Cabo San Lucas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in Cabo San Lucas in 2025? Explore comprehensive Airbnb analytics for Cabo San Lucas, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for Cabo San Lucas, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,526 active listings.
Whether you're considering an Airbnb investment in Cabo San Lucas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cabo San Lucas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cabo San Lucas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cabo San Lucas (2025)
Understanding the monthly revenue variations for Airbnb listings in Cabo San Lucas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cabo San Lucas is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cabo San Lucas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,358 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $803, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cabo San Lucas
Cabo San Lucas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cabo San Lucas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cabo San Lucas:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cabo San Lucas
Average Daily Rate (ADR) Airbnb Trends in Cabo San Lucas (2025)
Effective short term rental pricing strategy in Cabo San Lucas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cabo San Lucas typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $963+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $449 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Cabo San Lucas
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Airbnb Seasonality Analysis & Trends in Cabo San Lucas (2025)
Peak Season (April, May, December)
- Revenue averages $5,224 per month
- Occupancy rates average 39.5%
- Daily rates average $425
Shoulder Season
- Revenue averages $4,413 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $401
Low Season (August, September, October)
- Revenue drops to average $3,395 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $427
Seasonality Insights for Cabo San Lucas
- The Airbnb seasonality in Cabo San Lucas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cabo San Lucas's highest earning potential, with monthly revenues capable of climbing to $5,373, occupancy reaching a high of 48.4%, and ADRs peaking at $436.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,019, occupancy could drop to 29.9%, and ADRs may adjust down to $383.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cabo San Lucas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cabo San Lucas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cabo San Lucas (2025)
Exploring the top neighborhoods for short-term rentals in Cabo San Lucas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medano Beach | The most popular beach in Cabo, known for its lively atmosphere, restaurants, and water activities. Ideal for tourists looking for a vibrant beach experience with easy access to nightlife and dining. | Medano Beach, The Arch of Cabo San Lucas, Lover's Beach, Cabo Wabo Cantina, Mango Deck, Cabo San Lucas Marina |
| Downtown Cabo San Lucas | The heart of Cabo's shopping, dining, and nightlife scene. Offers guests a taste of local culture and convenience to local amenities and experiences. | Plaza Bonita Mall, Cabo San Lucas Cultural Center, The Marina, Local markets, Cabo San Lucas nightlife, Shopping centers |
| San Jose del Cabo | A quieter, more artistic area that contrasts with bustling Cabo San Lucas. Known for its charming old town and art galleries, it attracts those seeking a more laid-back experience. | Art District, San Jose Estuary, San Jose del Cabo Mission, Estero de San Jose, Palmilla Beach, Local art galleries |
| Pedregal | An upscale residential area known for luxury homes and stunning ocean views. Popular with visitors looking for a high-end getaway and private accommodations. | Pedregal Beach, Luxury villas, Stunning views of the Pacific Ocean, Private gated community feel |
| El Medano | A less crowded alternative to Medano Beach, providing beautiful views and tranquility. Attractive for those wanting a peaceful beach experience without sacrificing proximity to attractions. | El Medano Beach, Nearby restaurants and cafes, Great snorkeling spots, Oceanfront relaxation |
| Cabo Pulmo National Park | A must-visit for nature lovers and divers. Known for its coral reefs and marine life, this area is perfect for eco-tourism and those interested in adventure sports. | Cabo Pulmo reef, Diving and snorkeling tours, Wildlife viewing, Beautiful beaches |
| La Ciudadela | A newer development in Cabo that combines modern living with accessibility to local culture. Ideal for guests who prefer a contemporary setting with local flair. | Shopping districts, Restaurants, Cultural experiences |
| Todos Santos | A charming nearby town renowned for its art scene and surf culture, appealing for tourists looking for a unique experience away from the main tourist areas of Cabo. | Hotel California, Mall of Todos Santos, Beaches for surfing, Art galleries, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Cabo San Lucas (2025)
While Cabo San Lucas, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cabo San Lucas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Cabo San Lucas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cabo San Lucasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VIP Luxury | Bartender, Chef, Maid included
Entire Place • 7 bedrooms
Lux Ocean View Villa | 80' Infinity Pool
Entire Place • 7 bedrooms
Castle in Cabo! One of a Kind - Ocean views
Entire Place • 8 bedrooms
Beachfront Mansion Villa One @ Hacienda Beach Club
Entire Place • 4 bedrooms
Best View Home in Cabo (Pedregal Founder's Villa)
Entire Place • 6 bedrooms
Cabo Beach View | Bartender, Chef & Maid Included
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cabo San Lucas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cabo San Lucas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| CaboVillas | 30 | $2,019,802 | 470 | 4.00/5.0 |
| Cabo Connections | 2 | $1,699,956 | 160 | 5.00/5.0 |
| Ronival Vacations | 36 | $1,437,683 | 1489 | 4.76/5.0 |
| Lifestyle | 15 | $1,229,866 | 69 | 2.00/5.0 |
| Miguel Angel | 13 | $1,225,059 | 196 | 3.76/5.0 |
| Laura | 15 | $1,210,048 | 101 | 3.64/5.0 |
| Bennie | 33 | $1,209,193 | 730 | 4.13/5.0 |
| Arsen | 8 | $1,147,843 | 98 | 4.37/5.0 |
| Be Mexico | 10 | $1,088,951 | 352 | 3.39/5.0 |
| Julie | 7 | $1,057,361 | 74 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cabo San Lucas.
Dive Deeper: Advanced Cabo San Lucas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cabo San Lucas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCabo San Lucas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cabo San Lucas
- The Cabo San Lucas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.9% of the 2,526 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cabo San Lucas, Apartment/Condo properties are the most common (59.6%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Cabo San Lucas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cabo San Lucas
- The dominant room capacity in Cabo San Lucas is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Cabo San Lucas, indicating a high concentration in these sizes.
- A significant 29.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cabo San Lucas.
Cabo San Lucas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cabo San Lucas
- The most common guest capacity trend in Cabo San Lucas vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Cabo San Lucas STR market, accounting for 48.7% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cabo San Lucas.
- On average, properties in Cabo San Lucas are equipped to host 4.9 guests.
Cabo San Lucas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cabo San Lucas
- The most common availability pattern in Cabo San Lucas falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cabo San Lucas (28.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cabo San Lucas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
404 listings
17.3% of total
2 Nights
533 listings
22.9% of total
3 Nights
610 listings
26.2% of total
4-6 Nights
284 listings
12.2% of total
7-29 Nights
117 listings
5% of total
30+ Nights
382 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cabo San Lucas is 3 Nights, adopted by 26.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Cabo San Lucas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.2% of Cabo San Lucas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cabo San Lucas.
Cabo San Lucas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
45 listings
2.4% of total
Super Strict 60 Days
70 listings
3.8% of total
Flexible
347 listings
18.8% of total
Moderate
405 listings
22% of total
Firm
393 listings
21.3% of total
Strict
584 listings
31.7% of total
Cancellation Policy Insights for Cabo San Lucas
- The prevailing Airbnb cancellation policy trend in Cabo San Lucas is Strict, used by 31.7% of listings.
- A majority (53.0%) of hosts in Cabo San Lucas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.7% market standard in Cabo San Lucas.
- With 31.7% using Strict terms, this is a viable option in Cabo San Lucas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cabo San Lucas.
Cabo San Lucas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cabo San Lucas
- The overall average booking lead time for vacation rentals in Cabo San Lucas is 58 days.
- Guests book furthest in advance for stays during April (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (70 days avg.) sees the longest lead times, while Summer (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Cabo San Lucas.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Cabo San Lucas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cabo San Lucas (2025)
Amenity Prevalence
Amenity Insights for Cabo San Lucas
- Essential amenities in Cabo San Lucas that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cabo San Lucas: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cabo San Lucas to stay competitive.
Cabo San Lucas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cabo San Lucas
- The typical guest profile for Airbnb in Cabo San Lucas consists of predominantly international visitors (70%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 30.4% of guests.
- Key international markets include United States (58.3%) and Mexico (30.4%).
- Top languages spoken are English (50.5%) followed by Spanish (37.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cabo San Lucas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Ribera | 41 | $4,367 | $408.92 | 36% |
| Cabo Frailes | 11 | $3,135 | $652.22 | 30% |
| Baja California Sur | 24 | $2,964 | $445.71 | 34% |
| San José del Cabo | 1,287 | $2,534 | $402.25 | 35% |
| La Boca de la Palma | 21 | $2,408 | $239.91 | 36% |
| The Beach | 33 | $2,268 | $295.55 | 38% |
| El Tezal | 332 | $2,259 | $206.76 | 43% |
| Todos Santos | 414 | $2,020 | $251.87 | 35% |
| Buenavista | 69 | $2,011 | $242.21 | 37% |
| Los Cerritos | 20 | $1,916 | $195.12 | 37% |