Rosarito Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Rosarito in 2025? Explore comprehensive Airbnb analytics for Rosarito, Baja California, Mexico to uncover income potential. This 2025 STR market report for Rosarito, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,227 active listings.
Whether you're considering an Airbnb investment in Rosarito, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rosarito Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rosarito Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rosarito (2025)
Understanding the monthly revenue variations for Airbnb listings in Rosarito is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rosarito is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rosarito across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,327+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,164 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rosarito
Rosarito Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rosarito STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rosarito:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rosarito
Average Daily Rate (ADR) Airbnb Trends in Rosarito (2025)
Effective short term rental pricing strategy in Rosarito involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rosarito typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Rosarito
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Airbnb Seasonality Analysis & Trends in Rosarito (2025)
Peak Season (June, July, May)
- Revenue averages $2,787 per month
- Occupancy rates average 33.4%
- Daily rates average $210
Shoulder Season
- Revenue averages $1,745 per month
- Occupancy maintains around 26.9%
- Daily rates hold near $203
Low Season (January, February, March)
- Revenue drops to average $1,121 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $187
Seasonality Insights for Rosarito
- The Airbnb seasonality in Rosarito shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rosarito's highest earning potential, with monthly revenues capable of climbing to $2,902, occupancy reaching a high of 41.5%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $974, occupancy could drop to 21.3%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rosarito.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rosarito seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rosarito (2025)
Exploring the top neighborhoods for short-term rentals in Rosarito? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rosarito Beach | Renowned for its beautiful beach front and vibrant social scene, Rosarito Beach is a top destination for tourists seeking sun, sand, and relaxation. Ideal for beach lovers and those looking for a lively atmosphere. | Rosarito Beach, Papas & Beer, Rosarito Art District, Surfing in Rosarito, El Coronado, Hotel Festival Plaza |
| Downtown Rosarito | The heart of the town, Downtown Rosarito offers a mix of local culture, dining, and shopping. It's perfect for visitors wanting to experience the local lifestyle and enjoy traditional Mexican cuisine. | Mercado Maneadero, Parque Benito Juarez, Local restaurants, Artisan shops, Plaza Ferial |
| Punta Bandera | A serene area known for its breathtaking ocean views and upscale developments. Attracts visitors looking for luxury accommodations and tranquility by the sea. | Punta Bandera Beach, Private resorts, Scenic viewpoints, Local seafood restaurants |
| Las Gaviotas | A well-established community known for its charming homes and beach access, Las Gaviotas is appealing to families and longer-term rentals. A great area for hosting families and groups. | Las Gaviotas Beach, Community parks, Family-friendly activities |
| El Socorro | A coastal area that offers a more relaxed environment away from the bustling tourist spots. It's perfect for guests seeking peace and nature, while still being close enough to explore Rosarito. | Secluded beaches, Nature trails, Wildlife viewing |
| La Misión | This area offers a unique blend of rural charm and coastal beauty. Known for its wineries and agricultural background, it's an exciting spot for tourists looking for culture and adventure. | Vinícola La Misión, Local farms, Beach access |
| K38 | A popular surfing location, K38 attracts beachgoers and surfers looking for a laid-back atmosphere. It's great for attracting adventure seekers and water sports enthusiasts. | K38 Beach, Surf competitions, Local surf shops |
| Sandy Beach | A favorite for vacation rentals due to its soft sand and family-friendly environment. It attracts families and groups looking to enjoy beachfront activities. | Sandy Beach, Beachfront restaurants, Water sports |
Understanding Airbnb License Requirements & STR Laws in Rosarito (2025)
While Rosarito, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rosarito to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rosarito (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosaritobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda en el Cielo
Entire Place • 5 bedrooms
Amazing new beach condo Rosarito
Entire Place • 3 bedrooms
Stunning Luxury Ocean-Front Casa with Pool & Spa
Entire Place • 4 bedrooms
FantaSea Villa Three
Entire Place • 7 bedrooms
9 bedrooms 5 Min Away From Beach, No Service Fee!
Entire Place • 9 bedrooms
Hacienda Casa Blanca
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rosarito (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rosarito based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosy | 32 | $670,110 | 3307 | 4.79/5.0 |
| Christian Omar | 15 | $563,014 | 798 | 4.88/5.0 |
| Vacasa Mexico | 30 | $493,004 | 165 | 3.41/5.0 |
| Crystal | 9 | $468,386 | 465 | 4.41/5.0 |
| Martha Lorena | 7 | $281,674 | 213 | 3.73/5.0 |
| Stephan | 3 | $223,615 | 84 | 4.79/5.0 |
| Alejandra | 7 | $215,224 | 133 | 4.10/5.0 |
| Karely | 4 | $181,277 | 540 | 4.92/5.0 |
| Rita | 4 | $162,116 | 172 | 4.93/5.0 |
| Hugo | 1 | $155,933 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rosarito.
Dive Deeper: Advanced Rosarito STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rosarito. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRosarito Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rosarito
- The Rosarito Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 1,227 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rosarito, Apartment/Condo properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 46.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Rosarito Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rosarito
- The dominant room capacity in Rosarito is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.9% of the active Airbnb listings in Rosarito, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rosarito.
Rosarito Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rosarito
- The most common guest capacity trend in Rosarito vacation rentals is listings accommodating 8+ guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rosarito STR market, accounting for 52.8% of listings.
- 57.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rosarito.
- On average, properties in Rosarito are equipped to host 5.5 guests.
Rosarito Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rosarito
- The most common availability pattern in Rosarito falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rosarito (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rosarito Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
500 listings
43.1% of total
2 Nights
556 listings
48% of total
3 Nights
25 listings
2.2% of total
4-6 Nights
11 listings
0.9% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
65 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rosarito is 2 Nights, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.1%) of the Rosarito Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48% of Rosarito hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rosarito.
Rosarito Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
18 listings
1.7% of total
Super Strict 60 Days
6 listings
0.6% of total
Flexible
229 listings
21.8% of total
Moderate
269 listings
25.6% of total
Firm
141 listings
13.4% of total
Strict
389 listings
37% of total
Cancellation Policy Insights for Rosarito
- The prevailing Airbnb cancellation policy trend in Rosarito is Strict, used by 37% of listings.
- A majority (50.4%) of hosts in Rosarito utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Rosarito.
- With 37% using Strict terms, this is a viable option in Rosarito, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rosarito.
Rosarito STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rosarito
- The overall average booking lead time for vacation rentals in Rosarito is 38 days.
- Guests book furthest in advance for stays during August (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Rosarito.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Rosarito averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rosarito (2025)
Amenity Prevalence
Amenity Insights for Rosarito
- Essential amenities in Rosarito that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rosarito: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rosarito to stay competitive.
Rosarito Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rosarito
- The typical guest profile for Airbnb in Rosarito consists of predominantly international visitors (84%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.9% of guests.
- Key international markets include United States (82.8%) and Mexico (15.9%).
- Top languages spoken are English (49.3%) followed by Spanish (45.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rosarito Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |