Playas de Rosarito Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Playas de Rosarito in 2025? Explore comprehensive Airbnb analytics for Playas de Rosarito, Baja California, Mexico to uncover income potential. This 2025 STR market report for Playas de Rosarito, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Playas de Rosarito, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playas de Rosarito Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playas de Rosarito Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playas de Rosarito (2025)
Understanding the monthly revenue variations for Airbnb listings in Playas de Rosarito is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playas de Rosarito is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playas de Rosarito across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,739+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,749 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playas de Rosarito
Playas de Rosarito Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playas de Rosarito STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playas de Rosarito:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playas de Rosarito
Average Daily Rate (ADR) Airbnb Trends in Playas de Rosarito (2025)
Effective short term rental pricing strategy in Playas de Rosarito involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playas de Rosarito typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Playas de Rosarito
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Airbnb Seasonality Analysis & Trends in Playas de Rosarito (2025)
Peak Season (July, June, April)
- Revenue averages $3,441 per month
- Occupancy rates average 46.1%
- Daily rates average $210
Shoulder Season
- Revenue averages $2,219 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $208
Low Season (January, February, March)
- Revenue drops to average $1,299 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $206
Seasonality Insights for Playas de Rosarito
- The Airbnb seasonality in Playas de Rosarito shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playas de Rosarito's highest earning potential, with monthly revenues capable of climbing to $3,684, occupancy reaching a high of 49.7%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,286, occupancy could drop to 21.3%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playas de Rosarito.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playas de Rosarito seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playas de Rosarito (2025)
Exploring the top neighborhoods for short-term rentals in Playas de Rosarito? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Rosarito | The vibrant heart of Rosarito, offering a mix of local culture, shops, and restaurants. Perfect for travelers looking to immerse themselves in the local scene and enjoy the lively atmosphere. | Rosarito Beach, Papelillo Beach, Teatro de la Ciudad, Local restaurants and bars, Art galleries |
| K38 Beach | A popular area known for its beachfront properties and stunning ocean views. Attractive for tourists and locals alike who want a relaxing beach experience. | K38 Beach, Surfing spots, Beach bars and restaurants, Rock formations |
| La Misión | A tranquil area offering relaxed beach vibes and beautiful scenery. Ideal for travelers seeking a getaway from the hustle and bustle of city life, with stunning sunsets. | La Misión Beach, Local vineyards, Cultural sites, Secluded beach areas |
| Puerto Nuevo | Famous for its iconic lobster dining experiences, this area is popular with food lovers and those looking to enjoy fresh seafood and beautiful beach views. | Lobster Village Restaurants, Puerto Nuevo Beach, Local artisan shops, Craft markets |
| Playa Blanca | A serene beach destination known for its clear waters and peaceful atmosphere. Perfect for families and couples looking for a relaxing vacation. | Playa Blanca Beach, Marine activities, Luxury resorts, Beachfront rentals |
| Punta Banda | A lesser-known gem with stunning coastlines and a more quiet vibe, ideal for visitors seeking solitude and natural beauty away from crowded areas. | Punta Banda Beach, Natural hot springs, Kayaking and fishing spots, Scenic views |
| Castillos del Mar | An upscale neighborhood featuring luxury villas and beautiful ocean views. Attracting those seeking a premium experience close to the beach. | Castillos del Mar Beach, Golf courses, Fine dining options, Luxury accommodations |
| Rosarito Beach Hotel Area | Home to one of the most famous hotels in the region, this area offers easy beach access and a range of amenities perfect for all types of travelers. | Rosarito Beach Hotel, Main beach area, Shopping and dining, Entertainment venues |
Understanding Airbnb License Requirements & STR Laws in Playas de Rosarito (2025)
While Playas de Rosarito, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playas de Rosarito to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Playas de Rosarito (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playas de Rosaritobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Breathe the Salty Air in the Deluxe Beachfront Jacuzzi
Entire Place • 4 bedrooms
Cheerful 4 bedroom with ocean front hot tub!!!
Entire Place • 4 bedrooms
Beachfront House @ K38
Entire Place • 5 bedrooms
Entire 7th Floor! 2 Oceanfront Rosarito K38 Condos
Entire Place • 2 bedrooms
Casa de Penélope
Entire Place • 4 bedrooms
Majestic Panoramas at K38
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playas de Rosarito (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playas de Rosarito based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia | 2 | $141,917 | 131 | 4.87/5.0 |
| Trey | 4 | $76,516 | 778 | 4.95/5.0 |
| Host #496116573 | 1 | $43,516 | 8 | 4.75/5.0 |
| Host #191118948 | 1 | $29,327 | 0 | 0.00/5.0 |
| Louis | 1 | $29,066 | 146 | 4.89/5.0 |
| William | 1 | $25,710 | 367 | 4.94/5.0 |
| Stuart | 1 | $20,954 | 13 | 4.85/5.0 |
| Moises | 1 | $20,612 | 21 | 4.90/5.0 |
| Ryan And Aurelia | 1 | $19,813 | 111 | 4.94/5.0 |
| Rosamaria | 1 | $18,609 | 134 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playas de Rosarito.
Dive Deeper: Advanced Playas de Rosarito STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playas de Rosarito. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlayas de Rosarito Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playas de Rosarito
- The Playas de Rosarito Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playas de Rosarito, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Playas de Rosarito Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playas de Rosarito
- The dominant room capacity in Playas de Rosarito is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in Playas de Rosarito, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Playas de Rosarito.
Playas de Rosarito Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playas de Rosarito
- The most common guest capacity trend in Playas de Rosarito vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Playas de Rosarito STR market, accounting for 51.8% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playas de Rosarito.
- On average, properties in Playas de Rosarito are equipped to host 5.0 guests.
Playas de Rosarito Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playas de Rosarito
- The most common availability pattern in Playas de Rosarito falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Playas de Rosarito (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Playas de Rosarito Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
32% of total
2 Nights
12 listings
48% of total
3 Nights
1 listings
4% of total
30+ Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Playas de Rosarito is 2 Nights, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Playas de Rosarito Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Playas de Rosarito, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48% of Playas de Rosarito hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playas de Rosarito.
Playas de Rosarito Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
2 listings
9.1% of total
Moderate
5 listings
22.7% of total
Firm
3 listings
13.6% of total
Strict
11 listings
50% of total
Cancellation Policy Insights for Playas de Rosarito
- The prevailing Airbnb cancellation policy trend in Playas de Rosarito is Strict, used by 50% of listings.
- A majority (63.6%) of hosts in Playas de Rosarito utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Playas de Rosarito.
- With 50% using Strict terms, this is a viable option in Playas de Rosarito, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Playas de Rosarito.
Playas de Rosarito STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playas de Rosarito
- The overall average booking lead time for vacation rentals in Playas de Rosarito is 33 days.
- Guests book furthest in advance for stays during August (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Playas de Rosarito.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Playas de Rosarito averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playas de Rosarito (2025)
Amenity Prevalence
Amenity Insights for Playas de Rosarito
- Essential amenities in Playas de Rosarito that guests expect include: Wifi, Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, BBQ grill, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playas de Rosarito: Wifi, Free parking on premises, TV, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like Hot water or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playas de Rosarito to stay competitive.
Playas de Rosarito Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playas de Rosarito
- The typical guest profile for Airbnb in Playas de Rosarito consists of predominantly international visitors (95%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.9% of guests.
- Key international markets include United States (94.5%) and Mexico (4.9%).
- Top languages spoken are English (55.8%) followed by Spanish (40.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playas de Rosarito Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |