Todos Santos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in Todos Santos in 2025? Explore comprehensive Airbnb analytics for Todos Santos, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for Todos Santos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 414 active listings.
Whether you're considering an Airbnb investment in Todos Santos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Todos Santos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Todos Santos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Todos Santos (2025)
Understanding the monthly revenue variations for Airbnb listings in Todos Santos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Todos Santos is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Todos Santos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,396+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,537 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,681 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $698, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Todos Santos
Todos Santos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Todos Santos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Todos Santos:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Todos Santos
Average Daily Rate (ADR) Airbnb Trends in Todos Santos (2025)
Effective short term rental pricing strategy in Todos Santos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Todos Santos typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $518+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Todos Santos
Get Live Todos Santos Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Todos Santos (2025)
Peak Season (April, January, December)
- Revenue averages $3,805 per month
- Occupancy rates average 44.0%
- Daily rates average $266
Shoulder Season
- Revenue averages $3,153 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $261
Low Season (August, September, October)
- Revenue drops to average $2,033 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $262
Seasonality Insights for Todos Santos
- The Airbnb seasonality in Todos Santos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Todos Santos's highest earning potential, with monthly revenues capable of climbing to $3,916, occupancy reaching a high of 48.8%, and ADRs peaking at $274.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,827, occupancy could drop to 24.3%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Todos Santos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Todos Santos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Todos Santos (2025)
Exploring the top neighborhoods for short-term rentals in Todos Santos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The charming downtown area of Todos Santos, known for its colonial architecture, vibrant art scene, and local restaurants. It's a hub for tourists looking to experience the culture and beauty of the region. | Todos Santos Plaza, Galeria de Todos Santos, Cultural Center, Hotel California, Local Art Galleries |
| La Pastora | A scenic area located near the beach, popular among surfers and nature lovers. Offers beautiful sunset views and access to outdoor activities, making it ideal for vacation rentals. | La Pastora Beach, Surfing Spots, Nature Trails, Sunset Views, Wildlife Watching |
| Pescadero | A laid-back coastal town just south of Todos Santos, known for its stunning beaches and surf spots. Attracts visitors looking for a more tranquil experience away from the busy tourist areas. | Pescadero Beach, Los Cerritos Beach, Local Restaurants, Natural Hot Springs, Artisanal Shops |
| San Pedro | A picturesque neighborhood that offers a mix of rural and coastal living, attracting those looking for a peaceful retreat while still being close to town. Ideal for eco-friendly stays. | Agua Blanca Beach, Local Farms, Scenic Landscapes, Community Events, Biking Trails |
| Los Cerritos | Famous for its beautiful beach and surf culture, Los Cerritos is a growing area with new developments and amenities. Very popular among travelers looking for beach access and activities. | Los Cerritos Beach, Surf Lessons, Beachfront Restaurants, Sunbathing Spots, Local Shops |
| El Pescadero | An area that offers a blend of adventure and relaxation. Known for its eclectic vibe and proximity to nature, it attracts a diverse group of travelers. | Palm Tree Lined Beaches, Estuary, Eco-Tours, Yoga Retreats, Organic Markets |
| La Cachora | A tranquil area that offers stunning views of the mountains and the sea. It's perfect for those who prefer solitude and natural beauty, making it ideal for retreat-like accommodations. | Hiking Trails, Scenic Views, Local Agriculture, Bird Watching, Artisan Workshops |
| Cerritos Beach | Known for its beautiful sunsets and surf-friendly waves, Cerritos Beach is a hotspot for visitors who want to enjoy the beach life. The area has seen significant growth in tourist amenities. | Cerritos Beach Club, Surf Rentals, Sunset Views, Palapa Restaurants, Beach Activities |
Understanding Airbnb License Requirements & STR Laws in Todos Santos (2025)
While Todos Santos, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Todos Santos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Todos Santos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Todos Santosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vista Tortuga- "The Entire Property"- heated pool
Entire Place • 6 bedrooms
Casa Del Toro- Private Oceanview and Mountainviews
Entire Place • 4 bedrooms
Baja House | Jacuzzi | pool | AC
Entire Place • 6 bedrooms
Casa Kukuti
Entire Place • 4 bedrooms
Casa del Arco - a magical modern eco Mexican home
Entire Place • 3 bedrooms
Casa Melina in Downtown Todos Santos
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Todos Santos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Todos Santos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 17 | $580,038 | 1238 | 4.97/5.0 |
| Vista Tortuga | 11 | $541,364 | 296 | 4.85/5.0 |
| Amy | 13 | $525,699 | 406 | 4.13/5.0 |
| Ernesto | 2 | $268,411 | 8 | 2.50/5.0 |
| Condesa Local | 3 | $234,553 | 8 | 3.33/5.0 |
| Paloma | 7 | $188,608 | 49 | 1.98/5.0 |
| Lesley And Shaina | 1 | $185,332 | 7 | 4.86/5.0 |
| Jorge De Jesus | 7 | $172,511 | 328 | 4.89/5.0 |
| Marilyn | 4 | $162,198 | 338 | 4.86/5.0 |
| Juan | 1 | $157,960 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Todos Santos.
Dive Deeper: Advanced Todos Santos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Todos Santos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTodos Santos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Todos Santos
- The Todos Santos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.6% of the 414 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Todos Santos, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.1%) offer potential for unique stay experiences.
Todos Santos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Todos Santos
- The dominant room capacity in Todos Santos is 1 bedroom listings, making up 49.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.8% of the active Airbnb listings in Todos Santos, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Todos Santos.
Todos Santos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Todos Santos
- The most common guest capacity trend in Todos Santos vacation rentals is listings accommodating 2 guests (37.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Todos Santos STR market, accounting for 55.3% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Todos Santos.
- On average, properties in Todos Santos are equipped to host 3.8 guests.
Todos Santos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Todos Santos
- The most common availability pattern in Todos Santos falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Todos Santos (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Todos Santos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
109 listings
27.2% of total
2 Nights
105 listings
26.2% of total
3 Nights
94 listings
23.4% of total
4-6 Nights
27 listings
6.7% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
63 listings
15.7% of total
Key Insights
- The most prevalent minimum stay requirement in Todos Santos is 1 Night, adopted by 27.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.7%) caters to monthly stays (30+ nights) in Todos Santos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.2% of Todos Santos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Todos Santos.
Todos Santos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
65 listings
18.1% of total
Moderate
72 listings
20% of total
Firm
120 listings
33.3% of total
Strict
103 listings
28.6% of total
Cancellation Policy Insights for Todos Santos
- The prevailing Airbnb cancellation policy trend in Todos Santos is Firm, used by 33.3% of listings.
- A majority (61.9%) of hosts in Todos Santos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Todos Santos.
- Regularly review your cancellation policy against competitors and market demand shifts in Todos Santos.
Todos Santos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Todos Santos
- The overall average booking lead time for vacation rentals in Todos Santos is 58 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Todos Santos.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Todos Santos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Todos Santos (2025)
Amenity Prevalence
Amenity Insights for Todos Santos
- Essential amenities in Todos Santos that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Todos Santos: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Todos Santos to stay competitive.
Todos Santos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Todos Santos
- The typical guest profile for Airbnb in Todos Santos consists of predominantly international visitors (82%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 18.0% of guests.
- Key international markets include United States (63.1%) and Mexico (18%).
- Top languages spoken are English (51.1%) followed by Spanish (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Todos Santos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Ribera | 41 | $4,367 | $408.92 | 36% |
| Cabo Frailes | 11 | $3,135 | $652.22 | 30% |
| Baja California Sur | 24 | $2,964 | $445.71 | 34% |
| Cabo San Lucas | 2,526 | $2,627 | $372.55 | 36% |
| San José del Cabo | 1,287 | $2,534 | $402.25 | 35% |
| La Boca de la Palma | 21 | $2,408 | $239.91 | 36% |
| The Beach | 33 | $2,268 | $295.55 | 38% |
| El Tezal | 332 | $2,259 | $206.76 | 43% |
| Los Cerritos | 20 | $1,916 | $195.12 | 37% |
| Cerritos Beach | 25 | $1,876 | $198.83 | 43% |