Aguascalientes City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aguascalientes, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Aguascalientes City in 2025? Explore comprehensive Airbnb analytics for Aguascalientes City, Aguascalientes, Mexico to uncover income potential. This 2025 STR market report for Aguascalientes City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,185 active listings.

Whether you're considering an Airbnb investment in Aguascalientes City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aguascalientes City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Aguascalientes City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$62
The average rental revenue earned for an occupied room per day in Aguascalientes City.
Occupancy Rate(?)
37.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,439
Typical annual income for an Airbnb listing in Aguascalientes City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.1%
Strong growth (16.1%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Aguascalientes City.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Aguascalientes City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,185
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Aguascalientes City (2025)

Understanding the monthly revenue variations for Airbnb listings in Aguascalientes City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aguascalientes City is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aguascalientes City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $853 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $470 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $223, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Aguascalientes City

Aguascalientes City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Aguascalientes City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aguascalientes City:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Aguascalientes City

Average Daily Rate (ADR) Airbnb Trends in Aguascalientes City (2025)

Effective short term rental pricing strategy in Aguascalientes City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aguascalientes City typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
  • Typical properties (Median) charge around $43 per night.
  • Entry-level properties (Bottom 25%) earn around $27 per night.

Average Daily Rate (ADR) Trend by Month in Aguascalientes City

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Airbnb Seasonality Analysis & Trends in Aguascalientes City (2025)

Peak Season (April, May, June)
  • Revenue averages $1,072 per month
  • Occupancy rates average 37.0%
  • Daily rates average $79
Shoulder Season
  • Revenue averages $597 per month
  • Occupancy maintains around 40.8%
  • Daily rates hold near $70
Low Season (January, February, March)
  • Revenue drops to average $445 per month
  • Occupancy decreases to average 35.0%
  • Daily rates adjust to average $61

Seasonality Insights for Aguascalientes City

  • The Airbnb seasonality in Aguascalientes City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Aguascalientes City's highest earning potential, with monthly revenues capable of climbing to $1,246, occupancy reaching a high of 44.5%, and ADRs peaking at $84.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $403, occupancy could drop to 29.2%, and ADRs may adjust down to $61.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aguascalientes City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Aguascalientes City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Aguascalientes City (2025)

Exploring the top neighborhoods for short-term rentals in Aguascalientes City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historical center of Aguascalientes, known for its colonial architecture and rich cultural heritage. It is a prime location for tourists wanting to explore history, art, and local cuisine.
Plaza Patria, Teatro Morelos, Catedral Basílica de Nuestra Señora de la Asunción, Museo José Guadalupe Posada, Palacio de Gobierno
San Marcos
Famous for the San Marcos Fair, this area attracts tourists during the festival season but is also close to parks and cultural venues year-round.
Jardín de San Marcos, Templo de San Marcos, Centro Cultural los Arquitos, Plaza de Toros, San Marcos Fair
Las Letras
A growing neighborhood known for its literary theme, cafes, and proximity to the Centro Histórico. Popular with young professionals and students.
Casa de la Cultura, Cafés literarios, Centro de Artes Visuales, Cinemas, Literary festivals
Paseo de la Feria
A vibrant area hosting cultural events and fairs throughout the year, ideal for visitors interested in local festivities and entertainment.
Feria Nacional de San Marcos, Actos culturales, Plazas comerciales, Restaurantes típicos
Plaza Universidad
Surrounded by universities and educational institutions, this area is popular with students and young adults seeking affordable lodging and a vibrant nightlife.
Universidad Autónoma de Aguascalientes, Barrios de estudiantes, Cafés y bares, Eventos universitarios
El Descanso
A picturesque neighborhood known for its parks and green spaces. Attracts families and travelers looking for relaxation and outdoor activities.
Parque El Descanso, Lagos, Áreas recreativas, Museo de Arte
La Libertad
An emerging area with new developments and a mix of local cuisine. It is attracting attention from tourists and locals for its dining options and nightlife.
Restaurantes locales, Mercados, Cafés, Eventos culturales
Cumbres
A residential area known for its tranquility and family-friendly environment, appealing for longer stays and those looking for a peaceful retreat from the city bustle.
Parques familiares, Centros de recreación, Zonas comerciales

Understanding Airbnb License Requirements & STR Laws in Aguascalientes City (2025)

While Aguascalientes City, Aguascalientes, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aguascalientes City to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Aguascalientes City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Aguascalientes Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Santa Monica Vineyard

Santa Monica Vineyard

Entire Place • 16 bedrooms

$86,449
Revenue
22.5%
Occupancy
$2144.42
Daily Rate
7 Hospedaje CasaLedesmaCasaCompletepara24 people

7 Hospedaje CasaLedesmaCasaCompletepara24 people

Entire Place • 6 bedrooms

$62,530
Revenue
71.4%
Occupancy
$217.50
Daily Rate
Modern Apartment 5 min walk from Downtown

Modern Apartment 5 min walk from Downtown

Entire Place • 2 bedrooms

$60,268
Revenue
68.1%
Occupancy
$404.31
Daily Rate
Casa Grande for Groups & Families

Casa Grande for Groups & Families

Entire Place • 5 bedrooms

$50,929
Revenue
53.3%
Occupancy
$263.04
Daily Rate
Cozy | Central | Renovated | Up to 26personas

Cozy | Central | Renovated | Up to 26personas

Entire Place • 8 bedrooms

$49,584
Revenue
60.9%
Occupancy
$214.29
Daily Rate
Casa Familiar con piscina en Centro Historico

Casa Familiar con piscina en Centro Historico

Entire Place • 4 bedrooms

$49,546
Revenue
24.6%
Occupancy
$549.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Aguascalientes City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Aguascalientes City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ricardo34$156,80744034.77/5.0
Adriana7$98,4381184.96/5.0
De La Garza Haus10$92,1312334.72/5.0
Jaime1$86,44945.00/5.0
Xóchitl16$79,1964114.20/5.0
Ía7$76,5868144.87/5.0
Juanito10$72,2453424.79/5.0
Sergio GaRa12$66,7367154.87/5.0
Steph Y Yamil3$66,1361154.87/5.0
Liliana4$59,3282604.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aguascalientes City.

Dive Deeper: Advanced Aguascalientes City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aguascalientes City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Aguascalientes City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Aguascalientes City

  • The Aguascalientes City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 1,185 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 29.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Aguascalientes City, House properties are the most common (51.3%), reflecting the local real estate landscape.
  • Houses represent a significant 51.3% portion, catering likely to families or larger groups.
  • The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 2.8%) offer potential for unique stay experiences.

Aguascalientes City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Aguascalientes City

  • The dominant room capacity in Aguascalientes City is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Aguascalientes City, indicating a high concentration in these sizes.
  • A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aguascalientes City.

Aguascalientes City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Aguascalientes City

  • The most common guest capacity trend in Aguascalientes City vacation rentals is listings accommodating 4 guests (20.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Aguascalientes City STR market, accounting for 39.2% of listings.
  • 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aguascalientes City.
  • On average, properties in Aguascalientes City are equipped to host 4.1 guests.

Aguascalientes City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Aguascalientes City

  • The most common availability pattern in Aguascalientes City falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Aguascalientes City (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Aguascalientes City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.1%)

1 Night

623 listings

58.1% of total

2 Nights (30.8%)

2 Nights

330 listings

30.8% of total

3 Nights (3.9%)

3 Nights

42 listings

3.9% of total

4-6 Nights (1.3%)

4-6 Nights

14 listings

1.3% of total

7-29 Nights (0.6%)

7-29 Nights

6 listings

0.6% of total

30+ Nights (5.3%)

30+ Nights

57 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Aguascalientes City is 1 Night, adopted by 58.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.9%) of the Aguascalientes City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.1% of Aguascalientes City hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aguascalientes City.

Aguascalientes City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.1%)

Flexible

343 listings

36.1% of total

Moderate (30.7%)

Moderate

292 listings

30.7% of total

Firm (10.1%)

Firm

96 listings

10.1% of total

Strict (23.1%)

Strict

220 listings

23.1% of total

Cancellation Policy Insights for Aguascalientes City

  • The prevailing Airbnb cancellation policy trend in Aguascalientes City is Flexible, used by 36.1% of listings.
  • There's a relatively balanced mix between guest-friendly (66.8%) and stricter (33.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.1% market standard in Aguascalientes City.
  • Regularly review your cancellation policy against competitors and market demand shifts in Aguascalientes City.

Aguascalientes City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Aguascalientes City

  • The overall average booking lead time for vacation rentals in Aguascalientes City is 27 days.
  • Guests book furthest in advance for stays during April (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (36 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Aguascalientes City.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Aguascalientes City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Aguascalientes City (2025)

Amenity Prevalence

Amenity Insights for Aguascalientes City

  • Essential amenities in Aguascalientes City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Aguascalientes City: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Aguascalientes City to stay competitive.

Aguascalientes City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Aguascalientes City

  • The typical guest profile for Airbnb in Aguascalientes City consists of primarily domestic travelers (89%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 89.3% of guests.
  • Key international markets include Mexico (89.3%) and United States (7.7%).
  • Top languages spoken are Spanish (58.2%) followed by English (33.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Aguascalientes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Aguascalientes City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Juan Cosalá85$2,496$248.4830%
San Pedro Tesistán12$2,180$296.5622%
Cajititlán23$2,128$229.4829%
Lomas de Comanjilla15$1,848$227.3525%
San Luis Soyatlán23$1,630$174.8425%
La Calera22$1,526$204.3527%
San Miguel34$1,468$243.2027%
San Nicolás de Ibarra11$1,358$167.8537%
Ferrería de Tula12$1,324$147.6827%
Ixtlahuacán de los Membrillos34$1,182$201.6623%

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