Airbnb Market Analytics, Statistics and Data in Mexicali, Baja California, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mexicali? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mexicali:
How much do Airbnb hosts make on average per month in Mexicali?
The short-term rental market in Mexicali shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $772 per month
- Strong performing properties (top 25%) make $1,319 or more
- Best-in-class properties (top 10%) achieve $1,942+ monthly
- Entry-level properties (bottom 25%) typically earn around $321
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mexicali
The market in Mexicali shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mexicali
Daily rates in Mexicali vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $76 or more
- Best-in-class properties (top 10%) pull in $103+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Mexicali
Peak Season (June, March, May)
- Revenue peaks at $1282.60 per month
- Occupancy rates reach 48.94%
- Daily rates average $75.04
Shoulder Season
- Revenue averages $967.89 per month
- Occupancy maintains 38.73%
- Daily rates hold at $68.19
Low Season (August, September, January)
- Revenue drops to $622.49 per month
- Occupancy decreases to 31.44%
- Daily rates adjust to $60.91
Is it still profitable to do Airbnb in Mexicali in 2025?
Yes! Mexicali demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $968 and With 404 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mexicali
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic center of Mexicali, rich in culture and history. It's a vibrant area with many museums, local markets, and restaurants, attracting both tourists and locals alike. | Mexicali Cathedral, Plaza de los Tres Cabezas, House of Culture, Museo Sol del Niño, Callejón de las Pérdidas |
| Sierra Juárez | A beautiful mountainous region to the east of Mexicali, perfect for outdoor enthusiasts. It offers a cooler climate and stunning natural scenery, attracting visitors looking to escape the heat. | Sierra de Juárez, Campo Nuevo, Hiking trails, Camping spots, Scenic viewpoints |
| Colonia Nueva | A modern residential area with new developments, popular among families and young professionals. It features shopping centers, parks, and cafes, making it appealing for longer stays. | Plaza Cachanilla, Cinemex, Parque de la Amistad, Restaurants and cafes, Lifestyle amenities |
| Plaza de Toros | Known for its cultural events and the iconic bullring. This area attracts visitors for events and offers a taste of local entertainment and cuisine. | Plaza de Toros de Mexicali, Local eateries, Cultural events, Markets nearby, Live music venues |
| Gonzalez Ortega | A bustling area with a mix of business and residential districts. It is easily accessible and offers a variety of dining and shopping options important for travelers. | Restaurant Row, Shopping centers, Local parks, Nightlife options, Cultural events |
| Imperial Valley | An expansive area known for its agricultural richness and proximity to nature. It's a great spot for travelers interested in eco-tourism and local agriculture. | Agricultural tours, Nature walks, Wildlife viewing, Outdoor activities, Community farmers markets |
| Las Torres | A developing district with many new attractions, shopping venues, and services. It's becoming increasingly popular with visitors and locals for its modern convenience. | Plaza Las Torres, Restaurants and bars, Shopping outlets, Fitness centers, Family-friendly amenities |
| Mision de los Angeles | A suburban area with quiet streets and family-friendly atmosphere. Ideal for longer stays and local experiences away from the busier city spots. | Local parks, Shopping centers, Community events, Family-friendly dining, Quiet neighborhoods |
Do you need a license for Airbnb in Mexicali?
We recommend checking directly with Mexicali's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mexicali
Beautiful large house with pool
Entire Place • 3 bedrooms
Casa Lujosa y Elegante
Entire Place • 4 bedrooms
Duplex casa de completa y descan
Entire Place • 5 bedrooms
Casa Maya
Entire Place • 3 bedrooms
Casa Ángel 11:11
Entire Place • 3 bedrooms
Hacienda Victoria Jardin de Eventos
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Mexicali
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariela | 17 | $136,956 | 1027 | 4.52/5.0 |
| Yuli | 12 | $133,880 | 590 | 4.80/5.0 |
| Eric | 16 | $107,132 | 483 | 4.28/5.0 |
| Michael | 1 | $87,600 | 57 | 4.95/5.0 |
| Erica | 2 | $77,263 | 116 | 4.95/5.0 |
| Kanec | 4 | $58,253 | 229 | 4.77/5.0 |
| Efren | 3 | $46,716 | 69 | 4.57/5.0 |
| Marysla | 2 | $45,230 | 249 | 4.99/5.0 |
| 515405917 | 1 | $43,140 | 7 | 4.43/5.0 |
| Roberto | 4 | $43,111 | 527 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mexicali
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.9%), with apartment & condo and house properties comprising 93.3% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (6.7% combined)
Room Capacity Distribution
Analysis of 404 properties in Mexicali shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 404 properties in Mexicali reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.7% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 52.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 404 properties in Mexicali, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.7% of properties).
Key Insights
- Most common availability window: 271-366 days (43.8%)
- Most common booking duration: 91-180 days (27.7%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 30.2%
Minimum Stay Distributions
1 Night
216 listings
59.2% of total
2 Nights
125 listings
34.2% of total
3 Nights
8 listings
2.2% of total
4-6 Nights
7 listings
1.9% of total
7-29 Nights
6 listings
1.6% of total
30+ Nights
3 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.4%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 95.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
184 listings
52.9% of total
Moderate
67 listings
19.3% of total
Firm
31 listings
8.9% of total
Strict
66 listings
19% of total
Key Insights
- Flexible is the preferred policy at 52.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Oct, Nov, averaging 20 days
- Shortest booking windows are in Sep, Feb, Jul, averaging 13 days
- Winter shows the longest average booking window at 17 days, while Summer has the shortest at 14 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 17 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Mexicali
Below is the distribution of amenities across listings in Mexicali:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (45.2%) and Canada (0.3%)
- Spanish is the top language at 56.1%, followed by English (41.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for Mexicali and Tijuana markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mexicali. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Mount Helix | 38 | $5,567 | $485.42 | 51% |
| Indio | 1,406 | $4,930 | $483.15 | 38% |
| Casa de Oro | 41 | $4,872 | $307.65 | 59% |
| Coachella | 385 | $4,632 | $552.02 | 40% |
| Palm Springs | 3,457 | $4,618 | $442.77 | 40% |
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