San Ġwann Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta
Is Airbnb profitable in San Ġwann in 2025? Explore comprehensive Airbnb analytics for San Ġwann, Central Region, Malta to uncover income potential. This 2025 STR market report for San Ġwann, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 198 active listings.
Whether you're considering an Airbnb investment in San Ġwann, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Ġwann Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Ġwann Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Ġwann (2025)
Understanding the monthly revenue variations for Airbnb listings in San Ġwann is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Ġwann is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Ġwann across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,976 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $963 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Ġwann
San Ġwann Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Ġwann STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Ġwann:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Ġwann
Average Daily Rate (ADR) Airbnb Trends in San Ġwann (2025)
Effective short term rental pricing strategy in San Ġwann involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Ġwann typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in San Ġwann
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Airbnb Seasonality Analysis & Trends in San Ġwann (2025)
Peak Season (August, July, September)
- Revenue averages $2,113 per month
- Occupancy rates average 60.2%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,311 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $88
Low Season (January, February, December)
- Revenue drops to average $864 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $80
Seasonality Insights for San Ġwann
- The Airbnb seasonality in San Ġwann shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Ġwann's highest earning potential, with monthly revenues capable of climbing to $2,429, occupancy reaching a high of 66.1%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $705, occupancy could drop to 34.2%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Ġwann.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Ġwann seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Ġwann (2025)
Exploring the top neighborhoods for short-term rentals in San Ġwann? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pietà | A vibrant area with stunning views of the Grand Harbour and a rich historical background. Ideal for tourists who appreciate both history and waterfront activities. | Grand Harbour, Esplora Interactive Science Centre, Pietà's picturesque waterfront, Museums, Mediterranean Conference Centre |
| Sliema | A bustling seaside town known for its shopping, dining, and nightlife, making it a prime location for tourists looking for a mix of relaxation and entertainment. | Sliema Promenade, Fort Tigne, Shopping malls, Beach clubs, Buses to Valletta |
| Valletta | The capital city of Malta, famous for its historical sites and cultural heritage. Perfect for tourists interested in history, architecture, and local culture. | St. John's Co-Cathedral, Upper Barracca Gardens, The National Museum of Archaeology, Valletta Waterfront, Auberge de Castille |
| St Julian's | A lively town known for its nightlife and beautiful waterfront. Popular with young travelers and those looking to enjoy vibrant nightlife. | Paceville, Spinola Bay, St Julian's Bay, Balluta Bay, Portomaso Marina |
| Mosta | Home to the Rotunda of Mosta, this area attracts visitors who are interested in local architecture and history, as well as a quieter stay. | Rotunda of Mosta, Mosta Dome, Local Markets, Old Streets, Historic Sites |
| Naxxar | A charming town that combines rich heritage with a peaceful environment. Attracts tourists looking for a more authentic Maltese experience. | Palazzo Parisio, Naxxar Parish Church, Local Craft Shops, Gardens, Quieter Streets |
| Qormi | Known for its local culture and historical significance, this area allows guests to experience authentic Maltese life. | Qormi's old town, Traditional bakeries, Local restaurants, Historical sites, Churches |
| Birkirkara | One of the largest towns in Malta, offering a mix of residential charm and proximity to major attractions, suitable for longer stays. | Birkirkara Parish Church, Parks, Local Markets, Cafés, Historic Buildings |
Understanding Airbnb License Requirements & STR Laws in San Ġwann (2025)
While San Ġwann, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Ġwann to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in San Ġwann (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Ġwannbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse + BBQ Kitchen Island & Massive living
Entire Place • 3 bedrooms
Modern & spacious 3-Bedroom Apt in San Gwann
Entire Place • 3 bedrooms
Award Winning Style & Comfort in St Julian’s
Entire Place • 3 bedrooms
H3 - Modern and Spacious 3 Bedroom Apartment
Entire Place • 3 bedrooms
Stunning 4BR Villa with Huge Terrace in Kappara
Entire Place • 4 bedrooms
H4- Modern Penthouse with Large Terrace and Views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Ġwann (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Ġwann based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bert | 11 | $199,922 | 225 | 4.80/5.0 |
| Matthew | 8 | $148,638 | 42 | 4.56/5.0 |
| Karl | 6 | $128,724 | 90 | 4.50/5.0 |
| Karl | 8 | $104,578 | 67 | 4.71/5.0 |
| Silvio | 4 | $103,374 | 33 | 4.62/5.0 |
| Jessica | 7 | $65,076 | 398 | 4.78/5.0 |
| András | 3 | $56,923 | 35 | 4.31/5.0 |
| ThreeSIXTY Estates | 1 | $48,558 | 34 | 4.76/5.0 |
| Svetlana | 21 | $47,569 | 56 | 4.87/5.0 |
| Christian | 1 | $42,391 | 53 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Ġwann.
Dive Deeper: Advanced San Ġwann STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Ġwann. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Ġwann Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Ġwann
- The San Ġwann Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52% of the 198 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Ġwann, Apartment/Condo properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.
San Ġwann Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Ġwann
- The dominant room capacity in San Ġwann is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in San Ġwann, indicating a high concentration in these sizes.
San Ġwann Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Ġwann
- The most common guest capacity trend in San Ġwann vacation rentals is listings accommodating 2 guests (18.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Ġwann STR market, accounting for 32.8% of listings.
- 17.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Ġwann.
- On average, properties in San Ġwann are equipped to host 2.6 guests.
San Ġwann Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Ġwann
- The most common availability pattern in San Ġwann falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Ġwann (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Ġwann Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
29.2% of total
2 Nights
39 listings
20% of total
3 Nights
30 listings
15.4% of total
4-6 Nights
17 listings
8.7% of total
7-29 Nights
6 listings
3.1% of total
30+ Nights
46 listings
23.6% of total
Key Insights
- The most prevalent minimum stay requirement in San Ġwann is 1 Night, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.6%) caters to monthly stays (30+ nights) in San Ġwann, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.2% of San Ġwann hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Ġwann.
San Ġwann Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
24.1% of total
Moderate
41 listings
25.3% of total
Firm
50 listings
30.9% of total
Strict
32 listings
19.8% of total
Cancellation Policy Insights for San Ġwann
- The prevailing Airbnb cancellation policy trend in San Ġwann is Firm, used by 30.9% of listings.
- A majority (50.7%) of hosts in San Ġwann utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.9% market standard in San Ġwann.
- Regularly review your cancellation policy against competitors and market demand shifts in San Ġwann.
San Ġwann STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Ġwann
- The overall average booking lead time for vacation rentals in San Ġwann is 45 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in San Ġwann.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these San Ġwann averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Ġwann (2025)
Amenity Prevalence
Amenity Insights for San Ġwann
- Essential amenities in San Ġwann that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Ġwann: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Ġwann to stay competitive.
San Ġwann Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Ġwann
- The typical guest profile for Airbnb in San Ġwann consists of predominantly international visitors (98%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.6% of guests.
- Key international markets include France (22.8%) and Italy (11.8%).
- Top languages spoken are English (38.9%) followed by French (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Ġwann Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 15 | $2,991 | $255.79 | 55% |
| Valletta | 592 | $2,100 | $179.67 | 50% |
| Għasri | 58 | $2,059 | $217.82 | 38% |
| Attard | 18 | $1,909 | $268.92 | 44% |
| Mellieħa | 440 | $1,838 | $164.17 | 49% |
| Saint Lawrence | 38 | $1,745 | $225.71 | 35% |
| Birgu | 98 | $1,699 | $131.70 | 55% |
| Floriana | 135 | $1,698 | $138.20 | 58% |
| Senglea | 102 | $1,693 | $127.33 | 55% |
| Sliema | 1,237 | $1,665 | $153.32 | 49% |