Airbnb Market Analytics, Statistics and Data in San José del Cabo, Baja California Sur, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San José del Cabo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San José del Cabo:
How much do Airbnb hosts make on average per month in San José del Cabo?
The short-term rental market in San José del Cabo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,885 per month
- Strong performing properties (top 25%) make $4,331 or more
- Best-in-class properties (top 10%) achieve $10,493+ monthly
- Entry-level properties (bottom 25%) typically earn around $801
Revenue Variations by Month
Occupancy Rates Throughout the Year in San José del Cabo
The market in San José del Cabo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San José del Cabo
Daily rates in San José del Cabo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $203 per night
- Strong performing properties (top 25%) secure $483 or more
- Best-in-class properties (top 10%) pull in $1,139+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in San José del Cabo
Peak Season (March, February, December)
- Revenue peaks at $5781.05 per month
- Occupancy rates reach 48.68%
- Daily rates average $514.11
Shoulder Season
- Revenue averages $4368.21 per month
- Occupancy maintains 37.38%
- Daily rates hold at $474.93
Low Season (October, August, September)
- Revenue drops to $2685.62 per month
- Occupancy decreases to 27.88%
- Daily rates adjust to $399.53
Is it still profitable to do Airbnb in San José del Cabo in 2025?
Yes! San José del Cabo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $4368 and As a mature market with 1327 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San José del Cabo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown San José del Cabo | The vibrant heart of San José del Cabo, known for its charming colonial architecture, art galleries, and a lively atmosphere. Ideal for travelers seeking culture and dining. | San José del Cabo Art Walk, Mission San José del Cabo Church, Plaza Mijares, Gallery District, San José Estuary |
| San José del Cabo beach area | Stunning beach access and luxury resorts make this area popular among sun-seekers and vacationers. Perfect for beach lovers and water sports enthusiasts. | Costa Azul Beach, Playa Palmilla, Zippers surf break, Cabo Real Golf Club, Snorkeling at Chileno Bay |
| La Playita | A quaint fishing village adjacent to Cabo Pulmo, known for its local ambiance and tranquil beaches. Great for those wanting a quieter escape with local flavor. | La Playita Beach, Fishing tours, Nearby Cabo Pulmo National Park, Local seafood restaurants, Kayaking and paddleboarding |
| Art District | This area is a hub for artists, featuring galleries, studios, and local art events. It attracts visitors looking to delve into local culture and creativity. | Art galleries, Local artisan markets, Cultural festivals, Street art, Gastronomic corners |
| Palmilla | An upscale residential area with luxury villas and beautiful beaches. Ideal for affluent travelers looking for privacy and modern amenities. | Palmilla Beach, One&Only Palmilla Resort, Luxury golf courses, Fine dining, Private yacht charters |
| El Encanto | A picturesque area with beautiful ocean views and upscale amenities. Attracts travelers looking for a serene and high-end experience. | El Encanto Beach, Luxury resorts, Spa services, Sunset views, Gastronomic experiences |
| Cabo del Sol | A premier resort community known for its world-class golf courses and luxury living. Appeals to high-end tourists and golfers. | Cabo del Sol Golf Club, Beaches, Luxury villas, Water sports, Dining options |
| Santiago | A small town with a relaxed atmosphere, offering authentic local experiences, traditional food, and access to beautiful natural landscapes. | Santiago's waterfalls, Local campesino community, Natural hot springs, Nature trails, Authentic Mexican cuisine |
Do you need a license for Airbnb in San José del Cabo?
We recommend checking directly with San José del Cabo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San José del Cabo
Casa Mariposa Beachfront Mega Villa Paradise ⭐️
Entire Place • 6 bedrooms
Stunning San Jose Villa with Amazing Ocean Views!
Entire Place • 7 bedrooms
Beachfront w/pool and jacuzzi. Sleeps 16!
Entire Place • 7 bedrooms
Villa Peace
Entire Place • 8 bedrooms
Residencia 6 West enclave next to the new Ritz
Entire Place • 5 bedrooms
CASA BELLA VIDA access to Dunes Club Palmilla
Entire Place • 5 bedrooms
Top Performing Professional Hosts in San José del Cabo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 9 | $1,197,482 | 64 | 2.69/5.0 |
| El Encanto Villas | 15 | $1,091,379 | 89 | 3.29/5.0 |
| Joseph | 7 | $960,993 | 38 | 3.55/5.0 |
| Escape To Cabo | 27 | $809,049 | 40 | 1.07/5.0 |
| 392020336 | 4 | $739,332 | 2 | 0.00/5.0 |
| Park Royal Los Cabos | 156 | $705,071 | 700 | 0.46/5.0 |
| 437199924 | 4 | $658,870 | 0 | 0.00/5.0 |
| Julie | 8 | $556,232 | 119 | 3.52/5.0 |
| Julie | 2 | $524,255 | 9 | 4.78/5.0 |
| Daniel | 1 | $521,711 | 65 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San José del Cabo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.5%), with apartment & condo and house properties comprising 83.5% of inventory
- Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 1,327 properties in San José del Cabo shows that 1 bedroom properties are most prevalent, making up 43.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.3% of all listings.
Key Insights
- Most common: 1 bedroom (43.9%)
- Least common: 5+ bedrooms (5.4%)
- Market concentration: 69.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,327 properties in San José del Cabo reveals that 4 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 4 guests (28.9% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,327 properties in San José del Cabo, the most common availability pattern is 271-366 days (60.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (60.5%)
- Most common booking duration: 31-90 days (31%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 19.8%
Minimum Stay Distributions
1 Night
379 listings
31.7% of total
2 Nights
279 listings
23.3% of total
3 Nights
252 listings
21.1% of total
4-6 Nights
191 listings
16% of total
7-29 Nights
29 listings
2.4% of total
30+ Nights
67 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.0%
- Mid-length stays (4-6 nights) represent 16% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 76.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.2% of total
Super Strict 60 Days
24 listings
2.8% of total
Non-refundable
2 listings
0.2% of total
Super Strict 30 Days
27 listings
3.1% of total
Flexible
142 listings
16.3% of total
Moderate
208 listings
23.9% of total
Firm
199 listings
22.8% of total
Strict
267 listings
30.7% of total
Key Insights
- Strict is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (40.2%) and strict (53.5%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, May, averaging 79 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 43 days
- Winter shows the longest average booking window at 77 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 77 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in San José del Cabo
Below is the distribution of amenities across listings in San José del Cabo:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (31.7%) and Canada (11.7%)
- English is the top language at 52.5%, followed by Spanish (37.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Mexico City and Los Angeles markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San José del Cabo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baja California Sur | 14 | $4,101 | $420.99 | 43% |
| La Ribera | 37 | $3,912 | $371.00 | 36% |
| Cabo Frailes | 10 | $2,884 | $476.29 | 34% |
| Cabo San Lucas | 2,577 | $2,729 | $368.34 | 36% |
| La Boca de la Palma | 18 | $2,591 | $256.83 | 39% |
| El Tezal | 345 | $2,303 | $212.55 | 43% |
| The Beach | 35 | $2,280 | $304.62 | 37% |
| La Palmilla | 18 | $2,046 | $259.84 | 36% |
| Todos Santos | 412 | $2,014 | $242.24 | 35% |
| Cerritos Beach | 24 | $1,761 | $194.74 | 39% |
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