Airbnb Market Analytics, Statistics and Data in La Paz, Baja California Sur, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Paz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Paz:
How much do Airbnb hosts make on average per month in La Paz?
The short-term rental market in La Paz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,110 per month
- Strong performing properties (top 25%) make $2,051 or more
- Best-in-class properties (top 10%) achieve $4,023+ monthly
- Entry-level properties (bottom 25%) typically earn around $547
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Paz
The market in La Paz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Paz
Daily rates in La Paz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $256+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in La Paz
Peak Season (March, June, July)
- Revenue peaks at $2223.70 per month
- Occupancy rates reach 54.09%
- Daily rates average $133.05
Shoulder Season
- Revenue averages $1857.89 per month
- Occupancy maintains 46.64%
- Daily rates hold at $125.71
Low Season (October, January, September)
- Revenue drops to $1342.57 per month
- Occupancy decreases to 41.71%
- Daily rates adjust to $116.42
Is it still profitable to do Airbnb in La Paz in 2025?
Yes! La Paz demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1858 and As a mature market with 1679 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Paz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historic downtown of La Paz, offering a mix of culture, history, and convenience. Popular among tourists for its local shops, restaurants, and cultural attractions. | La Paz Malecon, Cathedral of La Paz, Museo de Antropología e Historia, Cultural Center, Plaza Constitución |
| El Tecolote | Famous for its stunning beaches and proximity to nature. Ideal for visitors looking for sun and relaxation as well as outdoor activities. | Tecolote Beach, Balandra Beach, Manta Ray Viewing, Water Sports Rentals, Snorkeling and Diving sites |
| Cabo San Lucas | A well-known destination that draws tourists from around the world. Great for investment due to high demand for vacation rentals and luxury accommodations. | El Arco de Cabo San Lucas, Medano Beach, Cabo San Lucas Marina, Nightlife and Restaurants, Dolphin Encounters |
| Todos Santos | Artistic town with a vibrant culture, known for its surf spots, art galleries, and beautiful landscapes. Attracts those looking for a unique, laid-back experience. | Pueblo Magico, Los Cerritos Beach, Galerías de Arte, Surfing Spots, Historic Mission Church |
| La Ventana | Popular with kite and windsurfing enthusiasts, it offers stunning views and an active lifestyle. A growing area for investment among adventure travelers. | La Ventana Beach, Kitesurfing Lessons, Snorkeling Spots, Whale Watching, Nature Trails |
| Paz de Cortez | Offering a more tranquil experience with luxurious accommodations by the sea, it's perfect for those seeking wellness and relaxation retreats. | Scenic Coastline, Yoga Retreats, Spa Services, Local Cuisine, Cultural Tours |
| San José del Cabo | Known for its charming town square and art district, it appeals to visitors interested in local culture and art scenes, plus easy access to beaches. | Art Walk, Plaza Mijares, San José del Cabo Mission, Estuary and Bird Sanctuary, Golf Courses |
| Bahía de Los Ángeles | A hidden gem with beautiful marine life and serene environments, attracting eco-tourists and those looking for unique vacation experiences. | Marine Life Viewing, Kayaking, Beach Camping, Fishing Excursions, Desert Landscapes |
Do you need a license for Airbnb in La Paz?
We recommend checking directly with La Paz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Paz
10 Bdrm/22 guests Oceanfront Villa with pano views
Entire Place • 10 bedrooms
Villa on the Beach in La Paz
Entire Place • 8 bedrooms
Great Bay Views, Infinity Pool, BBQ, Walk to Beach
Entire Place • 5 bedrooms
Luxurious Residence - Sea of Cortés Scenic Views
Entire Place • 4 bedrooms
Chukum house and apartments for 18 people
Entire Place • 9 bedrooms
Exquisite Beachfront Retreat with a Heated Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Paz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Paz | 67 | $2,091,101 | 2067 | 4.41/5.0 |
| Nauté Hospitality | 16 | $1,806,901 | 431 | 4.93/5.0 |
| Ibeth | 18 | $736,355 | 588 | 4.39/5.0 |
| Karem | 6 | $466,512 | 108 | 4.70/5.0 |
| Rene | 25 | $465,506 | 888 | 4.70/5.0 |
| Inmobiliaria El Cirio | 9 | $456,799 | 1277 | 4.93/5.0 |
| Armando | 33 | $408,805 | 3370 | 4.85/5.0 |
| Tom | 17 | $404,839 | 1213 | 4.57/5.0 |
| Santa Cruz Suites Proyectos | 22 | $323,160 | 1243 | 4.75/5.0 |
| Jose | 14 | $316,132 | 470 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Paz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with apartment & condo and house properties comprising 89.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 1,679 properties in La Paz shows that 1 bedroom properties are most prevalent, making up 42.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.7% of all listings.
Key Insights
- Most common: 1 bedroom (42.8%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 73.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,679 properties in La Paz reveals that 4 guests properties dominate the market, representing 25.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.7% of the market.
Key Insights
- Most common capacity: 4 guests (25.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 49.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,679 properties in La Paz, the most common availability pattern is 271-366 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (32.2%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 61.3%
- Properties with long-term bookings (180+ days): 40.4%
Minimum Stay Distributions
1 Night
566 listings
36.8% of total
2 Nights
606 listings
39.4% of total
3 Nights
213 listings
13.8% of total
4-6 Nights
79 listings
5.1% of total
7-29 Nights
10 listings
0.6% of total
30+ Nights
65 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.2%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 90.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
0.4% of total
Super Strict 30 Days
10 listings
0.7% of total
Flexible
431 listings
28.9% of total
Moderate
377 listings
25.3% of total
Firm
292 listings
19.6% of total
Strict
374 listings
25.1% of total
Key Insights
- Flexible is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (54.2%) and strict (44.7%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Feb, averaging 46 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 31 days
- Winter shows the longest average booking window at 45 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in La Paz
Below is the distribution of amenities across listings in La Paz:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (23.9%) and Canada (3.6%)
- Spanish is the top language at 51.6%, followed by English (40.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Mexico City and Cabo San Lucas markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Paz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baja California Sur | 14 | $4,101 | $420.99 | 43% |
| La Ribera | 37 | $3,912 | $371.00 | 36% |
| Cabo Frailes | 10 | $2,884 | $476.29 | 34% |
| La Boca de la Palma | 18 | $2,591 | $256.83 | 39% |
| San José del Cabo | 1,327 | $2,465 | $408.33 | 35% |
| The Beach | 35 | $2,280 | $304.62 | 37% |
| La Palmilla | 18 | $2,046 | $259.84 | 36% |
| Todos Santos | 412 | $2,014 | $242.24 | 35% |
| Nopoló | 116 | $1,789 | $225.72 | 39% |
| Cerritos Beach | 24 | $1,761 | $194.74 | 39% |
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