Ensenada Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California, Mexico
Is Airbnb profitable in Ensenada in 2025? Explore comprehensive Airbnb analytics for Ensenada, Baja California, Mexico to uncover income potential. This 2025 STR market report for Ensenada, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,552 active listings.
Whether you're considering an Airbnb investment in Ensenada, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ensenada Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ensenada Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ensenada (2025)
Understanding the monthly revenue variations for Airbnb listings in Ensenada is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ensenada is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ensenada across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,875 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $890 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $400, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ensenada
Ensenada Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ensenada STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ensenada:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ensenada
Average Daily Rate (ADR) Airbnb Trends in Ensenada (2025)
Effective short term rental pricing strategy in Ensenada involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ensenada typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Ensenada
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Airbnb Seasonality Analysis & Trends in Ensenada (2025)
Peak Season (July, June, May)
- Revenue averages $2,046 per month
- Occupancy rates average 35.2%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,481 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $905 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $139
Seasonality Insights for Ensenada
- The Airbnb seasonality in Ensenada shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ensenada's highest earning potential, with monthly revenues capable of climbing to $2,080, occupancy reaching a high of 45.2%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $823, occupancy could drop to 25.5%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ensenada.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ensenada seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ensenada (2025)
Exploring the top neighborhoods for short-term rentals in Ensenada? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Bufadora | Famous natural blowhole attracting tourists for its stunning coastal views and unique marine phenomenon. Great for those looking for a scenic getaway with outdoor activities. | La Bufadora Blowhole, Local seafood restaurants, Cliffside trails, Coastal views, Souvenir shops |
| Ensenada Downtown | The cultural and commercial heart of Ensenada, known for its vibrant markets and accessibility to various tourist spots. Ideal for travelers looking for a local experience with dining and shopping options. | Plaza Victoria, Cultural Center, Ensenada Fish Market, Wine Route nearby, Local restaurants and bars |
| Playa Hermosa | A beautiful beach area popular with visitors for its sandy shores and recreational activities. Offers a laid-back atmosphere perfect for beach lovers and families. | Playa Hermosa Beach, Water sports rentals, Beachfront restaurants, Sunset spots, Nearby resorts |
| Valle de Guadalupe | Famous wine region known for its vineyards and gourmet restaurants. Attracts wine enthusiasts and foodies, making it a great spot for unique stay experiences. | Wine tours, Gourmet dining, Local wineries, Scenic vineyard landscapes, Artisan markets |
| San Miguel | A tranquil coastal area known for its picturesque scenery and proximity to nature. Great for nature lovers looking to escape the city hustle. | San Miguel Beach, Hiking trails, Nature parks, Stargazing spots, Coastal cliffs |
| Playas de Tijuana | A vibrant border area that offers cultural experiences and easy access to both Mexico and the USA. Popular for its nightlife and beach activities. | Playas de Tijuana Beach, Nightlife, Cultural festivals, Border view, Art installations |
| Las Cumbres | An upscale residential area offering stunning views and a peaceful environment. Attractive for longer stays and families seeking comfort and luxury. | Scenic hill views, Residential parks, Family-friendly ambiance, Proximity to city attractions, Quiet neighborhoods |
| Puerto Nuevo | Renowned for its lobster restaurants and beachfront allure. Ideal for seafood lovers and those looking for a genuine coastal experience. | Puerto Nuevo Lobster Village, Beachfront dining, Fishing activities, Scenic views, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Ensenada (2025)
While Ensenada, Baja California, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ensenada to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Ensenada (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ensenadabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Flora in Valle de Guadalupe, complete villa.
Entire Place • 5 bedrooms
Casa Peggy - pool, ocean view
Entire Place • 5 bedrooms
Vineyard Desert House- Cuatro Cuatros-Ensenada-
Entire Place • 3 bedrooms
Ensenada Heavenly Getaway
Entire Place • 4 bedrooms
Casa Blanco "The Best View in Town"
Entire Place • 5 bedrooms
Casa Medusa-Spectacular Ocean view & private pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ensenada (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ensenada based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boskenvid Hotel Boutique, Skyp | 8 | $379,864 | 126 | 4.74/5.0 |
| Alexandro | 13 | $374,317 | 2018 | 4.92/5.0 |
| Baja Stays | 9 | $294,701 | 164 | 4.20/5.0 |
| Efrain & Lupita | 23 | $252,773 | 1153 | 4.40/5.0 |
| Carlos | 6 | $224,880 | 284 | 4.81/5.0 |
| Silvia | 1 | $210,614 | 73 | 4.95/5.0 |
| Stephany | 7 | $197,576 | 673 | 4.89/5.0 |
| Fernanda | 5 | $173,013 | 471 | 4.79/5.0 |
| The Host Mx | 12 | $165,631 | 1106 | 4.78/5.0 |
| Blvd Sunset | 6 | $164,045 | 80 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ensenada.
Dive Deeper: Advanced Ensenada STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ensenada. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnsenada Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ensenada
- The Ensenada Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 1,552 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ensenada, House properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 50.4% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 5.0%) offer potential for unique stay experiences.
Ensenada Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ensenada
- The dominant room capacity in Ensenada is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Ensenada, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ensenada.
Ensenada Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ensenada
- The most common guest capacity trend in Ensenada vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ensenada STR market, accounting for 44.8% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ensenada.
- On average, properties in Ensenada are equipped to host 4.9 guests.
Ensenada Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ensenada
- The most common availability pattern in Ensenada falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ensenada (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ensenada Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
762 listings
52.1% of total
2 Nights
574 listings
39.3% of total
3 Nights
33 listings
2.3% of total
4-6 Nights
3 listings
0.2% of total
7-29 Nights
12 listings
0.8% of total
30+ Nights
78 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ensenada is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.4%) of the Ensenada Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Ensenada hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ensenada.
Ensenada Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
452 listings
32.4% of total
Moderate
430 listings
30.8% of total
Firm
210 listings
15.1% of total
Strict
302 listings
21.7% of total
Cancellation Policy Insights for Ensenada
- The prevailing Airbnb cancellation policy trend in Ensenada is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Ensenada.
- Regularly review your cancellation policy against competitors and market demand shifts in Ensenada.
Ensenada STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ensenada
- The overall average booking lead time for vacation rentals in Ensenada is 28 days.
- Guests book furthest in advance for stays during May (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Ensenada.
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Ensenada averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ensenada (2025)
Amenity Prevalence
Amenity Insights for Ensenada
- Essential amenities in Ensenada that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ensenada: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ensenada to stay competitive.
Ensenada Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ensenada
- The typical guest profile for Airbnb in Ensenada consists of a mix of domestic (44%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 44.3% of guests.
- Key international markets include United States (54.1%) and Mexico (44.3%).
- Top languages spoken are Spanish (50.8%) followed by English (43.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ensenada Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 26 | $8,486 | $514.80 | 53% |
| Del Mar | 114 | $7,107 | $617.54 | 49% |
| Lakeside | 34 | $6,212 | $473.19 | 49% |
| Mount Helix | 38 | $5,514 | $482.38 | 50% |
| Casa de Oro | 47 | $4,549 | $294.43 | 59% |
| San Diego | 9,111 | $4,399 | $335.19 | 52% |
| Poway | 86 | $4,270 | $372.71 | 49% |
| Solana Beach | 298 | $4,111 | $394.97 | 43% |
| Coronado | 155 | $3,849 | $467.08 | 44% |
| El Cajon | 137 | $3,824 | $344.06 | 47% |