Airbnb Market Analytics, Statistics and Data in Todos Santos, Baja California Sur, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Todos Santos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Todos Santos:
How much do Airbnb hosts make on average per month in Todos Santos?
The short-term rental market in Todos Santos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,737 per month
- Strong performing properties (top 25%) make $3,623 or more
- Best-in-class properties (top 10%) achieve $7,383+ monthly
- Entry-level properties (bottom 25%) typically earn around $757
Revenue Variations by Month
Occupancy Rates Throughout the Year in Todos Santos
The market in Todos Santos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Todos Santos
Daily rates in Todos Santos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $275 or more
- Best-in-class properties (top 10%) pull in $500+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Todos Santos
Peak Season (March, April, February)
- Revenue peaks at $4127.16 per month
- Occupancy rates reach 48.11%
- Daily rates average $273.52
Shoulder Season
- Revenue averages $3095.59 per month
- Occupancy maintains 36.14%
- Daily rates hold at $258.73
Low Season (October, August, September)
- Revenue drops to $1856.99 per month
- Occupancy decreases to 24.29%
- Daily rates adjust to $229.73
Is it still profitable to do Airbnb in Todos Santos in 2025?
Yes! Todos Santos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $3096 and With 412 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Todos Santos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Cerritos | A beautiful beach known for its surfing conditions and stunning sunsets. Great for tourists looking for relaxation and beach activities. | Cerritos Beach, Surfing schools, Local seafood restaurants, Artisan shops, Beach bars |
| Todos Santos Historic District | Rich in culture and history, this area offers charming streets, art galleries, and great local dining. Ideal for travelers interested in exploring local arts and culture. | Mission of Todos Santos, Teatro Todos Santos, Local art galleries, Sarapa Restaurant, Cultural events |
| La Pastora | An area famous for its beautiful beach and surf spots, attracting outdoor enthusiasts. Perfect for visitors looking for a laid-back beach experience. | La Pastora Beach, Surfing, Whale watching, Yoga retreats, Beachfront restaurants |
| San Pedrito | Known for its beautiful and uncrowded beach, San Pedrito is a hidden gem for surfers and beach lovers looking for tranquility. | San Pedrito Beach, Surf lessons, Beachfront cafes, Nature walks, Secluded surfing spots |
| El Pescadero | A nearby town that offers a more rural charm with local farms and beautiful natural landscapes, popular with eco-tourists. | Pescadero Beach, Local farms, Organic markets, Nature reserves, Cultural experiences |
| Cabo San Lucas | Just a short drive from Todos Santos, this bustling resort town offers high-end amenities and vibrant nightlife, attracting many tourists. | The Arch of Cabo San Lucas, Marina Cabo San Lucas, Luxury resorts, Beaches, Nightclubs and bars |
| Los Cerritos | A stunning stretch of beach that is perfect for families and groups looking to relax and enjoy local amenities, known for its beach clubs. | Los Cerritos Beach, Beach clubs, Sunsets, Swimming, Dining by the sea |
| Pueblo Magico | Todos Santos is recognized as a 'Pueblo Magico', meaning it has historical significance and charming architecture that attracts cultural tourists. | Historic buildings, Markets, Local festivals, Artisan crafts, Community events |
Do you need a license for Airbnb in Todos Santos?
We recommend checking directly with Todos Santos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Todos Santos
Vista Tortuga- "The Entire Property"- heated pool
Entire Place • 6 bedrooms
Casa Del Toro- Private Oceanview and Mountainviews
Entire Place • 4 bedrooms
Casa Kukuti
Entire Place • 4 bedrooms
Casa Mila - Ocean View Getaway at La Poza
Entire Place • 3 bedrooms
Casa del Arco - a magical modern eco Mexican home
Entire Place • 3 bedrooms
Casa que Canta Downtown 4 Bdrm +Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Todos Santos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 13 | $598,152 | 406 | 4.13/5.0 |
| Amanda | 17 | $584,146 | 1238 | 4.97/5.0 |
| Vista Tortuga | 11 | $579,829 | 296 | 4.85/5.0 |
| Lesley And Shaina | 1 | $211,638 | 7 | 4.86/5.0 |
| Condesa Local | 3 | $203,914 | 8 | 3.33/5.0 |
| Marilyn | 4 | $201,659 | 338 | 4.86/5.0 |
| Paloma | 7 | $196,731 | 49 | 1.98/5.0 |
| Jorge De Jesus | 7 | $189,862 | 328 | 4.89/5.0 |
| Katia | 3 | $174,595 | 12 | 3.33/5.0 |
| Juan | 1 | $173,623 | 22 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Todos Santos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.2%), with house and apartment & condo properties comprising 81.0% of inventory
- Strong specialty sector (16.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 412 properties in Todos Santos shows that 1 bedroom properties are most prevalent, making up 49.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.2% of all listings.
Key Insights
- Most common: 1 bedroom (49.3%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 69.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 412 properties in Todos Santos reveals that 2 guests properties dominate the market, representing 37.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 2 guests (37.6% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 412 properties in Todos Santos, the most common availability pattern is 271-366 days (53.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (53.4%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 84.0%
- Properties with long-term bookings (180+ days): 17.0%
Minimum Stay Distributions
1 Night
112 listings
28.8% of total
2 Nights
124 listings
31.9% of total
3 Nights
99 listings
25.4% of total
4-6 Nights
31 listings
8% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
20 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.7%
- Mid-length stays (4-6 nights) represent 8% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 86.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
65 listings
18.2% of total
Moderate
75 listings
20.9% of total
Firm
113 listings
31.6% of total
Strict
105 listings
29.3% of total
Key Insights
- Firm is the preferred policy at 31.6% of listings
- Stricter policies (Firm & Strict) dominate at 60.9% of the market
- Flexible policies are least common at 18.2% of listings
Recommendations
- The market supports stricter policies, with 60.9% using Firm or Strict terms
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jan, averaging 72 days
- Shortest booking windows are in Oct, Jul, Aug, averaging 49 days
- Spring shows the longest average booking window at 69 days, while Summer has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Todos Santos
Below is the distribution of amenities across listings in Todos Santos:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (19.2%) and Canada (10.5%)
- English is the top language at 53.1%, followed by Spanish (33.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for San Francisco and Mexico City markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Todos Santos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baja California Sur | 14 | $4,101 | $420.99 | 43% |
| La Ribera | 37 | $3,912 | $371.00 | 36% |
| Cabo Frailes | 10 | $2,884 | $476.29 | 34% |
| Cabo San Lucas | 2,577 | $2,729 | $368.34 | 36% |
| La Boca de la Palma | 18 | $2,591 | $256.83 | 39% |
| San José del Cabo | 1,327 | $2,465 | $408.33 | 35% |
| El Tezal | 345 | $2,303 | $212.55 | 43% |
| The Beach | 35 | $2,280 | $304.62 | 37% |
| La Palmilla | 18 | $2,046 | $259.84 | 36% |
| Cerritos Beach | 24 | $1,761 | $194.74 | 39% |
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