Toyama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Toyama Prefecture, Japan
Is Airbnb profitable in Toyama in 2025? Explore comprehensive Airbnb analytics for Toyama, Toyama Prefecture, Japan to uncover income potential. This 2025 STR market report for Toyama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Toyama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toyama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toyama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toyama (2025)
Understanding the monthly revenue variations for Airbnb listings in Toyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toyama is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toyama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $643 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toyama
Toyama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toyama:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toyama
Average Daily Rate (ADR) Airbnb Trends in Toyama (2025)
Effective short term rental pricing strategy in Toyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toyama typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Toyama
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Airbnb Seasonality Analysis & Trends in Toyama (2025)
Peak Season (May, April, December)
- Revenue averages $1,394 per month
- Occupancy rates average 47.5%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,200 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $74
Low Season (February, March, September)
- Revenue drops to average $950 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $75
Seasonality Insights for Toyama
- The Airbnb seasonality in Toyama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toyama's highest earning potential, with monthly revenues capable of climbing to $1,412, occupancy reaching a high of 53.2%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 29.9%, and ADRs may adjust down to $70.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toyama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toyama (2025)
Exploring the top neighborhoods for short-term rentals in Toyama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Toyama City Center | The heart of Toyama City, bustling with commerce, restaurants, and attractions. Ideal for visitors looking to explore local culture and enjoy urban amenities. | Toyama Castle, Great Bay Aquarium, Toyama Glass Art Museum, Black River, Civic Cultural Hall |
| Tateyama | Famous for its stunning mountain views and the Tateyama Kurobe Alpine Route, attracting nature lovers and outdoor enthusiasts. | Tateyama Mountain, Alpine Route, Murodo, Kurobe Dam, Tateyama Shomyo Falls |
| Kurobe | Known for its scenic beauty and Kurobe Gorge, making it attractive for travelers who enjoy hiking and nature. | Kurobe Gorge Railway, Kurobe River, Yamabiko Bridge, Tateyama Kurobe Alpine Route, Kurobe Dam |
| Unazuki Onsen | A popular hot spring area providing relaxation and health benefits, highly sought after by those looking for spas and hot spring experiences. | Unazuki Onsen, Kurobe River, Unazuki Onsen Station, Onsen ryokan (traditional inns), Kurobe Gorge |
| Gokayama | A UNESCO World Heritage site with traditional gassho-zukuri farmhouses, ideal for visitors interested in history and culture. | Gokayama Gassho-zukuri Mura, Wada House, Historic villages, Scenic mountain landscapes, Cultural experiences |
| Nanto | Rich in cultural heritage and nature, it appeals to tourists interested in rural experiences and outdoor activities. | Nanto City Museum, Gokayama, Cultural festivals, Hiking trails, Natural parks |
| Johana | A charming town known for its traditional crafts and scenic spots, attracting visitors who appreciate local artisanship. | Johana Art Museum, Traditional Weaving Studios, Cultural Festivals, Natural Scenery, Local markets |
| Takaoka | Home to historical sites and beautiful temples, it is a cultural hub with deep local traditions appealing to tourists. | Takaoka Great Buddha, Zuiryuji Temple, Takaoka Castle Park, Hokuriku Traditional Crafts Village, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Toyama (2025)
Yes, Toyama, Toyama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toyama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Toyama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toyamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rent Whole House/ Walk to Toyama St./ Mebuki House
Entire Place • 3 bedrooms
"Ikashitei" is limited to one pair per day.It is a luxurious inn with a private rental.
Entire Place • 5 bedrooms
庭家一如 kureha / House in Toyama
Entire Place • 3 bedrooms
HH2 10min walk to the city center! Close to tram
Entire Place • 2 bedrooms
![[15 min walk from Toyama.st] Guest House -Enishi-](https://a0.muscache.com/im/pictures/8feead05-d56c-4fb8-8d72-fcdcf6b58f8b.jpg?im_w=480&im_format=avif)
[15 min walk from Toyama.st] Guest House -Enishi-
Entire Place • 3 bedrooms
Garden House Mako Land
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toyama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chloe | 4 | $121,032 | 99 | 4.97/5.0 |
| 信男 | 1 | $56,463 | 44 | 5.00/5.0 |
| 重治 | 10 | $42,133 | 1136 | 4.74/5.0 |
| 陽 | 1 | $37,338 | 16 | 5.00/5.0 |
| ヤマイチ | 1 | $36,201 | 25 | 4.28/5.0 |
| Yasutaka | 1 | $31,770 | 51 | 4.73/5.0 |
| Hiroshi | 1 | $26,466 | 44 | 4.98/5.0 |
| Calen | 3 | $23,172 | 25 | 3.25/5.0 |
| 平尾 | 1 | $22,666 | 9 | 4.78/5.0 |
| Shinzi | 1 | $22,537 | 402 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toyama.
Dive Deeper: Advanced Toyama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToyama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toyama
- The Toyama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.8% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Toyama, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Toyama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toyama
- The dominant room capacity in Toyama is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.3% of the active Airbnb listings in Toyama, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toyama.
Toyama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toyama
- The most common guest capacity trend in Toyama vacation rentals is listings accommodating 8+ guests (20.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Toyama STR market, accounting for 34.1% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toyama.
- On average, properties in Toyama are equipped to host 3.5 guests.
Toyama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toyama
- The most common availability pattern in Toyama falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toyama (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toyama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
76.7% of total
2 Nights
9 listings
20.9% of total
4-6 Nights
1 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Toyama is 1 Night, adopted by 76.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.6%) of the Toyama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.7% of Toyama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toyama.
Toyama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
25% of total
Moderate
27 listings
61.4% of total
Firm
4 listings
9.1% of total
Strict
2 listings
4.5% of total
Cancellation Policy Insights for Toyama
- The prevailing Airbnb cancellation policy trend in Toyama is Moderate, used by 61.4% of listings.
- The market strongly favors guest-friendly terms, with 86.4% of listings offering Flexible or Moderate policies. This suggests guests in Toyama may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.4% market standard in Toyama.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toyama.
Toyama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toyama
- The overall average booking lead time for vacation rentals in Toyama is 43 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Toyama.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Toyama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toyama (2025)
Amenity Prevalence
Amenity Insights for Toyama
- Essential amenities in Toyama that guests expect include: Hair dryer, Smoke alarm, Shampoo, Wifi, Air conditioning, Hangers, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Fire extinguisher, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toyama: Hair dryer, Smoke alarm, Shampoo, Wifi, Air conditioning, Hangers, Heating.
- Prioritize adding missing essentials: Smoke alarm, Shampoo, Wifi, Air conditioning, Hangers, Heating.
- Consider adding popular differentiators like Essentials or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toyama to stay competitive.
Toyama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toyama
- The typical guest profile for Airbnb in Toyama consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 23.5% of guests.
- Key international markets include Japan (23.5%) and United States (13.1%).
- Top languages spoken are English (41.7%) followed by Japanese (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Oshino | 10 | $3,366 | $518.54 | 32% |