Airbnb Market Analytics, Statistics and Data in Loreto, Baja California Sur, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Loreto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Loreto:
How much do Airbnb hosts make on average per month in Loreto?
The short-term rental market in Loreto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $972 per month
- Strong performing properties (top 25%) make $1,804 or more
- Best-in-class properties (top 10%) achieve $3,397+ monthly
- Entry-level properties (bottom 25%) typically earn around $460
Revenue Variations by Month
Occupancy Rates Throughout the Year in Loreto
The market in Loreto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Loreto
Daily rates in Loreto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $245+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Loreto
Peak Season (February, March, April)
- Revenue peaks at $2300.16 per month
- Occupancy rates reach 56.79%
- Daily rates average $137.29
Shoulder Season
- Revenue averages $1581.52 per month
- Occupancy maintains 37.34%
- Daily rates hold at $130.48
Low Season (October, August, September)
- Revenue drops to $972.55 per month
- Occupancy decreases to 27.60%
- Daily rates adjust to $122.71
Is it still profitable to do Airbnb in Loreto in 2025?
Yes! Loreto demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1582 and With 277 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Loreto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Historico | The historic center of Loreto offers a charming atmosphere, with colonial architecture and proximity to local shops and restaurants. It's ideal for guests wanting to experience the authentic culture of Loreto. | Mission of Our Lady of Loreto, Plaza Benito Juarez, Loreto Bay National Marine Park, Artisan Market, Marina Loreto |
| Loreto Bay | A beautiful beach community known for its scenic ocean views and luxurious beach resorts. It attracts visitors looking for relaxation and adventure in nature. | Loreto Bay National Marine Park, Golf course at Loreto Bay, Kayaking and water sports, Desert landscapes, Scenic walking paths |
| Puerto Escondido | A stunning natural harbor known for its sailing and fishing opportunities. A less crowded area, perfect for guests wanting privacy and tranquility close to the sea. | Puerto Escondido Marina, Snorkeling spots, Diving adventures, Cove beaches, Wildlife watching |
| San Javier | A picturesque town located inland, offering historical sites and beautiful landscapes. It's great for guests interested in culture and local history. | San Javier Mission, Scenic hiking trails, Local farms, Historic architecture, Cultural festivals |
| Isla del Carmen | An island famous for its beautiful beaches and serene atmosphere. Ideal for guests seeking a getaway close to nature and tranquility. | Pristine beaches, Wildlife viewing, Snorkeling opportunities, Island trails, Fishing spots |
| Nopolo | A quiet residential area that is becoming popular for vacation rentals due to its proximity to the ocean and relaxed lifestyle. Ideal for families and longer stays. | Beach access, Nopolo Golf Course, Relaxed neighborhood atmosphere, Proximity to downtown Loreto, Local dining options |
| Las Flores | A coastal area with beautiful sandy beaches and warm waters. Perfect for guests looking to enjoy sun and sea activities in a less touristy environment. | Las Flores Beach, Kayaking and paddleboarding, Scenic views, Fishing opportunities, Beachfront dining |
| La Paz (Nearby) | Though a bit further away, La Paz is the capital of Baja California Sur and offers a vibrant city life. It's suitable for those interested in exploring nearby attractions while staying in Loreto. | Malecón de La Paz, Museo de La Paz, Diving with sea lions, Local markets, Cultural events |
Do you need a license for Airbnb in Loreto?
We recommend checking directly with Loreto's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Loreto
Hacienda Christopher Scott in Loreto
Entire Place • 5 bedrooms
Beautiful Beachfront Steps to Sand/Private Pool
Entire Place • 3 bedrooms
Casa Dreamaway - a beautiful house by the beach
Entire Place • 5 bedrooms
Casa de La Mar; Boutique Hotel in Loreto!
Entire Place • 6 bedrooms
The Gran Casa Blanca
Entire Place • 5 bedrooms
Villa Luna Resort Style Home in Loreto Town Center
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Loreto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natasha | 6 | $210,173 | 379 | 4.92/5.0 |
| Kathy | 2 | $172,447 | 94 | 4.95/5.0 |
| Michelle | 1 | $143,778 | 9 | 5.00/5.0 |
| Katie | 8 | $134,989 | 84 | 4.27/5.0 |
| Dreamaway | 1 | $109,950 | 68 | 4.85/5.0 |
| Marissa | 2 | $105,033 | 5 | 2.50/5.0 |
| Solvin & Lucia | 10 | $91,259 | 981 | 4.84/5.0 |
| Charlie & Salome | 3 | $90,507 | 50 | 4.82/5.0 |
| Hugo | 3 | $90,476 | 13 | 3.27/5.0 |
| William | 1 | $81,372 | 31 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Loreto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.2%), with apartment & condo and house properties comprising 83.4% of inventory
- Untapped potential in others, outdoor & mobile segments (6.1% combined)
Room Capacity Distribution
Analysis of 277 properties in Loreto shows that 1 bedroom properties are most prevalent, making up 49.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.9% of all listings.
Key Insights
- Most common: 1 bedroom (49.1%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 72.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 277 properties in Loreto reveals that 2 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 2 guests (32.9% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 277 properties in Loreto, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 76.5%
- Properties with long-term bookings (180+ days): 24.5%
Minimum Stay Distributions
1 Night
120 listings
46.2% of total
2 Nights
86 listings
33.1% of total
3 Nights
32 listings
12.3% of total
4-6 Nights
9 listings
3.5% of total
7-29 Nights
3 listings
1.2% of total
30+ Nights
10 listings
3.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.3%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (3.8%) suggest a stable extended-stay market
- High market flexibility with 91.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
65 listings
25.5% of total
Moderate
62 listings
24.3% of total
Firm
52 listings
20.4% of total
Strict
76 listings
29.8% of total
Key Insights
- Strict is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (49.8%) and strict (50.2%) policies
- Firm policies are least common at 20.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Apr, averaging 66 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 43 days
- Winter shows the longest average booking window at 63 days, while Summer has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 63 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Loreto
Every property in Loreto comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 43.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (45.8%) and Canada (6.1%)
- English is the top language at 45.7%, followed by Spanish (45%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Tijuana and Mexico City markets
- Develop localized content for United States and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Loreto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Carlos | 85 | $2,691 | $330.86 | 28% |
| Marina Real | 13 | $2,352 | $587.24 | 27% |
| Condominios Pilar | 45 | $2,071 | $237.92 | 37% |
| Nopoló | 116 | $1,789 | $225.72 | 39% |
| El Tomate | 131 | $1,767 | $184.71 | 33% |
| San Carlos Nuevo Guaymas | 635 | $1,397 | $196.06 | 30% |
| El Renacimiento | 16 | $1,124 | $184.85 | 31% |
| Heroica Mulegé | 69 | $1,078 | $91.21 | 43% |
| Guaymas | 121 | $949 | $111.15 | 29% |
| San Juanico | 20 | $724 | $122.18 | 28% |
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