Airbnb Market Analytics, Statistics and Data in Ensenada, Baja California, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ensenada? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ensenada:
How much do Airbnb hosts make on average per month in Ensenada?
The short-term rental market in Ensenada shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $955 per month
- Strong performing properties (top 25%) make $2,056 or more
- Best-in-class properties (top 10%) achieve $3,559+ monthly
- Entry-level properties (bottom 25%) typically earn around $417
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ensenada
The market in Ensenada shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ensenada
Daily rates in Ensenada vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $280+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Ensenada
Peak Season (June, July, May)
- Revenue peaks at $2087.08 per month
- Occupancy rates reach 45.00%
- Daily rates average $151.85
Shoulder Season
- Revenue averages $1598.45 per month
- Occupancy maintains 32.38%
- Daily rates hold at $144.67
Low Season (December, October, January)
- Revenue drops to $877.14 per month
- Occupancy decreases to 23.96%
- Daily rates adjust to $137.22
Is it still profitable to do Airbnb in Ensenada in 2025?
Yes! Ensenada demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1598 and As a mature market with 1574 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ensenada
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Bufadora | A popular natural blowhole and scenic coastal area attracting tourists with its stunning views and vibrant local market. Ideal for travelers seeking a unique natural attraction and local culture. | La Bufadora Marine Park, Local artisan markets, Seafood restaurants, Scenic coastal views |
| Centro Histórico | The historical center of Ensenada filled with shops, restaurants, and vibrant nightlife. Perfect for visitors wanting to experience culture, food, and nightlife in one place. | Plaza Civica, Cultural Center, Local markets, Wine bar district |
| El Sauzal | Famous for its wineries and beautiful ocean views, El Sauzal offers a more tranquil experience away from the busy city. Great for wine lovers and tourists looking for relaxation. | Wine country, Coastal views, El Sauzal Beach, Quality restaurants |
| Playas de Ensenada | A popular beach area with families and tourists. Known for water activities and its close proximity to local attractions and marine life. Ideal for beachgoers. | Punta Banda, Beachfront restaurants, Marine sports, Local festivals |
| San Miguel | A picturesque coastal town that offers a historic vibe and beautiful beaches. Ideal for visitors wanting a more laid-back and charming experience. | Historic buildings, Local shops, Beautiful beaches, Arts and crafts markets |
| Valle de Guadalupe | Renowned wine region near Ensenada, perfect for wine enthusiasts and foodies. It offers beautiful landscapes and luxury accommodations. | Wineries, Gourmet restaurants, Art installations, Scenic viewpoints |
| Camino Verde | A developing area that is becoming popular among tourists and locals alike for its modern amenities and close access to nature. | Nature trails, New developments, Local cafes, Community events |
| Punta Banda | A lovely and tranquil beach area, ideal for relaxing weekends and family gatherings. Offers beautiful scenery and a peaceful retreat. | Hot springs, Scenic beach, Water activities, Close to nature |
Do you need a license for Airbnb in Ensenada?
We recommend checking directly with Ensenada's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ensenada
Casa Flora in Valle de Guadalupe, complete villa.
Entire Place • 5 bedrooms
Casa Peggy - pool, ocean view
Entire Place • 5 bedrooms
Vineyard Desert House- Cuatro Cuatros-Ensenada-
Entire Place • 3 bedrooms
Ensenada Heavenly Getaway
Entire Place • 4 bedrooms
Luxury Oceanfront, 8 ppl
Entire Place • 4 bedrooms
Casa Blanco "The Best View in Town"
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ensenada
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandro | 13 | $366,303 | 2018 | 4.92/5.0 |
| Baja Stays | 9 | $350,381 | 164 | 4.20/5.0 |
| Boskenvid Hotel Boutique, Skyp | 8 | $321,416 | 126 | 4.74/5.0 |
| Carlos | 6 | $258,497 | 284 | 4.81/5.0 |
| Efrain & Lupita | 23 | $249,519 | 1153 | 4.40/5.0 |
| Silvia | 1 | $233,007 | 73 | 4.95/5.0 |
| Stephany | 7 | $204,220 | 673 | 4.89/5.0 |
| The Host Mx | 12 | $189,154 | 1106 | 4.78/5.0 |
| Mauricio | 4 | $184,593 | 172 | 4.87/5.0 |
| Fernanda | 5 | $178,205 | 471 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ensenada
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.2%), with house and apartment & condo properties comprising 84.9% of inventory
- Untapped potential in others, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 1,574 properties in Ensenada shows that 1 bedroom properties are most prevalent, making up 31.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 1 bedroom (31.8%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,574 properties in Ensenada reveals that 8+ guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 44.5% of the market.
Key Insights
- Most common capacity: 8+ guests (24.8% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 44.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,574 properties in Ensenada, the most common availability pattern is 271-366 days (52.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.9% of properties).
Key Insights
- Most common availability window: 271-366 days (52.2%)
- Most common booking duration: 31-90 days (29.9%)
- Properties with high availability (180+ days): 81.1%
- Properties with long-term bookings (180+ days): 20.0%
Minimum Stay Distributions
1 Night
770 listings
52.8% of total
2 Nights
594 listings
40.8% of total
3 Nights
35 listings
2.4% of total
4-6 Nights
3 listings
0.2% of total
7-29 Nights
13 listings
0.9% of total
30+ Nights
42 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.6%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 96.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
455 listings
32.2% of total
Moderate
437 listings
31% of total
Firm
207 listings
14.7% of total
Strict
312 listings
22.1% of total
Key Insights
- Flexible is the preferred policy at 32.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.2% of the market
- Firm policies are least common at 14.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Nov, averaging 34 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 23 days
- Summer shows the longest average booking window at 31 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 31 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Ensenada
Below is the distribution of amenities across listings in Ensenada:
Traveler Demographics
Key Insights
- Domestic travelers make up 44.7% of total guests, indicating a significant local market share.
- Primary international markets: Mexico (45.2%) and Canada (0.3%)
- Spanish is the top language at 52.4%, followed by English (44.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Mexicali and Tijuana markets
- Develop localized content for Mexico and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ensenada. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Mount Helix | 38 | $5,567 | $485.42 | 51% |
| Casa de Oro | 41 | $4,872 | $307.65 | 59% |
| Poway | 87 | $4,679 | $391.70 | 51% |
| San Diego | 9,167 | $4,619 | $337.24 | 52% |
| Solana Beach | 300 | $4,150 | $400.87 | 43% |
| La Mesa | 262 | $4,002 | $270.91 | 54% |
| El Cajon | 142 | $3,900 | $336.53 | 47% |
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