San José del Cabo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in San José del Cabo in 2025? Explore comprehensive Airbnb analytics for San José del Cabo, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for San José del Cabo, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,287 active listings.
Whether you're considering an Airbnb investment in San José del Cabo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San José del Cabo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San José del Cabo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San José del Cabo (2025)
Understanding the monthly revenue variations for Airbnb listings in San José del Cabo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San José del Cabo is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San José del Cabo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,193 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,732 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San José del Cabo
San José del Cabo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San José del Cabo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San José del Cabo:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San José del Cabo
Average Daily Rate (ADR) Airbnb Trends in San José del Cabo (2025)
Effective short term rental pricing strategy in San José del Cabo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San José del Cabo typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,117+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $489 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in San José del Cabo
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Airbnb Seasonality Analysis & Trends in San José del Cabo (2025)
Peak Season (December, April, January)
- Revenue averages $5,292 per month
- Occupancy rates average 43.9%
- Daily rates average $463
Shoulder Season
- Revenue averages $4,447 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $463
Low Season (August, September, October)
- Revenue drops to average $2,856 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $488
Seasonality Insights for San José del Cabo
- The Airbnb seasonality in San José del Cabo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San José del Cabo's highest earning potential, with monthly revenues capable of climbing to $5,705, occupancy reaching a high of 50.5%, and ADRs peaking at $498.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,529, occupancy could drop to 27.7%, and ADRs may adjust down to $428.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San José del Cabo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San José del Cabo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San José del Cabo (2025)
Exploring the top neighborhoods for short-term rentals in San José del Cabo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown San José del Cabo | A vibrant area filled with galleries, shops, and dining options. It attracts art lovers and tourists looking for a cultural experience, especially during the Art Walk. | San José del Cabo Art District, Mission San José del Cabo, Plaza Mijares, Local Art Galleries, Cabo San Lucas Beach |
| San José del Cabo Hotel Zone | Known for luxurious beachfront hotels and resorts, this area draws tourists seeking relaxation and upscale amenities by the beach. | Costa Azul Beach, Palmilla Beach, Local Restaurants, Private Resorts, Activities like snorkeling and water sports |
| Palmilla | An exclusive community home to luxury villas and oceanfront properties, appealing to affluent travelers looking for privacy and upscale experiences. | Palmilla Beach, Golf Courses, Luxury Spas, Fine Dining, Private Yacht Charters |
| Cabo del Sol | A premier golf and oceanfront community, known for picturesque views and high-end amenities, ideal for travelers looking for leisure and luxury activities. | Cabo del Sol Golf Club, Sunny Beaches, Oceanview Dining, Water Sports Activities, Scenic Hiking Trails |
| El Mirador | A scenic area with breathtaking ocean views, attracting visitors who appreciate nature and outdoor activities along the coastline. | Mirador Beach, Scenic Lookouts, Hiking Trails, Local Vendors, Bird Watching |
| La Playita | A quaint fishing village vibe with charming local culture, popular among tourists seeking an authentic experience away from the more commercial areas. | La Playita Beach, Local Fishing Tours, Seafood Restaurants, Artisan Shops, Cultural Experiences |
| Los Cabos Corridor | The stretch between San José del Cabo and Cabo San Lucas, featuring stunning resorts and convenient access to both towns, ideal for vacationers wanting variety. | Beaches amid resorts, Luxury Spas, Shopping Centers, Golf Courses, Nightlife Options |
| Sierra de la Laguna | An eco-tourism hotspot, appealing to outdoor enthusiasts with its natural beauty and hiking opportunities, a different experience compared to beach tourism. | Hiking Trails, Biodiversity, Cultural Tours, Natural Hot Springs, Waterfalls |
Understanding Airbnb License Requirements & STR Laws in San José del Cabo (2025)
While San José del Cabo, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San José del Cabo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in San José del Cabo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San José del Cabobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Villa with Chef, Butler, Driver & Yacht!
Entire Place • 6 bedrooms
Casa Mariposa Beachfront Mega Villa Paradise ⭐️
Entire Place • 6 bedrooms
New Luxury Property Casa Aqua Blanca Punta Bella
Entire Place • 7 bedrooms
Beachfront w/pool and jacuzzi. Sleeps 16!
Entire Place • 7 bedrooms
Villa Peace
Entire Place • 8 bedrooms
Stunning Modern Luxury - Ocean Views
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San José del Cabo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San José del Cabo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LuxMex Luxury Rentals | 4 | $1,265,850 | 4 | 1.25/5.0 |
| Carlos | 8 | $1,176,985 | 64 | 3.02/5.0 |
| El Encanto Villas | 16 | $1,111,201 | 89 | 3.09/5.0 |
| Joseph | 7 | $898,559 | 38 | 3.55/5.0 |
| Escape To Cabo | 28 | $866,378 | 40 | 1.04/5.0 |
| Host #392020336 | 4 | $829,874 | 2 | 0.00/5.0 |
| Park Royal Los Cabos | 154 | $717,223 | 698 | 0.47/5.0 |
| Julie | 7 | $622,387 | 119 | 4.02/5.0 |
| Kristalle | 4 | $576,356 | 9 | 2.50/5.0 |
| Daniel | 1 | $558,338 | 65 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San José del Cabo.
Dive Deeper: Advanced San José del Cabo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San José del Cabo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan José del Cabo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San José del Cabo
- The San José del Cabo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.7% of the 1,287 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San José del Cabo, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 14.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.9%) offer potential for unique stay experiences.
San José del Cabo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San José del Cabo
- The dominant room capacity in San José del Cabo is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.4% of the active Airbnb listings in San José del Cabo, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San José del Cabo.
San José del Cabo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San José del Cabo
- The most common guest capacity trend in San José del Cabo vacation rentals is listings accommodating 4 guests (29%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the San José del Cabo STR market, accounting for 52.7% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San José del Cabo.
- On average, properties in San José del Cabo are equipped to host 4.4 guests.
San José del Cabo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San José del Cabo
- The most common availability pattern in San José del Cabo falls within the 271-366 days range, representing 60.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San José del Cabo (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San José del Cabo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
369 listings
30.8% of total
2 Nights
248 listings
20.7% of total
3 Nights
232 listings
19.4% of total
4-6 Nights
144 listings
12% of total
7-29 Nights
25 listings
2.1% of total
30+ Nights
179 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in San José del Cabo is 1 Night, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15%) caters to monthly stays (30+ nights) in San José del Cabo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.8% of San José del Cabo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San José del Cabo.
San José del Cabo Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.2% of total
Refundable
2 listings
0.2% of total
Super Strict 60 Days
24 listings
2.9% of total
Super Strict 30 Days
27 listings
3.2% of total
Flexible
130 listings
15.5% of total
Moderate
210 listings
25% of total
Firm
188 listings
22.4% of total
Strict
256 listings
30.5% of total
Cancellation Policy Insights for San José del Cabo
- The prevailing Airbnb cancellation policy trend in San José del Cabo is Strict, used by 30.5% of listings.
- A majority (52.9%) of hosts in San José del Cabo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.5% market standard in San José del Cabo.
- With 30.5% using Strict terms, this is a viable option in San José del Cabo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San José del Cabo.
San José del Cabo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San José del Cabo
- The overall average booking lead time for vacation rentals in San José del Cabo is 65 days.
- Guests book furthest in advance for stays during February (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in San José del Cabo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these San José del Cabo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San José del Cabo (2025)
Amenity Prevalence
Amenity Insights for San José del Cabo
- Essential amenities in San José del Cabo that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in San José del Cabo.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San José del Cabo: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San José del Cabo to stay competitive.
San José del Cabo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San José del Cabo
- The typical guest profile for Airbnb in San José del Cabo consists of predominantly international visitors (70%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 30.4% of guests.
- Key international markets include United States (52.6%) and Mexico (30.4%).
- Top languages spoken are English (50.1%) followed by Spanish (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San José del Cabo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Ribera | 41 | $4,367 | $408.92 | 36% |
| Cabo Frailes | 11 | $3,135 | $652.22 | 30% |
| Baja California Sur | 24 | $2,964 | $445.71 | 34% |
| Cabo San Lucas | 2,526 | $2,627 | $372.55 | 36% |
| La Boca de la Palma | 21 | $2,408 | $239.91 | 36% |
| The Beach | 33 | $2,268 | $295.55 | 38% |
| El Tezal | 332 | $2,259 | $206.76 | 43% |
| Todos Santos | 414 | $2,020 | $251.87 | 35% |
| Buenavista | 69 | $2,011 | $242.21 | 37% |
| Los Cerritos | 20 | $1,916 | $195.12 | 37% |