anita (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Anitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Casa De Gracia - Entire Oceanfront Villa
Entire Place • 7 bedrooms
Beachfront home with panoramic ocean views.
Entire Place • 10 bedrooms
Casita Barranca - Baja Retreat (Feynman House)
Entire Place • 3 bedrooms
Casa de Las Vistas… Ocean, Estuary, & Mountain Views
Entire Place • 4 bedrooms
Casa Estrella - Upper Unit with Deck, Courtyard
Entire Place • 3 bedrooms
Casa Far Niente-On the beach La Mision
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Anita (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Anita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 5 | $242,805 | 118 | 4.89/5.0 |
| Janna | 1 | $93,267 | 42 | 5.00/5.0 |
| Amelia | 1 | $61,504 | 196 | 4.97/5.0 |
| Sharene | 1 | $50,153 | 68 | 4.91/5.0 |
| David | 2 | $42,329 | 104 | 4.98/5.0 |
| Joseph | 3 | $39,679 | 582 | 4.92/5.0 |
| Marla | 1 | $31,711 | 121 | 4.89/5.0 |
| Armando | 1 | $26,940 | 254 | 4.98/5.0 |
| Stephanie | 2 | $25,790 | 380 | 4.96/5.0 |
| Adrienne | 1 | $24,335 | 57 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Anita.
Dive Deeper: Advanced Santa Anita STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Anita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Anita Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Anita
- The Santa Anita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Anita, House properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 70.2% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
Santa Anita Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Anita
- The dominant room capacity in Santa Anita is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Santa Anita, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Anita.
Santa Anita Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Anita
- The most common guest capacity trend in Santa Anita vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Anita STR market, accounting for 52.6% of listings.
- 50.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Anita.
- On average, properties in Santa Anita are equipped to host 5.0 guests.
Santa Anita Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Anita
- The most common availability pattern in Santa Anita falls within the 271-366 days range, representing 77.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Anita (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Anita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
12.5% of total
2 Nights
31 listings
55.4% of total
3 Nights
8 listings
14.3% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Anita is 2 Nights, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.9%) of the Santa Anita Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Santa Anita, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.4% of Santa Anita hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (55.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Anita.
Santa Anita Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
16.1% of total
Moderate
17 listings
30.4% of total
Firm
9 listings
16.1% of total
Strict
21 listings
37.5% of total
Cancellation Policy Insights for Santa Anita
- The prevailing Airbnb cancellation policy trend in Santa Anita is Strict, used by 37.5% of listings.
- A majority (53.6%) of hosts in Santa Anita utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Santa Anita.
- With 37.5% using Strict terms, this is a viable option in Santa Anita, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Anita.
Santa Anita STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Anita
- The overall average booking lead time for vacation rentals in Santa Anita is 35 days.
- Guests book furthest in advance for stays during August (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Santa Anita.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Santa Anita averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Anita (2025)
Amenity Prevalence
Amenity Insights for Santa Anita
- Essential amenities in Santa Anita that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Anita: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Anita to stay competitive.
Santa Anita Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Anita
- The typical guest profile for Airbnb in Santa Anita consists of predominantly international visitors (95%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.8% of guests.
- Key international markets include United States (93%) and Mexico (4.8%).
- Top languages spoken are English (50%) followed by Spanish (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Anita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $9,132 | $582.97 | 52% |
| Thousand Palms | 34 | $8,701 | $761.22 | 39% |
| Newport Beach | 1,238 | $8,224 | $719.06 | 45% |
| Bermuda Dunes | 148 | $7,016 | $665.26 | 40% |
| GlenOak Hills | 42 | $6,964 | $633.53 | 39% |
| Del Mar | 123 | $6,779 | $630.42 | 45% |
| Mount Helix | 35 | $6,685 | $511.04 | 51% |
| Lakeside | 37 | $6,268 | $567.81 | 44% |
| Rancho Santa Fe | 32 | $6,223 | $903.54 | 34% |
| Encinitas | 569 | $5,854 | $533.96 | 50% |