Airbnb Market Analytics, Statistics and Data in Popotla, Baja California, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Popotla? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Popotla:
How much do Airbnb hosts make on average per month in Popotla?
The short-term rental market in Popotla shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,686 per month
- Strong performing properties (top 25%) make $3,221 or more
- Best-in-class properties (top 10%) achieve $4,736+ monthly
- Entry-level properties (bottom 25%) typically earn around $705
Revenue Variations by Month
Occupancy Rates Throughout the Year in Popotla
The market in Popotla shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Popotla
Daily rates in Popotla vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $171 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $289+ per night
- Entry-level properties (bottom 25%) earn around $135
Daily Rate Variations by Month
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Seasonality patterns in Popotla
Peak Season (July, June, May)
- Revenue peaks at $3202.64 per month
- Occupancy rates reach 50.23%
- Daily rates average $211.72
Shoulder Season
- Revenue averages $2208.26 per month
- Occupancy maintains 31.27%
- Daily rates hold at $189.57
Low Season (September, December, January)
- Revenue drops to $1067.66 per month
- Occupancy decreases to 19.56%
- Daily rates adjust to $172.17
Is it still profitable to do Airbnb in Popotla in 2025?
Yes! Popotla demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $2208 and With 295 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Popotla
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Popotla Beach | A beautiful beach area known for its surf culture and scenic views. Perfect for tourists looking to relax by the ocean and enjoy water sports. | Popotla Beach, Surfing spots, Beachfront restaurants, Fishing expeditions, Seafood markets |
| Vistas de Popotla | A residential area with stunning views of the Pacific Ocean, attracting visitors looking for a peaceful getaway while still being near the beach. | Ocean views, Sunset spots, Local art shops, Nature walks, Quiet beaches |
| Playa La Misión | A nearby beach known for its tranquil atmosphere and ideal for family vacations. It offers a variety of outdoor activities and local cuisine. | Playa La Misión, Family-friendly activities, Local restaurants, Tidal pools, Kayaking |
| Rosarito Beach | Located just south of Popotla, Rosarito Beach is famous for its vibrant nightlife and entertainment options, attracting young tourists and party-goers. | Nightclubs, Beachfront bars, Shopping malls, Cultural festivals, Art galleries |
| Calle de la Playa | A lively street offering various shops, eateries, and access to beach activities, catering to tourists wanting local experiences. | Local shops, Restaurants, Surf schools, Artisan markets, Beach access |
| Puerto Nuevo | Known for its lobster and local seafood, Puerto Nuevo is a gastronomic hub attracting food lovers and offering unique dining experiences. | Lobster Village, Seafood restaurants, Cultural tours, Artisan crafts, Coastal views |
| Ensenada | A slightly further drive but known as a bustling port city with rich culture, trails, and nightlife. Great for weekend getaways. | Calle Primera, Ensenada Wine route, La Bufadora, Local markets, Marina |
| San Miguelito | A quiet and charming area ideal for those looking for a serene retreat away from the crowded tourist spots. Close to nature and local culture. | Natural reserves, Local farms, Hiking trails, Cultural heritage sites, Quiet beaches |
Do you need a license for Airbnb in Popotla?
We recommend checking directly with Popotla's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Popotla
Pent-house in Rosarito with Ocean Views
Entire Place • 3 bedrooms
Oceanfront Villa Amor
Entire Place • 3 bedrooms
Lovely 2 Bed, 2 Bath Beachfront Condo in Rosarito
Entire Place • 2 bedrooms
ocean view home
Entire Place • 5 bedrooms
Ocean View Condo - Rosarito
Entire Place • 2 bedrooms
Amazing Oceanfront hi-rise PENTHOUSE in Rosarito!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Popotla
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christian Omar | 36 | $779,746 | 2856 | 4.85/5.0 |
| Amy | 5 | $262,651 | 226 | 4.99/5.0 |
| Scot | 10 | $233,696 | 2071 | 4.82/5.0 |
| Cortney | 3 | $209,486 | 1181 | 4.97/5.0 |
| Vacasa Mexico | 7 | $127,288 | 39 | 3.70/5.0 |
| Jose | 3 | $106,631 | 1300 | 4.89/5.0 |
| Brenda | 4 | $104,644 | 204 | 4.97/5.0 |
| Rentas | 1 | $88,739 | 43 | 4.86/5.0 |
| Paul | 2 | $88,088 | 324 | 4.96/5.0 |
| Luis Carlos Y Rocio | 2 | $82,408 | 156 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Popotla
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with apartment & condo and house properties comprising 92.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (7.5% combined)
Room Capacity Distribution
Analysis of 295 properties in Popotla shows that 2 bedrooms properties are most prevalent, making up 54.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 79.7% of all listings.
Key Insights
- Most common: 2 bedrooms (54.9%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 79.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 295 properties in Popotla reveals that 6 guests properties dominate the market, representing 51.5% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 69.8% of the market.
Key Insights
- Most common capacity: 6 guests (51.5% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 69.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 295 properties in Popotla, the most common availability pattern is 271-366 days (59.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (59.7%)
- Most common booking duration: 31-90 days (30.5%)
- Properties with high availability (180+ days): 80.7%
- Properties with long-term bookings (180+ days): 20.3%
Minimum Stay Distributions
1 Night
106 listings
38.7% of total
2 Nights
122 listings
44.5% of total
3 Nights
10 listings
3.6% of total
4-6 Nights
2 listings
0.7% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
33 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.2%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 86.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
1.9% of total
Flexible
34 listings
13% of total
Moderate
49 listings
18.7% of total
Firm
75 listings
28.6% of total
Strict
99 listings
37.8% of total
Key Insights
- Strict is the preferred policy at 37.8% of listings
- Stricter policies (Firm & Strict) dominate at 66.4% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.9% of listings
Recommendations
- The market supports stricter policies, with 66.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Jul, averaging 43 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 19 days
- Summer shows the longest average booking window at 41 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 41 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Popotla
Below is the distribution of amenities across listings in Popotla:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (10.9%) and Canada (0.2%)
- English is the top language at 53.2%, followed by Spanish (44.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Los Angeles and San Diego markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Popotla. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
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