Mexicali Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Mexicali in 2025? Explore comprehensive Airbnb analytics for Mexicali, Baja California, Mexico to uncover income potential. This 2025 STR market report for Mexicali, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 411 active listings.
Whether you're considering an Airbnb investment in Mexicali, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mexicali Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mexicali Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mexicali (2025)
Understanding the monthly revenue variations for Airbnb listings in Mexicali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mexicali is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mexicali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,171 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $685 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $302, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mexicali
Mexicali Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mexicali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mexicali:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mexicali
Average Daily Rate (ADR) Airbnb Trends in Mexicali (2025)
Effective short term rental pricing strategy in Mexicali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mexicali typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $107+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Mexicali
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Airbnb Seasonality Analysis & Trends in Mexicali (2025)
Peak Season (May, April, June)
- Revenue averages $1,230 per month
- Occupancy rates average 36.3%
- Daily rates average $72
Shoulder Season
- Revenue averages $813 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $68
Low Season (January, March, September)
- Revenue drops to average $672 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $65
Seasonality Insights for Mexicali
- The Airbnb seasonality in Mexicali shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mexicali's highest earning potential, with monthly revenues capable of climbing to $1,285, occupancy reaching a high of 45.2%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $632, occupancy could drop to 34.0%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mexicali.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mexicali seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mexicali (2025)
Exploring the top neighborhoods for short-term rentals in Mexicali? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Mexicali, characterized by cultural landmarks and historical significance. It attracts visitors interested in local history and culture, making it a prime spot for Airbnb hosting. | Plaza de los Tres Gobernadores, Museo de historia, Centro Cultural Mexicali, Teatro de la Ciudad, Avenida Obregón |
| Zone Norte | Known for its vibrant nightlife and entertainment, Zone Norte is popular for visitors looking for a lively atmosphere and various dining options. | Barrios de la Fama, Calle 9 de Abril, Nightclubs and bars, Restaurants, Cultural events |
| El Refeo | This area is gaining popularity due to its family-friendly environment and local eateries. Ideal for families visiting on holiday. | Parque Vicente Guerrero, Cinepolis, Plaza del Valle, Local restaurants, Shopping centers |
| Nueva Mexicali | A developing area known for modern amenities and new housing developments. It's appealing to long-term renters and those looking for new experiences. | Plaza Monumental, New shopping complexes, Cafes and eateries, Cultural events, Local parks |
| Las Torres | A great residential area that offers a mix of leisure and business facilities, suitable for both vacationers and business travelers. | Las Torres Shopping Center, Local restaurants, Clinics, Cultural events, Urban parks |
| Pueblo Nuevo | A traditional neighborhood that showcases the culture and lifestyle of Mexicali. It appeals to visitors looking for authentic experiences and local atmosphere. | Casa de la Cultura, Cultural festivals, Local markets, Traditional fairs, Parks |
| El Centro | Close to commercial activities and attractions, making it an optimal spot for both tourists and business travelers looking for convenience and accessibility. | Cinemas, Museums, Shopping areas, Popular local eateries, Cultural sites |
| Colonia República | A residential area with charm and accessibility, it's perfect for guests who want an authentic neighborhood experience while being close to the city's attractions. | Local parks, Community events, Art fairs, Shopping areas, Neighborhood cafes |
Understanding Airbnb License Requirements & STR Laws in Mexicali (2025)
While Mexicali, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mexicali to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mexicali (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mexicalibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful large house with pool
Entire Place • 3 bedrooms
Casa Lujosa y Elegante
Entire Place • 4 bedrooms
Casa Maya
Entire Place • 3 bedrooms
Hacienda Victoria Jardin de Eventos
Entire Place • 3 bedrooms
Casa Ángel 11:11
Entire Place • 3 bedrooms
Duplex casa de completa y descan
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mexicali (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mexicali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuli | 12 | $128,954 | 590 | 4.80/5.0 |
| Mariela | 16 | $128,898 | 1027 | 4.81/5.0 |
| Eric | 16 | $123,692 | 483 | 4.28/5.0 |
| Michael | 1 | $77,260 | 57 | 4.95/5.0 |
| Erica | 2 | $72,988 | 116 | 4.95/5.0 |
| Kanec | 4 | $49,668 | 229 | 4.77/5.0 |
| Efren | 3 | $47,613 | 69 | 4.57/5.0 |
| Marysla | 2 | $44,234 | 249 | 4.99/5.0 |
| Jose | 4 | $43,585 | 246 | 4.83/5.0 |
| Elena | 3 | $35,507 | 237 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mexicali.
Dive Deeper: Advanced Mexicali STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mexicali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMexicali Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mexicali
- The Mexicali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 411 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mexicali, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.
Mexicali Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mexicali
- The dominant room capacity in Mexicali is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Mexicali, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mexicali.
Mexicali Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mexicali
- The most common guest capacity trend in Mexicali vacation rentals is listings accommodating 2 guests (27%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mexicali STR market, accounting for 52.3% of listings.
- 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mexicali.
- On average, properties in Mexicali are equipped to host 4.0 guests.
Mexicali Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mexicali
- The most common availability pattern in Mexicali falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mexicali (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mexicali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
206 listings
54.2% of total
2 Nights
128 listings
33.7% of total
3 Nights
6 listings
1.6% of total
4-6 Nights
9 listings
2.4% of total
7-29 Nights
5 listings
1.3% of total
30+ Nights
26 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mexicali is 1 Night, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Mexicali Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.2% of Mexicali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mexicali.
Mexicali Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
190 listings
53.2% of total
Moderate
70 listings
19.6% of total
Firm
31 listings
8.7% of total
Strict
66 listings
18.5% of total
Cancellation Policy Insights for Mexicali
- The prevailing Airbnb cancellation policy trend in Mexicali is Flexible, used by 53.2% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Mexicali may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.2% market standard in Mexicali.
- Given the high prevalence of Flexible policies (53.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Mexicali.
Mexicali STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mexicali
- The overall average booking lead time for vacation rentals in Mexicali is 21 days.
- Guests book furthest in advance for stays during February (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (22 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Mexicali.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Mexicali averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mexicali (2025)
Amenity Prevalence
Amenity Insights for Mexicali
- Essential amenities in Mexicali that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mexicali: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mexicali to stay competitive.
Mexicali Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mexicali
- The typical guest profile for Airbnb in Mexicali consists of a mix of domestic (53%) and international guests, often arriving from nearby Mexicali, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 53.1% of guests.
- Key international markets include Mexico (53.1%) and United States (45.6%).
- Top languages spoken are Spanish (54.9%) followed by English (40.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mexicali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Thousand Palms | 32 | $8,286 | $679.73 | 42% |
| GlenOak Hills | 37 | $7,383 | $604.16 | 40% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Bermuda Dunes | 142 | $6,113 | $599.75 | 38% |
| Mount Helix | 38 | $5,514 | $482.38 | 50% |
| Indio | 1,365 | $4,788 | $488.34 | 37% |
| Palm Springs | 3,402 | $4,564 | $461.58 | 39% |
| Casa de Oro | 47 | $4,549 | $294.43 | 59% |
| Coachella | 383 | $4,232 | $547.80 | 40% |