Airbnb Market Analytics, Statistics and Data in Cabo San Lucas, Baja California Sur, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cabo San Lucas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cabo San Lucas:
How much do Airbnb hosts make on average per month in Cabo San Lucas?
The short-term rental market in Cabo San Lucas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,043 per month
- Strong performing properties (top 25%) make $4,538 or more
- Best-in-class properties (top 10%) achieve $10,838+ monthly
- Entry-level properties (bottom 25%) typically earn around $870
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cabo San Lucas
The market in Cabo San Lucas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cabo San Lucas
Daily rates in Cabo San Lucas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $209 per night
- Strong performing properties (top 25%) secure $443 or more
- Best-in-class properties (top 10%) pull in $969+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Cabo San Lucas
Peak Season (March, February, April)
- Revenue peaks at $6160.99 per month
- Occupancy rates reach 47.03%
- Daily rates average $443.48
Shoulder Season
- Revenue averages $4608.50 per month
- Occupancy maintains 37.82%
- Daily rates hold at $415.86
Low Season (October, August, September)
- Revenue drops to $3076.32 per month
- Occupancy decreases to 29.66%
- Daily rates adjust to $364.16
Is it still profitable to do Airbnb in Cabo San Lucas in 2025?
Yes! Cabo San Lucas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $4609 and As a mature market with 2577 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cabo San Lucas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medano Beach | The most popular beach in Cabo San Lucas, known for its lively atmosphere, water sports, and proximity to nightlife and restaurants. Attracts tourists looking for relaxation and entertainment. | Medano Beach, Cabo Wabo Cantina, The Arch of Cabo San Lucas, Lover's Beach, Hotels and resorts lining the coast |
| Downtown Cabo San Lucas | The heart of Cabo San Lucas, offering a mix of local culture, dining, and shopping. Ideal for tourists seeking to experience the vibrant local scene. | Plaza Bonita, Cabo San Lucas Marina, Cultural Center of Cabo San Lucas, Local markets, Nightlife spots |
| San Jose del Cabo | A quieter alternative to Cabo San Lucas, known for its charming historic center and art scene. Attracts visitors looking for culture and tranquility away from the busier areas. | Art Walk, San Jose del Cabo Church, Estero San Jose, Cabo Pulmo National Park nearby, Local art galleries |
| Cabo del Sol | An upscale area with luxury resorts and beautiful golf courses. Appeals to travelers seeking a high-end experience and stunning ocean views. | Cabo del Sol Golf Club, Luxury resorts, Beaches, Spa services, Dining with ocean views |
| Palmilla Beach | A beautiful and secluded beach area known for its luxury homes and resorts. Perfect for guests seeking a quiet and upscale beach experience. | Palmilla Beach, Luxury villas, Restaurants with ocean views, Scenic walking trails, Water sports |
| Pacifica | A beachfront resort area offering a variety of accommodations and amenities. Great for families and travelers looking for a relaxed vacation environment. | Pacifica Golf Course, Beach access, Family-friendly resorts, Swim with dolphins experience, Nightlife nearby |
| Todos Santos | A charming town known for its artsy vibe and beautiful beaches. Ideal for those looking for a unique and culturally rich experience outside of Cabo. | Hotel California, Pueblo Magico, Surfing beaches, Art galleries, Cultural events |
| East Cape | Less developed region known for its stunning natural beauty and outdoor activities. Attracts nature lovers and adventurers looking for a more rugged experience. | Fishing spots, Snorkeling at Cabo Pulmo, Beaches, Kiteboarding, Exploring natural parks |
Do you need a license for Airbnb in Cabo San Lucas?
We recommend checking directly with Cabo San Lucas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cabo San Lucas
VIP Luxury | Bartender, Chef, Maid included
Entire Place • 7 bedrooms
Lux Ocean View Villa | 80' Infinity Pool
Entire Place • 7 bedrooms
Mantea Casa Cabo
Entire Place • 8 bedrooms
Castle in Cabo! One of a Kind - Ocean views
Entire Place • 8 bedrooms
Best View Home in Cabo (Pedregal Founder's Villa)
Entire Place • 6 bedrooms
Beachfront Mansion Villa One @ Hacienda Beach Club
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Cabo San Lucas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 8 | $2,159,301 | 84 | 4.79/5.0 |
| CaboVillas | 29 | $1,856,009 | 467 | 3.96/5.0 |
| Cabo Connections | 2 | $1,748,872 | 160 | 5.00/5.0 |
| Ronival Vacations | 37 | $1,462,651 | 1507 | 4.76/5.0 |
| Lifestyle | 16 | $1,461,042 | 70 | 1.87/5.0 |
| Laura | 15 | $1,281,423 | 101 | 3.64/5.0 |
| Miguel Angel | 13 | $1,208,966 | 196 | 3.76/5.0 |
| Arsen | 8 | $1,199,215 | 98 | 4.37/5.0 |
| Bennie | 33 | $1,173,465 | 730 | 4.13/5.0 |
| Be Mexico | 10 | $1,149,319 | 352 | 3.39/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cabo San Lucas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82%), with apartment & condo and house properties comprising 83.2% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (2.1% combined)
Room Capacity Distribution
Analysis of 2,577 properties in Cabo San Lucas shows that 1 bedroom properties are most prevalent, making up 34.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.6% of all listings.
Key Insights
- Most common: 1 bedroom (34.1%)
- Least common: 4 bedrooms (6.2%)
- Market concentration: 65.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,577 properties in Cabo San Lucas reveals that 4 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.7% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,577 properties in Cabo San Lucas, the most common availability pattern is 271-366 days (56.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (56.5%)
- Most common booking duration: 31-90 days (28.8%)
- Properties with high availability (180+ days): 80.4%
- Properties with long-term bookings (180+ days): 20.7%
Minimum Stay Distributions
1 Night
445 listings
19.4% of total
2 Nights
582 listings
25.3% of total
3 Nights
691 listings
30.1% of total
4-6 Nights
326 listings
14.2% of total
7-29 Nights
117 listings
5.1% of total
30+ Nights
135 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.7%
- Mid-length stays (4-6 nights) represent 14.2% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 74.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
48 listings
2.5% of total
Super Strict 60 Days
70 listings
3.7% of total
Flexible
360 listings
19% of total
Moderate
418 listings
22.1% of total
Firm
396 listings
20.9% of total
Strict
600 listings
31.7% of total
Key Insights
- Strict is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (41.1%) and strict (52.6%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, May, averaging 72 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 46 days
- Spring shows the longest average booking window at 71 days, while Summer has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Cabo San Lucas
Below is the distribution of amenities across listings in Cabo San Lucas:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (31.6%) and Canada (7.5%)
- English is the top language at 53.5%, followed by Spanish (39.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Mexico City and Los Angeles markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cabo San Lucas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baja California Sur | 14 | $4,101 | $420.99 | 43% |
| La Ribera | 37 | $3,912 | $371.00 | 36% |
| Cabo Frailes | 10 | $2,884 | $476.29 | 34% |
| La Boca de la Palma | 18 | $2,591 | $256.83 | 39% |
| San José del Cabo | 1,327 | $2,465 | $408.33 | 35% |
| El Tezal | 345 | $2,303 | $212.55 | 43% |
| The Beach | 35 | $2,280 | $304.62 | 37% |
| La Palmilla | 18 | $2,046 | $259.84 | 36% |
| Todos Santos | 412 | $2,014 | $242.24 | 35% |
| Cerritos Beach | 24 | $1,761 | $194.74 | 39% |
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