Airbnb Market Analytics, Statistics and Data in Rosarito, Baja California, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rosarito? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rosarito:
How much do Airbnb hosts make on average per month in Rosarito?
The short-term rental market in Rosarito shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,292 per month
- Strong performing properties (top 25%) make $2,685 or more
- Best-in-class properties (top 10%) achieve $4,878+ monthly
- Entry-level properties (bottom 25%) typically earn around $546
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rosarito
The market in Rosarito shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rosarito
Daily rates in Rosarito vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $246 or more
- Best-in-class properties (top 10%) pull in $363+ per night
- Entry-level properties (bottom 25%) earn around $101
Daily Rate Variations by Month
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Seasonality patterns in Rosarito
Peak Season (June, July, May)
- Revenue peaks at $3074.52 per month
- Occupancy rates reach 41.41%
- Daily rates average $219.91
Shoulder Season
- Revenue averages $2100.18 per month
- Occupancy maintains 28.64%
- Daily rates hold at $199.95
Low Season (September, December, January)
- Revenue drops to $1108.87 per month
- Occupancy decreases to 21.21%
- Daily rates adjust to $185.62
Is it still profitable to do Airbnb in Rosarito in 2025?
Yes! Rosarito demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and solid monthly revenue averaging $2100 and As a mature market with 1246 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rosarito
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rosarito Beach | Famous for its beautiful beaches and vibrant nightlife, Rosarito Beach attracts tourists seeking relaxation and fun. The beachfront properties are highly sought after for vacation rentals. | Rosarito Beach, Papas & Beer, Rosarito Market, La Paloma, Beachfront vendors, Surfing |
| Pueblo Viejo | The historic downtown area known for its charming streets, local shops, and authentic Mexican culture. Ideal for visitors looking for a culture-rich experience away from the beach. | Pueblo Viejo Main Square, Local restaurants, Craft markets, Cultural events, Art galleries, Shopping |
| La Misión | Popular for its serene beaches and beautiful landscapes, La Misión is an ideal spot for nature lovers and those seeking tranquility, making it a great choice for Airbnb hosting. | La Misión Beach, Wine tours in the Valle de Guadalupe, Fishing spots, Horseback riding, Scenic viewpoints, Nature walks |
| Playa del Hombre | Known for its quiet and family-friendly atmosphere, this area is perfect for families and groups looking to escape the hustle. Its charm lies in its peaceful ocean views and cozy accommodations. | Hiking trails, Beach access, Local eateries, Beach volleyball courts, Family-friendly parks, Sunset views |
| Cabo San Lucas | While not technically in Rosarito, this nearby hotspot is a major tourist destination in Baja California known for its luxury resorts and vibrant nightlife. Investors may find lucrative opportunities here. | El Arco, Medano Beach, Nightlife spots, Luxury shopping, Aquatic activities, Golf courses |
| San Antonio del Mar | A beautiful residential community located right on the coast, which attracts long-term renters and vacationers alike. Offers a mix of tranquility and proximity to Rosarito attractions. | Private beaches, Community parks, Local dining, Oceanfront views, Walking trails, Sunbathing spots |
| Tijuana | Just a short drive from Rosarito, Tijuana is a bustling city that offers a unique cultural experience and shopping opportunities. A good option for those looking to invest in the local tourism sector. | Avenida Revolución, Cultural museums, Food markets, La Casa de la Cultura, Shopping centers, Nightlife |
| Valle de Guadalupe | Famous for its wineries and gourmet cuisine, this area is perfect for foodies and wine lovers. The scenic beauty and unique experiences attract many tourists, making it an excellent Airbnb option. | Wineries, Gourmet restaurants, Wine tastings, Scenic landscapes, Art galleries, Farm-to-table experiences |
Do you need a license for Airbnb in Rosarito?
We recommend checking directly with Rosarito's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rosarito
Amazing new beach condo Rosarito
Entire Place • 3 bedrooms
Hacienda en el Cielo
Entire Place • 5 bedrooms
FantaSea Villa Three
Entire Place • 7 bedrooms
Beach House Yellow Dream Home
Entire Place • 2 bedrooms
Beachfront Beauty, Steps from PAPAS & BEER
Entire Place • 3 bedrooms
Stunning Luxury Ocean-Front Casa with Pool & Spa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rosarito
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christian Omar | 15 | $710,558 | 798 | 4.88/5.0 |
| Rosy | 32 | $686,832 | 3307 | 4.79/5.0 |
| Vacasa Mexico | 30 | $525,049 | 165 | 3.41/5.0 |
| Crystal | 9 | $493,929 | 465 | 4.41/5.0 |
| Martha Lorena | 8 | $276,329 | 284 | 3.81/5.0 |
| Stephan | 3 | $265,743 | 84 | 4.79/5.0 |
| Yadira | 1 | $254,949 | 21 | 4.86/5.0 |
| Hugo | 1 | $245,703 | 27 | 5.00/5.0 |
| Alejandra | 7 | $205,534 | 133 | 4.10/5.0 |
| Karely | 4 | $187,861 | 540 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rosarito
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with apartment & condo and house properties comprising 94.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 1,246 properties in Rosarito shows that 2 bedrooms properties are most prevalent, making up 36.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 2 bedrooms (36.9%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,246 properties in Rosarito reveals that 8+ guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.4% of the market.
Key Insights
- Most common capacity: 8+ guests (29.1% of market)
- Least common capacity: 3 guests (3% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 52.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,246 properties in Rosarito, the most common availability pattern is 271-366 days (66.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (66.5%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 88.2%
- Properties with long-term bookings (180+ days): 12.8%
Minimum Stay Distributions
1 Night
507 listings
43.8% of total
2 Nights
573 listings
49.5% of total
3 Nights
27 listings
2.3% of total
4-6 Nights
10 listings
0.9% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
39 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.3%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 95.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
0.6% of total
Super Strict 30 Days
18 listings
1.7% of total
Flexible
231 listings
21.7% of total
Moderate
273 listings
25.7% of total
Firm
141 listings
13.3% of total
Strict
394 listings
37.1% of total
Key Insights
- Strict is the preferred policy at 37.1% of listings
- The market shows a balanced distribution between guest-friendly (47.4%) and strict (50.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, May, averaging 54 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 24 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Rosarito
Below is the distribution of amenities across listings in Rosarito:
Traveler Demographics
Key Insights
- Domestic travelers make up 16.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (16.3%) and Canada (0.3%)
- English is the top language at 50.7%, followed by Spanish (46.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Los Angeles and San Diego markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rosarito. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
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