Tsuru Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yamanashi Prefecture, Japan
Is Airbnb profitable in Tsuru in 2025? Explore comprehensive Airbnb analytics for Tsuru, Yamanashi Prefecture, Japan to uncover income potential. This 2025 STR market report for Tsuru, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Tsuru, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tsuru Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tsuru Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tsuru (2025)
Understanding the monthly revenue variations for Airbnb listings in Tsuru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tsuru is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tsuru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tsuru
Tsuru Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tsuru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tsuru:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tsuru
Average Daily Rate (ADR) Airbnb Trends in Tsuru (2025)
Effective short term rental pricing strategy in Tsuru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tsuru typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $507+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Tsuru
Get Live Tsuru Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tsuru (2025)
Peak Season (August, April, May)
- Revenue averages $4,350 per month
- Occupancy rates average 63.3%
- Daily rates average $206
Shoulder Season
- Revenue averages $3,743 per month
- Occupancy maintains around 56.4%
- Daily rates hold near $211
Low Season (January, February, September)
- Revenue drops to average $3,126 per month
- Occupancy decreases to average 54.5%
- Daily rates adjust to average $200
Seasonality Insights for Tsuru
- The Airbnb seasonality in Tsuru shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tsuru's highest earning potential, with monthly revenues capable of climbing to $4,996, occupancy reaching a high of 68.7%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,922, occupancy could drop to 49.7%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tsuru.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tsuru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tsuru (2025)
Exploring the top neighborhoods for short-term rentals in Tsuru? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tsuru City Center | The heart of Tsuru, ideal for guests wanting easy access to shops, restaurants, and cultural experiences. It's a convenient base for exploring the surrounding Yamanashi region. | Tsuru Castle, Tsuru City Historical Museum, Tsuru Onsen, Shiroyama Park, Local markets |
| Yamanashi Mountains | A scenic area perfect for nature lovers and outdoor enthusiasts. Close to hiking trails and offers stunning views, making it ideal for travelers looking for adventure. | Yamanashi Prefectural Fuji Yasoen, Mount Kurodake, Hiking trails, Shosenkyo Gorge, Sakura-toge |
| Lake Kawaguchi | Situated near the popular Lake Kawaguchi, this area is perfect for visitors wanting to enjoy water activities, hot springs, and views of Mount Fuji. | Lake Kawaguchi, Mount Fuji views, Saiko Iyashi no Sato Nemba, Kawaguchi Asama Shrine, Kawaguchi Music Forest Museum |
| Fujikawaguchiko | Known for its lakeside attractions and proximity to Mount Fuji, this area offers a mix of natural beauty and leisure activities, appealing to both tourists and families. | Fujikawaguchiko Music Festival, Kawaguchi Lake Bass Fishing, Fujisan World Heritage Center, Oishi Park, Fuji-Q Highland |
| Hokuto City | A charming city nearby known for its beautiful landscapes and local wineries. Attracts guests interested in wine tourism and the natural beauty of the area. | Hokuto Wine Valley, Kiyosato Highland Park, Local vineyards, Nishizawa Valley, Hokuto City General Museum |
| Minobu | Famous for the Minobu-san Kuon-ji temple, this area combines spiritual tourism with natural beauty, inviting visitors seeking peace and culture. | Minobu-san Kuon-ji, Shimizu River, Minobu Onsen, Local temples, Hiking paths |
| Otsuki | A gateway to the beautiful Chichibu-Tama-Kai National Park, Otsuki is ideal for visitors wanting outdoor adventures mixed with local culinary experiences. | Chichibu-Tama-Kai National Park, Otsuki Cheese Factory, Akiyoshidai, Local eateries, Hiking trails |
| Takeda Shrine Area | Famous for its historic shrine and scenic surroundings. A tranquil area for travelers seeking culture, history, and nature in one place. | Takeda Shrine, Tanabata Matsuri, Local festivals, Scenic hiking, Cultural artifacts |
Understanding Airbnb License Requirements & STR Laws in Tsuru (2025)
Yes, Tsuru, Yamanashi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tsuru to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Tsuru (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tsurubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
G.O.A.T-O：Tranquil Sauna Retreat with Free Shuttle
Private Room • 1 bedroom
Forest Hideout/15km to Mt. Fuji/Sauna for a fee
Entire Place • 1 bedroom
G.O.A.T-A：Tranquil Sauna Retreat with Free Shuttle
Private Room • 1 bedroom
G.O.A.T-G：Tranquil Sauna Retreat with Free Shuttle
Private Room • 1 bedroom
Tsuru 10 minutes by car/BBQ with roof, wood stove grill/indoor sauna/Sky athletic net/75-inch TV
Entire Place • 3 bedrooms
G.O.A.T-T：Tranquil Sauna Retreat with Free Shuttle
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tsuru (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tsuru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toru | 6 | $267,140 | 1668 | 4.80/5.0 |
| Toshi | 3 | $244,813 | 30 | 4.93/5.0 |
| Kyoji | 1 | $103,466 | 201 | 4.96/5.0 |
| Host #509345454 | 1 | $54,208 | 0 | 0.00/5.0 |
| Pinpoint Inc. | 1 | $49,527 | 25 | 4.72/5.0 |
| 大野 | 1 | $31,341 | 198 | 4.86/5.0 |
| 圭持 | 1 | $28,314 | 29 | 4.79/5.0 |
| 悠太 | 1 | $18,836 | 16 | 4.56/5.0 |
| Noriyuki | 1 | $11,610 | 100 | 4.75/5.0 |
| 元男 | 1 | $10,753 | 157 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tsuru.
Dive Deeper: Advanced Tsuru STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tsuru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTsuru Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tsuru
- The Tsuru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tsuru, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Tsuru Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tsuru
- The dominant room capacity in Tsuru is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Tsuru, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tsuru.
Tsuru Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tsuru
- The most common guest capacity trend in Tsuru vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Tsuru STR market, accounting for 70.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tsuru.
- On average, properties in Tsuru are equipped to host 6.0 guests.
Tsuru Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tsuru
- The most common availability pattern in Tsuru falls within the 91-180 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 25.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tsuru (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 75.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tsuru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
85% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Tsuru is 1 Night, adopted by 85% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Tsuru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Tsuru, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85% of Tsuru hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tsuru.
Tsuru Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
15 listings
78.9% of total
Firm
2 listings
10.5% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Tsuru
- The prevailing Airbnb cancellation policy trend in Tsuru is Moderate, used by 78.9% of listings.
- The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Tsuru may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 78.9% market standard in Tsuru.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tsuru.
Tsuru STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tsuru
- The overall average booking lead time for vacation rentals in Tsuru is 28 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tsuru.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Tsuru averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tsuru (2025)
Amenity Prevalence
Amenity Insights for Tsuru
- Essential amenities in Tsuru that guests expect include: Heating, Fire extinguisher, Hair dryer, Air conditioning, Smoke alarm, Shampoo, Kitchen, Bathtub, Wifi, Stove. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tsuru: Heating, Fire extinguisher, Hair dryer, Air conditioning, Smoke alarm, Shampoo, Kitchen, Bathtub, Wifi, Stove.
- Prioritize adding missing essentials: Bathtub, Wifi, Stove.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tsuru to stay competitive.
Tsuru Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tsuru
- The typical guest profile for Airbnb in Tsuru consists of a mix of domestic (53%) and international guests, often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 53.2% of guests.
- Key international markets include Japan (53.2%) and United States (6.8%).
- Top languages spoken are English (35.9%) followed by Japanese (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tsuru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |