Narusawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yamanashi Prefecture, Japan
Is Airbnb profitable in Narusawa in 2025? Explore comprehensive Airbnb analytics for Narusawa, Yamanashi Prefecture, Japan to uncover income potential. This 2025 STR market report for Narusawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Narusawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Narusawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Narusawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Narusawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Narusawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Narusawa is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Narusawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,527+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,827 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,068 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $993, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Narusawa
Narusawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Narusawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Narusawa:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Narusawa
Average Daily Rate (ADR) Airbnb Trends in Narusawa (2025)
Effective short term rental pricing strategy in Narusawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Narusawa typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $423 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Narusawa
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Airbnb Seasonality Analysis & Trends in Narusawa (2025)
Peak Season (April, June, January)
- Revenue averages $4,272 per month
- Occupancy rates average 41.9%
- Daily rates average $253
Shoulder Season
- Revenue averages $3,587 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $255
Low Season (July, September, October)
- Revenue drops to average $2,952 per month
- Occupancy decreases to average 44.5%
- Daily rates adjust to average $231
Seasonality Insights for Narusawa
- The Airbnb seasonality in Narusawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Narusawa's highest earning potential, with monthly revenues capable of climbing to $4,584, occupancy reaching a high of 55.5%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,815, occupancy could drop to 30.3%, and ADRs may adjust down to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Narusawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Narusawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Narusawa (2025)
Exploring the top neighborhoods for short-term rentals in Narusawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Kawaguchi | Stunning views of Mount Fuji and a popular spot for outdoor activities, making it a prime location for tourists seeking nature and relaxation. | Lake Kawaguchi, Mount Fuji views, Kawaguchi Music Forest Museum, Oishi Park, Hot spring resorts |
| Fujiyoshida | Gateway to the Fuji Five Lakes region and rich in cultural heritage, attracting visitors looking to explore local history and nature. | Fujisan World Heritage Center, Chureito Pagoda, Kawaguchi Asama Shrine, Fujiyoshida City Tourist Information Center |
| Yamanakako | Known for its tranquil lake and the surrounding natural beauty, Yamanakako attracts families and nature lovers looking for a serene getaway. | Lake Yamanaka, Yamanakako Hananomiyako Park, Burgers and BBQ joints, Mount Fuji trails |
| Otsuki | A historic town near Mount Fuji, offering a blend of culture and nature, ideal for visitors interested in exploring local traditions and scenic spots. | Otsuki City Historical Museum, Mount Kaikoma, Old Tokaido Road, Kuon-ji Temple |
| Kofu | The capital of Yamanashi Prefecture with rich history and modern amenities, appealing to both business travelers and tourists exploring the region. | Kofu Castle ruins, Yamanashi Prefectural Museum of Art, Shosenkyo Gorge, Kofu city shopping districts |
| Narita | Offers both cultural experiences and access to major transport hubs, making it convenient for travelers from all over Japan and internationally. | Naritasan Shinshoji Temple, Narita Yume Farm, Sawara, Katori Shrine |
| Minobu | Known for its dramatic landscapes and historical significance, particularly to Nichiren Buddhism, attracting spiritual seekers and nature enthusiasts. | Minobusan Kuon-ji Temple, Minobu Town, Mount Minobu hiking trails |
| Shizuoka | While not in Yamanashi, its proximity offers tourists a chance to explore the scenic coastal areas and additional views of Mount Fuji, complementing a Fuji-focused itinerary. | Mount Fuji Shizuoka Airport, Shizuoka Sengen Shrine, Mikata Goko, Roadside stations with local specialties |
Understanding Airbnb License Requirements & STR Laws in Narusawa (2025)
Yes, Narusawa, Yamanashi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Narusawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Narusawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narusawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
【素泊まり】enico. Mt.Fuji Resort&Glamping(旧Gran Tocoro)
Entire Place • 1 bedroom
Mt. Fuji/190㎡3LDK/Barbecue/Bonfire stand/Wi-Fi
Entire Place • 3 bedrooms
【素泊まり】enico. Mt.Fuji Resort&Glamping(旧Gran Tocoro)
Entire Place • 1 bedroom
NewOpen! Garage and fireplace place.The view of Fuji from the living room and bedroom
Entire Place • 4 bedrooms
SORA VILLA FUJI
Entire Place • 6 bedrooms
【素泊まり】enico. Mt.Fuji Resort&Glamping(旧Gran Tocoro)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Narusawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Narusawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enico. | 10 | $426,346 | 72 | 3.81/5.0 |
| 美里 | 1 | $91,360 | 28 | 4.86/5.0 |
| 空間-Kuuma- | 1 | $72,327 | 46 | 4.93/5.0 |
| Maiko | 1 | $68,524 | 156 | 4.86/5.0 |
| Fuji Tabi | 4 | $63,048 | 149 | 4.66/5.0 |
| Oriya | 1 | $60,903 | 67 | 4.91/5.0 |
| Host #91293486 | 2 | $43,453 | 59 | 4.99/5.0 |
| Mieko | 1 | $42,684 | 157 | 4.97/5.0 |
| Shinjiro | 1 | $36,074 | 200 | 4.90/5.0 |
| Hiroshi | 3 | $20,553 | 237 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Narusawa.
Dive Deeper: Advanced Narusawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Narusawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNarusawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Narusawa
- The Narusawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Narusawa, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
Narusawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Narusawa
- The dominant room capacity in Narusawa is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Narusawa, indicating a high concentration in these sizes.
- With over half the market (55.2%) consisting of studios or 1-bedroom units, Narusawa is particularly well-suited for individuals or couples.
Narusawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Narusawa
- The most common guest capacity trend in Narusawa vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Narusawa STR market, accounting for 58.6% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Narusawa.
- On average, properties in Narusawa are equipped to host 4.8 guests.
Narusawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Narusawa
- The most common availability pattern in Narusawa falls within the 271-366 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Narusawa (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Narusawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
82.8% of total
2 Nights
2 listings
6.9% of total
4-6 Nights
1 listings
3.4% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Narusawa is 1 Night, adopted by 82.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Narusawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.8% of Narusawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Narusawa.
Narusawa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Flexible
1 listings
3.7% of total
Moderate
11 listings
40.7% of total
Firm
10 listings
37% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Narusawa
- The prevailing Airbnb cancellation policy trend in Narusawa is Moderate, used by 40.7% of listings.
- A majority (51.8%) of hosts in Narusawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.7% market standard in Narusawa.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Narusawa.
Narusawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Narusawa
- The overall average booking lead time for vacation rentals in Narusawa is 33 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Narusawa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Narusawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Narusawa (2025)
Amenity Prevalence
Amenity Insights for Narusawa
- Essential amenities in Narusawa that guests expect include: Wifi, Hair dryer, Free parking on premises, Heating, Smoke alarm, Kitchen, Shampoo, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Narusawa: Wifi, Hair dryer, Free parking on premises, Heating, Smoke alarm, Kitchen, Shampoo, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Smoke alarm, Kitchen, Shampoo, Dishes and silverware.
- Consider adding popular differentiators like Essentials or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Narusawa to stay competitive.
Narusawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Narusawa
- The typical guest profile for Airbnb in Narusawa consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 28.8% of guests.
- Key international markets include Japan (28.8%) and United States (10.6%).
- Top languages spoken are English (46.7%) followed by Japanese (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Narusawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |